Brighter Ideas for SEM

2

Presentation Agenda

1. Introduction

2. Mission

3. Services

4. Some Facts about us

5. Technology

6. PPC Advantage

7. PPC Offerings: How we can help

8. PPC Process at LogicServe

9. Some of our clients

10.Case Studies

11.Our observations on the proposed engagement

12.Moving Forward…

Introduction to Logicserve

Specialist SEM services provider

Logicserve has 4 offices across three countries

– UK (London & Leatherhead)

– Portugal

– India

The Logicserve team has over 90 employees

– 50 +Google professionals

– 10 Search Engine Optimisation experts

– Web Property Experts

Acquired Broadplace Advertising in Dec 2007

Acquired CK Net in Apr 2008

4

Introduction

We are a company specialising in Search Engine Marketing (SEM) with four offices across three countries viz., UK, Portugal and India.

We aptly represents the next generation in dynamic and adaptive online marketing.

We aim to deliver personalized Search Engine solutions through people, processes and technology.

Our team comprises Google certified professionals and Search Engine Optimisation experts. This give us unparallel competence in managing large campaigns and serving small niche clients without compromising on quality.

We are a SEMPO General Member and a member of IAMAI.

5

Mission

Our mission is to add value to your business by attracting new visitors to your website and thus increasing your sales revenue.

We invest time and effort to learn more about your business, needs and marketing goals. Then we recommended the best combination of our services and customize our search engine marketing strategy to match your needs and business model of your business.

We help you reach your online marketing goals. Hence, we ensure that your goals are achieved and we have both invested in a long lasting and trustworthy relationship.

Logicserve: Group of Companies

Broadplace Advertising

– Leatherhead, Surrey based PPC Agency

– PPC & SEO solutions

– Team of 20 employees

– 300 SME clients

– Excellent understanding of SEM platforms

Logicserve: Group ofCompanies

CK Net

– London based PPC Agency,working on a Pay per performance basis

– Founded in 1998, Winner of Natwest OnlineBusiness of the Year 2005 award

– 30 Blue chip clients

– Jessops, Three, Sky, BT, British Gas, Dell, HP, Post Office

– Excellent relationships with Affiliate platforms

– Preferred PPC partners for all the leading brands managing an affiliate programme

– In house technology to track conversions and performance

Campaign Delivery Infrastructure

CK Net LimitedBuild & Grow

affiliate relationships

ExtrasAdditional

new services

Broadplace Advertising UK

Managing campaigns on an Agency Model for SME clients

Logicserve IndiaSubstantial back-office facility, providing clients

with unparalleled levels of human campaign analysis and optimisation, at a significant cost

advantage.

Logicserve : Pillars

Logicserve aims to deliver personalised Search Engine solutions through People, Processes and Technology

PEOPLE

Instant increase in scale

Onshore resources to provide client relationships and business understanding. Improved staff resources to offer the highest standards of client service.

Offshore resources provide operations efficiencies and cost advantages, hiring the brightest young talent in Mumbai.

PROCESSES

Adopting Logicserve processesWell defined processes to ensure consistent service delivery. Operated via Logicserve’s established customer management system.

Certified: Delivery processes ISO 9001:2000 certified by BSI

TECHNOLOGY

Active and ongoing developmentContinued investment in Affilibid to ensure that we offer the market-leading technology solution.

Logicserve’s in-house technology that predicts Google quality score and assesses momentum.

Complete step by step project management module helps streamline projects.

Logicserve: Delivery Process

V

Understand Client Business and core

requirements

Plan for knowledge Acquisition and documentation

Set up all Hardware / Software / Application

connectivity for the project

Run the defined processes and maintain

Stabilized OperationsAnalysis of Parameters

Analyse ProcessesStudy and

documentation of current processes

Finalise and agree on new / updated process

maps

Track and report the process parameters

Feedback gathering from all data points for

analysis

Assess Outsourcing Feasibility

Subject Matter Expert to provide consulting (if

needed) on process for outsourcing ease

Train the teams of the processes, tools and

techniques

Offshore Team Ramp up

Periodic Evaluation & recommendation of

additional automation / process change

opportunities

Consult and finalise outsourcing Plan

Plan for project implementation

Pilot implemented and testing to certify the success of the pilot

Continual training and development of team

members

retraining and change management if needed

Get Management Mandate; Contract

Finalisation

Create Project Team, Define Roles & Responsibilities

Set up of formats and mechanisms for

Periodic reporting

Periodic review of the project and Quality

Management

measurement and reporting of benefits

achieved

Onsite - Offshore Onsite - Offshore Onsite - Offshore Offshore offshore

Kick Start the project Sign off on the phase Sign off on the phase Continual Monitoring Continual Improvement

A L U EAcquire Knowledge Upkeep EnhanceLauncheValuate

11

Services

Our contribution to online marketing assist your business achieve success. Each service is uniquely customized based on the client’s budget, objectives, business domain, competition, target markets and customers.

Pay Per Click

Search Engine Optimisation

Pay For Performance

•Our expert PPC services deliver visibility for the client’s brand when users actively seek information about products and services similar to that of clients.

•Our PPC advertising campaigns are spread across all major platforms that include: Google, Yahoo & MSN.

•Our SEO service is the perfect fusion of technical expertise, marketplace research and excellent customer service.

•We aim at improving the search friendliness of our client’s sites by undertaking comprehensive on and off-page optimization.

•We design an appropriate Pay For Performance program that is unique to the client’s business model.

•We utilize click path analytics and data-feed tracking methods to setup each campaign.

• This enables us to sequentially deliver optimum return on investment & customer satisfaction.

Logicserve : Services

Pay per Click Campaign management

– Performance basis for established brands

– Agency fee basis ( 10-15% of spend) for SME clients

Clickfund

– Targeting local businesses

– Fixed price packages

SEO services

– On page & Off page

Web Property Design & Development

13

Some Facts about us

4 years of solid experience in Internet Marketing and e-commerce

Team of over 60 qualified SEO and PPC advertising professionals

Cutting edge technology and processes to manage the campaign

Last Quarter

Spend Managed( Million GBP) 3

Impressions Delivered ( Million)

700

Clicks Delivered ( Million) 7

Sales Delivered( Million GBP) 40

14

Technology

Affilibid manages Profit & Loss per keyword.

Tracks visitor across the campaign to monitor User Behaviour

Maximises budget to generate highest number of sales

Logimart Tool allows to build up keywords and campaigns quickly

Predicts Google Q score that helps lower cost per click

15

PPC Advantage

Increase sales through your online channels

Target specific customers and geographic areas

Promote certain products or discounts

Drive targeted traffic to your site

Build brand awareness

16

PPC Advantage

As a customer of Logic Serve you can expect the following benefits:

Integrated

System

Seamless and

integrated approach

Multiple advertising, transaction, research and

analytics platform

Reduce management cost

and increase operational efficiency

Cosmos Service Differentiation Outcome

Business

Insights

Data analytical

software's

Experience in diverse domain

Help customers to take informed

decision

Sustainable

Value

Customer satisfaction

And

Visitor conversion

Technology edgeIncreases ROI and

profitability

17

PPC Offerings

How Can We Help You:

Work with you to understand the campaign goals and suggest changes across PPC platforms

Help you decide appropriate budget across the platforms

Undertake keyword research and competitive analysis

PPC campaign planning, development and implementation.

PPC campaign monitoring, maintenance and improvement

Generate periodic reports and analysis

Plan and implement conversion tracking ( Registration page)

Conduct analysis and provide suggestions based on the conversion data

In other words …

Better Return on Marketing Budget and Informed Decision Support.

18

Pay Per Click Process at LogicServe

PPC Account &

campaign set-up

Budgetary advice and

management

KYC, Keyword research and

discovery

Competitive analysis and Ad Targeting

Bidding and bid

management

Copywriting and PPC ad

group management

Continuous performance tracking and

campaign improvement

ROI tracking, analytics and

reporting

Landing page advice and

optimization

START

Logicserve: Technology ( AFFILIBID)

Assisted by our in-house technology solution:

Monitors profit/loss per keyword, every minute of every day.

Offers input to help us run the campaign.

Maximises budget to generate highest number of sales.

Selected Features of Affilibid

Full multi-network tracking by precise keyword

Progressive keyword list building

Multi-network ad management

Ad copy comparison and maximisation

Click stream tracking

Logicserve: Content & Campaign Management ( LOGIMART)

Add Categories/ Sub Categories, Products using API/ feeds/ manually

SEO features that don’t need experts to set it up

Easy Content Management lets account manager update site quickly

Allows visitor comments/ reviews for Social Media Optimisation

Logicserve: CMS system for Web design

Logicserve: CMS system for Web design

24

Some of our clients

Digital TV, Broadband

Gas and Energy

Retail and Shopping

Telecom

Entertainment

Info Tech

Finance

25

Some of our clients

Photography & Printing

Travel

Health & Medicine

Concerts & Theatre

Real Estate

Education

Postal and Insurance

26

Case Study 1

Client Profile:

– Jessops is the largest photographic retailer in the UK.

– Over 230 stores nationwide

– Group turn-over £350 million in the year ending 30 September 2006.

Key challenges identified:

– To augment the already existing PPC marketing effort.

– To increase sale of cameras, camcorders, camera phones and accessories through their website.

Solution offered:

– We offered them a time-bound good Pay Per Click module.

– We created PPC campaigns with more than 160000 keywords and 430 Ad groups.

27

Case Study 1

Result:

– Visibly improved traffic.

– Increased conversion rates.

– Enhanced ROI.

28

Case Study 2

Client Profile:

– One of the top ten credit card issuers in both the UK and United States.

– More than $147 billion in managed loans.

– Approximately 50 million customers world-wide.

Key Challenges identified:

– To increase various types of credit cards subscription

– Increase new saving accounts openings.

Results:

– We managed to improve their sales while optimising cost.

– Now we have an ongoing PPC Management mandate.

29

Moving Forward…

For any further queries and customised solutions, please contact:

Prasad Shejale+91 9820466982prasad@logicserve.comwww.logicserve.com

Thank You