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Packaged Food in India
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一、调研说明
中商情报网全新发布的《Packaged Food in India
》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、
工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料,
结合深入的市场调研资料,由中商情报网的资深专家和研究人员的分析。首先,报告对本行业
的特征及国内外市场环境进行描述,其次,对本行业的上下游产业链,市场供需状况及竞争格
局等进行了细致的详尽剖析,接着报告中列出数家该行业的重点企业,并分析相关经营财务数
据。最后,对该行业未来的发展前景,投资风险及投资策略给出科学的建议。本报告是行业生
产、贸易、经销等企业在激烈的市场竞争中洞察市场先机,根据市场需求及时调整经营策略,
为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学
的决策依据。
报告名称 Packaged Food in India
出版日期 Nov/2010
报告格式 PDF电子版或纸介版
交付方式 Email发送或EMS快递
中文价格 印刷版0元
电子版0元
中文印刷版+电子版0 元
订购热线 400-666-1917
二、报告目录
About this Report
Thismarket report provides market trend and market growth analysis of the Packaged Food industry in
India. With this market report, you’ll be able to explore in detail the changing shape and potential of t
he industry. You will now be able to plan and build strategy on real industry data and projections.
The Packaged Food in India market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
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Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Packaged Food in India?
What are the major brands in India?
As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic hangover?
Do consumers want value for money or added value?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport,
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbookSample AnalysisEXECUTIVE SUMMARYPackaged food sees recovery in growth in 2010Packaged food saw its growth rate go up in 2010 in comparison to the previous year. With the economy making a recovery and consumers going back to previous patterns of expenditure, they were spending more readily on products in packaged food. Manufacturers also encouraged this by introducing many new products in the second half of 2009 and during 2010. Several manufacturers also ventured into new areas within packaged food as the growth rate picked up.Health and wellness products start emerging in the marketMany manufacturers introduced products positioned on the health and wellness platform in 2009. With consumers becoming more health conscious there was an increasing interest in products that were healthier than the products already present in the market. Advertising and marketing was also targeted at highlighting the health benefits of the new products. Across the different sectors in packaged food, domestic and multinational players were increasingly looking at this niche and making efforts to develop it in India.Domestic and multinational companies drive growth
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The competitive environment in India is dominated by multinational and domestic companies along with government cooperatives. Across the different sectors, different players have been dominating the market. Some of the leading players in India in packaged food are Hindustan Unilever, Gujarat Co-operative Milk Marketing Federation, Nestlé India Ltd, Frito-Lay India, GlaxoSmithKline Consumer Healthcare Ltd, Britannia Industries Ltd, MTR Foods and Karnataka Cooperative Milk Producers Federation Ltd. Thus, with the Indian market poised to see strong growth in the future, domestic players, multinational players and cooperatives are looking at expanding their product portfolios and increasing their market share.Supermarkets and hypermarkets are becoming more popularWhile the majority of Indians still shops for their daily groceries from independent small grocers, which are often located close to residential locations, there is an increasing trend of consumers shopping at supermarkets, hypermarkets and convenience stores. This is especially the case in urban areas and metropolitan cities. The comfort and convenience of shopping at these outlets is a major attraction for consumers. The range of products available in these outlets is a lot wider and consumers get an opportunity to interact with the product before purchase. These outlets have also been increasing their presence in these cities and setting up outlets in new locations.Packaged food expected to see healthy growth in the futureWhile consumer spending did see a decline due to the economic recession and consumers were cutting back on spending on products considered as luxuries, with the economy in recovery, consumers will once again start using these products more extensively. The convenience of these products, the wide range of products available and increased awareness of similar products in the Western markets will encourage manufacturers and consumers alike to purchase and use these products more often.Table of ContentsPackaged Food in India - Industry OverviewEXECUTIVE SUMMARYPackaged food sees recovery in growth in 2010Health and wellness products start emerging in the marketDomestic and multinational companies drive growthSupermarkets and hypermarkets are becoming more popularPackaged food expected to see healthy growth in the futureKEY TRENDS AND DEVELOPMENTSNew launches strive to be perceived as healthier optionsUrbanisation drives growth in packaged foodPrivate label brands increase penetrationConsolidation of packaged food regulatory frameworkMore sophisticated products geared for deeper penetrationTERRITORY KEY TRENDS AND DEVELOPMENTSEast and Northeast IndiaNorth IndiaSouth IndiaWest IndiaRURAL VS URBAN KEY TRENDS AND DEVELOPMENTSTrendsCompetitive landscapeProspectsMARKET DATA
Table 1 Sales of Packaged Food by Category: Volume 2005-2010
Table 2 Sales of Packaged Food by Category: Value 2005-2010
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Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 5 Sales of Packaged Food by Region: Value 2005-2010
Table 6 Sales of Packaged Food by Region: % Value Growth 2005-2010
Table 7 Sales of Packaged Food by Rural-Urban % Analysis 2010
Table 8 GBO Shares of Packaged Food 2005-2009
Table 9 NBO Shares of Packaged Food 2005-2009
Table 10 NBO Brand Shares of Packaged Food 2006-2009
Table 11 Penetration of Private Label by Category 2005-2009
Table 12 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 13 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 14 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Forecast Sales of Packaged Food by Category: Value 2010-2015
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Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
FOODSERVICE – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataIMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataNUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataMEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataDEFINITIONSSources
Summary 1 Research Sources
Packaged Food in India - Company ProfilesBritannia Industries Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION
Summary 4 Britannia Industries Ltd: Production Statistics 2010
COMPETITIVE POSITIONING
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Summary 5 Britannia Industries Ltd: Competitive Position 2009
GlaxoSmithKline Consumer Healthcare Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 8 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2009
Gujarat Co-operative Milk Marketing Federation Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 11 Gujarat Co-operative Milk Marketing Federation Ltd: Competitive Position 2009
Hindustan Unilever Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION
Summary 14 Hindustan Unilever Ltd: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 15 Summary Hindustan Unilever Ltd: Competitive Position 2009
ITC Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION
Summary 18 ITC Ltd: Production Statistics 2010
COMPETITIVE POSITIONING
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Summary 19 ITC Ltd: Competitive Position 2009
Karnataka Cooperative Milk Producers Federation Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 21 Summary Karnataka Cooperative Milk Producers Federation Ltd: Competitive Position 2009
Kohinoor Foods Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 23 Summary Kohinoor Foods Ltd: Competitive Position 2009
Mother Dairy Fruit & Vegetable Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 25 Summary Mother Dairy Fruit & Vegetable Ltd: Competitive Position 2009
Mrs Bector's Food Specialities Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION
Summary 27 Mrs Bector’s Food Specialities Pvt Ltd: Key Facts
COMPETITIVE POSITIONINGNestlé India Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION
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Summary 30 Nestlé India Ltd: Production Statistics 2009
COMPETITIVE POSITIONING
Summary 31 Nestlé India Ltd: Competitive Position 2009
Parle Products Pvt Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 33 Parle Products Pvt Ltd: Competitive Position 2009
S Narendrakumar & Co - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING
Summary 35 S Narendrakumar & Co: Competitive Position 2009
Baby Food in India - Category AnalysisHEADLINESTRENDS
As young urban women have become increasingly accustomed to using packaged baby food for supplementing breast milk, a large number of flavour variants and new products became available towards the end of the review period. While focus had mainly been on milk formula and dried baby food in the past, several prepared baby food and other baby food products made their appearance on store shelves in the major cities in 2010. While leading supermarket chains such as Big Bazaar launched imported prepared baby food brand Gerber in their outlets in the metro cities in 2010, GlaxoSmithKline Consumer Healthcare Ltd and Cadbury India Ltd launched Junior Horlicks Animal Shaped Biscuits and Bournvita Li'l Champs, respectively, in other baby food. Moreover, within dried baby food, players launched flavour variants such as ‘Mixed Vegetables’ and ‘Mixed Fruit’ as mothers considered these to be highly nutritious.
COMPETITIVE LANDSCAPE
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Nestlé India Ltd continued to dominate with a 76% value share in 2009. The company enjoys strong brand recall, to the extent that brands such as Cerelac are largely synonymous with packaged baby food in the major cities in India. The company has the largest distribution network among baby food manufacturers and has benefited from the launches of new flavour variants in upmarket urban areas and affordable products in smaller pack sizes in rural areas.
PROSPECTS
Growth is expected to be driven by Indian women’s increasing reliance on packaged baby food in the forecast period. As more women take on full-time jobs in the smaller cities and towns and as purchasing power increases, mothers will supplement home-cooked meals for their babies with packaged baby food. The entry of new brands and flavour variants will also boost market growth in the forecast period.
CATEGORY DATA
Table 52 Sales of Baby Food by Category: Volume 2005-2010
Table 53 Sales of Baby Food by Category: Value 2005-2010
Table 54 Sales of Baby Food by Category: % Volume Growth 2005-2010
Table 55 Sales of Baby Food by Category: % Value Growth 2005-2010
Table 56 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2010
Table 57 Baby Food Company Shares 2005-2009
Table 58 Baby Food Brand Shares 2006-2009
Table 59 Sales of Baby Food by Distribution Format: % Analysis 2005-2010
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Table 60 Forecast Sales of Baby Food by Category: Volume 2010-2015
Table 61 Forecast Sales of Baby Food by Category: Value 2010-2015
Table 62 Forecast Sales of Baby Food by Category: % Volume Growth 2010-2015
Table 63 Forecast Sales of Baby Food by Category: % Value Growth 2010-2015
Baked Goods in India - Category AnalysisHEADLINESTRENDS
Baked goods were already polarised in terms of consumption between those from lower-income groups and those Indians on high incomes. Innovation of baked goods for lower-end consumers continues to focus on flavour innovation because manufacturers were limited in terms of adding benefits and not increasing prices. On the other hand, middle- and higher-income consumers were increasingly demanding healthier baked goods such as wholemeal, brown, and multigrain types of baked goods. The widening gap was due to high inflation which forced manufacturers who target lower-end consumers to hold their prices which did not allow for more value-added innovation other than flavours.
COMPETITIVE LANDSCAPE
Artisanal products contributed the largest share of value sales in 2009 at around 57%. This was due to the widespread presence of independent bakery specialists across India. Hindustan Unilever, Britannia Industries and Monginis Foods were the leaders in baked goods with a combined value share of just over 15% in 2009 due to the fragmented nature of baked goods. There were a significant number of regional players such as Harvest Gold Food India in Delhi-NCR and Model Bakers & Confectioners in Mumbai.
PROSPECTS
With input costs projected to remain high over the forecast period, upgrading the positioning of products will be important in order to generate higher profit margins given the pressure of high input costs. More healthy products will be offered to upper middle- and high-income consumers who are expected to seek out such products during the forecast period. Manufacturers are expected to offer healthier products in order to avoid price wars with independent bakery specialists during the forecast period.
CATEGORY DATA
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Table 64 Sales of Baked Goods by Category: Volume 2005-2010
Table 65 Sales of Baked Goods by Category: Value 2005-2010
Table 66 Sales of Baked Goods by Category: % Volume Growth 2005-2010
Table 67 Sales of Baked Goods by Category: % Value Growth 2005-2010
Table 68 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010
Table 69 Unpackaged/Artisanal Bread: In-store Bakery Sales 2005-2010
Table 70 Pastries by Type: % Value Breakdown 2005-2010
Table 71 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010
Table 72 Baked Goods Company Shares 2005-2009
Table 73 Baked Goods Brand Shares 2006-2009
Table 74 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010
Table 75 Forecast Sales of Baked Goods by Category: Volume 2010-2015
Table 76 Forecast Sales of Baked Goods by Category: Value 2010-2015
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Table 77 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015
Table 78 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015
Biscuits in India - Category AnalysisHEADLINESTRENDS
Smaller towns and rural areas were the target market for biscuit manufacturers to expand their reach and value sales. Furthermore, biscuit manufacturers were putting efforts into offering more expensive biscuits in smaller packaging such as cookies where previously players had pushed plain biscuits priced at around Rs5 per pack.
COMPETITIVE LANDSCAPE
The two leading companies in biscuits during the review period were Parle Products and Britannia Industries. Both companies had a combined value share of over 70% in 2009. This was due to the long-standing presence of both companies in biscuits. Parle’s flagship brand Parle-G was the leading brand in plain biscuits due to its affordability. Britannia had a more balanced product portfolio with its leading brands such as Britannia Tiger, Britannia Good Day, and Britannia Treat which lead in different biscuits categories. The ability of the companies to distribute to rural areas as well as maintain minimal price increases were the main factors underpinning their leadership in biscuits.
PROSPECTS
Children are expected to remain the focus of biscuit manufacturers over the forecast period helping to sustain volume expansion with India considered a ‘young’ county. Nonetheless, biscuit manufacturers are expected to slowly expand their portfolios to cater more to adult consumers by offering value-added benefits such as premium, healthier types of biscuits. This move is projected to help biscuit manufacturers to increase the profitability of their companies in the long run as biscuits are considered an alternative staple among Indian consumers.
CATEGORY DATA
Table 79 Sales of Biscuits by Category: Volume 2005-2010
Table 80 Sales of Biscuits by Category: Value 2005-2010
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Table 81 Sales of Biscuits by Category: % Volume Growth 2005-2010
Table 82 Sales of Biscuits by Category: % Value Growth 2005-2010
Table 83 Biscuits Company Shares 2005-2009
Table 84 Biscuits Brand Shares 2006-2009
Table 85 Sales of Biscuits by Distribution Format: % Analysis 2005-2010
Table 86 Forecast Sales of Biscuits by Category: Volume 2010-2015
Table 87 Forecast Sales of Biscuits by Category: Value 2010-2015
Table 88 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015
Table 89 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015
Breakfast Cereals in India - Category AnalysisHEADLINESTRENDS
Urban consumers’ awareness of the health benefits of breakfast cereals, particularly muesli and oats (included under hot cereals) is increasing. Furthermore, with active education campaigns about breakfast cereals more urban consumers are aware of and appreciate the convenience of breakfast cereals instead of their traditional breakfasts. In addition, company efforts to penetrate smaller urban cities, such as Kellogg India launching Kellogg’s Corn Flakes Kpak variant which was priced at Rs10 per 30g, helped per capita volume consumption increase robustly.
COMPETITIVE LANDSCAPE
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Kellogg India remained the leading company in breakfast cereals in 2009 with over 49% of value sales and over 70% of the RTE cereals category. Leadership was maintained by active advertising and promotion in mass media as well as distribution network expansion, particularly for Kellogg’s Corn Flakes, across India. Kellogg India has a good presence in other breakfast cereals such as muesli and children’s breakfast cereals. Kellogg India’s value share in RTE cereals increased from 68% in 2008 due to its active advertising as well as better penetration of its Kpak variants which were relatively affordable to urban consumers in smaller cities. Nonetheless, Kellogg India products were boycotted by the leading retailer Pantaloon Retail India in its Food Bazaar and Big Bazaar outlets due to unresolved retailer margin issues in late 2009.
PROSPECTS
Educating consumers about the health benefits of breakfast cereals is expected to be a key focus for breakfast cereal manufacturers over the forecast period. The major multinational companies, such as Kellogg India, Frito-Lay India, and Heinz India, are expected to campaign about their products’ benefits and breakfast cereals will become more established in urban consumers’ minds. In major cities, urban consumers are expected to shift to muesli and hot cereals from flakes which are perceived as less healthy, while consumers in smaller cities are expected to increase consumption of flakes due to Kellogg’s Corn Flakes Kpak’s affordability.
CATEGORY DATA
Table 90 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 91 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 94 Breakfast Cereals Company Shares 2005-2009
Table 95 Breakfast Cereals Brand Shares 2006-2009
Table 96 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
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Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Canned/Preserved Food in India - Category AnalysisHEADLINESTRENDS
In 2010 current value sales grew at a faster rate than the review period CAGR. As the convenience of canned/preserved food becomes more attractive to consumers, sales continued to grow healthily. Consumer spending on convenience food was reduced during the review period in light of the economic slowdown. With consumer spending increasing once again, canned/preserved food received a boost to sales.
COMPETITIVE LANDSCAPE
Tai Industries Ltd led canned/preserved food with an 18% share in 2009, followed by Panama Marketing Co, and MTR Foods Ltd. Canned/preserved ready meals are witnessing increasing acceptance among Indian households and the company’s Druk brand already has established a highly recognised presence in canned/preserved fruit.
PROSPECTS
While most manufacturers have been concentrating on institutional and foodservice channels for sales, the retail side of the business has gained some impetus from the entrance of the international brand Del Monte. Manufacturers will be looking at ways of changing the perception that canned/preserved food is high in preservatives and is therefore unhealthy. They will also look at undertaking changes in packaging to make their products more convenient to use.
CATEGORY DATA
Table 101 Sales of Canned/Preserved Food by Category: Volume 2005-2010
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Table 102 Sales of Canned/Preserved Food by Category: Value 2005-2010
Table 103 Sales of Canned/Preserved Food by Category: % Volume Growth 2005-2010
Table 104 Sales of Canned/Preserved Food by Category: % Value Growth 2005-2010
Table 105 Canned/Preserved Food Company Shares 2005-2009
Table 106 Canned/Preserved Food Brand Shares 2006-2009
Table 107 Sales of Canned/Preserved Food by Distribution Format: % Analysis 2005-2010
Table 108 Forecast Sales of Canned/Preserved Food by Category: Volume 2010-2015
Table 109 Forecast Sales of Canned/Preserved Food by Category: Value 2010-2015
Table 110 Forecast Sales of Canned/Preserved Food by Category: % Volume Growth 2010-2015
Table 111 Forecast Sales of Canned/Preserved Food by Category: % Value Growth 2010-2015
Summary 36 Other Canned/Preserved Food: Product Types
Cheese in India - Category AnalysisHEADLINESTRENDS
Manufacturers positioned processed cheese as a daily source of calcium and other milk-derived nutrients which can be eaten on its own and does not need to be incorporated into a meal/snac
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k. Players such as Amul targeted educated urban mothers with advertising that highlighted the calcium content of cheese. This type of positioning has resulted in an expansion of household cheese consumption over the review period despite the fact that few Indian households consume cheese as a regular part of their main meals.
COMPETITIVE LANDSCAPE
Gujarat Co-operative Milk Marketing Federation Ltd continued to dominate cheese with a 48% value share in 2009. The company was present across all categories except spreadable unprocessed cheese and enjoyed an extensive distribution presence through its dairy shops, ‘Amul preferred outlets’ and through kirana stores. Unlike other cheese brands including Britannia, which had a limited presence outside the metro cities, Amul cheese, especially processed cheese, was widely available across big and small cities in India.
PROSPECTS
Urbanisation, nuclear families and the shift to Western-style breakfasts are expected to increase the penetration of cheese among Indian households in the forecast period. While paneer and spicy flavoured processed cheese are expected to see robust growth, demand for European soft and hard cheeses is expected to remain low as most consumers are unlikely to experiment with such expensive and unfamiliar products.
CATEGORY DATA
Table 112 Sales of Cheese by Category: Volume 2005-2010
Table 113 Sales of Cheese by Category: Value 2005-2010
Table 114 Sales of Cheese by Category: % Volume Growth 2005-2010
Table 115 Sales of Cheese by Category: % Value Growth 2005-2010
Table 116 Spreadable Processed Cheese by Type: % Value Breakdown 2005-2010
Table 117 Unprocessed Cheese by Type: % Value Breakdown 2009-2010
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Table 118 Cheese Company Shares 2005-2009
Table 119 Cheese Brand Shares 2006-2009
Table 120 Sales of Cheese by Distribution Format: % Analysis 2005-2010
Table 121 Forecast Sales of Cheese by Category: Volume 2010-2015
Table 122 Forecast Sales of Cheese by Category: Value 2010-2015
Table 123 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015
Table 124 Forecast Sales of Cheese by Category: % Value Growth 2010-2015
Chilled Processed Food in India - Category AnalysisHEADLINESTRENDS
Sales of chilled processed food in India remained negligible in 2010. With most consumers and manufacturers viewing chilled and frozen processed food as being one and the same, the demand for chilled processed food remained negligible in both retail and foodservice channels.
PROSPECTS
Chilled processed food is expected to pick up over the forecast period, with demand stemming from well-to-do urban consumers who show a preference for chilled food over frozen food due to the freshness associated with the former. With a growing presence of supermarkets/hypermarkets in cities as well as smaller towns in different parts of the country, chilled processed food such as fresh-cut fruit and salads are expected to draw a niche clientele.
Chocolate Confectionery in India - Category AnalysisHEADLINESTRENDS
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Polarisation of consumers in urban and rural areas as well as manufacturers’ efforts in pushing affordable products is driving both the premium and affordable segments for chocolate confectionery. More premium product offerings such as Cadbury’s Dairy Milk Silk, Chocolat Stella, and Lindt were visible in modern grocery retailers, seeking to target urban dwellers whereas the mass segment saw expanded volume sales as manufacturers aggressively pushed chocolate confectionery priced at Rs1, Rs2 and Rs5.
COMPETITIVE LANDSCAPE
Cadbury India Ltd remained the leader in chocolate confectionery in 2009 with around 60% of value sales. It was followed by Nestlé India with 31%. The two leading players were relatively active in advertising and promoting their products. Furthermore, with large product portfolios and strong distribution networks, this helped both companies retain leadership positions in chocolate confectionery over the review period.
PROSPECTS
Polarisation is expected to continue during the forecast period with more premium products such as Lindt and affordable Cadbury’s Dairy Milk expected to be more available in urban areas to exploit the expected improvement in economic conditions over the forecast period. Furthermore, the economic situation in smaller cities and towns is also expected to improve and coupled with increased penetration of affordable chocolate confectionery products priced around Rs2 and Rs5 per pack, this is projected to improve per capita volume consumption over the forecast period.
CATEGORY DATA
Table 125 Sales of Chocolate Confectionery by Category: Volume 2005-2010
Table 126 Sales of Chocolate Confectionery by Category: Value 2005-2010
Table 127 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010
Table 128 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010
Table 129 Chocolate Tablets by Type: % Value Breakdown 2005-2010
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Table 130 Chocolate Confectionery Company Shares 2005-2009
Table 131 Chocolate Confectionery Brand Shares 2006-2009
Table 132 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010
Table 133 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015
Table 134 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015
Table 135 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
Table 136 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
Summary 37 Other Chocolate Confectionery: Product Types
Dried Processed Food in India - Category AnalysisHEADLINESTRENDS
Several new products were positioned as healthier and better for you offerings. For example, Marico Ltd introduced Saffola Arise which has a lower Glycemic Index and lower calorie count than other rice products. In instant noodles, the second largest category after rice, several new entries highlighted their products as healthier offerings. GlaxoSmithKline Consumer Health introduced Foodles, fortified with vitamins. The leading brand in instant noodles, Maggi, also introduced Maggi Rasile Chow, fortified with micronutrients. In dehydrated soup, Knorr has repositioned itself as the healthy snack between play and dinner for children. Thus, there has been a focus on increasing the health aspects of products and making existing products healthier options.
COMPETITIVE LANDSCAPE
Nestlé India was the leading player in dried processed food with a 23% share of retail value sales in 2009. This leadership was established and consolidated by Maggi instant noodles and dehydrated soup. The second ranked player, REI Agro Ltd, led rice with brands positioned in the premium, standard and economy segments. KRBL Ltd retained third position as its India Gate rice brand continues to be pop
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ular among consumers.
PROSPECTS
The trend of introducing products on a health and wellness platform is expected to continue in the forecast period. Health and wellness is an increasing concern among consumers in India and they are willing to spend extra on products that can guarantee a healthier lifestyle. Dessert mixes and dinner mixes will remain more dormant categories in dried processed food as none of the multinational players have indicated their interest to enter these categories.
CATEGORY DATA
Table 137 Sales of Dried Processed Food by Category: Volume 2005-2010
Table 138 Sales of Dried Processed Food by Category: Value 2005-2010
Table 139 Sales of Dried Processed Food by Category: % Volume Growth 2005-2010
Table 140 Sales of Dried Processed Food by Category: % Value Growth 2005-2010
Table 141 Dried Processed Food Company Shares 2005-2009
Table 142 Dried Processed Food Brand Shares 2006-2009
Table 143 Sales of Dried Processed Food by Distribution Format: % Analysis 2005-2010
Table 144 Forecast Sales of Dried Processed Food by Category: Volume 2010-2015
Table 145 Forecast Sales of Dried Processed Food by Category: Value 2010-2015
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Table 146 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2010-2015
Table 147 Forecast Sales of Dried Processed Food by Category: % Value Growth 2010-2015
Drinking Milk Products in India - Category AnalysisHEADLINESTRENDS
The perception of milk as a highly nutritious and wholesome ingredient and beverage remained ingrained among both rural and urban consumers over the review period. As purchasing power rose, this manifested itself in increased demand for drinking milk products in particular and dairy products in general. Towards the end of the review period, players tried to leverage consumers’ ingrained trust in milk as a healthy product to drive the sales of indulgent and impulse items such as flavoured milk drinks as well as fortified/functional items such as Nestlé Nesvita Pro Heart. While Indian consumers were not too sophisticated in their understanding of the health concerns associated with various ingredients in dairy products e.g. sugar/salt/fat/cholesterol content, they were quite clear in their minds that drinking milk is good for health.
COMPETITIVE LANDSCAPE
Gujarat Co-operative Milk Marketing Federation Ltd continued to lead in drinking milk products in India in 2009, with a 13% value share. The company benefited from having a very strong brand in Amul and by having products in every dairy-based category of drinking milk products. In 2009, the company expanded its brand availability outside its home territory in Gujarat and Maharashtra, gaining market share in North India. The company was particularly strong in powder milk, long life/UHT milk and flavoured milk drinks.
PROSPECTS
Demand is expected to continue to outpace domestic supply for drinking milk products in the forecast period. With consumers becoming more exposed to packaged cheese and yoghurt, the pressure on domestic players to expand production of products derived from milk, other than drinking milk products, is expected to rise. At the same time, demand for packaged drinking milk products is also expected to rise as consumers trade up from unpackaged milk. In mid-2009, the Indian government agreed to allow imports of Australian dairy products for the first time since 2003 and it is expected that liberalisation of dairy import policies along these lines will result in the entry of many imported brands in drinking milk products in India in the forecast period.
CATEGORY DATA
Table 148 Sales of Drinking Milk Products by Category: Volume 2005-2010
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Table 149 Sales of Drinking Milk Products by Category: Value 2005-2010
Table 150 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010
Table 151 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010
Table 152 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010
Table 153 Milk by Type: % Value Breakdown 2007-2010
Table 154 Drinking Milk Products Company Shares 2005-2009
Table 155 Drinking Milk Products Brand Shares 2006-2009
Table 156 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010
Table 157 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015
Table 158 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015
Table 159 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015
Table 160 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015
Frozen Processed Food in India - Category Analysis
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HEADLINESTRENDS
Urban consumers in India have been increasing their consumption of frozen processed food. With more super markets and hypermarkets opening-up in the country, especially in cities, women are increasingly shopping in these outlets as they are more convenient and comfortable. Large modern retail outlets in the bigger cities have the space to keep large refrigerators to store frozen processed food. Also, the infrastructure in the larger cities is a much more developed therefore retailers and consumers are able to store frozen processed food without worrying about consistent and long power cuts. The convenience of frozen processed vegetables, meats and ready meal has encouraged many women to increase their usage of these products as they reduce the preparation time required for meals.
COMPETITIVE LANDSCAPE
Mother Dairy Fruit & Vegetable Ltd led frozen processed food in India with a 21% share of retail value sales in 2009. The company’s Safal brand has a strong presence in frozen processed vegetables and it is also present in frozen processed potatoes. The second ranked player, Al Kabeer Exports Pvt Ltd, was present across several categories, such as frozen processed poultry, red meat, fish/seafood, vegetables, potatoes and ready meals. The company held a retail value share of 17% in 2009.
PROSPECTS
Compared to the review period, frozen processed food is expected to record faster constant value growth over the forecast period. With double-income households on the rise and consumers looking for more convenience products , frozen processed food is predicted to grow strongly growth rates in the forecast period.
CATEGORY DATA
Table 161 Sales of Frozen Processed Food by Category: Volume 2005-2010
Table 162 Sales of Frozen Processed Food by Category: Value 2005-2010
Table 163 Sales of Frozen Processed Food by Category: % Volume Growth 2005-2010
Table 164 Sales of Frozen Processed Food by Category: % Value Growth 2005-2010
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Table 165 Frozen Processed Red Meat by Type: % Value Breakdown 2005-2010
Table 166 Frozen Processed Poultry by Type: % Value Breakdown 2005-2010
Table 167 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2005-2010
Table 168 Frozen Processed Vegetables by Type: % Value Breakdown 2005-2010
Table 169 Frozen Processed Food Company Shares 2005-2009
Table 170 Frozen Processed Food Brand Shares 2006-2009
Table 171 Sales of Frozen Processed Food by Distribution Format: % Analysis 2005-2010
Table 172 Forecast Sales of Frozen Processed Food by Category: Volume 2010-2015
Table 173 Forecast Sales of Frozen Processed Food by Category: Value 2010-2015
Table 174 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2010-2015
Table 175 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2010-2015
Summary 38 Other Frozen Processed Food: Product Types
Gum in India - Category AnalysisHEADLINESTRENDS
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Manufacturers are focusing on penetrating smaller towns and cities with gum, particularly bubble gum. These efforts help to drive volume consumption of gum overall, which in 2010 was expected to reach over 11%, similar to 2009. Consumption was also supported by several other factors such as the expected economic improvement in 2010 with impulse purchases driven by both adults and children consuming gum. Furthermore, leading manufacturers were visible in actively advertising and promoting their brands.
COMPETITIVE LANDSCAPE
In 2009, Perfetti Van Melle India and Wrigley India were still the dominating forces in gum, taking a combined value share of almost 91%. These companies have strong distribution networks and are very active in advertising and promoting their brands, particularly Perfetti Van Melle. Perfetti Van Melle is well-known for its flagship brands Center Fresh, Center Fruit, Big Babol, and Happydent, while Wrigley has Boomer, Doublemint and Orbit.
PROSPECTS
Penetration is still expected to be key for gum to improve overall per capita volume consumption in the forecast period. Manufacturers are expected to push for deeper penetration into smaller towns and cities for bubble and sugarised gums whose prices will remain more affordable than functional gum over the forecast period.
CATEGORY DATA
Table 176 Sales of Gum by Category: Volume 2005-2010
Table 177 Sales of Gum by Category: Value 2005-2010
Table 178 Sales of Gum by Category: % Volume Growth 2005-2010
Table 179 Sales of Gum by Category: % Value Growth 2005-2010
Table 180 Leading Flavours for Gum 2005-2010
Table 181 Gum Company Shares 2005-2009
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Table 182 Gum Brand Shares 2006-2009
Table 183 Sales of Gum by Distribution Format: % Analysis 2005-2010
Table 184 Forecast Sales of Gum by Category: Volume 2010-2015
Table 185 Forecast Sales of Gum by Category: Value 2010-2015
Table 186 Forecast Sales of Gum by Category: % Volume Growth 2010-2015
Table 187 Forecast Sales of Gum by Category: % Value Growth 2010-2015
Ice Cream in India - Category AnalysisHEADLINESTRENDS
The review period witnessed a gradual shift in consumers’ perception of ice cream from an impulse/on-the-go treat to an affordable indulgence to be enjoyed at home with family members. This has also resulted in a gradual reduction in the seasonal nature of ice cream in India, though sales continued to spike in the hot weather months towards the end of the review period. As consumers become acquainted with premium ice cream from chains such as Baskin Robbins, the demand for more exotic and indulgent flavours of packaged ice cream increased in 2010. Brands such as Amul, Vadilal and Havmor responded by introducing more exotic flavour combinations in take-home ice cream in 2010 and by launching their own ice cream parlour outlets so that consumers could purchase ice cream in formats such as sundaes and milkshakes and have access to limited edition and seasonal flavours.
COMPETITIVE LANDSCAPE
Gujarat Co-operative Milk Marketing Federation Ltd continued to lead ice cream in India with a 31% value share in 2009. The company has a wide portfolio in ice cream, including highly affordable basic impulse ice cream such as candies and cups as well as sophisticated premium products such as Amul Prolife Probiotic ice cream. The company benefited from its massive nationwide cold chain infrastructure for distributing and retailing dairy products across India. In 2009 and 2010, the company entered the high-growth ice cream parlours category by launching Amul Scooping Parlours in Mumbai and Delhi-
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NCR.
PROSPECTS
Ice cream is expected to continue to expand robustly in India as purchasing power increases and as manufacturers invest in expanding the availability of ice cream in kirana stores. Unbranded ice cream prepared in unhygienic conditions was sold through kiosks and mobile puchcarts to cater to impulse purchases in the smaller cities over the review period. As brands such as Mother Dairy and Vadilal expand their presence in these cities through their own mobile retailers, more consumers are expected to shift towards packaged ice cream in the forecast period.
CATEGORY DATA
Table 188 Sales of Ice Cream by Category: Volume 2005-2010
Table 189 Sales of Ice Cream by Category: Value 2005-2010
Table 190 Sales of Ice Cream by Category: % Volume Growth 2005-2010
Table 191 Sales of Ice Cream by Category: % Value Growth 2005-2010
Table 192 Leading Flavours for Ice Cream 2005-2010
Table 193 Ice Cream Company Shares 2005-2009
Table 194 Ice Cream Brand Shares 2006-2009
Table 195 Impulse Ice Cream Company Shares 2005-2009
Table 196 Impulse Ice Cream Brand Shares 2006-2009
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Table 197 Take-home Ice Cream Company Shares 2005-2009
Table 198 Take-home Ice Cream Brand Shares 2006-2009
Table 199 Sales of Ice Cream by Distribution Format: % Analysis 2005-2010
Table 200 Forecast Sales of Ice Cream by Category: Volume 2010-2015
Table 201 Forecast Sales of Ice Cream by Category: Value 2010-2015
Table 202 Forecast Sales of Ice Cream by Category: % Volume Growth 2010-2015
Table 203 Forecast Sales of Ice Cream by Category: % Value Growth 2010-2015
Meal Replacement in India - Category AnalysisHEADLINESTRENDS
Higher awareness and increased product penetration for meal replacement were clearly evident in 2010. Convalescence products’ leading brand Boost, which offers a Rs5 per 15g variant, was increasingly popular due to its affordability. Leading brand of meal replacement slimming Herbalife increased the number of its distributor agents in second- and third-tier cities. Furthermore, more affordable domestic brands such as Getrim were increasingly visible on store shelves in several regions. The increased penetration of meal replacement helped to sustain robust double-digit growth rates in 2010.
COMPETITIVE LANDSCAPE
GlaxoSmithKline Consumer Healthcare Ltd and Heinz India Pvt Ltd remained the top two companies in meal replacement products in 2009 by claiming value shares of 43% and 32%, respectively. This leadership was due to active above the line advertising and promotion for brands Boost and Complan, respectively, which compete directly with malt-based hot drinks. Direct selling companies were also present, with Herbalife International India Pvt Ltd and Amway India Enterprises claiming a combined share of around 23% in 2009. These two direct selling companies significantly increased their numbers of distributor agents in second- and third-tier cities during the review period.
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PROSPECTS
With store-based companies such as Nouveau Dietetique Ltd and British Nutritions Pvt Ltd entering meal replacement slimming with more affordable offerings at prices almost half those of direct selling companies, these products are projected to become more popular over the forecast period particularly exploiting the increasing awareness of the importance of physical appearance among young urban consumers. Nonetheless, the products are still expected to be limited to large cities in the forecast period.
CATEGORY DATA
Table 204 Sales of Meal Replacement by Category: Volume 2005-2010
Table 205 Sales of Meal Replacement by Category: Value 2005-2010
Table 206 Sales of Meal Replacement by Category: % Volume Growth 2005-2010
Table 207 Sales of Meal Replacement by Category: % Value Growth 2005-2010
Table 208 Sales of Meal Replacement by Category: % Volume Growth 2008-2010
Table 209 Sales of Meal Replacement by Category: % Value Growth 2008-2010
Table 210 Meal Replacement Slimming by Type: % Value Breakdown 2005-2010
Table 211 Meal Replacement Company Shares 2005-2009
Table 212 Meal Replacement Brand Shares 2006-2009
Table 213 Sales of Meal Replacement by Distribution Format: % Analysis 2005-2010
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Table 214 Forecast Sales of Meal Replacement by Category: Volume 2010-2015
Table 215 Forecast Sales of Meal Replacement by Category: Value 2010-2015
Table 216 Forecast Sales of Meal Replacement by Category: % Volume Growth 2010-2015
Table 217 Forecast Sales of Meal Replacement by Category: % Value Growth 2010-2015
Noodles in India - Category AnalysisHEADLINESTRENDS
The largest category within noodles in India is instant noodles. Due to high retail sales growth during the review period, new players have entered instant noodles. A national level player GlaxoSmithKline Consumer Health has entered instant noodles with Horlicks Foodles. In early 2009, Capital Foods introduced Smith & Jones Instant Noodles in two flavours: Masala and Curry. The latest national player to introduce products in instant noodles is Hindustan Unilever, which extended its Knorr brand with Knorr Soupy Noodles. Meanwhile, the leading player Nestlé India expanded its offering under Maggi, introducing Maggi Rasile Chow, targeting low-income consumers. Thus, instant noodles has witnessed a high level of activity in 2009 with new brand innovations.
COMPETITIVE LANDSCAPE
Nestlé India dominated noodles with a 60% share of retail value sales in 2009. The company has been investing heavily in media advertising for Maggi, and the brand is almost being synonymous with instant noodles in India. The second ranked company was Bambino Agro Industries with a 9% share. This company is not present in instant noodles, but it leads plain noodles and vermicelli in India. Bambino Agro Industries recently announced that it was in the process of trying to register itself in the Guinness Book of World Records as the largest producer of vermicelli in the world. Indo Nissin Foods Ltd was the third ranked in noodles overall, and it led cups/bowl instant noodles.
PROSPECTS
Noodles in India is expected to register strong retail volume and value growth in the forecast period. With the entrance of international players like GlaxoSmithKline Consumer Health and Hindustan Unilever, noodles is likely to witness deeper and faster penetration in the forecast period. ITC Ltd is also slated to enter instant noodles in India during 2010. Competition in terms of flavour innovations and val
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ue-added benefits will also intensify in the short-to-medium term.
CATEGORY DATA
Table 218 Sales of Noodles by Category: Volume 2005-2010
Table 219 Sales of Noodles by Category: Value 2005-2010
Table 220 Sales of Noodles by Category: % Volume Growth 2005-2010
Table 221 Sales of Noodles by Category: % Value Growth 2005-2010
Table 222 Leading Instant Noodle Flavours 2005-2010
Table 223 Noodles Company Shares 2005-2009
Table 224 Noodles Brand Shares 2006-2009
Table 225 Sales of Noodles by Distribution Format: % Analysis 2005-2010
Table 226 Forecast Sales of Noodles by Category: Volume 2010-2015
Table 227 Forecast Sales of Noodles by Category: Value 2010-2015
Table 228 Forecast Sales of Noodles by Category: % Volume Growth 2010-2015
Table 229 Forecast Sales of Noodles by Category: % Value Growth 2010-2015
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Oils and Fats in India - Category AnalysisHEADLINESTRENDS
With high market fragmentation, especially in the largest category, vegetable and seed oil, getting consumers to identify brands and remain loyal remained a key challenge in 2010. With cost pressures easing and regional/local players offering large discounts, price-sensitive consumers continued to switch rapidly between brands towards the end of the review period. While well-known brands including Fortune, Saffola and Sundrop had a dedicated base of urban consumers, the vast majority of consumers in small cities continued to be swayed by price discounts. With little brand differentiation among soy, sunflower and mustard oils, some manufacturers increasingly relied on trade discounts and retail incentives to push their brands over others.
COMPETITIVE LANDSCAPE
Ruchi Soya Industries Ltd and Gujarat Co-operative Milk Marketing Federation Ltd were the leading players with 14% and 10% value shares, respectively, in 2009. While Ruchi Soya Industries Ltd derived its leadership position from its vegetable and seed oils, the largest category in oils and fats in India, Gujarat Co-operative Milk Marketing Federation Ltd derived its market share from dairy-based fats, especially ghee. Both companies were national players with widespread distribution networks across India. Overall the oils and fats market remained highly fragmented in 2009 with only the top five players having more than 5% value share each.
PROSPECTS
Growth in the forecast period is expected to benefit from consumers trading up. While rural and small city consumers are expected to trade up from unbranded oil to branded and packaged oil, urban consumers are expected to trade up to products which are considered more healthy. As purchasing power rises, demand for premium and more indulgent products particularly ghee is also expected to rise and given the success of packaged dahi, manufacturers may try to tap into the latent demand for packaged makkhan (Indian white butter, traditionally made at home ) in the forecast period.
CATEGORY DATA
Table 230 Sales of Oils and Fats by Category: Volume 2005-2010
Table 231 Sales of Oils and Fats by Category: Value 2005-2010
Table 232 Sales of Oils and Fats by Category: % Volume Growth 2005-2010
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Table 233 Sales of Oils and Fats by Category: % Value Growth 2005-2010
Table 234 Vegetable and Seed Oil by Type: % Value Breakdown 2005-2010
Table 235 Oils and Fats Company Shares 2005-2009
Table 236 Oils and Fats Brand Shares 2006-2009
Table 237 Sales of Oils and Fats by Distribution Format: % Analysis 2005-2010
Table 238 Forecast Sales of Oils and Fats by Category: Volume 2010-2015
Table 239 Forecast Sales of Oils and Fats by Category: Value 2010-2015
Table 240 Forecast Sales of Oils and Fats by Category: % Volume Growth 2010-2015
Table 241 Forecast Sales of Oils and Fats by Category: % Value Growth 2010-2015
Other Dairy in India - Category AnalysisHEADLINESTRENDS
While sales were mainly dominated by coffee whiteners and condensed/evaporated milk, expanding cold chain infrastructure increased the availability of chilled products such as shrikhand (traditional West Indian dessert made from sweetened curds) and cream in the major cities. In late 2009, Agro Tech Foods Ltd entered dairy products with the launch of Sundrop Snack Break, a shelf stable dairy-based pudding. Moreover, shelf stable formats of traditional Indian desserts such as Haldiram's Gulab Jamun also expanded their presence in upscale supermarkets/hypermarkets in 2010.
COMPETITIVE LANDSCAPE
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Nestlé India Ltd continued to lead companies in other dairy products in India. It held a 54% value share in condensed/evaporated milk in 2009 and 46% share in coffee whiteners. Even in a slowing category, the company benefited from strong brands, such as Nestlé Everyday Dairy Whitener and Nestlé Milkmaid.
PROSPECTS
Niche products including cream and dairy-based desserts are expected to emerge as fast-growing categories in the forecast period as such products will provide busy consumers with the benefits of convenience and reliability of taste and quality compared to home-made or unbranded products purchased from neighbourhood dairies and artisanal dessert shops.
CATEGORY DATA
Table 242 Sales of Other Dairy Products by Category: Volume 2005-2010
Table 243 Sales of Other Dairy Products by Category: Value 2005-2010
Table 244 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010
Table 245 Sales of Other Dairy Products by Category: % Value Growth 2005-2010
Table 246 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010
Table 247 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015
Table 248 Forecast Sales of Other Dairy Products by Category: Value 2010-2015
Table 249 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015
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Table 250 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015
Pasta in India - Category AnalysisHEADLINESTRENDS
Strong domestic players dominate pasta in India while imported brands have been struggling to gain retail value shares. Domestic companies have set-up manufacturing units in India, which has enabled them to offer products to consumers at economical prices. On the other hand, imported products are subject to high import duties and levies which make them more expensive for consumers. This has given domestic players a competitive edge and thus they have been able to gain the lion’s share of retail shares in India.
COMPETITIVE LANDSCAPE
Bambino Agro Industries was the leading player in pasta with a retail value share of 47% in 2009. The company has been active in increasing sales of its Bambino pasta and vermicelli brand in India. It has wide national coverage which helped it to consolidate its leading position. Other leading domestic players in the category include United Agro Industries, Savorit Ltd and Licia Macaroni Pvt Ltd. International brands like Buitoni, Barilla and Agnesi are trying to increase their presence in India.
PROSPECTS
Domestic players continue to dominate pasta in India as they are able to offer cheaper pricing due to their local manufacturing units. However, as Indian consumers become more familiar with international cuisines like pasta, they will also start looking for more ‘authentic’ brands and for products that have been imported from overseas. Thus, more international players might consider entering pasta in India during the forecast period.
CATEGORY DATA
Table 251 Sales of Pasta by Category: Volume 2005-2010
Table 252 Sales of Pasta by Category: Value 2005-2010
Table 253 Sales of Pasta by Category: % Volume Growth 2005-2010
Table 254 Sales of Pasta by Category: % Value Growth 2005-2010
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Table 255 Pasta Company Shares 2005-2009
Table 256 Pasta Brand Shares 2006-2009
Table 257 Sales of Pasta by Distribution Format: % Analysis 2005-2010
Table 258 Forecast Sales of Pasta by Category: Volume 2010-2015
Table 259 Forecast Sales of Pasta by Category: Value 2010-2015
Table 260 Forecast Sales of Pasta by Category: % Volume Growth 2010-2015
Table 261 Forecast Sales of Pasta by Category: % Value Growth 2010-2015
Ready Meals in India - Category AnalysisHEADLINESTRENDS
As urban areas see an increase in double-income households, ready meals are receiving a positive response from consumers. The convenience of using ready meals for a change or when guests arrive is increasingly appreciated. The variety being offered by manufacturers has also been expanding during the review period and thus consumers are finding more dishes available in this format. Consumers who travel often are increasingly relying on ready meals when outside the country. As Indian food is not available extensively in all countries, some consumers take ready meal packs on personal and business trips.
COMPETITIVE LANDSCAPE
MTR Foods Ltd led ready meals with a 36% share of retail value sales in 2009, followed by ITC in a distant second. MTR range of products within Canned/Preserved ready meals such as MTR Palak Paneer, MTR Dal Makhani etc have been able to hold their ground despite competition from ITC brands’ of Aashirvaad and Kitchens of India. Aashirvaad is positioned in the standard segment while Kitchens of India is in the premium segment respectively, thus giving ITC different consumer segments to target at. Kohinoor Foods has been making forays into ready meals by introducing a new range of rice-based products during the review period.
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PROSPECTS
Canned/preserved ready meals and frozen ready meals are expected to witness increasing consumer acceptance in the forecast period. As more women start working outside of the home and consumer start looking for products which are more convenient, ready meals will enjoy an increase in popularity and sales. The wide variety of ready meal options that are provided to consumers in is also making it an attractive format.
CATEGORY DATA
Table 262 Sales of Ready Meals by Category: Volume 2005-2010
Table 263 Sales of Ready Meals by Category: Value 2005-2010
Table 264 Sales of Ready Meals by Category: % Volume Growth 2005-2010
Table 265 Sales of Ready Meals by Category: % Value Growth 2005-2010
Table 266 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2010
Table 267 Frozen Ready Meals % Breakdown by Ethnicity 2005-2010
Table 268 Ready Meals Company Shares 2005-2009
Table 269 Ready Meals Brand Shares 2006-2009
Table 270 Sales of Ready Meals by Distribution Format: % Analysis 2005-2010
Table 271 Forecast Sales of Ready Meals by Category: Volume 2010-2015
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Table 272 Forecast Sales of Ready Meals by Category: Value 2010-2015
Table 273 Forecast Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 274 Forecast Sales of Ready Meals by Category: % Value Growth 2010-2015
Sauces, Dressings and Condiments in India - Category AnalysisHEADLINESTRENDS
Current value growth in 2010 was higher than the review period CAGR. With more consumers switching from unbranded and loose products to branded items, even in the smaller cities and towns, retail value sales grew at their fastest rate of the review period in 2010. Smaller categories like tomato pastes and purées, mayonnaise and salad dressings registered strong retail value growth in 2010 as consumer awareness of such products increased.
COMPETITIVE LANDSCAPE
S Narendrakumar & Co accounted for the highest retail value sales of sauces, dressings and condiments in 2009. The company has established a leading position in herbs and spices as well as dry sauces/powder mixes in India. Being the leading player in these two categories has helped it to retain the leading position in sauces, dressings and condiments overall, as they account for the majority of retail value sales. The Everest brand has a national presence and it has established strong brand loyalty among consumers. Mahashian Di Hatti Pvt Ltd and Ushodaya Enterprises Pvt Ltd were ranked second and third, respectively. These players are also present in herbs and spices and dry sauces/powder mixes.
PROSPECTS
More nascent categories like salad dressings and mayonnaise are expected to record faster constant value growth over the forecast period, while dips may emerge. As awareness about these products increases through foodservice outlets, consumers will want to consume them at home as well. More recognition and greater understanding of the uses of these products is expected in the forecast period.
CATEGORY DATA
Table 275 Sales of Sauces, Dressings and Condiments by Category: Volume 2005-2010
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Table 276 Sales of Sauces, Dressings and Condiments by Category: Value 2005-2010
Table 277 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2005-2010
Table 278 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2005-2010
Table 279 Sauces, Dressings and Condiments Company Shares 2005-2009
Table 280 Sauces, Dressings and Condiments Brand Shares 2006-2009
Table 281 Sales of Sauces, Dressings and Condiments by Distribution Format: % Analysis 2005-2010
Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2010-2015
Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2010-2015
Table 284 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2010-2015
Table 285 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2010-2015
Summary 39 Other Sauces, Dressings and Condiments: Product Types
Snack Bars in India - Category AnalysisHEADLINESTRENDS
Snack bars’ popularity increased significantly in 2010, particularly after the launch of GlaxoSmithKline Consumer Healthcare Ltd’s Horlicks NutriBar at the end of 2008. With active advertising and promo
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tion above and below the line, more Indian consumers are becoming aware of the health benefits of snack bars. Young urban populations such as students and office workers increasingly considered snack bars as healthier snacks.
COMPETITIVE LANDSCAPE
GlaxoSmithKline Consumer Healthcare Ltd was the leading company in snack bars in 2009 just one year after its launch of Horlicks NutriBar in late 2008. The company grabbed around 42% of value sales in 2009 overtaking Naturell India Pvt Ltd which had been the leader before GlaxoSmithKline. The strong advertising campaign for Horlicks NutriBar and the strength of GlaxoSmithKline’s distribution network supported the robust value sales of the company.
PROSPECTS
Awareness of the health benefits of snack bars is projected to increase over the forecast period with manufacturers more visible launching above the line advertising particularly after the entrance of GlaxoSmithKline. Thus, with target consumers young adults, the consumer base is predicted to grow and will have more disposable income to purchase such products not only in metropolitan areas but also other conurbations over the forecast period.
CATEGORY DATA
Table 286 Sales of Snack Bars by Category: Volume 2005-2010
Table 287 Sales of Snack Bars by Category: Value 2005-2010
Table 288 Sales of Snack Bars by Category: % Volume Growth 2006-2010
Table 289 Sales of Snack Bars by Category: % Value Growth 2006-2010
Table 290 Snack Bars Company Shares 2005-2009
Table 291 Snack Bars Brand Shares 2006-2009
Table 292 Sales of Snack Bars by Distribution Format: % Analysis 2005-2010
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Table 293 Forecast Sales of Snack Bars by Category: Volume 2010-2015
Table 294 Forecast Sales of Snack Bars by Category: Value 2010-2015
Table 295 Forecast Sales of Snack Bars by Category: % Volume Growth 2010-2015
Table 296 Forecast Sales of Snack Bars by Category: % Value Growth 2010-2015
Soup in India - Category AnalysisHEADLINESTRENDS
Soup has generally not been very popular in India as the concept of soup is more associated with Western cuisines. Consumption is highest in India during winter. But with brands like Maggi and Knorr advertising aggressively on television, soup has become more popular even at other times of the year. The launch of a variety of flavours and soup positioned as a healthy snack that can be given to children helped this product type to gain acceptance in Indian households. Additionally, the convenience of using packaged soup instead of having to make it from scratch is attracting the interest of working women.
COMPETITIVE LANDSCAPE
Hindustan Unilever is the leading player in soup in India with a 60% share of retail value sales in 2009. The Knorr brand was relaunched in 2009 with the Bollywood actress Kajol featuring in the advertisements. The relaunch and new positioning of Knorr soup as healthy food that can be eaten between meals helped the brand to consolidate its leading position in 2009. Nestlé India Ltd was the second ranked player through Maggi, which held a 26% share of retail value sales. While the company has been able to leverage the popularity of Maggi in instant noodles, where it dominates, its share in soup has been decreasing due to the increasing presence of competitors while the leading brand has been very aggressive in the category. Capital Foods Ltd (Ching’s Secret) has been gaining retail value shares. Ching’s Secret offers some distinct flavours, which has helped it to carve out a niche in soup.
PROSPECTS
Soup manufacturers will continue to try to differentiate their products on the basis of flavours and health benefits. Products which are low fat or low cholesterol, offering real vegetables etc are expected to become increasingly available in India. There will also be more aggressive marketing of these products as mothers start to consider soup as a healthier alternative to give their children between meals. Flav
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our innovation an also be expected to expand as Indian consumers become more accepting of international flavours.
CATEGORY DATA
Table 297 Sales of Soup by Category: Volume 2005-2010
Table 298 Sales of Soup by Category: Value 2005-2010
Table 299 Sales of Soup by Category: % Volume Growth 2005-2010
Table 300 Sales of Soup by Category: % Value Growth 2005-2010
Table 301 Leading Soup Flavours 2005-2010
Table 302 Soup Company Shares 2005-2009
Table 303 Soup Brand Shares 2006-2009
Table 304 Sales of Soup by Distribution Format: % Analysis 2005-2010
Table 305 Forecast Sales of Soup by Category: Volume 2010-2015
Table 306 Forecast Sales of Soup by Category: Value 2010-2015
Table 307 Forecast Sales of Soup by Category: % Volume Growth 2010-2015
Table 308 Forecast Sales of Soup by Category: % Value Growth 2010-2015
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Spreads in India - Category AnalysisHEADLINESTRENDS
With chained grocery retailers starting to expand again in more cities, the private label offer in spreads, which was increasingly popular among budget-conscious Indians, was becoming more visible across India. Retailers such as Pantaloon, Aditya Birla, Spencer’s, and Vishal all offered private label products in both honey and jam and preserves.
COMPETITIVE LANDSCAPE
Dabur India and Hindustan Unilever were the dominant companies in spreads in 2009. They held a combined value share of around 71% in 2009. The two companies leveraged their vast resources for advertising, promotion as well as distribution for their Dabur and Kissan brands, respectively, across India. Other companies such as The Himalaya Drug Co and Mala's Fruit Products were much less aggressive in terms of promotion their brands which lead to the domination by Dabur India and Hindustan Unilever in the review period.
PROSPECTS
Chained grocery retailers, notably supermarkets/hypermarkets, are projected to further expand their outlets across India even in smaller cities over the forecast period. This could be a double-edged sword for manufacturers. Firstly, small, imported or niche players could benefit from this expansion because it would widen product availability in India. Chained grocery retailers will also expand the penetration of their private label spreads across cities and this will be a disadvantage to some spreads players which rely on distribution through these retailers. Thus, leading companies such as Dabur India and Hindustan Unilever are expected to balance their portfolios by supporting independent small grocers as their main distribution channel over the forecast period.
CATEGORY DATA
Table 309 Sales of Spreads by Category: Volume 2005-2010
Table 310 Sales of Spreads by Category: Value 2005-2010
Table 311 Sales of Spreads by Category: % Volume Growth 2005-2010
Table 312 Sales of Spreads by Category: % Value Growth 2005-2010
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Table 313 Leading Flavours for Jams and Preserves 2005-2010
Table 314 Spreads Company Shares 2005-2009
Table 315 Spreads Brand Shares 2006-2009
Table 316 Sales of Spreads by Distribution Format: % Analysis 2005-2010
Table 317 Forecast Sales of Spreads by Category: Volume 2010-2015
Table 318 Forecast Sales of Spreads by Category: Value 2010-2015
Table 319 Forecast Sales of Spreads by Category: % Volume Growth 2010-2015
Table 320 Forecast Sales of Spreads by Category: % Value Growth 2010-2015
Sugar Confectionery in India - Category AnalysisHEADLINESTRENDS
With increasing numbers of modern grocery retailers following the global financial crisis as well as increasing consumer traffic in stores such as supermarkets/hypermarkets, manufacturers were more visible marketing bigger packaging sizes in these stores given that the consumers who patronise such stores tend to have higher than average disposable incomes. Thus, this larger packaging, which is priced above Rs10 per pack, was increasing its popularity among consumers in 2010. Furthermore, the bigger packaging is also helping manufacturers to ease some of the burden of rising input costs due to better profit margins on bigger packaging sizes.
COMPETITIVE LANDSCAPE
In 2009, Perfetti Van Melle India Pvt Ltd, Cadbury India Ltd and Godrej Hershey Foods & Beverages
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Ltd remained the top players in sugar confectionery due to the wide availability and competitive pricing of their sugar confectionery. Active advertising and promotion by these companies was also a factor sustaining their leadership in terms of value sales.
PROSPECTS
Sugar confectionery manufacturers are expected to improve profit margins for products over the forecast period despite the competitive landscape that gives them limited room to increase prices. Several factors are predicted to be more visible that will help manufacturers raise prices such as liquid centre fillings. Furthermore, for products that have less penetration compared to boiled sweets, such as éclairs (included in toffees, caramels and nougat), manufacturers are projected to improve penetration in rural areas. Larger packaging is predicted to be more prevalent during the forecast period in line with the expansion of modern grocery retailing in India as well as the rising disposable income of Indian consumers following the expected improvement of the economy in India over the forecast period.
CATEGORY DATA
Table 321 Sales of Sugar Confectionery by Category: Volume 2005-2010
Table 322 Sales of Sugar Confectionery by Category: Value 2005-2010
Table 323 Sales of Sugar Confectionery by Category: % Volume Growth 2005-2010
Table 324 Sales of Sugar Confectionery by Category: % Value Growth 2005-2010
Table 325 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type 2010
Table 326 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2005-2010
Table 327 Sugar Confectionery Company Shares 2005-2009
Table 328 Sugar Confectionery Brand Shares 2006-2009
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Table 329 Sales of Sugar Confectionery by Distribution Format: % Analysis 2005-2010
Table 330 Forecast Sales of Sugar Confectionery by Category: Volume 2010-2015
Table 331 Forecast Sales of Sugar Confectionery by Category: Value 2010-2015
Table 332 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
Table 333 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
Sweet and Savoury Snacks in India - Category AnalysisHEADLINESTRENDS
Retail sales grew faster in 2010, in current value terms, compared to 2009. Sweet and savoury snacks enjoyed faster value growth as consumers slowly increased their spending on non-essential items, which had been cut back on during the previous year.
COMPETITIVE LANDSCAPE
Frito-Lay India led sweet and savoury snacks with a retail value share of 46% in 2009. The company’s Kurkure, Lehar and Lay’s Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively.
PROSPECTS
During the forecast period, more products which are positioned as healthier snacks will emerge in the category. Some of these products will be categorised under biscuits but they will compete directly with sweet and savoury snacks, similar to products like Aliva and Monaco Smart Chips, which claim to be healthier alternatives to standard sweet and savoury snacks. There will also be an emergence of products similar to Hippo, which claims to be made from healthier ingredients than chips/crisps, for example. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savoury snacks will witness an increase in products which are positioned as better for you and healthier snacks.
CATEGORY DATA
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Table 334 Sales of Sweet and Savoury Snacks by Category: Volume 2005-2010
Table 335 Sales of Sweet and Savoury Snacks by Category: Value 2005-2010
Table 336 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2005-2010
Table 337 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2005-2010
Table 338 Extruded Snacks by Type: % Value Breakdown 2005-2010
Table 339 Popcorn by Type: % Value Breakdown 2005-2010
Table 340 Sweet and Savoury Snacks Company Shares 2005-2009
Table 341 Sweet and Savoury Snacks Brand Shares 2006-2009
Table 342 Sales of Sweet and Savoury Snacks by Distribution Format: % Analysis 2005-2010
Table 343 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
Table 344 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
Table 345 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
Table 346 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
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Summary 40 Other Sweet and Savoury Snacks: Product Types 2010
Yoghurt in India - Category AnalysisHEADLINESTRENDS
While traditional yoghurt and sour milk drinks continued to dominate sales in 2010, the availability of health-focused products such as Yakult and probiotic spoonable yoghurt and Western-style flavoured and fruited yoghurts expanded rapidly in 2010. Parag Milk & Milk Products Pvt Ltd was one of the first regional players to enter flavoured spoonable yoghurt with the launch of Go Fruit & Dahi Fusion in late 2009 and it added new flavours in early 2010. While volume sales continued to be driven by plain spoonable yoghurt, players such as Mother Dairy Calcutta were able to charge a premium for non-traditional products and improve their bottom lines. However, while packaged plain spoonable yoghurt became a part of regular grocery purchases for many affluent urban households, non-traditional products continued to be mainly impulse and trial purchases for consumers.
COMPETITIVE LANDSCAPE
Karnataka Cooperative Milk Producers Federation Ltd continued to lead value sales of yoghurt and sour milk drinks in India in 2009 with an 18% share. Though its flagship brand, Nandini, was not present all over India, it benefited from being widely available in southern India, especially Karnataka, which accounted for the highest per capita volume consumption of packaged yoghurt and sour milk drinks. Gujarat Co-operative Milk Marketing Federation Ltd and Mother Dairy Fruit & Vegetable Ltd reduced the gap between themselves and the market leader in 2010 due to more extensive distribution networks, mass media advertising and higher priced products.
PROSPECTS
With yoghurt being an essential part of Indian meals and consumers becoming increasingly concerned about hygiene and fat and nutritional content, demand for packaged yoghurt is expected to rise robustly in the forecast period. In response, companies are expected to expand the availability of their dahi, lassi and chass products in independent small grocers, on-trade outlets and institutional channels such as railways, schools, hospitals and office canteens. On the other hand, non-traditional items such as probiotic drinking yoghurt and flavoured yoghurt are expected to remain limited to upmarket outlets in the major cities and small institutional pockets such as airline catering, and companies will have to invest significant time and money in educating consumers about the relevance of such products in their daily lifestyles.
CATEGORY DATA
Table 347 Sales of Yoghurt by Category: Volume 2005-2010
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Table 348 Sales of Yoghurt by Category: Value 2005-2010
Table 349 Sales of Yoghurt by Category: % Volume Growth 2005-2010
Table 350 Sales of Yoghurt by Category: % Value Growth 2005-2010
Table 351 Soy-based vs Dairy-based Yoghurt % Breakdown 2010
Table 352 Yoghurt Company Shares 2005-2009
Table 353 Yoghurt Brand Shares 2006-2009
Table 354 Forecast Sales of Yoghurt by Category: Volume 2010-2015
Table 355 Forecast Sales of Yoghurt by Category: Value 2010-2015
Table 356 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015
Table 357 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015
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