crs--final

7/31/2019 CRS--FINAL

http://slidepdf.com/reader/full/crs-final 1/45

Submitted By:

SUKUMAR(B402)

ROHITH(B435)

MANOHER (B425)



COMPANY

PEOPLE

PROCESS



• Dabur India Limited is aleading Indian consumergoods company with interestsin Hair Care, Oral Care,Health Care, Skin Care,Home Care and Foods.

• From its humble beginningsin the bylanes of Kolkata way

back in 1884 as an Ayurvedicmedicines company, DaburIndia Ltd has come a longway today to become aleading consumer productsmanufacturer in India.



Vision“ Dedicated to the health and well being of every household ”

Ownership

This is our company. We accept personal responsibility, and

accountability to meet business needs.

Passion for winning

We all are leaders in our area of responsibility, with a deep

commitment to deliver results. We are determined to be the best at

doing what matters most.

IntegrityWe are committed to the achievement of business success with

integrity. We are honest with consumers, with business partners and

with each other.



Established in 1884 : 125 Years of Trust & Excellence

Headquarters at Ghaziabad, UP

Among top 4 FMCG companies in India

World‟s Largest in Ayurveda and natural healthcare

Revenue of Rs. 41.1 billion and profits of Rs. 5.7 billion in

FY2010-11.Strong brand equity

Dabur is a household brand.

Vatika and Real are Super brands.

Hajmola , Real & Dabur ranked among India‟s Most Admired Brands.



Key Milestones

1884- Dr. SK Burman started an Ayurvedic Pharmacy in Kolkata

1972-The company shifted base to Delhi from Kolkata.

1986-Registered as Public Limited Company. 1994-Listed on the Bombay Stock Exchange.

1998-Professionalization process with Burman Family handing over day to

management.

2003-Pharmaceutical Business de merged to focus on core FMCG business.

2004- International Business Division set up in Dubai to focus on overseas

opportunities.

2005- Acquired Balsara strengthening Oral care & gaining entry into Home care.

2006-Dabur Figured in Top 10 Great Places To Work

2007-Dabur ranked among 'Asia's Best Under A Billion' enterprises by Forbes 2008-Acquired Fem Care Pharma entering the mainstream Skin care segment.

2010-Touched US$4 billion market cap. Overseas acquisition, Hobi Group,

Turkey to strengthen presence in MENA and adjacent regions

2011- Crossed Rs40 billion mark in annual revenues and market cap of US$ 4

billion.



Mr. Sunil Duggal

Chief Executive Officer

Dabur India Limited

Sunil Duggal.pptx

Dr. Anand Burman

Chairman

Dabur India Limited

Mr. Amit Burman

Vice-Chairman

Dabur India Limited

http://localhost/var/www/apps/conversion/releases/20121107002618/tmp/scratch_5/Sunil%20Duggal.pptx

http://localhost/var/www/apps/conversion/releases/20121107002618/tmp/scratch_5/Sunil%20Duggal.pptx



• Function-wise and unit-wise evaluation of optimal manpower requirement in

light of increased integration of information technology initiatives such asimplementation of e-procurement and the challenges they present for the future.

• Comprehensive training and development modules have been developed and

delivered by the company for all levels for sales and marketing employees.

• Entered into arrangement with Financial Institutions to outsource non-core HR

activities of sanctioning and administering various loans to employees at a

competitive rate.

• Implementation of Employee Management System (EMS), a comprehensive

HRIS package, which also makes available to each employee personal data and

other services. This increases the productive time of the employees.



FMCG Industry Snapshot

Key Highlights

FMCG industry size at US$30 billion inCY10 and expected to grow to US$74

billion in 2018*

in Rs. billion1,600.00

1,400.00

1,200.00

1,000.00

FMCG Industry Size (India)

1,3391,161

1,024856

Industry has grown at 15% in CY10

Rural sector accounts for about 33% of total revenue; growing faster thanurban

Of the entire FMCG sector, Food is52%, Non-Food at 45% and OTC 3%

800.00

600.00

400.00

200.00

0.00

755

CY06 CY07 CY08 CY09 CY10Source: AC Nielsen

FMCG Growth : Urban & Rural

140,000

FMCG Split: OTC, Food and Non-Food

128,58020%

15%

9%

16%

12%10%

18%15% 120,000

11%100,000

12%

Rs. Crores116,053 3

(11%)4

97,276 (14%)

82,615 4 45 (8%)10%

5% 3%

-1%0%

CY03 CY04-5% -8%

-10%

Source: AC Nielsen

12%10%

1%

CY05 CY06 CY07

Urban Rural

80,000 4

60,000 48

40,000

CY08 CY0920,000 48

0

MAT Sep'07

Source: AC Nielsen

(10 %)

46 (19%) OTC PRODUCTSNon‐Food

46 (14 %)Food Products

52 (14 %)50 (20 %)

50 (22%)

MAT Sep'08 MAT Sep'09 MAT Sep''10

11

11



Consumption Story



Per Capita Consumption: Room for

Growth



Penetration Levels: Sufficient Headroom

Low penetration levels offer room for growth across consumption categories.

Rural penetration catching up with urban penetration levels

42%37%

67%

18% 18%

77%

57%

80%

32%

59%

0%

10%20%

30%

40%

50%60%

70%80%

90%

Rural PenetrationUrban Penetration



Key Players: FMCG



Dabur: Strong Presence in FMCG

Categories



Business Structure

Dabur India

Limited

Consumer

Care

Domestic Business

Foods Retail Others*

International Business

Dabur Hobi Namaste

International Group Labs.LLC

* Others includes Commodity Exports etc18

18



FMCG portfolio

comprising 4distinctbusinesses:

• Personal Care •

Consumer Health Care

• Home Care

• Foods International markets

spanning Middle East &

Africa, South Asia, EU and

U.S.

Range of ethical & OTC

products that deliver the age‐old

benefits of Ayurveda in modern

ready‐to

‐use formats



FAMILY PRODUCT

DIVISION

(2003-04)

HEALTH CARE

PRODUCT

DIVISION(2003-04)

BALSARA

Acquisition

(2006-07)

FOODS

100% SUBSIDIARY(2007-08)

FEM

(2008-09)



foods

15%

hair care

28%

oral care

17%

health

supplements

20%

digestive

8%

skin care

6%

home care

6%



10,15812,250

14,01316,392

18,65820,301

23,265

27,912

FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11

CAGR Increased by 15.5%



HAIR OIL

Market Share-15%Major competitor –

Marico (42%)



shampoo

Market share- 6%

Major competitor, HUL

-46%



Oral care

Market share-13%

Major competitor:

colgate – 50%



Health supplements

Market share-

67%



Foods

Market share-52%

Competitor pepsi

- 35%



Skin care

Market share-

7%

Competitor

HUL-59%



Digestives

Market

share-56%



Home care

Odomos-69%



Repository of Dabur‟s Ayurvedic Healthcare knowledge

• Range of over 260 products

• Focusing on multiple therapeutic areas

• Distribution coverage of 200,000 chemists, ~12,000 vaidyas

& 12,000 Ayurvedic pharmacies

• Focus on growing the OTC Health-Care portfolio aggresively



Health care focus

• OTC Healthcare is Rs.130 billion size industry

• Expected to grow at 14-15% p.a. as preference for Over-the-Counter products accelerates

• Dabur to expand its presence by :

Consolidating / expanding current portfolio

Launching new products in emerging therapeutic areas

Look at inorganic opportunities

• Acquired the energizer brand, Thirty Plus from Ajanta Pharmain May 2011



International Business

Analysis



Highlights

• Dabur‟s overseas business contributes 22% toconsolidated sales led by CAGR of 32% in last 6 years

• Focus markets: Egypt

Nigeria

Turkey

Bangladesh

Nepal

U.S.

•

High level of localization of manufacturing and sales andmarketing

• Leveraging the “Natural” preference among localconsumers to increase share in personal care categories

• Sustained investments in brand building and marketing



Global Footprint



Brand Logos

Brand Ambassadors



Brand Ambassadors

Robust distribution Network



Robust distribution Network



Growth strategy

Expand • Strengthening presence in existing categories and markets

as well entering new geographies

• Maintain dominant share in categories where we arecategory builders like Health Supplements, Honey etc.

and expand market shares in other categories

• Calibrated international expansion – local manufacturing

and supply chain to enhance flexibility/ reduce responsetime to change in market demands



Innovate•

Strong focus on innovation. Have rolled out new variants &products which have contributed to around 5-6% of our

growth p.a.

• Renovation of existing products to respond to changing

demands (Toothpowder to Toothpaste)

Acquire

•

Acquisitions critical for building scale in existing categories &markets Should be synergistic and make a good strategic fit

• Target opportunities in our focus markets



Acquisition of Hobi Group,

Turkey • Acquisition of Hobi Group, Turkey for a total consideration of

US$ 69 Million completed on October 7, 2010

• Hobi manufactures and markets hair, skin and body care

products under the brands Hobby and New Era

• Product range of the company is complementary to Dabur‟s

product range

“ Acquisition provides an entry into another attractive

emerging market and a good platform to leverage this across

the region”



Namaste laboratories• Dabur India Limited through its subsidiary Dabur International

Limited acquired 100% stake in Namaste Laboratories LLC for$100 million, in an all-cash deal on January 1, 2011

• Namasté is a leading ethnic hair care products company, havingproducts for women, with revenues of $95 million from US, Europe,Middle East and African markets

•

The company markets a portfolio of hair care products under the brand „Organic Root Stimulator‟ and has a strong presence in ethnichair care market for women.

• Acquisition to enable entry into Ethnic Hair Care products marketvalued at more than US$1.5 billion and tap into significant marketopportunity in the fast growing, hugely populated (~1Bn) yet highly

underpenetrated consumer markets of Sub Saharan Africa• At an acquisition price of $100 million, the deal value is at 1.1x

Sales and 8.3x EBITDA

Research and de elopment



Research and de elopment Strengths

Team of scientists including

Ayurvedic doctors, Pharmacists,

Agronomists, Botanists, TissueCulture specialists, etc.

Strong New Product

Development

• Ayurvedic Medicines

•

Personal Care• Foods

• Home Care

• OTC Healthcare

crs--final

Documents