20-26/7/2011Hong Kong Convention and Exhibition Centre香港會議展覽中心

從香港閱讀世界Reading the World

Fair builds on

The HKTDC Hong Kong Book Fair 2010 underlined the fact that the written word is as powerful as ever with its very impressive attendance figures. Taking place from 21-27 July 2010, the 21st edition of the show attracted a total of 920,000 visitors.

More than 270 cultural events under the theme of “Reading the World, Writing the Future”, were organised during the event, with more than 90 authors taking part.

These figures reflect the influence that the fair exerts on cultural life in Asia. Not only is it dedicated to the promotion of reading in Asia, but it also acts as a gateway to the Asian book market for publishers, authors, literary agents and others outside the region.

第21屆香港貿發局香港書展已於2010年7月

21至27日舉行，吸引920,000人到場參觀。

香港書展的入場人數眾多，令人欣喜，足證

書藉吸引力龐大，魅力非凡。

香港書展2010的主題為「從香港閱讀世界—

關心社會‧關愛地球」，會上舉行了超過270

項文化活動，共有90多名作家參與其中。

從上述數字可見，書展影響力龐大，有助促

進亞洲的文化生活。書展不但積極推動亞洲

的閱讀風氣，也為區外的出版商、作家、文

學代理及其他業內人士打開通往亞洲書籍市

場的大門。

success to spread

推廣亞洲 閱讀風氣the word on reading in Asia

English Avenue draws enthusiastic crowdsAlongside the always-popular General Books Pavilion, new and expanded highlights were very well received. The enlarged English Avenue drew large numbers of visitors, and showed that Hong Kong is a hub not just of Chinese culture and literature, but of the English-language books of all types. English Avenue, took up about 50% more space than the previous year, featured the largest display of English books in the fair’s history.

The exhibitors of this zone were able to take advantage of the growing enthusiasm for English-language publications, which was also evident in the success of two forums featuring celebrated British authors – best-selling novelist Frederick Forsyth, author and actor Stephen Fry and historian Andrew Roberts. Other notable English-language authors who took part in the show included British poet James Fenton, children’s novelist and screenplay writer Anthony Horowitz , New York-born and Hong Kong-raised

Andrew Xia Fukudu and Hong-Kong-based, Chinese-Indian author Xu Xi.

The 2011 edition will build further on the excellent reception afforded to both English Avenue and the international writers, seeking expand it in both size and scope.

eBooks open a new chapter in publishingAnother major trend that was fully embraced at the 2010 edition and will play an even higher profile in 2011 is digital media. The eBooks & e-Learning Resources Zone made their debut in 2010, displaying the latest ebooks and digital-reading products from 21 exhibitors, while a Digital Interactive Zone allowed visitors to operate electronic readers and browse reading material in ebooks.

This aspect of the fair is also set to strengthen its presence in 2011, as e-reading becomes even more popular and more ebooks and e-readers become available. The HKTDC commissioned Actrium Solutions (HK) Ltd to conduct an onsite survey during the Book Fair, which revealed that 25% of the visitors interviewed had purchased ebooks and related digital tools at the fair.

Cultural platformThe Hong Kong Book Fair provides the publishing industry with the biggest platform in Asia for promoting a huge array of publications in Chinese language as well as foreign languages, particularly English. But on a higher level, the event is also very effect in promoting culture and encouraging reading among all sections of society, especially through activities such as readings, forums and presentations with internationally renowned authors.

International profileThe Hong Kong Book Fair is extremely well covered by media not only from Hong Kong and the Chinese mainland but overseas, too. In 2010 a total of 8,000 stories were generated. This interest not all brings in more visitors but also brings added publicity to exhibitors and participating publishers and authors.

英語世界氣氛熱鬧除了設有深受歡迎的綜合書刊館外，大會亦新設和擴充了一些展區，獲得熱烈反應，其中擴大後的英語世界吸引大批參觀者

駐足，反映香港不單是中國文化和文學中心，也是各種各樣英文書籍的樞紐。英語世界面積較上年大增逾50%，展出的英文

書籍數目繁多，為歷屆之冠。

英文書籍日受歡迎，令這個展區的參展商大為受惠。此外，大會舉行了兩場研討會，由英國暢銷小說作家Frederick Forsyth、

演員兼作家Stephen Fry及歷史學家Andrew Roberts主講，場面熱鬧，足證這股英文書籍熱潮十分澎湃。其他出席書展的知

名英文作家包括英國詩人James Fenton、兒童小說家兼電影劇本作家Anthony Horowitz、生於紐約並在香港成長的Andrew

Xia Fukudu以及居於香港的印度籍華裔作家許素細等。鑒於市民反應熱烈，香港書展2011將擴大英語世界的面積，並邀請

更多國際作家來港，與參觀人士見面交流。

電子書揭開新一頁數碼媒體在香港書展2010大放光芒，於2011年將更受注目。於2010首次登場的電子書及電子學習資源專區，共有21家商號

參展，呈獻最新的電子書及數字閱讀產品。此外，會場內也設有數字閱讀互動區，讓參觀人士試用電子閱讀器，並閱覽電子

書內容。

電子書勢必風靡一時，而市場也將

推出更多電子書及電子閱讀器，因

此此區於香港書展2011的陣容將

會更加鼎盛。香港貿發局委託敖志

方略（香港）有限公司在書展期間

進行現場調查，結果顯示25%受訪

者在場內購買了電子書及相關數碼

工具。

國際焦點香港書展備受香港、中國內地及海外各大媒體注視，2010年共有8,000篇關

於書展的媒體報道，不單吸引更多市民進場參觀，也增加了參展公司、出版

社和作家的宣傳機會。

文化平台香港書展為出版業締造亞洲最大的宣傳平台，以便推廣眾多中文及外文書

籍，尤以英文書刊為然。書展也透過閱讀講座、研討會及國際知名作家分享

會等一連串活動，大大提高了社會各階層的文化氣息及閱讀風氣。

Religious Books宗教書籍

Multimedia Products 音像多媒體產品

Stationery and Printed Products 各類文具及印刷品

Children's and Teen's Books兒童及青少年圖書

Books and Publications各類書籍及刊物

Product Categories 產品類別

e-Learning Resources: ebooks, eBook Reader,Digital Publishing Audio-VisualLearning Aids, Educational Software電子學習資源：電子書、電子書閱讀器、數字出版、視聽教材、教育軟件

Remarks: All exhibitors are only allowed to display/show/offer for sale/sell CLASS I ARTICLES under the Control of Obscene & Indecent Articles Ordinance (Cap.390 of the laws of Hong Kong) and Category I Films classified under the Film Censorship Ordinance (Cap.392 of the laws of Hong Kong) at the HKTDC Hong Kong Book Fair.

註： 「香港書展」祇容許《淫褻及不雅物品管條例》(香港法例第390章)下的第一類物品 及根據《電影檢查條例》(香港法例第392章)評級為第 I 級的電影於會場內陳列 / 展示 / 提供銷售 / 售賣。

Join us! 報名參展！Don't miss the opportunity to be a part of this interesting event! Book you space today!香港書展匯聚豐富商機，不容錯過，請即報名參展。

綜合書刊館

英語世界

電子書及電子學習資源

國際文化村

兒童天地

心靈及宗教書區

年青人世界

音像及文儀用品館

中國內地出版

台灣出版人

大學坊

General Books Pavilion

English Avenue

eBooks & e-Learning Resources

International Cultural Village

Children’s Paradise

Religious & Spirituality Zone

Teens’ World

Multimedia & Stationery Zone

Chinese Mainland Publishers

Taiwan Publishing Community

University Press Square

主題展區Themed Zones

Company Name 公司名稱 :

Contact Person 聯絡人 :

Title 職銜 :

Address 地址 :

Country 國家 : Postal Code 郵編 :

Tel 電話 : ( ) Fax 傳真 : ( )

Email 電子郵件 : Company Website 公司網址 :

Product Categories 產品種類 :

Official Air Express Co.大會速遞服務

www.hkbookfair.comFor more details of the facilities, please visit our fair website 更多有關設施資料，請瀏覽展覽會網址

*Please attach your business card for easy reference 請附上閣下名片以作參考

Booth Service Fee 展台服務費

Organiser 主辦機構：

Hong Kong Trade Development Council - Exhibitions DepartmentUnit 13, Expo Galleria, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong KongTel: (852) 2584 4333 Fax: (852) 2824 0026 Email: exhibitions@hktdc.org

香港貿易發展局 – 展覽事務部

香港灣仔博覽道1號香港會議展覽中心博覽商場13號

電話：(852) 2584 4333 傳真：(852) 2824 0026 電郵：exhibitions@hktdc.org

Please fax the reply form to 請傳真表格至

Or you may mail to Hong Kong Trade Development Council或郵寄至香港貿易發展局(852) 2824 0026

Please send us more information on exhibiting at the HKTDC Hong Kong Book Fair 2011本公司欲參加香港貿發局香港書展2011，請惠寄有關資料。

Just a Click 一 按 即 妥

Manage your participation - with just a click Our online service, Exhibitor Online Platform (EOP), makes managing your exhibition-related matters convenient, quick and efficient.• Submit booth application online, with immediate acknowledgement from HKTDC • Track application status and update information online anywhere, anytime • Receive fair-related information and reminders in timely fashionAct now, apply online at www.hkbookfair.com/en

參展事宜 一按即妥「參展一站通」是香港貿發局的網上服務，協助業者理參展事宜，便捷有效。

• 上網遞交參展表格，本局即時發出申請收悉通知

• 隨時隨地上網檢視申請進度及更新資料

• 第一時間獲得最新展覽資訊及備忘

立即行動，登入www.hkbookfair.com申請參展。

9 sq.m. Standard Booth Bwith display platform3m(W) x 3m(D)Price: HK$25,605 / US$3,3109 平方米標準展台 B 連展示台

3米 (闊) x 3米 (深)

價格：港元25,605 / 美元3,310

9 sq.m. Standard Booth A3m(W) x 3m(D)Price: HK$21,735 / US$2,8109 平方米標準展台 A

3米 (闊) x 3米 (深)

價格：港元21,735 / 美元2,810

Custom-built Participation Minimum Size: 36 sq.m.Price: HK$2,115 / US$280特裝參展最少租用面積：

36平方米

價格：每平方米港元2,115 /

美元280

1 2 3 6 sq.m. Standard Booth (eBooks & e-Learning Resources Zone only)2m(W) x 3m(D)Price: HK$14,490 / US$1,8736 平方米標準展台

( 只限電子書及電子學習資源展 )

價格：港元14,490 / 美元1,873

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