Crowdsourcing

IM426

2014/6/12

Group 41001603 朱雯伶　　　 1001705 練紹平1001613 張欽堯　　　 1001710 黃晟宇1001614 梁瑜芬　　　 1001719 吳昂臻1001630 劉素珊　　　 1001748 巫峻霆1001650 洪嘉駿　　　 1001756 薛君怡1001660 尤智弘

a. Describe its possible definitions.

1001603 朱雯伶Introduction Crowdsourcing Definition.

crowdsourcing

"crowd" and "outsourcing"

Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)

1001603 朱雯伶

History of Crowdsourcing “Crowdsourcing” was coined by Jeff

Howe back in 2006, in a Wired article which described a new way of sourcing people who are willing to help or work on a project.

“Crowdsourcing” has been existed in our society for years in many forms.

Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)

1001603 朱雯伶

Crowdsourcing can prove highly feasible and affordable solution for small, manual tasks such as tagging vast amounts of photos, instead of outsourcing to a large company.

Source: http://en.wikipedia.org/wiki/Crowdsourcing (2014/6/4)

1001603 朱雯伶

Types of crowdsourcing CrowdFunding For Example: Kickstarter is a great example of CrowdFunding,

where millions of dollars are funded into all kinds of projects start from movies to gadgets – with all the funds coming from people interested in supporting the project.

CrowdSourced Design One of the most renowned ones is the Rally Fighter car,  which

was designed by the community and built by a company called Local Motors.

CrowdWisdom For example: we can take Yahoo Answers . It serves as a community

where large corporations post technical or scientific problems to people who can help to solve the questions.

Source: http://www.webgranth.com/a-thorough-approach-to-the-crowdsourcing-its-pros-cons-and-much-more

(2014/6/4)

1001603 朱雯伶

Crowdsourcing eight-step process 1. Companies ask a question or problem 2. Company publication and

dissemination issues on Internet 3. Company request people on the

Internet gives solutions 4. People give solutions

Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)

1001603 朱雯伶

5. People review solutions 6. Company award winning solutions

provider 7. Access to and ownership of the

company win solutions 8. Companies benefit

Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)

1001603 朱雯伶

Uses of CrowdSourcing CrowdSourcing can be used building a

huge library of photos, products, etc.  It can be used to describe, categorize

or tag the inventory while building a new online shopping site.

One can use it to ask people to fill out a questionnaire regarding the new design.

It is used to get some usability feedback.

Source: http://www.webgranth.com/a-thorough-approach-to-the-crowdsourcing-its-pros-cons-and-much-more

(2014/6/4)

1001603 朱雯伶

Tips for Using Crowdsourcing 1. Be specific 2. Don’t be too cheap 3. Have a way of verifying the results 4. Weigh your options

Source: http://www.webgranth.com/a-thorough-approach-to-the-crowdsourcing-its-pros-cons-and-much-more

(2014/6/5)

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Crowdsourcing vs. Outsourcing

Source: http://blog.lionbridge.com/enterprise-crowdsourcing/2013/04/03/crowdsourcing-vs-outsourcing-a-side-by-side-comparison/ (2014/6/6)

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Crowdsourcing vs. Outsourcing Per Hour Vs. Per Output The Elimination of a Single Point of

Failure Access to Breadth of Talent Predictability The Scope of Work The Acceleration of Innovation

Source: http://www.topcoder.com/blog/6-important-ways-crowdsourcing-is-different-than-outsourcing/ (2014/6/6)

1001603 朱雯伶

b. Discuss its possible SWOT.

1001756 薛君怡SWOT Analysis.

Strengths Using crowdsourcing brings some genuine

advantages to companies and individuals looking to complete defined tasks with affordable price.

With the results before paying, and sometimes do not even have to pay.

The data collection part of research the possibility of bias is reduced

Source: http://www.hongkiat.com/blog/what-is-crowdsourcing/ (2014/6/5)

1001756 薛君怡

Solving the problems of all kinds of masses at affordable price.

By listening to the sound of the crowd, organizations can first-hand insight into customer needs.

A large pool of participants leads to more ideas.

High number of people who are ready to work for anytime

Source:http://korny.uni-corvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)

1001756 薛君怡

Weaknesses It is difficult to maintain a working

relationship with crowdsourcing workers during the project implement.

For the purpose, the work of errors caused by malicious prone to emotional fluctuations.

An internal disadvantage Issue of management

Source: http://zh.wikipedia.org/wiki/%E4%BC%97%E5%8C%85 (2014/6/6)

1001756 薛君怡

Cheap labor results less credible product Difficult for collaboration between crowd

members There’s no contract in most

crowdsourcing cases. Quality could be questionable Task considered sometimes become risky An unreliable way to get a job done

Source: http://www.hongkiat.com/blog/what-is-crowdsourcing/ http://korny.uni-corvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)

1001756 薛君怡

Opportunities Opportunities arise from competition,

the market, or the economy, and can include any chance

The organization has to increase market share and gain new sales (for example, following the collapse of a competitor).

Source:http://korny.uni-corvinus.hu/cneucoop_fullpapers/s4/adamnemeth.pdf(2014/6/5)

1001756 薛君怡

Threats Threats arise from competition, political

changes, or the economy, and can include Reduction in domestic trade barriers.

Change in government policy that increases the cost of production (for example, meeting International environmental standards).

Increase in interest rates, or new competitors.

Source: http://www.euroasiapub.org/IJRIM/Feb2012/N.pdf (2014/6/5)

1001756 薛君怡

SWOT analysis of crowdsourcing• Fast, cheap execution of tests• Very large scale tests feasible• User diversity• Real user settings

• Test design requires adaptation; standardization recommendations not applicable.• Test duration must be short; only a sub-set of conditions per user.• No test moderator•Unreliable user ratings have to identified

• Impact of demographic factors can be easily tested• Incentives can be tested• Other context influence factors can be analyzed due to the diversity of users and their hardware

• Connection characteristics may influence user ratings• Unknown hardware and light conditions may affect user ratings•Unknown influence factors

S W

O TSource: http://pqs.ftw.at/workshop-program/papers/s14_Varela.pdf (2014/6/5)

1001756 薛君怡

Strengths Weaknesses

Opportunities Pursue opportunities that are good fit to the company’s strength

Overcome weakness to pursue opportunities

Threats Identify ways that the firm can use its strengths to reduce its vulnerability to external threats

Establish a defensive plan to prevent the firms weakness from making it highly susceptible to external threats

Source: http://www.euroasiapub.org/IJRIM/Feb2012/N.pdf (2014/6/5)

1001756 薛君怡

c. Explore and describe previous and existing applications of crowdsourcing in various it and non-it related areas.Give at least 5 examples.

1001650 洪嘉駿Tongal

　 Tongal is a rich social media platform that facilitates video content by crowdsourcing creative work through collaborative contests.

Source: http://tongal.com/http://en.wikipedia.org/wiki/Tongal

(2014/6/4)

1001650 洪嘉駿

　 The company employs the principles of crowdsourcing by connecting a network of professional and aspiring content creators to businesses that are interested in alternative online advertising.

Source: http://tongal.com/http://en.wikipedia.org/wiki/Tongal

(2014/6/4)

1001650 洪嘉駿

　1. Projects post to Tongal.　 Tongal works with the Sponsor

to define the creative challenge and establish the prize pool.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

2. The Tongal community submits ideas.Anyone can have a great idea. And great doesn’t mean long. Cluck it out in 140 characters or less.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

　 3. Winning ideas are chosen.　 Sponsors pick the ideas they want to

see brought to life and the creators who submitted them get paid.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

　 4. Directors pitch on the winning ideas.　Directors select one of the winning ideas

and submit their take. 　 Pitch winners are given time and

money to crank out their vision.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

　 5. Aim and shoot!Pitch winners go into production and deliver their finished work by the deadline.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

　 6. The winning videos are selected.The Sponsor selects the winning videos and determines the final ranking.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

　 7. Time for the world premiere.The Sponsor distributes the creative to all the places their audiences gather.

Source: http://tongal.com/a/how (2014/6/4)

1001650 洪嘉駿

Source: http://tongal.com/project/TheForceForFun (2014/6/4)

Project : The Force For FunSponsor : Pringles and Star WarsAwards : $75,000

1001650 洪嘉駿

Source: http://tongal.com/project/TheForceForFun(2014/6/4)

1001650 洪嘉駿

Source: http://tongal.com/project/TheForceForFun (2014/6/4)

1001650 洪嘉駿

Source: http://tongal.com/project/TheForceForFunhttp://tongal.com/work/89g5xi (2014/6/4)

1001650 洪嘉駿

1001748巫峻霆Cut on your bias

Cut on your bias

Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

Cut On Your BiasCrowdsourcing has been quite popular in

fashion design and art industry, like customization clothing or hand-made artwork.

The one of ten biggest fashion and tech collaborations in NYFW history.

Cut On Your Bias was founded in November 2011 by Louis Monoyudis, a former designer for Calvin Klein, John Varvatos, and Tommy Hilfiger, and Lisa Anderson, former operations manager for Proclivity media, an analytics platform for luxury brands.Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

The Web site will release new design elements every two weeks to allow consumers to mix these elements in the best style, and then netizens voted winner. Designed with the highest number of votes will be made into products, and the netizen who votes to that design can buy the product with discount. Consumers can purchase the product even there is no vote, but Cut On Your Bias let shopping process to be more fun and sense of participation by this game way, and designers also have opportunity to integrate consumer's idea when they are showcase the work.Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

Pros and Cons

Pros:Consumers can choose their favorite

elements that print on clothes before placing orders.

Cons:There is fewer elements can be chosen on

the website.　 (but also can upload my own design work)

Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

The netizen get dressed best style with the elements that designer provided.

Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

Source: http://cutonyourbias.com/ (2014/6/5)

1001748巫峻霆

1001614 梁瑜芬Walkonomics

What is Walkonomics?1. Rating the walkability of streets,

neighborhoods and cities by combining the views of large groups of people, local communities and public data.

2. Art of creating streets and urban areas that are pedestrian friendly.

Source : http://www.walkonomics.com/about (2014/6/2)

1001614 梁瑜芬

3. A free web, iOS and Android app that rates the walkability of pedestrian-friendly streets in a selection of cities around the world.

4.Walkonomics aims to rate the pedestrian-friendliness of every street in the world.  By enabling ordinary people and local communities to add a rating of any street, it is hoped that a realistic

walkability score will be created for each street.

Source : http://www.walkonomics.com/about (2014/6/2)

1001614 梁瑜芬

What makes a walkable street?a.Road safetyb.Easy to crossc.Accessibility and condition of

pavements/sidewalksd.Hilliness and slopee.Navigation including access to street signsf. Fear of crimeg.Smart and beautifulh.Fun and relaxing

Source : http://www.walkonomics.com/about (2014/6/2)

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How does this map build?

Source : http://www.walkonomics.com/ (2014/6/4)

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Add a new street location

restrict

Source : http://www.walkonomics.com/streets/add-street-location

(2014/6/5)

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 necessary information

Source : http://www.walkonomics.com/streets/add-street-location

(2014/6/5)

1001614 梁瑜芬

Source : http://www.walkonomics.com/streets/add-street-location (2014/6/5)

(Rating and comment)1001614 梁瑜芬

After Add A Review

Source: http://www.walkonomics.com/walk/711616-sec-2-xingren-rd-zhongli-city-taoyuan-county-taiwan-r-o-c (2014/6/5)

1001614 梁瑜芬

1001613 張欽堯MIUI

Introduction From August 16, 2010 the first beta release date, MIUI

now has 50 million domestic and enthusiast users, renowned China, Britain, Germany, Spain, Italy, Australia, the United States, Russia, the Netherlands, Switzerland, Brazil nearly 20 countries.

Lei Jun, founder of MIUI technology, often said: “MIUI is not a company selling products, but an Internet company.” MIUI not have their own manufacturing plants, the main operating on social networking sites, do our best to please the MIUI‘s fans (mobile phone fans) collect feedback through the Internet, so that they actually participate handset design, trying to create products to sell MIUI’s fans to scream.

Source: http://www.bnext.com.tw/article/view/id/31315 (2014/3/5)

1001613 張欽堯

ForumToday: 709|Yesterday: 1268|Posts: 464039|Members: 166010

Source:http://en.miui.com/forum.php (2014/6/5)

 [MIUI General] [New Feature] Pinch a full screen pic to go back to images list  meredithhan | Views: 1606 | Replies: 141 | Carlos83 19:44, Jun-08-2014

[Theme] Vote for your favourite theme modules from MIUI Designer Team!!  Derica | Views: 1849 | Replies: 54 | sevendogz 19:39, Jun-08-2014

 [Singapore] [Contest] Doodle your Love to your Dad through Mi Camera  jellytelly | Views: 1259 | Replies: 72 | bwongs 18:17, Jun-08-2014

[MIUI General] MIUI ROM 4.6.6 Full Changelog (Released)    -[Reply Awards 142 ]Nanana | Views: 9551 | Replies: 318 | XtachiX 18:15, Jun-08-2014

[Xiaomi Mi3] A Glance at the World via Xiaomi Phone: Excellent Work Collection  

1001613 張欽堯

Please review their theme modules in the first reply and vote for your favorite to help them win!

Source: http://en.miui.com/thread-23363-1-1.html (2014/6/5)

1001613 張欽堯

Single-option Poll, 250 members voted

1. 7hemis 35.20% 88

2. Elegance Icons 7.60% 19

3. Elegant Candy Icons 8.40% 21

4. MIUI Red 26.00% 65

5. HEXA Color Icons 1.20% 3 6. EzraNux 1.20%

3 7. HEXA White Pulse Icons 0.00%

0 8. Classique Icons 10.80%

27 9. Typo 5 Lockscreen 3.60% 9 10. Vir Mix Theme N2 Lockscreen 5.20%

13 11. HEXA Black Pulse Icons 0.80%

2

Source:http://en.miui.com/thread-23363-1-1.html (2014/6/5)

1001613 張欽堯

Benefits MIUI direct discuss with the addicted users,

and modified the accordance with the views , weekly published regularly upgrade, Significantly improved the sense of the participation from the MIUI's fans, so they are more willing to take the recommended products.

MIUI selected the most popular features of MIUI's fans last week, allowing users to experience the internal appraisal system, ensure that the views of product development direction consistent with MIUI's fans' feedback.Source: http://www.bnext.com.tw/article/view/id/31315

(2014/5/3)

1001613 張欽堯

Benefits Toy maker Lego (LEGO) and the MIT

Media Lab to jointly develop "brain" (Mindstorms) series toy robot, an introduction to attack by hackers, Lego did not think the opposite, open source initiative to provide development kits, so players can build their own robots successfully expand adult market, brains series has become the company's best-selling product.Source: http

://www.bnext.com.tw/article/view/id/31315 (2014/5/3)

1001613 張欽堯

1001630 劉素珊Google

You influence Google search results!

Did you know you matter in the eyes of Google?

Google has given power to the people.In so doing they created the world’s

biggest

crowdsourcing platform.

1001630 劉素珊

Source:http://readwrite.com/2008/06/24/google_map_maker#awesm=~oGGTBXGjdlh39y (2014/6/4)

Google launched quite a lot of creative crowdsourcing initiatives.

Life in a Day. (YouTube) Google Maps

Source: http://news.eyeka.net/2012/03/the-6-best-global-brands-use-creative-crowdsourcing/ (2014/6/4)

1001630 劉素珊

Google Map The Google Maps team just announced

the addition of a new feature to Google Maps: the ability to contribute to and edit maps through Google Map Maker. Users can now edit and moderate various map features including roads, lakes, power lines, and bike trails among others.

Source:http://readwrite.com/2008/06/24/google_map_maker#awesm=~oGGTBXGjdlh39y (2014/6/4)

1001630 劉素珊

Map Maker http://www.youtube.com/watch?feature

=player_embedded&v=vvBty11p53I

1001630 劉素珊

World Cartographer Using the photosphere feature on

Android handsets or a DSLR camera, users can now take 360 degree panoramas of place of interest and upload them to a gallery of views.

Source:http://www.theinquirer.net/inquirer/news/2318206/google-announces-crowdsourcing-for-street-view (2014/6/4)

1001630 劉素珊

1001660 尤智弘LEGO Ideas

Introduction Lego has initiated a mutual crowdsourcing

venture with its Japanese partner, Cuusoo. This project was implemented in 2008, to actively seek open product concepts , called “Lego Cuusoo”.

Contributors upload their ideas to the designated website, where they are evaluated by anyone else logged-on; participants’ comments represent the beginning of potential collaboration.

Source:http://www.innocentive.com/blog/2013/11/25/5-examples-of-companies-innovating-with-crowdsourcing-part/ (2013.11)

1001660 尤智弘

Concept The business model is simple: any user can

submit a product design, which other users will be able to vote for.

When a submission racks up 10,000 votes it gets a formal stage-gate review and unless legal flaws or other showstoppers are identified, it moves into production. The idea creator receives a 1% royalty on the net revenue.

Source:http://www.digitalsparkmarketing.com/innovation/crowdsourcing-design/

(2014/2)

1001660 尤智弘

InterfaceHow it works?Staff PicksPopular this week

Source: https://ideas.lego.com/dashboard (2014/6/6)

1001660 尤智弘

Interface

Projects in ReviewProducts for Sale

Source:https://ideas.lego.com/dashboard (2014/6)

1001660 尤智弘

How to share ideasLego digital

designer

Source:http://ldd.lego.com/en-us/ (2014/6)

1001660 尤智弘

Benefits A wider community for the ideation phase,

which will inevitably turn up many more ideas than Lego’s own designers, however talented, could do.

A very cost-efficient development phase, whereby unsuccessful projects cost nothing to Lego and projects that go into production attract a very modest 1% royalty cost.

Lots of ideas are being generated and the process is definitely great at customer engagement.

Source:http://www.digitalsparkmarketing.com/innovation/crowdsourcing-design/ (2014/2)

1001660 尤智弘

d. Develop a crowdsourcing project for your group. Elaborate the details of your crowdsourcing project in both of your report and presentation.

1001710 黃晟宇Website’s development motivation and introduction

Crowdsourcing project City Café: http://yzuimmis2citycafe.blogspot.tw/

P.S. This crowdsourcing project was made by three people(1001710. 1001719.1001705) at the same time. Because of personal presentation, they assigned different parts to present.

Website’s Development MotivationBecause convenience stores are

everywhere in Taiwan, it is easy to get a cup of coffee.

However, It can’t let enterprises listen to the voice of consumers.

We created a web, the goal of our web is to set up/establish the relationship between customer and company.

1001710 黃晟宇

Website’s GoalLet Customers show their ideas. Improve enterprise's services.Attract more customers.

1001710 黃晟宇

1001719 吳昂臻DEMO

ARTICLES

Hyperlinks

others

SearchHP1001719 吳昂臻

Feedback area

SOCIAL NETWORKS

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RESOURCES FEEDBACK VIA E-MAIL

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1001719 吳昂臻

DASHBOARD

VISITORS

WHERE VISITORS COME FROM

Backstage

1001719 吳昂臻

1001705 練紹平City caféAnalyze, Marketing and Conclusion

Comments to city cafe Q: If you want to drink coffee, which

convenient store will you choose? Why? “我家旁邊只有全家~外加我比較重口我只喝黑咖啡 (誤 )如果硬要說全家的黑咖啡味道真的比 7-11重就是”

“7-11，口感比較對味，也喝習慣了，喝別的總覺得有哪裡怪怪的。我家的人和我親戚都比較喜歡 7-11的”

Comments- Analyzed the comments on the web

Brand loyalty Flavor Prices Quality Peripheral products (stickers, Tower of Saviors etc….) Series of Products

1001705 練紹平

Increase Purchase Intention

Either variety or efficiency. Quoted from Mr. Shen

However, we came up an idea contain both.

1001705 練紹平

Ideas for crowdsourcing project10 percent off during the rush

hour

Seasonal flavor

New flavor

1001705 練紹平

Increase Purchase Intention-the 10th anniversary If you Check into city café, you can buy

one and get one FREE.A day with city cafeStep1: Thumbs the Activity up and

share the page.Step2: upload the photo includes you

and city café on the page.

1001705 練紹平

The End