Click to edit Master title styleConvert Your Sales Force to iPads Overnight

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iPad Usage for Sales RepsExperience in Getting Mobile in Pharma

Serkan Erkovan 2012, Istanbul

Click to edit Master title styleAgendaAgenda

Ipad Training for Pharma Sales Reps

﹥ Prerequisite

﹥ Do’s / Don’t Do’s

﹥ iPad Tips & Tricks

﹥ Free & Useful iPad Apps for Sales Force

Takeaways

﹥ Don’t give the fish! 

﹥ Convert Your Sales Force to Ipads Overnight

﹥ Publish Ground Rules

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Click to edit Master title styleiPad – Prerequisites

On Delivery, Make Sure Your Sales Reps completed the following:

Company Information Security Training

Read & understood iPad usage procedure

iPad Usage Trainingg g

Company Social Media Guidelines

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Click to edit Master title styleDo’s / Don’t Do’s

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Click to edit Master title styleDon’tDon’t Do!Do!

Do not lean on the top of the iPad when it is closed.

Do not place anything near the iPad that could put pressure on the screen.

Do not place anything in the carrying case that will press against Do not place anything in the carrying case that will press against the cover.

Clean the screen with a soft, dry cloth or anti‐static cloth.

Do not “bump” the iPad against lockers, walls, car doors, floors, etc as it will eventually break the screen

iPads should always be within the protective case when carried iPads should always be within the protective case when carried.

Some carrying cases can hold other objects (such as folders and workbooks), but these must be kept to a minimum to avoid placing too much pressure and weight on the iPad screen.

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Click to edit Master title styleDon’tDon’t Do!Do!

Don’t do Jailbreak! *

Don’t Forget Passwords. 

Don’t disable Passwords!

Internet Games are not allowed on the iPads.

Don’t Change Ipad Time Settings

Changing of iPad settings (exceptions include personal settings such as font size, brightness, etc)

Don’t use Company Credit Card Don t use Company Credit Card

Don’t send company related screenshots, documents via e‐mail to unspecified email addresses.p

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Click to edit Master title styleDon’tDon’t Do !Do !

Don’t share any unapproved electronic document, presentation, article etc. With Health CareProfessionals through iPad! *

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Click to edit Master title styleDo!Do!

Enter your HCP’s office with Ipad!

Charge your Ipad every evening!

Don’t use inappropriate media may screensaver or  o t use app op ate ed a ay sc ee sa e obackground photo in your company Ipad.

Presence of guns, weapons, pornographic materials,  Presence of guns, weapons, pornographic materials,inappropriate language, alcohol, drug, gang related symbols or pictures will result in disciplinary actions.

Connect WIFI when there’s WIFI Connection (Home, Office, Hotel)

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Click to edit Master title styleDo!Do!

When not using their iPads, they should be stored in their lockers. 

Nothing should be placed on top of the iPad, whenstored in the locker.

iPads should not be stored in a vehicle at work or at home.

Always turn off and secure their iPad after they are done working to protect their work and information.

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Click to edit Master title styleiPad Tips

Use iPad efficiently!Use iPad efficiently!

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Click to edit Master title styleAccess all running appsAccess all running apps

press the Home button twice to bring up a list of currently running or suspended apps.

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Click to edit Master title styleShortcutShortcut toto audio/video playback controlsaudio/video playback controls

swipe the multitasking bar left to right to quickly access audio/video playback controls, a shortcut to the iTunes app itself, and volume controls.

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Click to edit Master title styleSet Set PasscodePasscode

iOS defaults to a four‐number passcode, but you can turn it off by going to Settings, General, Passcode Lock, Simple Passcode.

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Click to edit Master title stylePasscodePasscode Denied… DELETE ALL!Denied… DELETE ALL!

If you're carrying around sensitive data, you can now enable a feature that'll erase all the data on the device if someone inputs the incorrect passcode 10 times. N i t t S tti > G l > P d L k > ENavigate to Settings > General > Passcode Lock > Erase Data.

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Click to edit Master title styleWiWi‐‐Fi networksFi networks

Forget Wi‐Fi networks: So you accidentally connected to a network once, and your iPad remembers it for life‐‐whether you like it or not. On your iPad, go to Settings, Wi Fi d fi d th t k d th 'ChWi‐Fi, and find the network under the 'Choose a Network' heading. Tap the blue arrow next to the network you want to remove and tap the button onnetwork you want to remove, and tap the button on the top that says Forget this Network.

Stop asking to join Wi Fi: On/ Off

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Click to edit Master title styleTake a screenshot of the screenTake a screenshot of the screen

Press Home and the sleep/wake button simultaneously. The screenshot will automatically appear among your photos.

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Click to edit Master title styleCreate foldersCreate folders

To create a folder all you need to do is tap and hold on an app until they all start to jiggle, then drag the app over another icon and release. Your iPad will create a f ld ith b th th ifolder with both the apps in.

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Click to edit Master title styleCopyCopy & & PastePaste

Press on the word and wait for the menu “Select / Select All” to appear. After doing the selection, click Cut/ Copy .

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Click to edit Master title styleAccurately Moving Cursor Between Text Accurately Moving Cursor Between Text on Youron Your iPadiPad

Press on the word and hold pressing the screen andmake you move left / right.

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Click to edit Master title styleUndo/Redo with theUndo/Redo with the iPadiPad

First, bring up the touchscreen keyboard and hit the ".?123" button. This brings up another set of virtual keyboard buttons, including an "undo" button that you 

li k t d i h t' t tcan click to your undoing heart's content.

For a redo, press "#+=" and you'll bring up the "redo" b ttbutton.

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Click to edit Master title styleToTo InsertInsert SpecialSpecial CharactersCharacters

Just hold down the base letter for a couple seconds (for example, to get ö, hold down the 'o' key) and you'll see a menu of special characters pop up. Slide your finger t th i ht l t d it ill Th i lto the right one, let go, and it will appear. The special characters work for both standard letters and capitals.

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Click to edit Master title styleWallpapersWallpapers

Wallpapers can be downloaded and used directly from your iPad's Safari app. The iPad does not optimiseimages so they are retain both their data size and 

litquality.

Although it is recommended to use images optimised as ll f th iP d h ll th f dwallpapers for the iPad, such as all those found on my‐

iGuru.com, any image of a reasonable physical size will do Wallpapers on the iPad measure 1024 x 1024 pixelsdo. Wallpapers on the iPad measure 1024 x 1024 pixels, allowing for both portrait and landscape viewing.

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Click to edit Master title styleCreateCreate AppleApple IdentityIdentity

Enter App Store in iPad Screen.

Press Free button > Install App

Fill in email and pass information. Fill in birthday e a a d pass o at o . b t dayinformation and move next.

Apple send an email to your email adress. Apple send an email to your email adress.

Press Verify Now link in the email and your account is activated.activated.

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Click to edit Master title styleFreeFree & & UsefulUseful iPadiPad AppsApps

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Click to edit Master title styleiBooksiBooks

View PDF Files

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Click to edit Master title styleCameraCamera & & PhotosPhotos & & VideosVideos

The iPad’s most immediate use is the ability to easily show videos and photos to Health Care Professionals at any place or time.

This can be a powerful tool to tell the ‘story’ of the product or procedure, especially if the story is 

li t d d/ b tt t ld i i l idcomplicated and/or better told using visual aids.

Sales Execution Workshop Slides 26

Click to edit Master title styleCalculatorCalculator++++

Calculator++ is free to use, Sales Reps will not need tocarry additional calculator.

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Click to edit Master title styleGoogleGoogle MapsMaps

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Click to edit Master title styleMoveMove oror deletedelete appsapps

Press on any application which you’d like to move ordelete.

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Click to edit Master title styleGiveGive homeworkhomework forfor SalesSales RepsReps

Read iPad Procedure carefully

Create an itunes account.

Delete your timeline in social media accounts. e ete you t e e soc a ed a accou ts.

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Click to edit Master title styleTakeTake AwaysAways

Don’t give the fish!

Convert Your Sales Force to iPads Overnight

Publish Groud Rules ub s G oud u es

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Click to edit Master title styleDon’tDon’t givegive thethe fishfish!!

Since the tablet evolution is moving rapidly, don’t give a full training.

Show your field force how to fish in Ipad!

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Click to edit Master title styleConvertConvert YourYour SalesSales ForceForce toto iPadsiPadsOvernightOvernightgg

Ipad usage is developed by a user experience learning.

Give your Sales Force the opportunity to start usingIpads

Give Sales Force Ipads immediately and ask them tobecome digital savvy employees.

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Click to edit Master title stylePublishPublish GroundGround RulesRules

Publish your Procedure and ground rules for iPad usagein the company.

Procedure should have clear explanations on how thedevices should be used and loss cases should be defined according to company standards.

Ground Rules should be simple and up to date.

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Click to edit Master title styleRunRun thethe excellenceexcellence!!

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Click to edit Master title styleThankThank youyou..

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