branding _medical devise company
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July 2011NEWS
Titan is an international branding and design company that provides clients with the full spectrum of branding and creative design services.
Syneron & Candela combine a level of innovation, expertise and customer understanding superior to that
of any company in their industry. Financial stability, through their aligned resources, allows their new
company to offer customers the broadest available product portfolio and an expansive global service
organization and distribution network. Syneron & Candela has a global spread of over 25,000 systems
in 90 countries, and with over 10 million treatments performed annually with its products.
“Working with Titan BrandWise was an amazing experience all around. From the interaction with the staff to the exceptional artwork that they created, we couldn’t have been more happy with their service. They have always been extremely attentive to our needs and we are always incredibly pleased with the outcome. Merging two companies creates a wide range of marketing challenges. They helped us work effectively throughout the whole process and delivered exceptional results, which have been embraced from America to Europe and Asia. From the sales teams to top management, everyone has joined on board to promote our new brand. We feel confident and proud that our brand finally makes the strong, powerful statement that represents who we truly are as a company.” Marcom Manager, Debra Emanuel
Check out the following idea that we used with one of our B2B clients who wanted to send their international distributors a cool, personalized gift.
Over the phone, we found out each distributor’s t-shirt size and favorite song of all time. Then, we had personalized t-shirts printed up. Each t-shirt had the distributor’s song linked from a QR-code in the graphic on the shirt.
When someone scans the code on the t-shirt with their smartphone, the song starts playing on their phone. The idea is that the conversation will then swing around to, “Where did you get that shirt?!”
The idea was so successful that we used it to say
“thank you!” to our fans on Facebook.
Watch how we did it here.
Guerilla marketing by
Science. Results.Trust.
eMatrixComplete
Sublative
Rejuvenation™
ePrime™
Energy-Based
Dermal Volumizer™
Science. Results.Trust.
Syneron Medical cordially invites you and a guest to attend our 10 years of elos celebration
Date: Monday, January 24th, 2011 | Time: 19:30 | Place: Cochav Hayam, Caesarea
Please RSVP to [email protected] by January 15th, 2011
Looking forward to seeing you,
Syneron Medical
10 YEARS OF AESTHETICS
elos
Science. Results.Trust.INVITATION
The company’s new branding language reflected the following:
• A Heritage of Science • Pioneering Spirit – exploration backed by proven Results
• Luxury • Trust – based on decades of experience • Sophistication • Beauty
The central element of the company’s new visual language is an orchid. Orchids have been enhanced
by science and throughout the world they are synonymous with sophisticated beauty, love, luxury
and strength.
Additional elements of the visual language include scientific formulas, confident typography and
artistic photographs of models and dancers, which were specially commissioned by Titan for Syneron
and Candela.
The distinctive colors of the Syneron and Candela logos defined the color scheme of cyan, violet,
silver grey and black.
Science Results
Trust
A new company tag line was created from the following equations:
Syneron = Science | Candela = Trust
Science ensures Results and Results create Trust.
The tag line became:
click here to like us
Check out Titan's new Facebook page
When Syneron and Candela joined forces to become
the emerging global leader in the aesthetic medical
device market, they needed a strategy to brand the
new company and its two distinctive brands.
Syneron and Candela a case study of effective global branding in the MedTech Market
Over 700 scientificpapers published
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