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BRAND STANDARDS GUIDE Updated October 24th, 2016

NETSCOUT Brand Standards Guide2

Hello Guardians.

Welcome to The New NETSCOUTIn the connected world, there is no off. That’s why we’ve refreshed our look and our feel. This new era of NETSCOUT influences everything from our logo to our language—and we want you to join us on our journey.

We’re all guardians of the connected world—we’re in this together. The following document provides guidelines to the new face and voice of NETSCOUT.

Get ready to be a Guardian.

Updated October 24th, 2016


Table Of Contents

1. INTRODUCTION 4

1.1 Brand Essence

1.2 Manifesto

2. BRAND MESSAGING 6

2.1 Guardians of the Connected World

2.2 There Is No Off

2.3 Tone of Voice

3. BRAND IDENTITY 10

3.1 NETSCOUT Brand Logo

3.2 NETSCOUT Brand Icon

3.3 Logo, Clear Space and Size

3.4 Usage

3.5 Color

3.6 Typography

3.7 Photography

4. IN-SITU 22

4.1 Landscape Samples

5. CONTACT



Keywords of the New NETSCOUT: A Brand Essence

Empowered, vigilant, understandable, eye-level, helpful, intuitive, knowledgeable, approachable, human, modern, cutting edge

1.1 Brand Essence



The Guardian’s CredoThe connected world hinges on the flow of information.Any impediments to that flow are our enemy.We help organizations fire on all cylinders. And propel their progress.The world is evolving at warp speed every day, with dizzying complexity.Inboxes, apps, networks, servers and more are forever in flux.They have the power to paralyze.And yet everything is expected to run smoothly.Businesses today need more than just a solution.They need an ally that empowers action and has got them covered.So we remain vigilant, now more than ever. Strength and safety are in our blood.And bits and bytes are in our lexicon.We keep systems running.And put out fires before they start.Getting ahead today means solving tomorrow’s problems.It means being able to anticipate change. And put a plan in action. The deep intelligence carried in data traffic is our guiding force.It sheds light on where you’ve been—and where you can go.Insights accrue every day with torrents of information.Now, it’s about turning those insights into untapped opportunities. Surviving isn’t enough. We want customers and partners to thrive.And we’ll give them the primal tools they need to succeed.This is our instinct. This is what drives us.We’re on a quest to simplify the complex and clarify confusion.Let’s set our sights on a new digital age…The connected age. NETSCOUTGuardians of the Connected World

1.2 Manifesto


BRAND MESSAGING


Updated October 24th, 2016NETSCOUT Brand Standards Guide7

Brand: GUARDIANS OF THE CONNECTED WORLDThis new tagline is at the core of our new identity. It’s inclusionary—we are all guardians,

tasked with keeping connections of all types continuous and unimpeded. The line is

empowering and encompassing, much like our impactful and diverse range of products.

Finally, it extends into the social space: there is a LinkedIn group

entitled the “Guardians Guild.”

2.1 Brand Messaging


2.2 Brand Messaging

Campaign: THERE IS NO OFF To come out of the gate with a strong message, this is the line that anchors our first

campaign as the new NETSCOUT. We live in a world that’s always on. As Guardians, this

campaign theme is a line in the sand that declares that we’ll fight to make sure connections

continue. We solve problems before they become problematic—we’re Guardians, and we

keep the connected world going—because it can never be allowed to go off.


How We Speak: The New NETSCOUT Voice

For a tech company that traffics in the complex, it’s especially important to come across as understandable, approachable, and human. Communicating at eye-level—talking with consumers, not at them—will go a long way as we seek to continue scaling. To strike a chord with people, you first need to be understood.

While speaking in layman’s terms is a start, it goes beyond that.

Here are some principles to help guide our language moving forward:

Writing Principles

• Use 1st person plural whenever talking about the brand and its offerings. For example, “we” or “our” is always preferable to “NETSCOUT.” We’ll shy away from talking about ourselves at a distance.

• Similarly, to connect with our audience, use the 2nd person “your” instead of “customers.” For example, our products can help “your business”—not the “business of our customers,” which is more removed and detached.

• Break up long sentences whenever possible. In an effort to convey a user-friendly and understandable voice, writing in short, punchy sentences is far preferable to long, complicated messages.

• When written “NETSCOUT” should appear capitalized. If the full name is required it should read “NETSCOUT SYSTEMS, INC.” Legal and Investor Relation zones will not be able to follow this standard in all cases for legal reasons.

Philosophical Approach

• We need to ensure—through a focus on using 1st person POV—that we do everything we can to humanize NETSCOUT. This shift in perspective will make us feel more inviting and approachable so we can connect with more people.

• In general, make content more digestible. This means writing in a way that’s visually scannable, not too dense, and easy to read. We never want to overwhelm and always for simplicity and clarity.

2.3 Brand Messaging - Brand Language

BRAND IDENTITY



3.1 Brand Identity - NETSCOUT Brand Logo

NETSCOUT Brand LogoIt was a long and beautiful journey to get here. Everyone’s excited. So much to love in such a concise little picture. But like every newborn, it is totally defenseless. If you don’t protect it, it’ll grow up spoiled and totally disappoint you. This quick reference guide is meant to keep you from making those early mistakes that create unhappy, neurotic logos.

Questions? Call your Creative Director, Steven Morgan at 1-978-614-4117 or email [email protected]. Sometimes things take more explaining; other times a new logo asset must be created. We’re happy to do either.

PRIMARY LOGO W/ LOCKUP

PRIMARY LOGO

BRAND ICON

SOURCE FILES AS SHOWN:

NS_LOGO_COL_POS.EPSNS_LOGO_TAG_COL_POS.EPSNS_ORB_COL_POS.EPS


3.1 Brand Identity - NETSCOUT Brand Logo (continued)


NS_LOGO_BW_POS.EPSNS_LOGO_BW_NEG.EPSNS_LOGO_TAG_BW_POS.EPSNS_LOGO_TAG_BW_NEG.EPS

NETSCOUT Brand Logo

Single Color Usage

Depending on the usage, and the background color and texture, the NETSCOUT logo can be used in two different single color versions:

Black (positive) version: For use on a white or light background

White (negative) version: For use on a black or dark background


3.2 Brand Identity - NETSCOUT Brand Icon


NS_ORB_BW_POS.EPSNS_ORB_BW_NEG.EPSNS_ORB_375C_POS.EPS

NETSCOUT Brand Icon

Single Color Orb

An alternative version of the Orb is available for single color use. It can be displayed in three different versions: Black (positive) version: For use on a white or light background White (negative) version: For use on a black or dark background

Green (positive) version: Pantone 375C, for use on a white or light background


Logo Clear Space & Size

Clear space

Clear space requirements are provided to preserve the integrity of the NETSCOUT logo. Clear space is the area immediately surrounding the logo. This area must remain clear of elements that might compromise logo legibility. No graphics, type, photography or illustrations should violate the clear space.

The ‘continuum’ of the wordmark provides the basic measurement of the proportional system that determines the clear space.

Minimum Size

To make sure it’s legible, the logo must be used in printed and electronic media at a height no smaller than 0.25 inches or 24 pixels.

3.3 Brand Identity - Logo, Clear Space and Size

0.25" or 24 Pixels

CLEAR SPACE

MINIMUM SIZE W/ LOCK UP

0.75" or 72 Pixels

MINIMUM SIZE


Unacceptable Logo Usage

The NETSCOUT logo is an original design. The logo must not be altered, redrawn or modified in any way. Use only authorized logo artwork.

The following examples show a few practices to avoid when implementing the logo.

Here are a few no-no’s to get used to:

1. Do not change the color.

2. Do not stretch it any which way.

3. Do not alter even a tiny portion of it.

4. Do not crowd the logo with bells & whistles.

5. Do not apply a visual effect.

6. Do not place the logo on a complex, textured or patterned background that makes it tough to see.

3.4 Brand Identity - Usage

Headline text

Graphic

3

5 6

21

4


Color Palette (Updated)

Color can be tricky. These guidelines will help you understand which logo asset to use and when.

Use the PMS logo assets whenever possible because they look great. More often though, you’ll be using a CMYK, RGB or WEB (HEX) asset. When printing on paper use the CMYK logo assets. For screen display use RGB or WEB (HEX).

By the way, if you’re printing this page in-house, beware: color accuracy can vary greatly from printer to printer (just as it does from screen to screen). Don’t make any big color decisions based on a potentially unfaithful color printout.

Don’t be shy. Call your Creative Director, Steven Morgan at 1-978-614-4117 or email [email protected] for guidance if this seems like incomprehensibletechno-babble.

3.5 Brand Identity - Color

NETSCOUT Identity Standards15

Color Palette Color can be tricky. These guidelines will help you understand which logo asset to use and when.

Use the PMS logo assets whenever possible because they look great. More often though, you’ll be using a CMYK, RGB or WEB (HEX) asset. When printing on paper use the CMYK logo assets. For screen display use RGB or WEB (HEX).

By the way, if you’re printing this page in-house, beware: color accuracy can vary greatly from printer to printer (just as it does from screen to screen). Don’t make any big color decisions based on a potentially unfaithful color printout.

Don’t be shy. Call your Creative Director, Steven Morgan at 1-978-614-4117 or email [email protected] for guidance if this seems like incomprehensibletechno-babble.

3.4 Brand - Color

Colour wheel. The colour wheel demonstrates the full spectrum of the NETSCOUT pallete.

Updated August 28th, 2015

Updated October 24th, 2016NETSCOUT Brand Standards Guide17 NETSCOUT Identity Standards15

Color assets Primaries

3.4 Brand - Color

These are the dominant colours. Can be used as solid blocks, but not advised to be used as full page backgrounds. Can be used for limited paragraphs of text.

100% tint

Pantone ref

CMYK splitPrint

Web (HEX)

RGB splitScreen

Pantone 576 C

5459474

12015774

� #789D4A

Pantone 5415 C

56241134

91127149

� #5B7F95

Pantone 682 C

2486428

15372120

� #994878

Pantone 178 C

076540

2558989

� #D13239

Pantone 5807 C

113253

208209171

� #DOD1AB

Pantone Cool Grey 11 C

44342277

838690

� #53565A


Pantone 375 C

450900

1512150

� #97D700

Color assets

3.5 Brand Identity - Color (continued)

PrimariesThese are the dominant colours. Can be used as solid blocks, but not advised to be used as full page backgrounds. Can be used for limited paragraphs of text.


Color assets

3.5 Brand Identity - Color (continued)

Secondaries

NETSCOUT Identity Standards15

Color assets SecondariesHighlights. These are to be used sparingly. Not to be used in solid blocks or full paragraphs of text.

3.4 Brand - Color

100% tint

Pantone ref

CMYK splitPrint

Web (HEX)

RGB splitScreen

Pantone 310 C

570140

103207227

� #67CFE3

Pantone 7688 C

712860

69151203

� #4597CB

Pantone 674 C

197820

20585153

� #CD5599

Pantone 144 C

0541000

2431390

� #F38B00

Pantone 459 C

1614711

22420598

� #E0CD62

Pantone Cool Grey 5 C

3225265

179178177

� #B3B2B1

Darker tones. To be used for full background coverage or to add definition.

100% tint

Pantone ref

CMYK splitPrint

Web (HEX)

RGB splitScreen

Pantone 554 C

84387737

349064

� #225A40

Pantone 7715 C

97344830

096104

� #006068

Pantone 534 C

99823527

315394

� #1F355E

Pantone 7658 C

59863125

1095194

� #6D335E

Pantone 201 C

24977020

1643153

� #A41F35

Pantone 5783 C

3923536

165169131

� #A5A983

Pantone Black 6 C

92765678

172432

� #111820


Pantone 320 C

1000380

0153168

� #0099A8


3.6 Brand Identity - Typography

Typography

Primary Corporate Font

The Open Sans font family is the primary corporate font used for printed and online company communications such as the website, collateral, the business system, advertisements, and products.

Note All body copy should be 100% black. Headlines, subheads and pull out copy can use other colours from our palette.

Note For shared documents and digital communications when you cannot be certain others will have access to Open Sans, please see page 20.

Open Sans Family

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

SemiBold IT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Bold IT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Extra IT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789



Typography

Secondary Corporate Font

The Arial font family is the secondary corporate font and is available to everyone. It should be used for digital communications that cannot depend on the recipient having Open Sans installed. This includes email signatures, and when preparing standard documents, for example Microsoft Word and PowerPoint presentations.

Note For printed and online company communications, please see page 19.

Arial Family

REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

3.6 Brand Identity - Typography


Photography StyleThe new face of NETSCOUT needs a consistent aesthetic to help set the overarching tone.

Visuals are just as important as language—they’re a further extension of our voice. They should telegraph and amplify a unified message. Photography is one more way to tell our story in an intuitive, vivid way.

The photos should juxtapose a soft fluidity with a harder, more industrial flavor. This blend speaks to the dynamic nature of our offerings.

Here are 3 tenets that inform all visuals:

Clean & Modern The visuals should convey a fresh and un-posed feeling. Avoid generic stock imagery in favor of a more natural, candid and dynamic look.

Suggest Connections Whether it’s a system of highway overpasses, a city ablaze at night, or a myriad of other examples, the visuals should help reinforce that we’re guardians of the connected world. Interconnectedness is key.

Future Facing Without resorting to gimmickry, visuals should reinforce that we’re an innovative, cutting edge brand that is pushing boundaries of what’s possible.

3.7 Brand Identity - Photography

DUO TONE BW COLOR

COLOR TREATMENTS

IN–SITU



Marketing Samples

4.1 Visual Landscape

NETSCOUT’S 14TH ANNUAL

TECHNOLOGY & USER SUMMIT— April 13th – 17th, 2015

310 LITTLETON ROAD, WESTFORD, MA 01886-4105WWW.NETSCOUT.COM


Digital Samples

4.1 Visual Landscape

THANK YOU

For more questions and information on the proper use of the NETSCOUT identity, please contact:

STEVEN MORGANCREATIVE DIRECTOR

1 978 614 4117 D1 978 606 9401 M

[email protected]


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