1. The SOCIAL JOURNALIST
Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
MODERNI DIGITAALINEN PR JA VIESTINT UUDESSA MEDIAYMPRISTSS

2. The Brain of a Communicator around 2009
3. The SOCIAL JOURNALIST
Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
UUSI
MEDIAYMPRIST
4. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
5. The OLD WORLD THE COMMUNICATOR AS the Teacher
6. THE NEW WORLD all in the playground - Whos in Your Gang
7. The conceptof Social news
8. Dont be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING
9. The SOCIAL JOURNALIST
Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
Sislln merkitys uudessa mediaympristss
10. What does content do
It drives decision making
11. Where is THE OPPORTUNITY
Where Content is working
12. So what is digital and onlinepr?
13. Owned , Paid and Earned
14. Spend Levels -Creation & Distribution
15. How are companies using Content marketing
16. The Platforms & The Challenges
17. What is my Contentstrategy?
Someusefulquestions to start with:

How is my contentbeinggenerated?

18. Who is generating my content? 19. Am I using multiple formats? 20. Am I making my contentaccessible? 21. Am I making my content easy to view? 22. Am I making my content easy to use and share??
23. The SOCIAL JOURNALIST
Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
Kuka haluaa olla mustetulostimen kasetin kaveri?
24. MOVING FROM BRAND TO SOCIAL CONTENT
25. 95% of journalists use search when looking for story ideas.
26. Sislln merkitys toimittajille, muille sidosryhmille ja loppuasiakkaille?
27. COMMUNICATION IS AND always has been a two way process
x
Todays modern communicator needs to let go of news management and control
and start thinking and engaging in news and reputation conversation
28. SO WHAT HAS CHANGED?
Opportunity Speed Reach ContentPlatforms
What has notchanged?
The fundementals of good public relations
A good story is still a good story
Good writing is still goodwriting
A headline (or 140 character elevator pitch) is
still whatcatchesattention
Good relationshipbuilding is still whatsecurescoverage
29. 3 Key contentcreation tips
1,2,3

Stop creating, writing and publishing content for your CEO

30. Start creating, writing and publishing contentfor your customeraudience 31. Remember - content is personal