Experiential Events and Strategic Marketing

Delivering:

Top of Mind Recall

Word of Mouth Results

Customer loyalty and Retention

Business Efficiencies

Brand Equity

Engagement and Trial

Emotional Associations

SERVICES

Develop, Produce and Manage:

National tours and road shows, conferences, trade shows, meetings, demos, etc.

Experiential event marketing initiatives

Event logistics and business efficiencies

Brand and marketing strategy

Exhibit design and integration

WHAT IS EXPERIENTIAL EVENT MARKETING?

A marketing strategy used with live events to create powerfully memorable experiences.

It penetrates your customers’ emotional protected zones while opening a dialog with their subconscious. This influences behavior and positively reinforces belief systems.

EXPERIENCE

Nationwide road shows and tours

Product introductions and launches

Merchandise push/pulls, channel optimization and vendor alliance building

Trade shows, media events and conferences

Festivals, concerts, parades, Olympiads, etc.

Malls, outdoor locations, convention centers, unique locations, etc.

VALUE OF EXPERIENTIAL

Removes Tivo and over 1,000+ cable television channel barrier

Eliminates risk of getting lost among hundreds media pages and competing ads

Spam free, and can’t be deleted

Increases activation and conversion 209%

Doubles profit margins

COMMENTS

“When one looks for partners or colleagues, they seek individuals with integrity, vision, and execution skills. In the event marketing space, Carson has those three (3) key attributes in spades. For our Festival Carson came up with a fair pricing structure, a well planned site layout, and coordinated day-of operations with such gusto and enthusiasm, that our sponsors are already calling us back for another year. From the folks at the Asian American Heritage Festival (and the 20,000+ people who visited), ‘thank you’.” Stephen Chen, Oppenheimer, and Executive Director Coalition for Asian Pacific Americans

COMMENTS"Carson is a creative thinker who consistently generated tangible results-driven programs for our clients. He effectively and successfully executed multi million dollar events and satisfied even the most demanding clients." Howard Gintell, President - Gintell & Associates.

COMMENTS

“You are really so impressive - at the Committee meeting last night, I mentioned how you pulled the whole Expo off with only a 3-4 weeks notice. It may seem silly on my part to send you this email but I do admire your ability to do things like this and also your creativeness in selling/marketing.” L.G.

CONTACT INFO

www.carsonworldwide.com

carson@carsonworldwide.com

(347) 689-9090 US

(347) 441-4174 UK

Thank you for joining us!

Empowering your customer to do things they never thought possible!