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USA Today called them “absurd.” Yahoo said they were “disturbingly ugly.” NBC Sports said the uniform was“the worst ever for any NFL
team.” And ESPN said “you’ll understand why they were retired… or burned.” And those were the printable comments about the
Steelers’ recent throwback uniforms. What do YOU think of them?
Baylor University entered the 2012 NCAA men’s basketball tournament with a 3 seed…and these adidas-inspired
neon uniforms.
The Nike / University of Oregon 2012 Rose Bowl uniforms drew
plenty of “Star Wars/Darth Vader” comparisons online but were a huge
hit with Oregon Ducks fans.
In 2009, the NFL’s Denver Broncos unveiled these uniforms in one of the NFL’s “Legacy Games” (in which both teams wore throwback uniforms)…
TV personality (and former ESPN SportsCenter anchor)
Keith Olbermann called out the entire Philadelphia Eagles organization as the
"Worst Persons in the NFL" for their decision to wear
these throwback jerseys in 2007, saying "Throwbacks?
Try throw-ups!".
The NBA’s Denver Nuggets decided to pay homage to the team’s popular “Skyline” jerseys from the 80’s and
announced they will wear these “alternate” uniforms at 18 home games during the 2012 season…
The 1994 season marked the Chicago Bears’ 75th as a
member of the National Football League. To
commemorate the 75th anniversary of the
franchise, the team wore 1920’s throwback uniforms
for several games.
The University of Maryland introduced “PRIDE” uniforms last
season in collaboration with Under Armour to equal parts fanfare and
criticism. Three days ago, they launched
“PRIDE” 2.0, which will be worn this weekend.
In the 1970’s, Marquette’s athletic department made the bold decision to allow one of the team’s players design the first
untucked jerseys. After the 1971-'72 season, the uniforms were banned, allegedly because they disoriented opposing players.
College and professional teams aren’t the only ones rocking the funky uniforms
these days. Earlier this year, Atlantic High School in Florida debuted these uniforms that were designed and donated
by a group of community focused business owners in
Delray Beach. Sports uniform guru UniWatch called it “what might be the craziest football uniform ever” and images of
the uniforms went viral.
In 2011, the NBA’s Charlotte Bobcats paid tribute to the
popularity of NASCAR in their home state with
checkerboard/racing themed uniforms. The jerseys were
worn in conjunction with the team’s “NASCAR Night” promotion at the arena.
However, after reviewing some of the “statement” uniforms in the previous slides, this one clearly takes the cake. Behold
several variations of the uniform worn by Jorge Campos, goalkeeper for the Mexican National Soccer Team… “Score”
one for Campos and the uniform designer, Umbro???
1) Why do you think some teams wear flashy uniforms?
2) What are the advantages? Disadvantages?
3) What is a brand?
4) Do you think wearing flashy uniforms has anything to do with a team’s branding strategy? Why or why not?
5) What influences your decision to purchase team-branded merchandise? Would you buy merchandise featuring flashy themes like these?
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