Communicationand

International Marketing

Professor: A. PetkoskaStudent: Angela Lazarevska SEOU Gostivar

Sep 2012

Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor Grammatical accuracy Not being afraid of making mistakes An awareness of body language

What makes a good communicator?

Communication- It’s much easier said than done

Communication problems:- High technology;- Information overload;- Common loyalties

Internal Communication

Words to describe good and bad communicators

Dealing with Communication Breakdown

Action Plan

Case Study, writing an e-mail, HCPS

TO... Susan Westbrook

FROM... Angela Lazarevska

Subject: Report for communication problems

Date: 13 09 12

We have studied your problems in the company and came to the following conclusions:1. Huge number of e-mails by colleagues and customers.

-possible solution: open a separate mail for colleagues (immediately)*Very low investment.

2.Staff don't have a place to meet and don't know each other.-possible solution: reopening staff lounge (in the near future)*Some investment.

3. Middle managers are confused about who they should report to.-possible solution: inform the staff about the reorganization (immediately)*Very low investment.

4. Late answers. No information about reorganization.-possible solution: inform the staff about the reorganization (immediately)*Very low investment.

We hope that this solutions will resolve your problems.

With respect,Angela, Desiree Roland Consultants SA.

Discussing global brands, HCPS Coffee culture Noun Phrases and Compounds,

collocations Brainstorming Formal e-mail: Creating a global brand

from a sports drink (Zumo)

International Marketing

Discussing global brands

McDonalds

1. More experience, extension to the company’s name, more profit

2. More costs, first experience in XX country

3. Opening their fast-food restaurants

Coffee culture

1.Coffe, tea and hot chocolate.2. Hot chocolate.3. NesCoffe, Brazil, Starbucks, gossip and chilling with friends.

Starbucks

1.Sales figures really impressive2.New public relations department 3.Highly ambitious programme

research market4.Expanding operations overseas5.Rapidly improving balance sheet6.Extremely volatile exchange

rate7.Highly confidental marketing

report

Brainstorming

Thank you