bni10 mins
TRANSCRIPT
My Social Journey
Jeanne HattonTwitter: @jeannehatton @unitisocial @local_socialbiz
Facebook: https://www.facebook.com/UnitiSocial/LinkedIn: jeannehatton
email: [email protected] Certified Professional / Hootsuite Solution Partner
Me• Owner Uniti Solutions Ltd (18 years)• Live in Willaston• Training, Consultancy & Marketing• Social Media / Social Business / Hootsuite• Microsoft SharePoint• Microsoft Office 365• Microsoft Yammer• IBM Collaboration Solutions
Complete Digital Solution
Our Unique 6 Step Process 1. Benchmark – a snapshot of your digital footprint to see where
you are now and measure your growth in the future. This can include an audit of your website.
A plan of action
• What outcomes do you want from social media marketing• Profiling your target customers
– here we would segment your target market. This helps us identify key messages• Chart the customer journey –
where are your prospects, which platforms are they on. Demographics – age, gender, lifestyle
Key Messages, Content and Call to Action• If required we can create articles / blog posts – 2 per month which
will then live on your website, Facebook page or Blog and be used to send out social media posts.
Regular Posts• We then post regularly using relevant content (I’m sure you have lots
already – being the experts in your industry). For example 5 tweets, 2 Facebook posts and 1 Instagram per day.
Analytics• If you don’t use Analytics to measure your social media – how do you
know it’s working or not?• We use a unique blend of analytics to measure our customers Return
on Investment and use it to tweek the strategy for maximum results.
Hootsuite for Social Media Managment• What is Hootsuite• A social media management platform• Can schedule posts• Can discover content• Can generate analytics• Can aid social listening and social engagement
@jeannehaton @unitisocial @2days_workshops @local_socialbiz
Total Digital Marketing SolutionsFrom Uniti Solutions
Jeanne Hattontwitter: @jeannehattonLinkedIn: jeannehatton
email: [email protected]
Hootsuite Certified Professional
Thank you – if you enjoyed this presentation please tell all your followers
@jeannehaton @unitisocial @local_socialbiz