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Date: - April 12, 2011 Page 1

CORPORATE CULTURE

IN

Tanishq

(CORPORATE CULTURE & CROSS CULTURE COMMUNICATION)

SUBMITTED TO:

MR. Romesh Raina

SUBMITTED BY:

Abhishek Shukla

Skyline Business School

(GURGAON)

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CONTENTS

Acknowledgement

TopicWhat is corporate cultureIntroductionVision & PhilosophyLeadership StyleDefine the culture of the organization with help of

one or more examples

Analysis whether this type of culture helps thisorganization

Likes and DislikesAbout joining the organizationSuggestions

ACKNOWLEDGEMENT

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I wish to express my sincere gratitude to my Professor

Mr. Romesh Raina and the management team of

Skyline Business School for their guidance and support

from the initial to the final level enabled me to develop

an understanding of the subject.

I also wish to express my gratitude to the officials and

other staff Members of library.

I sincerely thank to Mr. Kinshuk Sobti. He gave us hisprecious time and helping us in completing our project.

I also thanks to my friend, family and other persons who

help me in completing my research

Lastly, I offer my regards and blessings to all of thosewho supported me in any respect during the completion

of the project.

Topic

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Our topic is that we have to find the culture of any

organization. With that we have also give our views on

the culture of an organization and also tell the findings

of the culture in the organization. In the end we have to

write up the suggestions, which are helpful for the

organization.

In that case I chose the Tanishq. There I meet Mr.

Kinshuk Sobti. From him I ask several types of questions.

He co-operates with me so nicely and he gave me all the

answer in very polite and good manner.

What is Corporate Culture?

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Organizational culture is an idea in the field of organizational

studies and management which describes the psychology,

attitudes, experiences, beliefs and values (personal and culturalvalues) of an organization. It has been defined as "the specific

collection of values and norms that are shared by people and

groups in an organization and that control the way they interact

with each other and with stakeholders outside the organization."

Ravasi and Schultz (2006) state that organizational culture is a set

of shared mental assumptions that guide interpretation and action

in organizations by defining appropriate behavior for various

situations. Although its difficult to get consensus about the

definition of organizational culture, several constructs are

commonly agreed upon that organizational culture is holistic,

historically determined, related to anthropological concepts,

socially constructed, soft, and difficult to change.

This definition continues to explain organizational values,

described as "beliefs and ideas about what kinds of goals membersof an organization should pursue and ideas about the appropriate

kinds or standards of behavior organizational members should use

to achieve these goals. From organizational values develop

organizational norms, guidelines, or expectations that prescribe

appropriate kinds of behavior by employees in particular situations

and control the behavior of organizational members towards one

another

Introduction

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Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning

a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning

love.

It was launched in 1994 as a range of jewellery and jewellery watches meant for

the European & American markets. But things began to change globally around

this time, and the West entered a protracted period of slow economic growth

followed by recession. Supplying jewellery to the Americans & Europeans

suddenly no longer seemed an attractive proposition.

Initially, the criticism for Titans foray into jewellery was loud and often bitter.

Eventually, however, the critics were silenced. Tanishq, today, is perhaps the only

major Tata brand with a strong appeal for women. Very importantly, Tanishq has

brought to the market a whole new standard of business ethics and productreliability, in the process bringing about a transformation in the manner in which

jewellery is bought and sold in India.

It has created a revolution in the Indian jewellery trade and in jewellery buying

behavior, and continues to set new parameters of excellence for others to follow.

Strategically designed health packages are a noteworthy feature of the hospital

services. They have been planned keeping economy and the highest standards of

quality under consideration, with an aim to benefit each and every stratum of

society.

The idea behind starting this hospital was to provide quality services to society at

all times.

The visionary behind the Rockland Hospital, Shri Rajesh Srivastava relentlessly

strives to contribute to the growth and development of society keeping the

cultural traditions intact.

Leadership Style

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In that organization I found that manager use the Democratic

style of leadership. Because he is always give and take suggestions.

He hear all the suggestions from the employees. He is very calm andcool minded. If anyone need help suggestion he is always helps the

employees.

For example in morning meetings he is giving instructions and takes

the suggestions from the employees. In morning meeting he is

always hear the problems of the employees. And tell them the

appropriate solution of the problem.

I spend little time the organization so, it may be for only that time

he is using autocratic style. So I m not fully sure but how fare is saw

him I feel like that.

(What is Democratic Style?)

The democratic leadership style is a very open and collegial style of runninga team. Ideas move freely amongst the group and are discussed openly.

Everyone is given a seat at the table, and discussion is relatively free-

flowing.

This style is needed in dynamic and rapidly changing environments wherevery little can be taken as a constant. In these fast moving organizations,

every option for improvement has to be considered to keep the group from

falling out of date.

The democratic leadership style means facilitating the conversation,

encouraging people to share their ideas, and then synthesizing all theavailable information into the best possible decision. The democratic leader

must also be able to communicate that decision back to the group to bring

unity the plan is chosen.

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Define the culture of the organization with help of one

or more examples

The culture of the organization is very good. The organization is

very cleared about their goals. They are also very conscious about

their rules & regulations and about their fundamentals.

I visit in the organization and saw their so many things. Like the

organization is very punctual about their timing. The employees are

reach 15 mint before the timing. If you are late, your whole dayssalary cut down.

And the truthfulness is very important in the organization. All the

employees have to be truthful towards his/her work and his/her

manager or boss. If they made any mistake so there is no need to

tell a lie. Employees tell the entire real situation. In that case there

is no punishment for them. And if anybody lying and his/her lie

caught out then he/she will throughout from the organization.

One another thing in the organization is very good that is

employees care. They are very conscious about the employees

health. For example if anyone not had his/her lunch in the break

time they will find it with the help of a laboratory check. And they

send that person for having the lunch. Because according to the

organization, they are in that field where they take care of the

patients health. And if our employees fall sick then how will patientfaith on the hospital & them.

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And if a person or employee has a genuine reason then

organizations manager understand the problem of the employee.

And if he/she wants leave from office, they will give leave withoutsalary cutting to the employee.

Company says that work is Worship. They believe If anyone is not

pay his/her full attention on the work. So, the work is done by

him/her is worth less.

There are also some motivations activities. From where employees

are motivated towards their duties and work.

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ANALYSIS WHETHER THIS TYPE OF CULTURE HELPS THIS

ORGANIZATION

This type of culture is helpful for the organization because the

punctuality of the time is very good. This help organization to finish

their all targets or achieve goals in the given time. Employees will

also come on time because they know very well if they come late in

the office their whole days salary will be cut down by the manager.

The factor of truth is also very helpful for the organization. The

people who are marketing team, and operational team they do

their work with honesty. So this type of culture is very helpful for

the organization.

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LIKES AND DISLIKES

LIKES

Employees BenefitsAutocratic leadership style (Because with this style all the

employees are stay in under control and get the help from

manager if any one got difficulty in the given assignment or

work.)

Employees careGrowth of the employees carrier

DISLIKES

Salary cuttingAutocratic style (If manager is always used this type of style

because if a person want to share anything which is in the

favor of company or organization, he/she dont got the

opportunity to express his/her views)

Low salary (Like if the person who is experienced and fresher,they got equal salary. They have to start from 20,000 Rupees)

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ABOUT JOINING THE ORGANIZATION

If I get the opportunity to join the organization. I will surly join thisorganization because this is good and suitable company for me. The

growth rate of the company and the employees is very good. The

people in organization is equally treated. No partiality is there in

the organization. And in training period of this company is very

good. Because the new people are trained under the experienced

person. So, I will surely join this organization

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Suggestions

Sometime avoid the salary cuttingGive salary according to the experiencedMotivation activities should be thereGive the opportunity to the candidates or employees to share

their views with the manager or with their boss

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