cf understanding
TRANSCRIPT
Customer flow
CRMCustomer flow
The customer Flow of AIESEC refers to the
relationships we establish and maitain
with our customers since the moment they have thier first interaction with AIESEC until the
moment they end their experience with us
Get their attention
Get their attention Help them totake a decision
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Phase
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
This is the infamous CUSTOMER FLOW of AIESEC
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Someone who doesn’tknow anything about us
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Those who visit our websiteor get in touch with us
in order to get further details
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Someone who decided to experienceone of our products or programs
But still not convinced
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Is the one who is experiencingour product or program
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Stranger Visitor Lead Costomer Promoter
Phase
Profile
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Those who are satisfied byexperiencing our product or program
And are sharing their storieswith their network
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
Talk about us
ATTR CONS V.D ADVStranger Visitor Lead Costomer Promoter
Student hearAbout AIESEC
Visit theWebsite
Attend asession
LC Office
Sign up in ourexchange platform
He can browseopportunities
We start helping himto find the suitable
opportunity
Send himreminders
Live the experience
Start developpingHis leadership
Showcase hisexperience
Talk about us
Reintegration
ATTR CONS V.D ADVAttraction Consideration Value DeliveryBrand Advocacy
Phase
Get their attention Help them totake a decision
They should enjoyExperiencing our
product
They will starttalking about itTo their network
Is our TOOL to deliver the experience that we promise
Any questions
Thank you