Download - Platform war in mwc 2013
Platform War In MWC 2013
2013. 3. 27. mobizen
Platform
Before iPhone..?
Telco Had Platform
The Choice Was Android
Others2%
Win Phone3%
Symbian3%
BlackBerry5%
iOS19%
Android69%
Smartphone OS Market Share
- Source : IDC
Fragmentation
0%
25%
50%
75%
100%
iOS Amazone Google Play
23%
89%
100%
Store 이용자당 매출 비교
- Source : Flurry
Google’s X Phone
They Need The Spare
Where Is User?
Firefox OS Ubuntu Touch Tizen
Two Questions
#1. Will They Succeed?
#2. Why Web OS?
Who Needs Them?
End UserPlatformProvier
OEMVendor
Telco
사용자들의 스마트폰 선택 요인
네트워크 품질
OS
전체 요금
데이터 요금
사용가능한 앱
단말 가격
통신사 브랜드
단말 브랜드
0 3 6 9
7.5
7.5
7.7
7.8
7.9
8.0
8.2
8.4
- Source : comScore
개발자들이 관심있는 플랫폼
- Source : Developer Economics 2013
0%
10%
20%
30%
40%
50%
Win Phone iOS Android Facebook BlackBerry HTML QT
9%
15%15%
23%22%
27%
47%
Emerging Market
0
200
400
600
800
iOS Android HTML
800
4510
개발자 생태계
0
200
400
600
800
iOS Android HTML
800
4510
개발자 생태계
............ So?
Others14%
Android21%
iOS65%
Global Mobile Traffic Share By OS
- Source : TenFingerCrunch
Market Share Numbers Don't Matter
Web
vs.
Platform Base On Web Technology
‘I Can, Too’ Is Not Enough
Mobile Web Server
https://www.youtube.com/watch?v=Kyjp510DHnE
Standard Is Slower Than Innovation
They Don’t Like Google
They Don’t Like Google
They Don’t Hate Android
&
http://www.mobizen.pe.kr@mobizenpekr
Thanks For Listening.