bring back that loving feeling
TRANSCRIPT
Bring Back That Loving Feeling.
How to truly connect to your customers.
Bring Back That Loving Feeling.
How to truly connect to your customers.
Product
Place
Price
Promotion
?
“Waar zijn marketeers heel goed in?
In het overladen van hun
beste klanten met mailings.”
Geert Verstraeten & Wouter Buckinx (Python Predictions)
Source: InDirect, april 2010
“Eerst luisteren naar de klant”
Steven Van Belleghem (Insites)over social media
Bron: Tijdschrift voor Marketing, mei 2010
Start watching and listening to your customers
Allow par6cipa6on in social media
Create a pla8orm for conversa6on (and create
connec6on)
Par6cipate in a natural way
Conversa6on management
“You can’t force a customer to buy into your brand - you have to first earn their
respect, build their trust, and then develop a
relationship with them as
individuals.”
Kevin Roberts, CEO Saatchi & SaatchiSource: ‘Lovemarks - the future beyond brands’
“Als het bedrijf respect en
waardering toont, dan helpt dat de klant zich goed te voelen en die ervaring leidt tot
loyaliteit.”
Dan Hill, grondlegger Sensory Logic
Source: ‘Tijdschrift voor Marketing’, maart 2010
... the right products & services
... the right distribu6on channels
... the right price
... the right media
... the right customer data
It is not just about having ...
Customers love to be surprised. Be unexpected.
Customers love authen6city. Be trustworthy and
passionate.
Customers love their problems to be solved.
Be helpful and be different by being beFer.
Customers love transparancy. Be honest.
Source: ‘De Superpromoter. Over de kracht van enthousiasme.’
Create customer enthusiasm!
Unconditional love- for your product, place, price, promotion and customers -
will get you into the
heart of your
customer.
Love thy customer
as you love thyself!Frans Reichardt
linkedin.com/in/fransreichardt
twitter.com/fransreichardt