centric digital - overview (1)

OVERVIEW March 2015

We transform tradi.onal businesses into digital leaders.

Company. Company.

Unpublished work 2015 Centric Digital LLC - CondenFal and Proprietary. May not be reproduced, published or disclosed to others without wriKen authorizaFon of Centric Digital.

TRADITIONAL BUSINESSES DIGITAL LEADERS Secondary Digital Channel Revenues

Business Unit Centric

MulFple Channels

One to Many CommunicaFons

MulFple Disconnected Websites

Spreadsheets Analysis

Manual Processes

IT Department

Linear & Big Bang

Digital Business

Customer Centric

Omni-channel

Personalized

Mobile Centric Ecosystem

Data Accessible, Visualized & Real Time

Internet of Things AutomaFon

Cloud Centric

Agile & IteraFve

PURPOSE

VISION: We are the leading pure-play digital transforma/on partner. Proprietary approach, services and soluFons to help enterprises compete and grow in the digital age.

MISSION: We transform tradi/onal businesses into digital leaders.

Proprietary approach, services

and solu/ons


SERVICES We help tradi.onal businesses transform business models, user experiences & opera.onal processes for the digital age

D I G I T A L T R A N S F O R M A T I O N

BUSINESS TRANSFORMATION

EXPERIENCE TRANSFORMATION

OPERATIONS TRANSFORMATION

Examples... New Digital Business Models Digitally Enhanced Businesses Enterprise Digital Strategies

Content & Trac MoneFzaFon Strategies Open Data API Strategies

Examples... Omni-channel Experiences

Digital In-store Mobile Apps

Responsive Websites Emerging Technology Experiences

Examples... Big Data VisualizaFon

Industrial Internet of Things Digital Center of Excellence

OperaFonal Process DigiFzaFon Digital Team-on-Demand


APPROACH Our proprietary approach includes 6 agile work-streams that itera.vely conceive and deliver transforma.ve ini.a.ves

ASSESS Digital Trends

Audience Proles Capabili/es Benchmark

ENVISION Strategic Opportuni/es

Experience Maps Experience Prototypes

PLAN Deconstruct Capabili/es

Priori/zed Roadmap Execu/on Plan

ARCHITECT Content & Feature Backlog User Experience Technical Architecture

IMPLEMENT Experience Development Applica/on Development API & System Integra/on

EMBED User Acceptance Tes/ng Deployment Op/miza/on 6 1

2 5 4 3


CLIENTS Game changing ideas from cross industry perspec.ve delivered for premier domes.c, global & emerging brands

HEALTH FINANCIAL SERVICES RETAIL & FASHION MEDIA & PUBLISHING GOVERNMENT & NON-PROFIT


Jason Albanese (Co-founder) CHIEF EXECUTIVE OFFICER Proven Entrepreneur, Business Visionary, Digital Enthusiast CEO & Founder of SageSecure, Jumar Technologies Published on Digital Strategy (McGraw-Hill), Patent Holder Strategic Consultant to Global Fortune 1000 Leaders Young Presidents OrganizaRon (YPO)

Brian Manning (Co-founder) PRESIDENT & CHIEF DIGITAL OFFICER Proven Digital Operator, Digital Connoisseur, Business Athlete VP of Ecommerce at ScholasRc VP Digital Strategy & MarkeRng at CiRgroup Product & Business Development at Barnes & Noble.com Media & Retail Strategy Consultant at Accenture

Brian Dearth CHIEF STRATEGY OFFICER AnalyRcs Driven Strategist and MarkeRng Veteran CMO at Smile Train SVP MarkeRng ScholasRc CEO Hollywood Stock Exchange HSX.com SVP Entertainment Group at Nielsen

Stephen Morrissey CHIEF TECHNOLOGY OFFICER Business Driven Digital & Enterprise Technology Veteran CTO at Teaching Company VP InformaRon Technology at New York & Co. VP Digital Technology at ScholasRc VP Technology at Sony Music, Kmart

David Palmieri CHIEF OPERATING OFFICER Digital TransformaRon at TradiRonal Businesses Veteran CEO at US Legal; VP at LexisNexis / Reed Elsevier SVP Product at Dun & Bradstreet, Register.com Product Director at Barnes & Noble.com, Verizon Senior Consultant at Accenture

Brendan Hammond PRESIDENT of AUSTRALIA Global Business Leader & Seasoned Strategist Chairman, Dampier Port Authority Chairman, Horizon Power Sustainability Professor CEO of Argyle Diamonds (division of Rio Tinto)

Jean-Marcel Nicolai CHIEF PRODUCT OFFICER InnovaRve Large Scale Product Development Expert General Manager of Micropose Gaming SVP InteracRve Studios at Disney CTO & SVP Product Development at Atari Center of SoluRon at Hewle]-Packard

Hands-on leadership have stood in client shoes from running enterprise digital divisions to building digital businesses

LEADERSHIP

Stephen Lathroum SVP of BUSINESS DEVELOPMENT Highly Connected Lead Generator & RelaRonship Expert VP Digital Strategy at ScholasRc VP Business Development at ScholasRc Business Manager at Newsweek Business Manager at Primedia


Global team, infrastructure & process enables unparalleled eciency, scalability and follow the sun speed

New York City, USA Silicon Alley Team Global Headquarters

Mendoza, Argen/na Experience Design & Development

Budapest, Hungary Mobile Apps Emerging Technologies

Hyderabad, India Development & Plamorms

Perth, Australia Regional Client Engagement

Singapore Regional Headquarters

TEAM

180+ WORLDWIDE TEAM MEMBERS

5 CONTINENTS

6 COUNTRIES

17 CITIES

16 STATES

San Francisco, USA Silicon Valley Team


Our team brings a diverse set of strategy, product and technical capabili.es to deliver digital transforma.on ini.a.ves

Pla^

orms

MOBILE CONTENT MANAGEMENT ECOMMERCE SEARCH

nnnn iOS nnnn Android

nnnn Sitecore nnnn Teamsite nnnn Adobe CQ nnnn EPiServer nnnn Umbraco

nnnn Wordpress nnnn Drupal nnnn Squarespace nnnn Expression Engine

nnnn Demandware nnnn IBM Websphere nnnn Oracle ATG nnnn Magento nnnn Shopify

nnnn Lucene nnnn Solar nnnn Google nnnn Oracle

Techno

logies DATABASES FRONT-END LANGUAGES / FRAMEWORKS

nnnn SQL Server nnnn MySQL nnnn Mongo nnnn Maria DB nnnn Oracle nnnn DB2

nnnn HTML5 nnnn CSS3 nnnn SASS nnnn LESS nnnn Bootstrap

nnnn JavaScript nnnn jQuery nnnn Angular.js nnnn Ember.js nnnn Flash

nnnn PHP nnnn C# nnnn Java nnnn Visual Basic nnnn Ruby

nnnn nodeJS nnnn Laravel nnnn CodeIgniter nnnn Kohana nnnn CakePHP

nnnn WebAPI nnnn EnFty Framework nnnn ASP.NET nnnn MVC.NET

CAPABILITIES

Skills STRATEGY

nnnn Digital Strategy nnnn Data Strategy

nnnn Data VisualizaFon nnnn Digital Analysts

PRODUCT

nnnn User Experience nnnn Mobile Design nnnn Content Strategy

nnnn Product Management nnnn Experience Design nnnn CreaFve Design

TECHNOLOGY

nnnn Project Management nnnn Technical Architecture nnnn TesFng & QA

nnnn App & Web Development nnnn Plalorm Setup nnnn System IntegraFon & API

n USA n ArgenFna n Hungary n India n Australia


CreaRve & technology digital agencies

TradiRonal technology vendors and ad agencies Generalist accoun.ng & management consul.ng rms

DIGITA

L BU

SINESS >

< GE

NER

AL BUSINESS

KN

OW-HOW

< CREATIVE & TECHNOLOGY STRATEGY & PRODUCT > LEADS WITH

We drive true digital transforma.on by fusing deep digital know-how, startup agility & management consul.ng rigor

Strategic Digital Transforma.on Partner

ADVANTAGE


TAKE-AWAYS

1. FOCUSED only on digital transformaFon of tradiFonal businesses 2. PROPRIETARY toolkit and approach 3. AGILE & iteraFve throughout the process from concept through delivery 4. GLOBAL team follows the sun across 5 conFnents 5. SCALABLE infrastructure to ramp up for large scale iniFaFves 6. PROVEN across marquee global enterprises and emerging brand clients 7. CLIENT-SIDE experience leading digital groups across leadership 8. PERSPECTIVE on digital across industries 9. WE-WALK-THE-TALK as were 100% digital / cloud in our company 10. RECOGNIZED for growth and thought leadership in Inc. Magazine, Crains Business

Company. Approach.


TRENDS REPORT

AUDIENCE PROFILES

DIGITAL BENCHMARK

Understand maturity, relevance, magnitude and impact of digital trends in context to your industry and business

Digital trends impacFng industry QuanFfy trends / opportunity Demonstrate examples

Understand users digital demographics to decide touch-points and experiences to be the focus of digital transformaFon Review or create user segments Layer digital lens on user segments IdenFfy alignment of users & business

IdenFfy your strengths and weaknesses in all areas of digital; understand where you rank vs. best pracFces & compeFtors Detailed review of digital capabiliFes QuanFtaFve score vs. best pracFces CompeFtors / industry comparison

1. ASSESS

DIGITAL ADOPTION

Social

49%

Key Touchpoints

Smartphone

19%

E-mail

78%

TOM PARKERRetired | Male | 69 years old

Profile

Propensity to Engage

Low High

Health: Chronic ComplexState: OhioEthnicity: CaucasianMarital Status: MarriedOcupation: Retired, financially secureExercises: Limited mobility

I used to be pretty healthy when I was younger, but as my wife once said, my last few years on the job took a lot out of me. I thought my retirement wasn't going to filled with pursuing my hobbies, traveling, seeing my friends and tons of time with my grandchildren. Boy was I wrong. My family was scared to death when they heard about my heart attack five years ago, and so was I. My health is holding me back, but luckily my family and especially my wife have been at my side to help me. My doctors and care team are great, but Esther is the one who is doing the hard work. I wish I wasn't such a burden upon her. I love spending time with my young grandchildren and I want to make sure that I'm still around to watch them grow up and get married, too.

I never thought Id have so many health challenges; Im nervous about the future physically, mentally, financially but feel grateful and indebted to my wife for her help.

Banking

31%Travel

74%Schedule

Management

27%

HealthResearch

59%

Shopping

55%

HEALTH ATTITUDES AND BEHAVIORS

My doctor is my go-to expert when it comes to my health. 21% Esther has been making me eat healthy food, but I sneak in something tasty every now and then.

I don't want to be a burden on my family.

I'm pretty good at taking my medications.

SUPPORT SYSTEM

Family: Married; has two children (a daughter and son)

Social Support:Relies heavily on his wife/caregiver Esther, son, daughter, friends, church

HEALTH

DIGITAL ADOPTION

Conditions/Health Status: Congestive heart failure, high cholesterol, hypertension; recently diagnosed with dementia; recovering from a broken hip

Medications/Adherence: Taking multiple medications (eligible for Medication Therapy Management) adherent via his wife

Prevention and Wellness: Currently has limited mobility due to hip fracture

Nutrition: Okay begrudgingly eating healthier these days

Care Delivery: Cardiologist, physical therapist, orthopedic surgeon, psychiatrist (for dementia), PCP; visited ER a few months ago due to recent fall

Video Chat

85%

Our ASSESS ac.vi.es include digital strategists and digital analysts puTng digital trends into context, iden.fying and analyzing your digital audience and audi.ng and benchmarking your digital capabili.es against best prac.ces and compe.tors.


STRATEGIC OPPORTUNITIES

EXPERIENCE MAPS

EXPERIENCE PROTOTYPES

Digital iniFaFves aligned to business objecFves and communicate how digital enables corporate strategy Dene digital strategies and iniFaFves Align to business objecFves and goals Shape & execute communicaFon

Visualize touch-points and illustrate experience opportuniFes and challenges of target users, use cases & channels IdenFfy / dene key touch-points IdenFfy / dene key use cases Map user journey / experience

Brings strategy to life in visual and touchable prototype to demonstrate experience that align stakeholders before full investment IdenFfy / dene key features Create preliminary design style Create clickable prototypes

2. ENVISION

Our ENVISION ac.vi.es include digital strategists and digital analysts iden.fying strategic opportuni.es, crea.ng journey maps for user experiences, and beginning to bring the strategy to life and o the page in experience prototypes.

Visits PCP PCP leverages AMP to remind Mary Beth about her medication adherence. PCP schedules an eye exam to close a gap in care. Physician communicates next best action.

Interacts with clinicians Clinician is able to identify preferred method of communication. Able to influence our communications based on past interactions.

Participates in disease management Enrolls in Vitality and meets Dietitian for help. C360 enables Mary Beth to be identified sooner for the diabetes disease management program.

Improves eating habits & p Enrolls in Vitality and meets Dietitian for help. Diabetes Platform uses monitoring to t with Care Manager. Campaign outreach with wellness p Guidance Center.

Mary Beth ages in and receives an onboarding call Consumer 360 leverages all medical history and consumer data, which enables a personalized experience.

Mary Beth receives her Welcome Guide C360 optimizes communication Mary Beth receives.

Visits Concentra Clinic with unusual C360 Shows ... Mary Beth does not ha .recommendation via C based on language and demog she has transportation needs. Mary Beth leverages Social research recommendations.

Mary BethsJourney

As Mary Beth approaches Medicare age,Humana reaches out to engage her onHumanas Medicares Products Life Time Value analytics identified Mary Beth as a high priority prospect for Marketing outreach. 360 view provides Customer Rep with preferred contact details for Mary Beth.


DECONSTRUCT CAPABILITIES

PRIORITIZED ROADMAP

EXECUTION PLAN

Deconstructs strategy and prototypes into capabiliFes needed to deliver on quick hits to long term strategic opportuniFes Deconstruct strategy into capabiliFes Gap analysis with exisFng iniFaFves

Clearly prioriFzes Fmeline of rollout of capabiliFes factoring in complexity, costs and return on investment EsFmate costs QuanFfy value PrioriFze

Helps generate enterprise wide understanding of how digital transformaFon will be delivered, costs and internal eort needed Investment Resourcing / Partners to deliver CommunicaFon

3. PLAN

Our PLAN ac.vi.es include product managers working with digital strategists and analysts to translate the strategy by deconstruc.ng required capabili.es, priori.zing them into a roadmap and dening how we will execute delivery.

Q2#2015#Q1#2015#Q4#2014#Q3#2014#Q2#2014#Q1#2014#

April#HumanaVitality#

Release&1&(Challenges,&MOIs,&Quick&Start&&&HA)&

December#Care#Companion#

Release&1&&&(Exis?ng&Capabili?es&+&Community&Resource&

Directory,&&Welvie&Connec?on)&

June#RightSource&&Release&1&

(Medicine&Cabinet&&&Order&ReJll)&

March#MyHumana#Release&2&

(PW&Reset,&iOS7,&&HV&Dashboard,&&SMS&Med&Ad)&

December#Provider#

Companion#Release&1&

(Medical&History,&Referral&Network,&

Alerts)&

March#Caregiver#Companion#

Release&1&(View&Coverage&&&&

Claims&Info,&Community&&Resource&Directory)&

June#Care#Companion#

Release&2&(TBD)&

June#Provider#

Companion#Release&2&&

(TBD)&

Mem

ber#

Prov

ider#

Caregiver#

March#Healthy#Food#

Recipes&

March#Humana#Vitality#Coupon#Saver#&


CONTENT & FEATURE BACKLOG

USER EXPERIENCE

TECHNICAL ARCHITECTURE

Agile organizaFon of all product requirements, allowing iteraFve prioriFzaFon, and visualizaFon of their implementaFon status Sprint Planning User Stories Sprint Reviews

Architect the user experience, design style guide and copy style of the product to the brand and objecFves. Sitemaps, NavigaFon Systems Sketches and Wireframes Design Style Guide, Design Comps,

Assets

Provides enterprise strategy to digital technology plalorms to support all digital businesses, beyond just one website or business unit Plalorm EvaluaFon IntegraFon Strategy Technical Architecture Diagrams

4. ARCHITECT

Our ARCHITECT ac.vi.es include product managers working with designers and technical architects to break down the capabili.es in a content & feature backlog and technical architecture design. It also includes user experience architects and designers designing the user experience.


INTERFACE DEVELOPMENT

APP DEVELOPMENT

API & SYSTEM INTEGRATION

Agile / IteraFve approach to building digital capabiliFes that aligns to the strategy and design of the digital transformaFon iniFaFve Front End Development PresentaFon Layer InteracFve

ApplicaFons and applicaFon layer development acFviFes to integrate the interface to systems. Mobile Apps Plalorm Setup & ConguraFon Backend Development

IntegraFon to internal and 3rd party through APIs (ApplicaFon Programming Interface) and other integraFon. 3rd party APIs and system integraFon CRM and backend systems

5. IMPLEMENT

Our IMPLEMENT ac.vi.es include technologists and developers begin develop the experience and applica.ons, setup and congure pla[orms, and develop integra.ons with APIs and legacy systems.


TESTING & USER ACCEPTANCE

DEPLOYMENT

OPTIMIZATION

Integrated tesFng process ensures performance and architecture issues caught and addressed early in development process System TesFng Performance TesFng User Acceptance TesFng

Deployment of the product to producFon environments to ensure no / minimal impact to the business during transiFon. Gradual Release Strategies CommunicaFon Release Management

Ongoing measurement of digital performance creates a feedback loop into the iteraFve nature of digital transformaFon Digital AnalyFcs & Intelligence Value Measurement Dashboards Feedback into next iteraFons

6. EMBED

Our EMBED ac.vi.es include our technologist leading mul.ple tes.ng processes from user acceptance to performance tes.ng, deploying the product to produc.on environment and running various op.miza.on process to ensure and eec.ve delivery.

Company. Sec/on Title. Case Studies.


CASE STUDY: Finance (Insurance)

American InternaFonal Group (AIG) is an American mulFnaFonal insurance corporaFon which is the worlds 5th largest company by revenue. CHALLENGE Each business unit running o dierent data ExisFng dashboard approach not intuiFve or visual CEO wants to run the company on one view of data

APPROACH Analyzed data and dened best visualizaFon methods Prototyped dashboard visualizaFon Build on business intelligence plalorm RESULTS Dashboard designs within weeks and evolving weekly Rapid requirements gathered from operaFng commiKees CEO shiring culture to operate from 1 authoritaFve dashboard


z

With Centric Digitals help weve achieved our goals and been rated #1 in customer experience in our industry.

Head of Digital MarkeFng

Humana markets and administers health insurance in the United States with 13+mm customers, 40+B revenue and 52+k employees. CHALLENGE Disjointed adopFon of digital Inconsistent customer experience with 60+ websites Digital investment was not company-wide APPROACH IdenFed relevant trends and highlighted opportuniFes Audited digital experience & idenFed key capabiliFes Framework for prioriFzing opportuniFes with prototypes Outlined business case and roadmap

RESULTS Streamlining 60+ websites into one integrated, mobile-centric site Enterprise plalorm to rapidly extend features to mulFple businesses Forrester #1 ranking best prepared for heath insurance shoppers 1 of 6 of Fortune 100 to meet Googles mobile search readiness InteracFve Media Council: HumanaVitality #1 Health & NutriFon

CASE STUDY: Healthcare


Centric Digital is able to engage on the strategic level as well as lead large scale implementaFon and opFmizaFon iniFaFves. They are able to rapidly build working mobile prototypes which allow us to more eecFvely align our organizaFon around our roadmap.

- VP of Digital

Kaiser Permanente is the largest managed care organizaFon in the United States with 8.9M health plan members. CHALLENGE End-to-end digital eco-system essenFal to member saFsfacFon RevoluFonize member and consumer interacFons APPROACH Summary of digital trends impacFng client Consumer Digital strategy aligned to macro customer objecFves Research-backed consumer personas Working prototypes were built to illustrate roadmap funcFonality CapabiliFes organized into development roadmap RESULTS Consumer customizaFon was built into the new designs including

security, data, payment, and mulF-language soluFons Omni-channel experience of high value digital features to reduce

costs, increase growth and engagement

CASE STUDY: Healthcare


Thomas H. Lee is a private equity rm focused on invesFng in growth businesses. CHALLENGE THL had interest in a possible acquisiFon of 1-800-Contacts Part of THLs due diligence process required digital assessment THL needed a clear picture of investment & growth potenFal APPROACH Benchmarked experience against compeFtors, best pracFces Provided visual heatmap illustraFng strong posiFon in digital Highlighted key capabiliFes relaFve to compeFtors PrioriFzed opportunity map w/ recommendaFons RESULTS Provided detailed recommendaFon to THL including

endorsement of brand digital capabiliFes THL ended up acquiring 1-800-Contacts 1-800-Contacts implemented recommendaFons including

cross-selling, product detail page and visual improvements

CASE STUDY: Private Equity & Ecommerce


Colgate Palmolive is an American mulFnaFonal consumer products company focused on producFon, distribuFon and provision of household, health care and personal products. CHALLENGE Old Spice and Axe deoderant massively successful brand campains Already mature market with limited product innovaFon opFons Need quick way to test new concepts such as customizaFon APPROACH Understand customer segmentaFon and apply digital lens Apply customizaFon capabiliFes to typical shopping experience Rapidly prototype a customizaFon ecommerce experience

RESULTS Clicable prototype within weeks of project start Client able to leverage prototype in execuFve buy-in Likely next steps include build out of concept for mulFple brands

CASE STUDY: Consumer Package Goods


z

Founded in 1986, Party City is the largest retailer of party goods in the United States and Canada with 750 company-owned and franchise outlets under the umbrella Party City brand. CHALLENGE Recently acquired and charged with increasing growth Online penetraFon was signcantly lower than compeFFon ExisFng digital plalorms were prevenFng quick opFmizaFon APPROACH Analyzed ecommerce alternaFve plalorms Benchmarked ecommerce / experience vs. best pracFces IdenFed key strategic opportuniFes to accelerate online growth RESULTS CategorizaFon and keywords across site were opFmized IdenFed several next step quick hit merchandizing opFmizaFons Dened a new party planner concept currently being considered

CASE STUDY: Retail


We recognized that we needed an ecient process for bringing new products to market and were failing fast in a turbulent marketplace. Centric Digital helped us design and implement a stage-gate decision making process to allow for a digitally collaboraFve go-to-market approach. President

Guthy-Renker is a mulF-billion dollar direct-response markeFng company. CHALLENGE Primarily a direct markeFng company, they also began developing

their own products but the process geyng the products to market was disjointed and not well communicated internally.

APPROACH Dened the current product- launch process, stakeholders, and

decision making points and built out a new framework. Integrated feedback, evaluated exisFng material and synthesized RESULTS Completed a full-scale evaluaFon and set out to digiFze and

streamline the new framework Delivered a vastly improved stage gate process for new products

that was transparent and digitally collaboraFve GTM process Recommended shared plalorms, digital tools to socialize the

process throughout the pipeline.

CASE STUDY: Retail


z

We needed a clear understanding of exactly where we are today relaFve to customer expectaFons and what we need to do in order to create best pracFce digital experiences and products that would not only engage our current customers, but aKract new ones. Centric Digitals Benchmark showed us exactly where we needed to focus our eorts in order to transform our digital business.

Chief MarkeFng Ocer

The Readers Digest AssociaFon is a global media company with emerging digital properFes beyond its agship publicaFon. CHALLENGE The digital shir of consumers using mobile devices forced

Readers Digest to rethink its digital approach for Taste of Home. APPROACH Conducted a digital experience, process, and plalorm audit to

evaluate digital capabiliFes, structure and plalorm delivery. Visual representaFon of gaps against compeFtors Framework design for quick wins and long term opportuniFes RESULTS Centric Digital provided a recommendaFon that included the

creaFon of a digital strategy and re-plalorm of current ecosystem RecommendaFons to align resources and processes to support

digital strategy and growth

CASE STUDY: Media


z

We chose to work with Centric Digital because they clearly understand and are aligned with our business goals.

Chief MarkeFng Ocer

Leukemia & Lymphoma Society is the worlds largest non-prot health organizaFon dedicated to funding blood cancer research and providing educaFon and paFent services. CHALLENGE NaFonal & local level digital markeFng disconnected MulFple overlapping websites including countries, language Campaign websites not integrated in naFonal website APPROACH Educate key stakeholders on current digital landscape and trends Conduct benchmark of LLSs digital capabiliFes vs. best pracFces Dened enterprise digital strategy and roadmap RESULTS New digital ecosystem design currently in development will Integrate websites into one domain & navigaFon system Integrate campaigns into one style guide Integrate social media for consFtuents to tell story

CASE STUDY: Non-Prot


z

Horizon Power is a State Government-owned, commercially-focused corporaFon that provides high quality, safe and reliable power to approximately 100,000 residents and 10,000 businesses, including major industries, across regional and remote Western Australia. CHALLENGE Limited digital presence across remote Western Australia Need to reduce operaFng costs and energy taxes Inecient operaFons with low customer saFsfacFon APPROACH Prepare digital landscape summary of trends Benchmark of Horizon Powers digital ecosystem Created digital strategy, business case and roadmap RESULTS IdenFed several opportuniFes to increase customer engagement Realigned general strategic eorts to include digital as core pillar RecommendaFons being considered for 2015

CASE STUDY: Government Owned Power U/lity

Centric Digital was able to bring the digital conversaFon to the board level.

Managing Director


z

CASE STUDY: Entertainment Ecommerce

My exisFng site was crashing every Fme I hosted a sale or put up a product that was in demand. Centric built a bulletproof backend. Now customers are going o about how much beKer the experience is. Needless to say I swear by these guys for any major web builds or lory digital concepts/strategic goals. This is an awesome team to line up with!

Andrew McMahon

Andrew McMahon a singer/songwriter and was the vocalist, pianist and primary songwriter for the bands Something Corporate and Jack's Mannequin. He dropped label and laucnhed a successful solo career. CHALLENGE Needed end-to-end digital and physical ecommerce strategy Needed ability to manage merchandising and promoFons directly Needed always up digital experience that met fans expecFons APPROACH Rapidly transiFoned to Shopify plalorm to put power in his hands Integrated with fulllment center to eliminate manual processing Integrated Andrews own photography into site for personal feel RESULTS Never down for major sales surges & customers raving about site Able to oer limited ediFon sales and exciFng promoFons Physical and digital sales are signicantly higher than previous site

Learn more at centricdigital.com The Strategic Partner for Digital TransformaRon

Thank you.

centric digital - overview (1)

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