Download - 決賽簡報檔_樹德科技大學行銷管理系_椰子的提煉,讓您身體加油
椰子的提煉 讓你的身體加油
Without Burden From B M CWithout Burden From B M C
NutricelVIRGINCocos
OIL
Cocos
Introducti
on
Origin of B
rand
nutritious + cell = ?
Competitor
Nutrilite - NT$1800
direct sales marketing, get Membership,bought from the store or online shopping
Nature Made-NT$399
Can be bought from any 7-11& pharmacy
What are Difference between and my Competitors in Product?
1. Slow down the formation of Free Radicals2. Parity Price, let everyone can afford it3. Is also slow down the aging speed while you are losing weight (Thus! It make lot of women like it even more ^_^ )
Product
Lauric acid
caprylic
acid
capric acid
Pricing PlaceProduct Promotion
Product Pricing
Pricing
NT $ 650
Penetration Pricing Well Worth It’s Value
PromotionPlace
Place
PromotionProduct Pricing
Channel Name Price NT$ Directions
NT$ 1800 (3 bottles) Lower the Price
NT$630 Online Shopping
NT$ 650~680 Easy to buy
Place
Product Pricing Promotion
Promotion – DM in FB
Place
HTTP://WWW.FACEBOOK.COM/GROUPS/NUTRICELVIRGINCOCOSOIL
35%65%
Health Product
Mainly Customers
Womenwho aged 33~40
Potential Customers
Women who aged 25~32
Purchase Reason
1.Good health2.Slow down aging problem3.Parity price
Short Term Target – TV Station & FB- Momo TV station & FB
- Promote product - Discount by buying more bottles
Action Plan
Long Term Target – Slotting on Every Pharmacies - Commision - Having a good relationship
- Cooperation with the pharmacies around Taiwan
Item Directions Price NT$ Amount Total
Cost cost、 Freight fees、 Tax 400/tin 1,000box
(160,000/tin) 64,000,000
Promotion DM 1.6/leaf 24,000/leaf 14,800
Slotting Fee Slotting Fee 400,000 Watsons&DingDing 800,000
TV Station Momo TV(650*30
%)*n=195n
Pumping Interest 30% 4,680,000
Mixed FeesMeals fees, Traffic fees, Stationery
- - 100,000
Total 69,594,800
Operating Costs
Target Consumers (aged 33-44) males 4,227,997*35% Sales Ratio*Estimated percentage of purchase 0.1%
Target Consumers (Aged 33-40) Females 4,177,576*65% Sales Ratio*Estimated percentage of purchase 0.5%
+=
Sales Forecast & Net Profit
= Males 14,797 +Females 135,771= 150,568*Unit Price 650= 97,869,200
Sales Forecast 97,869,200 – Cost 69,594,800
= Net Profit 28,274,400
THE END