packaged food in indiapdf.askci.com/2011/06/231651224029.pdf · packaged food saw its growth rate...

Customer Service Hotline：400-666-1917 of 55

Packaged Food in India


一、调研说明

中商情报网全新发布的《Packaged Food in India

》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、

工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料，

结合深入的市场调研资料，由中商情报网的资深专家和研究人员的分析。首先，报告对本行业

的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及竞争格

局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营财务数

据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是行业生

产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营策略，

为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学

的决策依据。

报告名称 Packaged Food in India

出版日期 Nov/2010

报告格式 PDF电子版或纸介版

交付方式 Email发送或EMS快递

中文价格印刷版0元

电子版0元

中文印刷版+电子版0 元

订购热线 400-666-1917

二、报告目录

About this Report

Thismarket report provides market trend and market growth analysis of the Packaged Food industry in

India. With this market report, you’ll be able to explore in detail the changing shape and potential of t

he industry. You will now be able to plan and build strategy on real industry data and projections.

The Packaged Food in India market research report includes:

Analysis of key supply-side and demand trends

Detailed segmentation of international and local products

Historic volumes and values, company and brand market shares


Five year forecasts of market trends and market growth

Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Packaged Food in India?

What are the major brands in India?

As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?

How is private label performing in the wake of retail consolidation and the global economic hangover?

Do consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders

Track key industry trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport,

Each report is delivered with the following components:

Report: PDF and Word

Market statistics: Excel workbookSample AnalysisEXECUTIVE SUMMARYPackaged food sees recovery in growth in 2010Packaged food saw its growth rate go up in 2010 in comparison to the previous year. With the economy making a recovery and consumers going back to previous patterns of expenditure, they were spending more readily on products in packaged food. Manufacturers also encouraged this by introducing many new products in the second half of 2009 and during 2010. Several manufacturers also ventured into new areas within packaged food as the growth rate picked up.Health and wellness products start emerging in the marketMany manufacturers introduced products positioned on the health and wellness platform in 2009. With consumers becoming more health conscious there was an increasing interest in products that were healthier than the products already present in the market. Advertising and marketing was also targeted at highlighting the health benefits of the new products. Across the different sectors in packaged food, domestic and multinational players were increasingly looking at this niche and making efforts to develop it in India.Domestic and multinational companies drive growth


The competitive environment in India is dominated by multinational and domestic companies along with government cooperatives. Across the different sectors, different players have been dominating the market. Some of the leading players in India in packaged food are Hindustan Unilever, Gujarat Co-operative Milk Marketing Federation, Nestlé India Ltd, Frito-Lay India, GlaxoSmithKline Consumer Healthcare Ltd, Britannia Industries Ltd, MTR Foods and Karnataka Cooperative Milk Producers Federation Ltd. Thus, with the Indian market poised to see strong growth in the future, domestic players, multinational players and cooperatives are looking at expanding their product portfolios and increasing their market share.Supermarkets and hypermarkets are becoming more popularWhile the majority of Indians still shops for their daily groceries from independent small grocers, which are often located close to residential locations, there is an increasing trend of consumers shopping at supermarkets, hypermarkets and convenience stores. This is especially the case in urban areas and metropolitan cities. The comfort and convenience of shopping at these outlets is a major attraction for consumers. The range of products available in these outlets is a lot wider and consumers get an opportunity to interact with the product before purchase. These outlets have also been increasing their presence in these cities and setting up outlets in new locations.Packaged food expected to see healthy growth in the futureWhile consumer spending did see a decline due to the economic recession and consumers were cutting back on spending on products considered as luxuries, with the economy in recovery, consumers will once again start using these products more extensively. The convenience of these products, the wide range of products available and increased awareness of similar products in the Western markets will encourage manufacturers and consumers alike to purchase and use these products more often.Table of ContentsPackaged Food in India - Industry OverviewEXECUTIVE SUMMARYPackaged food sees recovery in growth in 2010Health and wellness products start emerging in the marketDomestic and multinational companies drive growthSupermarkets and hypermarkets are becoming more popularPackaged food expected to see healthy growth in the futureKEY TRENDS AND DEVELOPMENTSNew launches strive to be perceived as healthier optionsUrbanisation drives growth in packaged foodPrivate label brands increase penetrationConsolidation of packaged food regulatory frameworkMore sophisticated products geared for deeper penetrationTERRITORY KEY TRENDS AND DEVELOPMENTSEast and Northeast IndiaNorth IndiaSouth IndiaWest IndiaRURAL VS URBAN KEY TRENDS AND DEVELOPMENTSTrendsCompetitive landscapeProspectsMARKET DATA

Table 1 Sales of Packaged Food by Category: Volume 2005-2010

Table 2 Sales of Packaged Food by Category: Value 2005-2010


Table 3 Sales of Packaged Food by Category: % Volume Growth 2005-2010

Table 4 Sales of Packaged Food by Category: % Value Growth 2005-2010

Table 5 Sales of Packaged Food by Region: Value 2005-2010

Table 6 Sales of Packaged Food by Region: % Value Growth 2005-2010

Table 7 Sales of Packaged Food by Rural-Urban % Analysis 2010

Table 8 GBO Shares of Packaged Food 2005-2009

Table 9 NBO Shares of Packaged Food 2005-2009

Table 10 NBO Brand Shares of Packaged Food 2006-2009

Table 11 Penetration of Private Label by Category 2005-2009

Table 12 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010

Table 13 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010

Table 14 Forecast Sales of Packaged Food by Category: Volume 2010-2015

Table 15 Forecast Sales of Packaged Food by Category: Value 2010-2015


Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015

Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015

FOODSERVICE – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataIMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataNUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataMEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTSHeadlinesTrendsCompetitive LandscapeProspectsCategory DataDEFINITIONSSources

Summary 1 Research Sources

Packaged Food in India - Company ProfilesBritannia Industries Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION

Summary 4 Britannia Industries Ltd: Production Statistics 2010

COMPETITIVE POSITIONING


Summary 5 Britannia Industries Ltd: Competitive Position 2009

GlaxoSmithKline Consumer Healthcare Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 8 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2009

Gujarat Co-operative Milk Marketing Federation Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 11 Gujarat Co-operative Milk Marketing Federation Ltd: Competitive Position 2009

Hindustan Unilever Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION

Summary 14 Hindustan Unilever Ltd: Production Statistics 2009


Summary 15 Summary Hindustan Unilever Ltd: Competitive Position 2009

ITC Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION

Summary 18 ITC Ltd: Production Statistics 2010



Summary 19 ITC Ltd: Competitive Position 2009

Karnataka Cooperative Milk Producers Federation Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 21 Summary Karnataka Cooperative Milk Producers Federation Ltd: Competitive Position 2009

Kohinoor Foods Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 23 Summary Kohinoor Foods Ltd: Competitive Position 2009

Mother Dairy Fruit & Vegetable Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 25 Summary Mother Dairy Fruit & Vegetable Ltd: Competitive Position 2009

Mrs Bector's Food Specialities Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION

Summary 27 Mrs Bector’s Food Specialities Pvt Ltd: Key Facts

COMPETITIVE POSITIONINGNestlé India Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTION


Summary 30 Nestlé India Ltd: Production Statistics 2009


Summary 31 Nestlé India Ltd: Competitive Position 2009

Parle Products Pvt Ltd - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 33 Parle Products Pvt Ltd: Competitive Position 2009

S Narendrakumar & Co - Packaged Food - IndiaSTRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONING

Summary 35 S Narendrakumar & Co: Competitive Position 2009

Baby Food in India - Category AnalysisHEADLINESTRENDS

As young urban women have become increasingly accustomed to using packaged baby food for supplementing breast milk, a large number of flavour variants and new products became available towards the end of the review period. While focus had mainly been on milk formula and dried baby food in the past, several prepared baby food and other baby food products made their appearance on store shelves in the major cities in 2010. While leading supermarket chains such as Big Bazaar launched imported prepared baby food brand Gerber in their outlets in the metro cities in 2010, GlaxoSmithKline Consumer Healthcare Ltd and Cadbury India Ltd launched Junior Horlicks Animal Shaped Biscuits and Bournvita Li'l Champs, respectively, in other baby food. Moreover, within dried baby food, players launched flavour variants such as ‘Mixed Vegetables’ and ‘Mixed Fruit’ as mothers considered these to be highly nutritious.

COMPETITIVE LANDSCAPE


Nestlé India Ltd continued to dominate with a 76% value share in 2009. The company enjoys strong brand recall, to the extent that brands such as Cerelac are largely synonymous with packaged baby food in the major cities in India. The company has the largest distribution network among baby food manufacturers and has benefited from the launches of new flavour variants in upmarket urban areas and affordable products in smaller pack sizes in rural areas.

PROSPECTS

Growth is expected to be driven by Indian women’s increasing reliance on packaged baby food in the forecast period. As more women take on full-time jobs in the smaller cities and towns and as purchasing power increases, mothers will supplement home-cooked meals for their babies with packaged baby food. The entry of new brands and flavour variants will also boost market growth in the forecast period.

CATEGORY DATA

Table 52 Sales of Baby Food by Category: Volume 2005-2010

Table 53 Sales of Baby Food by Category: Value 2005-2010

Table 54 Sales of Baby Food by Category: % Volume Growth 2005-2010

Table 55 Sales of Baby Food by Category: % Value Growth 2005-2010

Table 56 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2010

Table 57 Baby Food Company Shares 2005-2009

Table 58 Baby Food Brand Shares 2006-2009

Table 59 Sales of Baby Food by Distribution Format: % Analysis 2005-2010


Table 60 Forecast Sales of Baby Food by Category: Volume 2010-2015

Table 61 Forecast Sales of Baby Food by Category: Value 2010-2015

Table 62 Forecast Sales of Baby Food by Category: % Volume Growth 2010-2015

Table 63 Forecast Sales of Baby Food by Category: % Value Growth 2010-2015

Baked Goods in India - Category AnalysisHEADLINESTRENDS

Baked goods were already polarised in terms of consumption between those from lower-income groups and those Indians on high incomes. Innovation of baked goods for lower-end consumers continues to focus on flavour innovation because manufacturers were limited in terms of adding benefits and not increasing prices. On the other hand, middle- and higher-income consumers were increasingly demanding healthier baked goods such as wholemeal, brown, and multigrain types of baked goods. The widening gap was due to high inflation which forced manufacturers who target lower-end consumers to hold their prices which did not allow for more value-added innovation other than flavours.


Artisanal products contributed the largest share of value sales in 2009 at around 57%. This was due to the widespread presence of independent bakery specialists across India. Hindustan Unilever, Britannia Industries and Monginis Foods were the leaders in baked goods with a combined value share of just over 15% in 2009 due to the fragmented nature of baked goods. There were a significant number of regional players such as Harvest Gold Food India in Delhi-NCR and Model Bakers & Confectioners in Mumbai.

PROSPECTS

With input costs projected to remain high over the forecast period, upgrading the positioning of products will be important in order to generate higher profit margins given the pressure of high input costs. More healthy products will be offered to upper middle- and high-income consumers who are expected to seek out such products during the forecast period. Manufacturers are expected to offer healthier products in order to avoid price wars with independent bakery specialists during the forecast period.

CATEGORY DATA


Table 64 Sales of Baked Goods by Category: Volume 2005-2010

Table 65 Sales of Baked Goods by Category: Value 2005-2010

Table 66 Sales of Baked Goods by Category: % Volume Growth 2005-2010

Table 67 Sales of Baked Goods by Category: % Value Growth 2005-2010

Table 68 Packaged/Industrial Bread by Type: % Value Breakdown 2005-2010

Table 69 Unpackaged/Artisanal Bread: In-store Bakery Sales 2005-2010

Table 70 Pastries by Type: % Value Breakdown 2005-2010

Table 71 Packaged/Industrial Cakes: Single Portion vs Multi-pack % Breakdown by Type 2005-2010

Table 72 Baked Goods Company Shares 2005-2009

Table 73 Baked Goods Brand Shares 2006-2009

Table 74 Sales of Baked Goods by Distribution Format: % Analysis 2005-2010

Table 75 Forecast Sales of Baked Goods by Category: Volume 2010-2015

Table 76 Forecast Sales of Baked Goods by Category: Value 2010-2015


Table 77 Forecast Sales of Baked Goods by Category: % Volume Growth 2010-2015

Table 78 Forecast Sales of Baked Goods by Category: % Value Growth 2010-2015

Biscuits in India - Category AnalysisHEADLINESTRENDS

Smaller towns and rural areas were the target market for biscuit manufacturers to expand their reach and value sales. Furthermore, biscuit manufacturers were putting efforts into offering more expensive biscuits in smaller packaging such as cookies where previously players had pushed plain biscuits priced at around Rs5 per pack.


The two leading companies in biscuits during the review period were Parle Products and Britannia Industries. Both companies had a combined value share of over 70% in 2009. This was due to the long-standing presence of both companies in biscuits. Parle’s flagship brand Parle-G was the leading brand in plain biscuits due to its affordability. Britannia had a more balanced product portfolio with its leading brands such as Britannia Tiger, Britannia Good Day, and Britannia Treat which lead in different biscuits categories. The ability of the companies to distribute to rural areas as well as maintain minimal price increases were the main factors underpinning their leadership in biscuits.

PROSPECTS

Children are expected to remain the focus of biscuit manufacturers over the forecast period helping to sustain volume expansion with India considered a ‘young’ county. Nonetheless, biscuit manufacturers are expected to slowly expand their portfolios to cater more to adult consumers by offering value-added benefits such as premium, healthier types of biscuits. This move is projected to help biscuit manufacturers to increase the profitability of their companies in the long run as biscuits are considered an alternative staple among Indian consumers.

CATEGORY DATA

Table 79 Sales of Biscuits by Category: Volume 2005-2010

Table 80 Sales of Biscuits by Category: Value 2005-2010


Table 81 Sales of Biscuits by Category: % Volume Growth 2005-2010

Table 82 Sales of Biscuits by Category: % Value Growth 2005-2010

Table 83 Biscuits Company Shares 2005-2009

Table 84 Biscuits Brand Shares 2006-2009

Table 85 Sales of Biscuits by Distribution Format: % Analysis 2005-2010

Table 86 Forecast Sales of Biscuits by Category: Volume 2010-2015

Table 87 Forecast Sales of Biscuits by Category: Value 2010-2015

Table 88 Forecast Sales of Biscuits by Category: % Volume Growth 2010-2015

Table 89 Forecast Sales of Biscuits by Category: % Value Growth 2010-2015

Breakfast Cereals in India - Category AnalysisHEADLINESTRENDS

Urban consumers’ awareness of the health benefits of breakfast cereals, particularly muesli and oats (included under hot cereals) is increasing. Furthermore, with active education campaigns about breakfast cereals more urban consumers are aware of and appreciate the convenience of breakfast cereals instead of their traditional breakfasts. In addition, company efforts to penetrate smaller urban cities, such as Kellogg India launching Kellogg’s Corn Flakes Kpak variant which was priced at Rs10 per 30g, helped per capita volume consumption increase robustly.



Kellogg India remained the leading company in breakfast cereals in 2009 with over 49% of value sales and over 70% of the RTE cereals category. Leadership was maintained by active advertising and promotion in mass media as well as distribution network expansion, particularly for Kellogg’s Corn Flakes, across India. Kellogg India has a good presence in other breakfast cereals such as muesli and children’s breakfast cereals. Kellogg India’s value share in RTE cereals increased from 68% in 2008 due to its active advertising as well as better penetration of its Kpak variants which were relatively affordable to urban consumers in smaller cities. Nonetheless, Kellogg India products were boycotted by the leading retailer Pantaloon Retail India in its Food Bazaar and Big Bazaar outlets due to unresolved retailer margin issues in late 2009.

PROSPECTS

Educating consumers about the health benefits of breakfast cereals is expected to be a key focus for breakfast cereal manufacturers over the forecast period. The major multinational companies, such as Kellogg India, Frito-Lay India, and Heinz India, are expected to campaign about their products’ benefits and breakfast cereals will become more established in urban consumers’ minds. In major cities, urban consumers are expected to shift to muesli and hot cereals from flakes which are perceived as less healthy, while consumers in smaller cities are expected to increase consumption of flakes due to Kellogg’s Corn Flakes Kpak’s affordability.

CATEGORY DATA

Table 90 Sales of Breakfast Cereals by Category: Volume 2005-2010

Table 91 Sales of Breakfast Cereals by Category: Value 2005-2010

Table 92 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010

Table 93 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010

Table 94 Breakfast Cereals Company Shares 2005-2009

Table 95 Breakfast Cereals Brand Shares 2006-2009

Table 96 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010


Table 97 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015

Table 98 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015

Table 99 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015

Table 100 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015

Canned/Preserved Food in India - Category AnalysisHEADLINESTRENDS

In 2010 current value sales grew at a faster rate than the review period CAGR. As the convenience of canned/preserved food becomes more attractive to consumers, sales continued to grow healthily. Consumer spending on convenience food was reduced during the review period in light of the economic slowdown. With consumer spending increasing once again, canned/preserved food received a boost to sales.


Tai Industries Ltd led canned/preserved food with an 18% share in 2009, followed by Panama Marketing Co, and MTR Foods Ltd. Canned/preserved ready meals are witnessing increasing acceptance among Indian households and the company’s Druk brand already has established a highly recognised presence in canned/preserved fruit.

PROSPECTS

While most manufacturers have been concentrating on institutional and foodservice channels for sales, the retail side of the business has gained some impetus from the entrance of the international brand Del Monte. Manufacturers will be looking at ways of changing the perception that canned/preserved food is high in preservatives and is therefore unhealthy. They will also look at undertaking changes in packaging to make their products more convenient to use.

CATEGORY DATA

Table 101 Sales of Canned/Preserved Food by Category: Volume 2005-2010


Table 102 Sales of Canned/Preserved Food by Category: Value 2005-2010

Table 103 Sales of Canned/Preserved Food by Category: % Volume Growth 2005-2010

Table 104 Sales of Canned/Preserved Food by Category: % Value Growth 2005-2010

Table 105 Canned/Preserved Food Company Shares 2005-2009

Table 106 Canned/Preserved Food Brand Shares 2006-2009

Table 107 Sales of Canned/Preserved Food by Distribution Format: % Analysis 2005-2010

Table 108 Forecast Sales of Canned/Preserved Food by Category: Volume 2010-2015

Table 109 Forecast Sales of Canned/Preserved Food by Category: Value 2010-2015

Table 110 Forecast Sales of Canned/Preserved Food by Category: % Volume Growth 2010-2015

Table 111 Forecast Sales of Canned/Preserved Food by Category: % Value Growth 2010-2015

Summary 36 Other Canned/Preserved Food: Product Types

Cheese in India - Category AnalysisHEADLINESTRENDS

Manufacturers positioned processed cheese as a daily source of calcium and other milk-derived nutrients which can be eaten on its own and does not need to be incorporated into a meal/snac


k. Players such as Amul targeted educated urban mothers with advertising that highlighted the calcium content of cheese. This type of positioning has resulted in an expansion of household cheese consumption over the review period despite the fact that few Indian households consume cheese as a regular part of their main meals.


Gujarat Co-operative Milk Marketing Federation Ltd continued to dominate cheese with a 48% value share in 2009. The company was present across all categories except spreadable unprocessed cheese and enjoyed an extensive distribution presence through its dairy shops, ‘Amul preferred outlets’ and through kirana stores. Unlike other cheese brands including Britannia, which had a limited presence outside the metro cities, Amul cheese, especially processed cheese, was widely available across big and small cities in India.

PROSPECTS

Urbanisation, nuclear families and the shift to Western-style breakfasts are expected to increase the penetration of cheese among Indian households in the forecast period. While paneer and spicy flavoured processed cheese are expected to see robust growth, demand for European soft and hard cheeses is expected to remain low as most consumers are unlikely to experiment with such expensive and unfamiliar products.

CATEGORY DATA

Table 112 Sales of Cheese by Category: Volume 2005-2010

Table 113 Sales of Cheese by Category: Value 2005-2010

Table 114 Sales of Cheese by Category: % Volume Growth 2005-2010

Table 115 Sales of Cheese by Category: % Value Growth 2005-2010

Table 116 Spreadable Processed Cheese by Type: % Value Breakdown 2005-2010

Table 117 Unprocessed Cheese by Type: % Value Breakdown 2009-2010


Table 118 Cheese Company Shares 2005-2009

Table 119 Cheese Brand Shares 2006-2009

Table 120 Sales of Cheese by Distribution Format: % Analysis 2005-2010

Table 121 Forecast Sales of Cheese by Category: Volume 2010-2015

Table 122 Forecast Sales of Cheese by Category: Value 2010-2015

Table 123 Forecast Sales of Cheese by Category: % Volume Growth 2010-2015

Table 124 Forecast Sales of Cheese by Category: % Value Growth 2010-2015

Chilled Processed Food in India - Category AnalysisHEADLINESTRENDS

Sales of chilled processed food in India remained negligible in 2010. With most consumers and manufacturers viewing chilled and frozen processed food as being one and the same, the demand for chilled processed food remained negligible in both retail and foodservice channels.

PROSPECTS

Chilled processed food is expected to pick up over the forecast period, with demand stemming from well-to-do urban consumers who show a preference for chilled food over frozen food due to the freshness associated with the former. With a growing presence of supermarkets/hypermarkets in cities as well as smaller towns in different parts of the country, chilled processed food such as fresh-cut fruit and salads are expected to draw a niche clientele.

Chocolate Confectionery in India - Category AnalysisHEADLINESTRENDS


Polarisation of consumers in urban and rural areas as well as manufacturers’ efforts in pushing affordable products is driving both the premium and affordable segments for chocolate confectionery. More premium product offerings such as Cadbury’s Dairy Milk Silk, Chocolat Stella, and Lindt were visible in modern grocery retailers, seeking to target urban dwellers whereas the mass segment saw expanded volume sales as manufacturers aggressively pushed chocolate confectionery priced at Rs1, Rs2 and Rs5.


Cadbury India Ltd remained the leader in chocolate confectionery in 2009 with around 60% of value sales. It was followed by Nestlé India with 31%. The two leading players were relatively active in advertising and promoting their products. Furthermore, with large product portfolios and strong distribution networks, this helped both companies retain leadership positions in chocolate confectionery over the review period.

PROSPECTS

Polarisation is expected to continue during the forecast period with more premium products such as Lindt and affordable Cadbury’s Dairy Milk expected to be more available in urban areas to exploit the expected improvement in economic conditions over the forecast period. Furthermore, the economic situation in smaller cities and towns is also expected to improve and coupled with increased penetration of affordable chocolate confectionery products priced around Rs2 and Rs5 per pack, this is projected to improve per capita volume consumption over the forecast period.

CATEGORY DATA

Table 125 Sales of Chocolate Confectionery by Category: Volume 2005-2010

Table 126 Sales of Chocolate Confectionery by Category: Value 2005-2010

Table 127 Sales of Chocolate Confectionery by Category: % Volume Growth 2005-2010

Table 128 Sales of Chocolate Confectionery by Category: % Value Growth 2005-2010

Table 129 Chocolate Tablets by Type: % Value Breakdown 2005-2010


Table 130 Chocolate Confectionery Company Shares 2005-2009

Table 131 Chocolate Confectionery Brand Shares 2006-2009

Table 132 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2005-2010

Table 133 Forecast Sales of Chocolate Confectionery by Category: Volume 2010-2015

Table 134 Forecast Sales of Chocolate Confectionery by Category: Value 2010-2015

Table 135 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015

Table 136 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015

Summary 37 Other Chocolate Confectionery: Product Types

Dried Processed Food in India - Category AnalysisHEADLINESTRENDS

Several new products were positioned as healthier and better for you offerings. For example, Marico Ltd introduced Saffola Arise which has a lower Glycemic Index and lower calorie count than other rice products. In instant noodles, the second largest category after rice, several new entries highlighted their products as healthier offerings. GlaxoSmithKline Consumer Health introduced Foodles, fortified with vitamins. The leading brand in instant noodles, Maggi, also introduced Maggi Rasile Chow, fortified with micronutrients. In dehydrated soup, Knorr has repositioned itself as the healthy snack between play and dinner for children. Thus, there has been a focus on increasing the health aspects of products and making existing products healthier options.


Nestlé India was the leading player in dried processed food with a 23% share of retail value sales in 2009. This leadership was established and consolidated by Maggi instant noodles and dehydrated soup. The second ranked player, REI Agro Ltd, led rice with brands positioned in the premium, standard and economy segments. KRBL Ltd retained third position as its India Gate rice brand continues to be pop


ular among consumers.

PROSPECTS

The trend of introducing products on a health and wellness platform is expected to continue in the forecast period. Health and wellness is an increasing concern among consumers in India and they are willing to spend extra on products that can guarantee a healthier lifestyle. Dessert mixes and dinner mixes will remain more dormant categories in dried processed food as none of the multinational players have indicated their interest to enter these categories.

CATEGORY DATA

Table 137 Sales of Dried Processed Food by Category: Volume 2005-2010

Table 138 Sales of Dried Processed Food by Category: Value 2005-2010

Table 139 Sales of Dried Processed Food by Category: % Volume Growth 2005-2010

Table 140 Sales of Dried Processed Food by Category: % Value Growth 2005-2010

Table 141 Dried Processed Food Company Shares 2005-2009

Table 142 Dried Processed Food Brand Shares 2006-2009

Table 143 Sales of Dried Processed Food by Distribution Format: % Analysis 2005-2010

Table 144 Forecast Sales of Dried Processed Food by Category: Volume 2010-2015

Table 145 Forecast Sales of Dried Processed Food by Category: Value 2010-2015


Table 146 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2010-2015

Table 147 Forecast Sales of Dried Processed Food by Category: % Value Growth 2010-2015

Drinking Milk Products in India - Category AnalysisHEADLINESTRENDS

The perception of milk as a highly nutritious and wholesome ingredient and beverage remained ingrained among both rural and urban consumers over the review period. As purchasing power rose, this manifested itself in increased demand for drinking milk products in particular and dairy products in general. Towards the end of the review period, players tried to leverage consumers’ ingrained trust in milk as a healthy product to drive the sales of indulgent and impulse items such as flavoured milk drinks as well as fortified/functional items such as Nestlé Nesvita Pro Heart. While Indian consumers were not too sophisticated in their understanding of the health concerns associated with various ingredients in dairy products e.g. sugar/salt/fat/cholesterol content, they were quite clear in their minds that drinking milk is good for health.


Gujarat Co-operative Milk Marketing Federation Ltd continued to lead in drinking milk products in India in 2009, with a 13% value share. The company benefited from having a very strong brand in Amul and by having products in every dairy-based category of drinking milk products. In 2009, the company expanded its brand availability outside its home territory in Gujarat and Maharashtra, gaining market share in North India. The company was particularly strong in powder milk, long life/UHT milk and flavoured milk drinks.

PROSPECTS

Demand is expected to continue to outpace domestic supply for drinking milk products in the forecast period. With consumers becoming more exposed to packaged cheese and yoghurt, the pressure on domestic players to expand production of products derived from milk, other than drinking milk products, is expected to rise. At the same time, demand for packaged drinking milk products is also expected to rise as consumers trade up from unpackaged milk. In mid-2009, the Indian government agreed to allow imports of Australian dairy products for the first time since 2003 and it is expected that liberalisation of dairy import policies along these lines will result in the entry of many imported brands in drinking milk products in India in the forecast period.

CATEGORY DATA

Table 148 Sales of Drinking Milk Products by Category: Volume 2005-2010


Table 149 Sales of Drinking Milk Products by Category: Value 2005-2010

Table 150 Sales of Drinking Milk Products by Category: % Volume Growth 2005-2010

Table 151 Sales of Drinking Milk Products by Category: % Value Growth 2005-2010

Table 152 Chilled Vs Ambient Flavoured Milk Drinks: % Volume Analysis 2007-2010

Table 153 Milk by Type: % Value Breakdown 2007-2010

Table 154 Drinking Milk Products Company Shares 2005-2009

Table 155 Drinking Milk Products Brand Shares 2006-2009

Table 156 Sales of Drinking Milk Products by Distribution Format: % Analysis 2005-2010

Table 157 Forecast Sales of Drinking Milk Products Products by Category: Volume 2010-2015

Table 158 Forecast Sales of Drinking Milk Products Products by Category: Value 2010-2015

Table 159 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2010-2015

Table 160 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2010-2015

Frozen Processed Food in India - Category Analysis


HEADLINESTRENDS

Urban consumers in India have been increasing their consumption of frozen processed food. With more super markets and hypermarkets opening-up in the country, especially in cities, women are increasingly shopping in these outlets as they are more convenient and comfortable. Large modern retail outlets in the bigger cities have the space to keep large refrigerators to store frozen processed food. Also, the infrastructure in the larger cities is a much more developed therefore retailers and consumers are able to store frozen processed food without worrying about consistent and long power cuts. The convenience of frozen processed vegetables, meats and ready meal has encouraged many women to increase their usage of these products as they reduce the preparation time required for meals.


Mother Dairy Fruit & Vegetable Ltd led frozen processed food in India with a 21% share of retail value sales in 2009. The company’s Safal brand has a strong presence in frozen processed vegetables and it is also present in frozen processed potatoes. The second ranked player, Al Kabeer Exports Pvt Ltd, was present across several categories, such as frozen processed poultry, red meat, fish/seafood, vegetables, potatoes and ready meals. The company held a retail value share of 17% in 2009.

PROSPECTS

Compared to the review period, frozen processed food is expected to record faster constant value growth over the forecast period. With double-income households on the rise and consumers looking for more convenience products , frozen processed food is predicted to grow strongly growth rates in the forecast period.

CATEGORY DATA

Table 161 Sales of Frozen Processed Food by Category: Volume 2005-2010

Table 162 Sales of Frozen Processed Food by Category: Value 2005-2010

Table 163 Sales of Frozen Processed Food by Category: % Volume Growth 2005-2010

Table 164 Sales of Frozen Processed Food by Category: % Value Growth 2005-2010


Table 165 Frozen Processed Red Meat by Type: % Value Breakdown 2005-2010

Table 166 Frozen Processed Poultry by Type: % Value Breakdown 2005-2010

Table 167 Frozen Processed Fish/Seafood by Type: % Value Breakdown 2005-2010

Table 168 Frozen Processed Vegetables by Type: % Value Breakdown 2005-2010

Table 169 Frozen Processed Food Company Shares 2005-2009

Table 170 Frozen Processed Food Brand Shares 2006-2009

Table 171 Sales of Frozen Processed Food by Distribution Format: % Analysis 2005-2010

Table 172 Forecast Sales of Frozen Processed Food by Category: Volume 2010-2015

Table 173 Forecast Sales of Frozen Processed Food by Category: Value 2010-2015

Table 174 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2010-2015

Table 175 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2010-2015

Summary 38 Other Frozen Processed Food: Product Types

Gum in India - Category AnalysisHEADLINESTRENDS


Manufacturers are focusing on penetrating smaller towns and cities with gum, particularly bubble gum. These efforts help to drive volume consumption of gum overall, which in 2010 was expected to reach over 11%, similar to 2009. Consumption was also supported by several other factors such as the expected economic improvement in 2010 with impulse purchases driven by both adults and children consuming gum. Furthermore, leading manufacturers were visible in actively advertising and promoting their brands.


In 2009, Perfetti Van Melle India and Wrigley India were still the dominating forces in gum, taking a combined value share of almost 91%. These companies have strong distribution networks and are very active in advertising and promoting their brands, particularly Perfetti Van Melle. Perfetti Van Melle is well-known for its flagship brands Center Fresh, Center Fruit, Big Babol, and Happydent, while Wrigley has Boomer, Doublemint and Orbit.

PROSPECTS

Penetration is still expected to be key for gum to improve overall per capita volume consumption in the forecast period. Manufacturers are expected to push for deeper penetration into smaller towns and cities for bubble and sugarised gums whose prices will remain more affordable than functional gum over the forecast period.

CATEGORY DATA

Table 176 Sales of Gum by Category: Volume 2005-2010

Table 177 Sales of Gum by Category: Value 2005-2010

Table 178 Sales of Gum by Category: % Volume Growth 2005-2010

Table 179 Sales of Gum by Category: % Value Growth 2005-2010

Table 180 Leading Flavours for Gum 2005-2010

Table 181 Gum Company Shares 2005-2009


Table 182 Gum Brand Shares 2006-2009

Table 183 Sales of Gum by Distribution Format: % Analysis 2005-2010

Table 184 Forecast Sales of Gum by Category: Volume 2010-2015

Table 185 Forecast Sales of Gum by Category: Value 2010-2015

Table 186 Forecast Sales of Gum by Category: % Volume Growth 2010-2015

Table 187 Forecast Sales of Gum by Category: % Value Growth 2010-2015

Ice Cream in India - Category AnalysisHEADLINESTRENDS

The review period witnessed a gradual shift in consumers’ perception of ice cream from an impulse/on-the-go treat to an affordable indulgence to be enjoyed at home with family members. This has also resulted in a gradual reduction in the seasonal nature of ice cream in India, though sales continued to spike in the hot weather months towards the end of the review period. As consumers become acquainted with premium ice cream from chains such as Baskin Robbins, the demand for more exotic and indulgent flavours of packaged ice cream increased in 2010. Brands such as Amul, Vadilal and Havmor responded by introducing more exotic flavour combinations in take-home ice cream in 2010 and by launching their own ice cream parlour outlets so that consumers could purchase ice cream in formats such as sundaes and milkshakes and have access to limited edition and seasonal flavours.


Gujarat Co-operative Milk Marketing Federation Ltd continued to lead ice cream in India with a 31% value share in 2009. The company has a wide portfolio in ice cream, including highly affordable basic impulse ice cream such as candies and cups as well as sophisticated premium products such as Amul Prolife Probiotic ice cream. The company benefited from its massive nationwide cold chain infrastructure for distributing and retailing dairy products across India. In 2009 and 2010, the company entered the high-growth ice cream parlours category by launching Amul Scooping Parlours in Mumbai and Delhi-


NCR.

PROSPECTS

Ice cream is expected to continue to expand robustly in India as purchasing power increases and as manufacturers invest in expanding the availability of ice cream in kirana stores. Unbranded ice cream prepared in unhygienic conditions was sold through kiosks and mobile puchcarts to cater to impulse purchases in the smaller cities over the review period. As brands such as Mother Dairy and Vadilal expand their presence in these cities through their own mobile retailers, more consumers are expected to shift towards packaged ice cream in the forecast period.

CATEGORY DATA

Table 188 Sales of Ice Cream by Category: Volume 2005-2010

Table 189 Sales of Ice Cream by Category: Value 2005-2010

Table 190 Sales of Ice Cream by Category: % Volume Growth 2005-2010

Table 191 Sales of Ice Cream by Category: % Value Growth 2005-2010

Table 192 Leading Flavours for Ice Cream 2005-2010

Table 193 Ice Cream Company Shares 2005-2009

Table 194 Ice Cream Brand Shares 2006-2009

Table 195 Impulse Ice Cream Company Shares 2005-2009

Table 196 Impulse Ice Cream Brand Shares 2006-2009


Table 197 Take-home Ice Cream Company Shares 2005-2009

Table 198 Take-home Ice Cream Brand Shares 2006-2009

Table 199 Sales of Ice Cream by Distribution Format: % Analysis 2005-2010

Table 200 Forecast Sales of Ice Cream by Category: Volume 2010-2015

Table 201 Forecast Sales of Ice Cream by Category: Value 2010-2015

Table 202 Forecast Sales of Ice Cream by Category: % Volume Growth 2010-2015

Table 203 Forecast Sales of Ice Cream by Category: % Value Growth 2010-2015

Meal Replacement in India - Category AnalysisHEADLINESTRENDS

Higher awareness and increased product penetration for meal replacement were clearly evident in 2010. Convalescence products’ leading brand Boost, which offers a Rs5 per 15g variant, was increasingly popular due to its affordability. Leading brand of meal replacement slimming Herbalife increased the number of its distributor agents in second- and third-tier cities. Furthermore, more affordable domestic brands such as Getrim were increasingly visible on store shelves in several regions. The increased penetration of meal replacement helped to sustain robust double-digit growth rates in 2010.


GlaxoSmithKline Consumer Healthcare Ltd and Heinz India Pvt Ltd remained the top two companies in meal replacement products in 2009 by claiming value shares of 43% and 32%, respectively. This leadership was due to active above the line advertising and promotion for brands Boost and Complan, respectively, which compete directly with malt-based hot drinks. Direct selling companies were also present, with Herbalife International India Pvt Ltd and Amway India Enterprises claiming a combined share of around 23% in 2009. These two direct selling companies significantly increased their numbers of distributor agents in second- and third-tier cities during the review period.


PROSPECTS

With store-based companies such as Nouveau Dietetique Ltd and British Nutritions Pvt Ltd entering meal replacement slimming with more affordable offerings at prices almost half those of direct selling companies, these products are projected to become more popular over the forecast period particularly exploiting the increasing awareness of the importance of physical appearance among young urban consumers. Nonetheless, the products are still expected to be limited to large cities in the forecast period.

CATEGORY DATA

Table 204 Sales of Meal Replacement by Category: Volume 2005-2010

Table 205 Sales of Meal Replacement by Category: Value 2005-2010

Table 206 Sales of Meal Replacement by Category: % Volume Growth 2005-2010

Table 207 Sales of Meal Replacement by Category: % Value Growth 2005-2010

Table 208 Sales of Meal Replacement by Category: % Volume Growth 2008-2010

Table 209 Sales of Meal Replacement by Category: % Value Growth 2008-2010

Table 210 Meal Replacement Slimming by Type: % Value Breakdown 2005-2010

Table 211 Meal Replacement Company Shares 2005-2009

Table 212 Meal Replacement Brand Shares 2006-2009

Table 213 Sales of Meal Replacement by Distribution Format: % Analysis 2005-2010


Table 214 Forecast Sales of Meal Replacement by Category: Volume 2010-2015

Table 215 Forecast Sales of Meal Replacement by Category: Value 2010-2015

Table 216 Forecast Sales of Meal Replacement by Category: % Volume Growth 2010-2015

Table 217 Forecast Sales of Meal Replacement by Category: % Value Growth 2010-2015

Noodles in India - Category AnalysisHEADLINESTRENDS

The largest category within noodles in India is instant noodles. Due to high retail sales growth during the review period, new players have entered instant noodles. A national level player GlaxoSmithKline Consumer Health has entered instant noodles with Horlicks Foodles. In early 2009, Capital Foods introduced Smith & Jones Instant Noodles in two flavours: Masala and Curry. The latest national player to introduce products in instant noodles is Hindustan Unilever, which extended its Knorr brand with Knorr Soupy Noodles. Meanwhile, the leading player Nestlé India expanded its offering under Maggi, introducing Maggi Rasile Chow, targeting low-income consumers. Thus, instant noodles has witnessed a high level of activity in 2009 with new brand innovations.


Nestlé India dominated noodles with a 60% share of retail value sales in 2009. The company has been investing heavily in media advertising for Maggi, and the brand is almost being synonymous with instant noodles in India. The second ranked company was Bambino Agro Industries with a 9% share. This company is not present in instant noodles, but it leads plain noodles and vermicelli in India. Bambino Agro Industries recently announced that it was in the process of trying to register itself in the Guinness Book of World Records as the largest producer of vermicelli in the world. Indo Nissin Foods Ltd was the third ranked in noodles overall, and it led cups/bowl instant noodles.

PROSPECTS

Noodles in India is expected to register strong retail volume and value growth in the forecast period. With the entrance of international players like GlaxoSmithKline Consumer Health and Hindustan Unilever, noodles is likely to witness deeper and faster penetration in the forecast period. ITC Ltd is also slated to enter instant noodles in India during 2010. Competition in terms of flavour innovations and val


ue-added benefits will also intensify in the short-to-medium term.

CATEGORY DATA

Table 218 Sales of Noodles by Category: Volume 2005-2010

Table 219 Sales of Noodles by Category: Value 2005-2010

Table 220 Sales of Noodles by Category: % Volume Growth 2005-2010

Table 221 Sales of Noodles by Category: % Value Growth 2005-2010

Table 222 Leading Instant Noodle Flavours 2005-2010

Table 223 Noodles Company Shares 2005-2009

Table 224 Noodles Brand Shares 2006-2009

Table 225 Sales of Noodles by Distribution Format: % Analysis 2005-2010

Table 226 Forecast Sales of Noodles by Category: Volume 2010-2015

Table 227 Forecast Sales of Noodles by Category: Value 2010-2015

Table 228 Forecast Sales of Noodles by Category: % Volume Growth 2010-2015

Table 229 Forecast Sales of Noodles by Category: % Value Growth 2010-2015


Oils and Fats in India - Category AnalysisHEADLINESTRENDS

With high market fragmentation, especially in the largest category, vegetable and seed oil, getting consumers to identify brands and remain loyal remained a key challenge in 2010. With cost pressures easing and regional/local players offering large discounts, price-sensitive consumers continued to switch rapidly between brands towards the end of the review period. While well-known brands including Fortune, Saffola and Sundrop had a dedicated base of urban consumers, the vast majority of consumers in small cities continued to be swayed by price discounts. With little brand differentiation among soy, sunflower and mustard oils, some manufacturers increasingly relied on trade discounts and retail incentives to push their brands over others.


Ruchi Soya Industries Ltd and Gujarat Co-operative Milk Marketing Federation Ltd were the leading players with 14% and 10% value shares, respectively, in 2009. While Ruchi Soya Industries Ltd derived its leadership position from its vegetable and seed oils, the largest category in oils and fats in India, Gujarat Co-operative Milk Marketing Federation Ltd derived its market share from dairy-based fats, especially ghee. Both companies were national players with widespread distribution networks across India. Overall the oils and fats market remained highly fragmented in 2009 with only the top five players having more than 5% value share each.

PROSPECTS

Growth in the forecast period is expected to benefit from consumers trading up. While rural and small city consumers are expected to trade up from unbranded oil to branded and packaged oil, urban consumers are expected to trade up to products which are considered more healthy. As purchasing power rises, demand for premium and more indulgent products particularly ghee is also expected to rise and given the success of packaged dahi, manufacturers may try to tap into the latent demand for packaged makkhan (Indian white butter, traditionally made at home ) in the forecast period.

CATEGORY DATA

Table 230 Sales of Oils and Fats by Category: Volume 2005-2010

Table 231 Sales of Oils and Fats by Category: Value 2005-2010

Table 232 Sales of Oils and Fats by Category: % Volume Growth 2005-2010


Table 233 Sales of Oils and Fats by Category: % Value Growth 2005-2010

Table 234 Vegetable and Seed Oil by Type: % Value Breakdown 2005-2010

Table 235 Oils and Fats Company Shares 2005-2009

Table 236 Oils and Fats Brand Shares 2006-2009

Table 237 Sales of Oils and Fats by Distribution Format: % Analysis 2005-2010

Table 238 Forecast Sales of Oils and Fats by Category: Volume 2010-2015

Table 239 Forecast Sales of Oils and Fats by Category: Value 2010-2015

Table 240 Forecast Sales of Oils and Fats by Category: % Volume Growth 2010-2015

Table 241 Forecast Sales of Oils and Fats by Category: % Value Growth 2010-2015

Other Dairy in India - Category AnalysisHEADLINESTRENDS

While sales were mainly dominated by coffee whiteners and condensed/evaporated milk, expanding cold chain infrastructure increased the availability of chilled products such as shrikhand (traditional West Indian dessert made from sweetened curds) and cream in the major cities. In late 2009, Agro Tech Foods Ltd entered dairy products with the launch of Sundrop Snack Break, a shelf stable dairy-based pudding. Moreover, shelf stable formats of traditional Indian desserts such as Haldiram's Gulab Jamun also expanded their presence in upscale supermarkets/hypermarkets in 2010.



Nestlé India Ltd continued to lead companies in other dairy products in India. It held a 54% value share in condensed/evaporated milk in 2009 and 46% share in coffee whiteners. Even in a slowing category, the company benefited from strong brands, such as Nestlé Everyday Dairy Whitener and Nestlé Milkmaid.

PROSPECTS

Niche products including cream and dairy-based desserts are expected to emerge as fast-growing categories in the forecast period as such products will provide busy consumers with the benefits of convenience and reliability of taste and quality compared to home-made or unbranded products purchased from neighbourhood dairies and artisanal dessert shops.

CATEGORY DATA

Table 242 Sales of Other Dairy Products by Category: Volume 2005-2010

Table 243 Sales of Other Dairy Products by Category: Value 2005-2010

Table 244 Sales of Other Dairy Products by Category: % Volume Growth 2005-2010

Table 245 Sales of Other Dairy Products by Category: % Value Growth 2005-2010

Table 246 Sales of Other Dairy Products by Distribution Format: % Analysis 2005-2010

Table 247 Forecast Sales of Other Dairy Products by Category: Volume 2010-2015

Table 248 Forecast Sales of Other Dairy Products by Category: Value 2010-2015

Table 249 Forecast Sales of Other Dairy Products by Category: % Volume Growth 2010-2015


Table 250 Forecast Sales of Other Dairy Products by Category: % Value Growth 2010-2015

Pasta in India - Category AnalysisHEADLINESTRENDS

Strong domestic players dominate pasta in India while imported brands have been struggling to gain retail value shares. Domestic companies have set-up manufacturing units in India, which has enabled them to offer products to consumers at economical prices. On the other hand, imported products are subject to high import duties and levies which make them more expensive for consumers. This has given domestic players a competitive edge and thus they have been able to gain the lion’s share of retail shares in India.


Bambino Agro Industries was the leading player in pasta with a retail value share of 47% in 2009. The company has been active in increasing sales of its Bambino pasta and vermicelli brand in India. It has wide national coverage which helped it to consolidate its leading position. Other leading domestic players in the category include United Agro Industries, Savorit Ltd and Licia Macaroni Pvt Ltd. International brands like Buitoni, Barilla and Agnesi are trying to increase their presence in India.

PROSPECTS

Domestic players continue to dominate pasta in India as they are able to offer cheaper pricing due to their local manufacturing units. However, as Indian consumers become more familiar with international cuisines like pasta, they will also start looking for more ‘authentic’ brands and for products that have been imported from overseas. Thus, more international players might consider entering pasta in India during the forecast period.

CATEGORY DATA

Table 251 Sales of Pasta by Category: Volume 2005-2010

Table 252 Sales of Pasta by Category: Value 2005-2010

Table 253 Sales of Pasta by Category: % Volume Growth 2005-2010

Table 254 Sales of Pasta by Category: % Value Growth 2005-2010


Table 255 Pasta Company Shares 2005-2009

Table 256 Pasta Brand Shares 2006-2009

Table 257 Sales of Pasta by Distribution Format: % Analysis 2005-2010

Table 258 Forecast Sales of Pasta by Category: Volume 2010-2015

Table 259 Forecast Sales of Pasta by Category: Value 2010-2015

Table 260 Forecast Sales of Pasta by Category: % Volume Growth 2010-2015

Table 261 Forecast Sales of Pasta by Category: % Value Growth 2010-2015

Ready Meals in India - Category AnalysisHEADLINESTRENDS

As urban areas see an increase in double-income households, ready meals are receiving a positive response from consumers. The convenience of using ready meals for a change or when guests arrive is increasingly appreciated. The variety being offered by manufacturers has also been expanding during the review period and thus consumers are finding more dishes available in this format. Consumers who travel often are increasingly relying on ready meals when outside the country. As Indian food is not available extensively in all countries, some consumers take ready meal packs on personal and business trips.


MTR Foods Ltd led ready meals with a 36% share of retail value sales in 2009, followed by ITC in a distant second. MTR range of products within Canned/Preserved ready meals such as MTR Palak Paneer, MTR Dal Makhani etc have been able to hold their ground despite competition from ITC brands’ of Aashirvaad and Kitchens of India. Aashirvaad is positioned in the standard segment while Kitchens of India is in the premium segment respectively, thus giving ITC different consumer segments to target at. Kohinoor Foods has been making forays into ready meals by introducing a new range of rice-based products during the review period.


PROSPECTS

Canned/preserved ready meals and frozen ready meals are expected to witness increasing consumer acceptance in the forecast period. As more women start working outside of the home and consumer start looking for products which are more convenient, ready meals will enjoy an increase in popularity and sales. The wide variety of ready meal options that are provided to consumers in is also making it an attractive format.

CATEGORY DATA

Table 262 Sales of Ready Meals by Category: Volume 2005-2010

Table 263 Sales of Ready Meals by Category: Value 2005-2010

Table 264 Sales of Ready Meals by Category: % Volume Growth 2005-2010

Table 265 Sales of Ready Meals by Category: % Value Growth 2005-2010

Table 266 Ready Meals: Vegetarian Vs Non-vegetarian % Breakdown by Type 2010

Table 267 Frozen Ready Meals % Breakdown by Ethnicity 2005-2010

Table 268 Ready Meals Company Shares 2005-2009

Table 269 Ready Meals Brand Shares 2006-2009

Table 270 Sales of Ready Meals by Distribution Format: % Analysis 2005-2010

Table 271 Forecast Sales of Ready Meals by Category: Volume 2010-2015


Table 272 Forecast Sales of Ready Meals by Category: Value 2010-2015

Table 273 Forecast Sales of Ready Meals by Category: % Volume Growth 2010-2015

Table 274 Forecast Sales of Ready Meals by Category: % Value Growth 2010-2015

Sauces, Dressings and Condiments in India - Category AnalysisHEADLINESTRENDS

Current value growth in 2010 was higher than the review period CAGR. With more consumers switching from unbranded and loose products to branded items, even in the smaller cities and towns, retail value sales grew at their fastest rate of the review period in 2010. Smaller categories like tomato pastes and purées, mayonnaise and salad dressings registered strong retail value growth in 2010 as consumer awareness of such products increased.


S Narendrakumar & Co accounted for the highest retail value sales of sauces, dressings and condiments in 2009. The company has established a leading position in herbs and spices as well as dry sauces/powder mixes in India. Being the leading player in these two categories has helped it to retain the leading position in sauces, dressings and condiments overall, as they account for the majority of retail value sales. The Everest brand has a national presence and it has established strong brand loyalty among consumers. Mahashian Di Hatti Pvt Ltd and Ushodaya Enterprises Pvt Ltd were ranked second and third, respectively. These players are also present in herbs and spices and dry sauces/powder mixes.

PROSPECTS

More nascent categories like salad dressings and mayonnaise are expected to record faster constant value growth over the forecast period, while dips may emerge. As awareness about these products increases through foodservice outlets, consumers will want to consume them at home as well. More recognition and greater understanding of the uses of these products is expected in the forecast period.

CATEGORY DATA

Table 275 Sales of Sauces, Dressings and Condiments by Category: Volume 2005-2010


Table 276 Sales of Sauces, Dressings and Condiments by Category: Value 2005-2010

Table 277 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2005-2010

Table 278 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2005-2010

Table 279 Sauces, Dressings and Condiments Company Shares 2005-2009

Table 280 Sauces, Dressings and Condiments Brand Shares 2006-2009

Table 281 Sales of Sauces, Dressings and Condiments by Distribution Format: % Analysis 2005-2010

Table 282 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2010-2015

Table 283 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2010-2015

Table 284 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2010-2015

Table 285 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2010-2015

Summary 39 Other Sauces, Dressings and Condiments: Product Types

Snack Bars in India - Category AnalysisHEADLINESTRENDS

Snack bars’ popularity increased significantly in 2010, particularly after the launch of GlaxoSmithKline Consumer Healthcare Ltd’s Horlicks NutriBar at the end of 2008. With active advertising and promo


tion above and below the line, more Indian consumers are becoming aware of the health benefits of snack bars. Young urban populations such as students and office workers increasingly considered snack bars as healthier snacks.


GlaxoSmithKline Consumer Healthcare Ltd was the leading company in snack bars in 2009 just one year after its launch of Horlicks NutriBar in late 2008. The company grabbed around 42% of value sales in 2009 overtaking Naturell India Pvt Ltd which had been the leader before GlaxoSmithKline. The strong advertising campaign for Horlicks NutriBar and the strength of GlaxoSmithKline’s distribution network supported the robust value sales of the company.

PROSPECTS

Awareness of the health benefits of snack bars is projected to increase over the forecast period with manufacturers more visible launching above the line advertising particularly after the entrance of GlaxoSmithKline. Thus, with target consumers young adults, the consumer base is predicted to grow and will have more disposable income to purchase such products not only in metropolitan areas but also other conurbations over the forecast period.

CATEGORY DATA

Table 286 Sales of Snack Bars by Category: Volume 2005-2010

Table 287 Sales of Snack Bars by Category: Value 2005-2010

Table 288 Sales of Snack Bars by Category: % Volume Growth 2006-2010

Table 289 Sales of Snack Bars by Category: % Value Growth 2006-2010

Table 290 Snack Bars Company Shares 2005-2009

Table 291 Snack Bars Brand Shares 2006-2009

Table 292 Sales of Snack Bars by Distribution Format: % Analysis 2005-2010


Table 293 Forecast Sales of Snack Bars by Category: Volume 2010-2015

Table 294 Forecast Sales of Snack Bars by Category: Value 2010-2015

Table 295 Forecast Sales of Snack Bars by Category: % Volume Growth 2010-2015

Table 296 Forecast Sales of Snack Bars by Category: % Value Growth 2010-2015

Soup in India - Category AnalysisHEADLINESTRENDS

Soup has generally not been very popular in India as the concept of soup is more associated with Western cuisines. Consumption is highest in India during winter. But with brands like Maggi and Knorr advertising aggressively on television, soup has become more popular even at other times of the year. The launch of a variety of flavours and soup positioned as a healthy snack that can be given to children helped this product type to gain acceptance in Indian households. Additionally, the convenience of using packaged soup instead of having to make it from scratch is attracting the interest of working women.


Hindustan Unilever is the leading player in soup in India with a 60% share of retail value sales in 2009. The Knorr brand was relaunched in 2009 with the Bollywood actress Kajol featuring in the advertisements. The relaunch and new positioning of Knorr soup as healthy food that can be eaten between meals helped the brand to consolidate its leading position in 2009. Nestlé India Ltd was the second ranked player through Maggi, which held a 26% share of retail value sales. While the company has been able to leverage the popularity of Maggi in instant noodles, where it dominates, its share in soup has been decreasing due to the increasing presence of competitors while the leading brand has been very aggressive in the category. Capital Foods Ltd (Ching’s Secret) has been gaining retail value shares. Ching’s Secret offers some distinct flavours, which has helped it to carve out a niche in soup.

PROSPECTS

Soup manufacturers will continue to try to differentiate their products on the basis of flavours and health benefits. Products which are low fat or low cholesterol, offering real vegetables etc are expected to become increasingly available in India. There will also be more aggressive marketing of these products as mothers start to consider soup as a healthier alternative to give their children between meals. Flav


our innovation an also be expected to expand as Indian consumers become more accepting of international flavours.

CATEGORY DATA

Table 297 Sales of Soup by Category: Volume 2005-2010

Table 298 Sales of Soup by Category: Value 2005-2010

Table 299 Sales of Soup by Category: % Volume Growth 2005-2010

Table 300 Sales of Soup by Category: % Value Growth 2005-2010

Table 301 Leading Soup Flavours 2005-2010

Table 302 Soup Company Shares 2005-2009

Table 303 Soup Brand Shares 2006-2009

Table 304 Sales of Soup by Distribution Format: % Analysis 2005-2010

Table 305 Forecast Sales of Soup by Category: Volume 2010-2015

Table 306 Forecast Sales of Soup by Category: Value 2010-2015

Table 307 Forecast Sales of Soup by Category: % Volume Growth 2010-2015

Table 308 Forecast Sales of Soup by Category: % Value Growth 2010-2015


Spreads in India - Category AnalysisHEADLINESTRENDS

With chained grocery retailers starting to expand again in more cities, the private label offer in spreads, which was increasingly popular among budget-conscious Indians, was becoming more visible across India. Retailers such as Pantaloon, Aditya Birla, Spencer’s, and Vishal all offered private label products in both honey and jam and preserves.


Dabur India and Hindustan Unilever were the dominant companies in spreads in 2009. They held a combined value share of around 71% in 2009. The two companies leveraged their vast resources for advertising, promotion as well as distribution for their Dabur and Kissan brands, respectively, across India. Other companies such as The Himalaya Drug Co and Mala's Fruit Products were much less aggressive in terms of promotion their brands which lead to the domination by Dabur India and Hindustan Unilever in the review period.

PROSPECTS

Chained grocery retailers, notably supermarkets/hypermarkets, are projected to further expand their outlets across India even in smaller cities over the forecast period. This could be a double-edged sword for manufacturers. Firstly, small, imported or niche players could benefit from this expansion because it would widen product availability in India. Chained grocery retailers will also expand the penetration of their private label spreads across cities and this will be a disadvantage to some spreads players which rely on distribution through these retailers. Thus, leading companies such as Dabur India and Hindustan Unilever are expected to balance their portfolios by supporting independent small grocers as their main distribution channel over the forecast period.

CATEGORY DATA

Table 309 Sales of Spreads by Category: Volume 2005-2010

Table 310 Sales of Spreads by Category: Value 2005-2010

Table 311 Sales of Spreads by Category: % Volume Growth 2005-2010

Table 312 Sales of Spreads by Category: % Value Growth 2005-2010


Table 313 Leading Flavours for Jams and Preserves 2005-2010

Table 314 Spreads Company Shares 2005-2009

Table 315 Spreads Brand Shares 2006-2009

Table 316 Sales of Spreads by Distribution Format: % Analysis 2005-2010

Table 317 Forecast Sales of Spreads by Category: Volume 2010-2015

Table 318 Forecast Sales of Spreads by Category: Value 2010-2015

Table 319 Forecast Sales of Spreads by Category: % Volume Growth 2010-2015

Table 320 Forecast Sales of Spreads by Category: % Value Growth 2010-2015

Sugar Confectionery in India - Category AnalysisHEADLINESTRENDS

With increasing numbers of modern grocery retailers following the global financial crisis as well as increasing consumer traffic in stores such as supermarkets/hypermarkets, manufacturers were more visible marketing bigger packaging sizes in these stores given that the consumers who patronise such stores tend to have higher than average disposable incomes. Thus, this larger packaging, which is priced above Rs10 per pack, was increasing its popularity among consumers in 2010. Furthermore, the bigger packaging is also helping manufacturers to ease some of the burden of rising input costs due to better profit margins on bigger packaging sizes.


In 2009, Perfetti Van Melle India Pvt Ltd, Cadbury India Ltd and Godrej Hershey Foods & Beverages


Ltd remained the top players in sugar confectionery due to the wide availability and competitive pricing of their sugar confectionery. Active advertising and promotion by these companies was also a factor sustaining their leadership in terms of value sales.

PROSPECTS

Sugar confectionery manufacturers are expected to improve profit margins for products over the forecast period despite the competitive landscape that gives them limited room to increase prices. Several factors are predicted to be more visible that will help manufacturers raise prices such as liquid centre fillings. Furthermore, for products that have less penetration compared to boiled sweets, such as éclairs (included in toffees, caramels and nougat), manufacturers are projected to improve penetration in rural areas. Larger packaging is predicted to be more prevalent during the forecast period in line with the expansion of modern grocery retailing in India as well as the rising disposable income of Indian consumers following the expected improvement of the economy in India over the forecast period.

CATEGORY DATA

Table 321 Sales of Sugar Confectionery by Category: Volume 2005-2010

Table 322 Sales of Sugar Confectionery by Category: Value 2005-2010

Table 323 Sales of Sugar Confectionery by Category: % Volume Growth 2005-2010

Table 324 Sales of Sugar Confectionery by Category: % Value Growth 2005-2010

Table 325 Sugarised Vs Sugar-free Sugar Confectionery % Breakdown by Type 2010

Table 326 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2005-2010

Table 327 Sugar Confectionery Company Shares 2005-2009

Table 328 Sugar Confectionery Brand Shares 2006-2009


Table 329 Sales of Sugar Confectionery by Distribution Format: % Analysis 2005-2010

Table 330 Forecast Sales of Sugar Confectionery by Category: Volume 2010-2015

Table 331 Forecast Sales of Sugar Confectionery by Category: Value 2010-2015

Table 332 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015

Table 333 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2010-2015

Sweet and Savoury Snacks in India - Category AnalysisHEADLINESTRENDS

Retail sales grew faster in 2010, in current value terms, compared to 2009. Sweet and savoury snacks enjoyed faster value growth as consumers slowly increased their spending on non-essential items, which had been cut back on during the previous year.


Frito-Lay India led sweet and savoury snacks with a retail value share of 46% in 2009. The company’s Kurkure, Lehar and Lay’s Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively.

PROSPECTS

During the forecast period, more products which are positioned as healthier snacks will emerge in the category. Some of these products will be categorised under biscuits but they will compete directly with sweet and savoury snacks, similar to products like Aliva and Monaco Smart Chips, which claim to be healthier alternatives to standard sweet and savoury snacks. There will also be an emergence of products similar to Hippo, which claims to be made from healthier ingredients than chips/crisps, for example. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savoury snacks will witness an increase in products which are positioned as better for you and healthier snacks.

CATEGORY DATA


Table 334 Sales of Sweet and Savoury Snacks by Category: Volume 2005-2010

Table 335 Sales of Sweet and Savoury Snacks by Category: Value 2005-2010

Table 336 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2005-2010

Table 337 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2005-2010

Table 338 Extruded Snacks by Type: % Value Breakdown 2005-2010

Table 339 Popcorn by Type: % Value Breakdown 2005-2010

Table 340 Sweet and Savoury Snacks Company Shares 2005-2009

Table 341 Sweet and Savoury Snacks Brand Shares 2006-2009

Table 342 Sales of Sweet and Savoury Snacks by Distribution Format: % Analysis 2005-2010

Table 343 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015

Table 344 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2010-2015

Table 345 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015

Table 346 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015


Summary 40 Other Sweet and Savoury Snacks: Product Types 2010

Yoghurt in India - Category AnalysisHEADLINESTRENDS

While traditional yoghurt and sour milk drinks continued to dominate sales in 2010, the availability of health-focused products such as Yakult and probiotic spoonable yoghurt and Western-style flavoured and fruited yoghurts expanded rapidly in 2010. Parag Milk & Milk Products Pvt Ltd was one of the first regional players to enter flavoured spoonable yoghurt with the launch of Go Fruit & Dahi Fusion in late 2009 and it added new flavours in early 2010. While volume sales continued to be driven by plain spoonable yoghurt, players such as Mother Dairy Calcutta were able to charge a premium for non-traditional products and improve their bottom lines. However, while packaged plain spoonable yoghurt became a part of regular grocery purchases for many affluent urban households, non-traditional products continued to be mainly impulse and trial purchases for consumers.


Karnataka Cooperative Milk Producers Federation Ltd continued to lead value sales of yoghurt and sour milk drinks in India in 2009 with an 18% share. Though its flagship brand, Nandini, was not present all over India, it benefited from being widely available in southern India, especially Karnataka, which accounted for the highest per capita volume consumption of packaged yoghurt and sour milk drinks. Gujarat Co-operative Milk Marketing Federation Ltd and Mother Dairy Fruit & Vegetable Ltd reduced the gap between themselves and the market leader in 2010 due to more extensive distribution networks, mass media advertising and higher priced products.

PROSPECTS

With yoghurt being an essential part of Indian meals and consumers becoming increasingly concerned about hygiene and fat and nutritional content, demand for packaged yoghurt is expected to rise robustly in the forecast period. In response, companies are expected to expand the availability of their dahi, lassi and chass products in independent small grocers, on-trade outlets and institutional channels such as railways, schools, hospitals and office canteens. On the other hand, non-traditional items such as probiotic drinking yoghurt and flavoured yoghurt are expected to remain limited to upmarket outlets in the major cities and small institutional pockets such as airline catering, and companies will have to invest significant time and money in educating consumers about the relevance of such products in their daily lifestyles.

CATEGORY DATA

Table 347 Sales of Yoghurt by Category: Volume 2005-2010


Table 348 Sales of Yoghurt by Category: Value 2005-2010

Table 349 Sales of Yoghurt by Category: % Volume Growth 2005-2010

Table 350 Sales of Yoghurt by Category: % Value Growth 2005-2010

Table 351 Soy-based vs Dairy-based Yoghurt % Breakdown 2010

Table 352 Yoghurt Company Shares 2005-2009

Table 353 Yoghurt Brand Shares 2006-2009

Table 354 Forecast Sales of Yoghurt by Category: Volume 2010-2015

Table 355 Forecast Sales of Yoghurt by Category: Value 2010-2015

Table 356 Forecast Sales of Yoghurt by Category: % Volume Growth 2010-2015

Table 357 Forecast Sales of Yoghurt by Category: % Value Growth 2010-2015

访问中商情报网：http://www.askci.com

报告在线阅读：

http://www.askci.com/enreports/2011/06/231651224029.shtml

http://www.askci.com/

http://www.askci.com/enreports/2011/06/231651224029.shtml


三、研究机构

中商情报网（http://www.askci.com）是中国行业市场研究咨询、市场调研咨询、企业上市IP

O咨询及并购重组决策咨询、项目可行性报告、项目商业计划书、项目投资咨询等专业的服务

机构。

致力于为企业中高层管理人员、企事业发展研究部门人员、市场研究人士、咨询行业人士、投

资银行专家、个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据；为国内

外的行业企业、研究机构、社会团体和政府部门提供专业的行业市场研究、商业分析、投资咨

询、兼并重组决策及战略咨询服务。

中商情报网从创建之初就矢志成为中国专业的商业信息收集、研究、传播的资讯情报服务机构

，通过多年的积累中商情报网已经构建了包括政府部门、行业协会、专业调查公司、自有调查

网络等多种渠道、多层面的数据来源；建立起上百个行业及企业的庞大商业情报数据库；并形

成了多十种专业研究分析模型和研究方法；中商情报网始终坚持研究的独立性和公正性，其研

究结论和研究数据广泛被媒体采用。

目前公司与国家相关数据部门、行业协会等权威机构建立了良好的合作关系，同时与多家国际

著名咨询服务机构建立了战略伙伴关系。并与国内外众多基金公司、证券公司、PE、VC机构、

律师事务所、会计师事务所结成战略合作伙伴。公司还拥有近10多年来对各行业追踪研究的海

量信息数据积累。建立了多种海量数据库,分为：宏观经济数据库，行业月度财务数据库，产

品产量数据库，产业进出口数据库，企业财务数据库等。并将这些数据及时更新与核实。可以

保证数据的全面、权威、公正、客观。

多年来，中商情报网为上万家企业事业提供了专业的投资咨询、信息咨询及研究报告服务，并

得到客户的广泛认可；我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值

和风险，提高您的决策支持效率。

中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务

解决方案。

服务内容

研究咨询行业研究报告、行业投资咨询报告、市场调查

项目咨询项目计划、可行性研究、价值分析、风险分析、商业计


划书、项目融资、资金申请、资产评估、、政府项目立

项、产业园区规划咨询

投行咨询 PE及VC投资咨询、IPO咨询

专项咨询消费者研究、渠道研究、营销咨询、管理咨询、市场进

入策略咨询

竞争情况调

研

竞争对手调研及监测、竞争策略研究、竞争环境研究、

监测、企业战略研究、市场营销/促销策略分析、合作伙

伴调研

数据库咨询中国行业财务数据库、中国企业财务数据库、产品进出

口数据库

中商情报网在调查工作中能够很好的借助国家部办委、行业协会等部门的资源为客户提供服务

；

高层访谈的执行能力，能够访问国家各个部委为企业提供全方位的政策导向、行业规划；

多年来针对工业领域的企业及用户调研的庞大数据库资源，历史数据和企业、用户数据非常丰

福。

国内权威市场研究公司，具有行业内良好知名度。

拥有多项自主开发的研究模型及专项咨询产品，提供专业化的“市场研究整体解决方案”

由国际专家和本土行业专家组成的资深项目团队，为客户提供精准的研究服务。

权威数据采集渠道，持续10年的数据监测，7年的国内市场研究经验，超过1000多个市场研究

案例。

中商情报网订购单回执表

单位名称部门

联系人联系电话

地址、邮编手机


E-MAIL 传真

报告名称:“Packaged Food in India ”

报告格式: PDF电子版或印刷版

付款方式: □银行 □邮局 □支票 □其他

定购数量: 　　份

请选择报告版本：　　　　

1.□ PDF电子版 0元/份

2.□ 印刷版 0元/份

3.□ PDF电子版+印刷版 0元/份

总计金额　　　万　　仟　　佰　　　拾　　　元（小写：　　元）

预计付款日

期　　　　年　　　　月　　　日

指

定

账

号

开户行：中国工商银行深圳黄贝支行

开户名：深圳中商智汇咨询服务有限公司

帐号：40000 2180 92000 40881

备注：此帐户可开具增值税普通发票

开户行：中国工商银行深圳黄贝支行

开户名：深圳中商智业投资顾问有限公司

帐号：40000 2181 9200 122593

备注：此帐户可开具增值税专用发票

开户行：中国建设银行北京丰台支行

开户名：中商智汇（北京）咨询有限公司

帐号：1100 1016 2000 5303 4444

备注：此帐户只可开具增值税普通发票

款到后，发票随后寄发。此账号为唯一指定账号。

联

系

方

电话：400-666-1917 传真：（0755）25407715


深圳地址：深圳市福田区红荔路1001号银盛大厦7层邮编：518000

北京地址：北京市右安门外大街99号国内贸易工程设计研究院5层501

室邮编：100069

网址：http://www.askci.com 法

电邮：[email protected]

备注请将订阅信息填好后，传真至我中心客服部，款到后发票随后寄发。

packaged food in indiapdf.askci.com/2011/06/231651224029.pdf · packaged food saw its growth rate...

Documents