case colcci
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CASE COLCCI. Ashton Kutcher & Alessandra Ambrosio
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1.800 multimarcas 102
franquias
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Gisele Bündchen
Colcci
marca über model
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presença
construção de
marca
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mãe ligada à natureza
A marca precisava de uma nova
representante que estivesse
novamente alinhada à
personalidade da marca.
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Mas que outra
modelo poderia
substituir Gisele?
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Mas que outra
modelo poderia
substituir Gisele?
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modelo da
atualidade
sensação de
perda
amenizar
oportunidade
visibilidade da marca
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A venda de
produtos masculinhos era muito
menor em relação aos artigos
femininos.
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personificar homem
E identificado
com o público da Colcci.
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Ashton
Kutcher
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estrategicamente
modelo
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relevância internacional
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Alessandra
Ambrosio
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Alessandra Ambrosio
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São
Paulo Fashion Week.
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Demi Moore
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consistência
proximidade
despedida
da marca
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consistência
proximidade
despedida
da marca
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pontos de geração de
visibilidade
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Alessandra Ambrósio
mais calorosa ovação de todo o
evento
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Gisele última
entrada
momento mais
aguardado
A entrada de Ashton sob flashes e
aplausos.
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44.000
citações espontâneas
192.000 no
período
236.000 citações espontâneas
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Trending Topics Mundial
12h nos trending topics mundial
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transformação
impactante
neutralizar um possível trauma
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