brussels twestival conference outcomes
DESCRIPTION
Short presentation summarizing the outcomes of the (un)conference held at the Brussels Twestival, February 12, 2009TRANSCRIPT
Brussels Twestival (un)conference reportSocial Media for Social Change
Le Botanique, BrusselsFebruary 12, 2008
Social Media for Social ChangeOrganization of an UNconferenceOrganization of an UNconferenceWho?
About 60 participantsAbout 60 participantsChristian De Neef, biznessence (facilitator)Onno Hesselink, ello-mobileM Bi dl W t & E F ilit U it C7Murray Biedler, Water & Energy Facility Unit, C7Nathalie McDermott, ON ROAD MEDIAAlain Deneef , États Généraux de Bruxelles (conclusions)
Murray Biedler and team at workChristian De Neef introducing the conference
Nathalie McDermott sums up her team’s resultsSome participants during the plenary session Photography by Filip Bunkens - http://www.pitslamp.be
Social Media for Social ChangeOrganization of an UNconferenceOrganization of an UNconferenceWhy?
Make tweeters meet in real worldMake tweeters meet in real worldReflect on a platform for social changeShare social media experiencesN t kNetwork
How?Introduction - Christian De NeefIntroduction Christian De Neef3 work groups during 1 hour– Social economy & new medias - Onno Hesselink
Cl t f b d M Bi dl– Clear water for everybody - Murray Biedler– Social media for social change - Nathalie McDermottA plenary session during 1 hour - Christian De Neef & Alain Deneef
Social Media for Social ChangeConclusions by Alain Deneef
2 groups of activists working together: – Social media/networks : looking for a causeg– Social cause : looking for new toolsHow to bridge the gap between them?Is there a purpose in meeting each other?Is there a purpose in meeting each other?
Maybe both a problem and opportunity:
Media/network people are looking to leverage their network in socialMedia/network people are looking to leverage their network in social sphere, but maybe also in cultural, political, economical...
Too much « noise » may hide the potential outcomes of a real social di f th i lmedia for worthy social causes
Give time to time and learn : this is the first meeting…
Don't forget Bill Gates words: We always overestimate the change thatDon't forget Bill Gates words: We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten!
Social Media for Social ChangeBest Practices
(P)eople • Interest, Motivation, Passion, • Play - “what excites peoples”
Best Practices
y p p• No barriers, inclusion, participation• Involvement
(B) siness foc s(P)rocesses (T)echnology
• Free (access)O S
• TransparencyM it i
(B)usiness focus• Need• Cause• Niche • Open Source
• Light-weight• Existing tools• “Forget about technology”
• Monitoring• Evaluation• Transform social media into real
world relationships
• Sustainability• Funding
(S)tructure• Identify stakeholders (target movers & shakers, super
advocates, funders, sponsors, early adopters, etc.), , p , y p , )• Community ownership• Social media gatherings (e.g., twestival)
Social Media for Social ChangeElements of a Vision
(P)eople • Integrate across generations (elders, youth), cultures, politics, geography,
Elements of a Vision
y ), , p , g g p y,language, etc.
• New Paradigm - Startup mentality
(B) siness foc s(P)rocesses (T)echnology
• Open/Creative Commons• Consolidate local twitter iti
(B)usiness focus• Create awareness• Educate• Expand = “6B people”communities
• Match people/skills at the right time
p p p• “Give everyone a voice”• Political action - engage
people socially - turn people into advocates
(S)tructure
p p(e.g., water)
• Map of participants (e.g., “tweeters here today”)• Regular meetups by language, region, interest• Network fairs
Social Media for Social ChangeCompetenciesCompetencies
Social CommunicationsSocialWorking with groupsSocial economyS i l hi
CommunicationsMarcommAdvertising
Social entrepreneurship
CognitiveKnowledge management
JournalismBlogging
TechnicalKnowledge managementKnowledge sharingCommunity leadership
TechnicalInfrastructureInternet education
Internet educationTraining Entrepreneurial
Sustainable economySocial entrepreneurship
Social Media for Social ChangeValuesValues
Accessibilityy
Openness
TrustTrust
Social commitment
...
Social Media for Social ChangeFuture developmentsFuture developments…
What is our aim?
Who is interested?
How to follow up : workshop? Conference? Sponsored Social media breakfasts?media breakfasts?
Where to put information?
f ki t th iki (d ft i t )for working together: our wiki (drafts, improvement,)
for publication and commentaries: twestival blog
Send to presenters for commentaries before publication
Send to the distribution list? (emails from amiando)
Editing a map of tweeters attending the conference?