Download - SEO na prática
![Page 1: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/1.jpg)
![Page 2: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/2.jpg)
@oficialnatanael Natanaeloliveira.com.br slideshare.net/natanaeloliveirasantos
![Page 3: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/3.jpg)
Hello SEO
Palavras Chave
ONPAGE na Prática
Mensuração
Links de qualidade
![Page 4: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/4.jpg)
Hello SEO Introdução ao Marketing de Busca
![Page 5: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/5.jpg)
A era da busca...
![Page 6: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/6.jpg)
Escassez de informação
![Page 7: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/7.jpg)
Search Engine
![Page 8: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/8.jpg)
Chegou mais gente...
![Page 9: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/9.jpg)
Agora ficou sério...
![Page 10: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/10.jpg)
Algum tempo depois...
![Page 11: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/11.jpg)
![Page 12: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/12.jpg)
![Page 13: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/13.jpg)
![Page 14: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/14.jpg)
![Page 15: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/15.jpg)
“36% dos usuários concordam que “ver uma empresa listada entre os principais resultados de um mecanismo de busca nos faz pensar que é uma das melhores
dentro de sua área”
![Page 16: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/16.jpg)
“A missão do Google é organizar as informações do mundo
e torná-las mundialmente acessíveis e úteis.”
![Page 17: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/17.jpg)
Paradoxo da escolha
![Page 18: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/18.jpg)
Definição de busca: “Processo pelo qual se obtém informações relevantes,
por meio de aplicação de critérios e filtros de seleção de grande volume de informação.”
![Page 19: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/19.jpg)
Busca: Informações relevantes: Autoridade, reputação Critérios e Filtros: Aplicação dos Algoritimos Grande volume: Concorrência
![Page 20: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/20.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 21: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/21.jpg)
Glossário: SEM: Search engine Marketing SEO: Search engine Optimization SMO: Social Media Optimization SERP: Search engine result page Bounce Rate: Taxa de rejeição CTR: Taxa de Cliques
![Page 22: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/22.jpg)
Por que eu preciso do SEO?
“Por que eu preciso aprender esse negócio de SEO?”
![Page 23: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/23.jpg)
+Audiência
![Page 24: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/24.jpg)
+Dinheiro?
![Page 25: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/25.jpg)
![Page 26: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/26.jpg)
![Page 27: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/27.jpg)
![Page 28: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/28.jpg)
POR ONDE COMEÇAR?
![Page 29: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/29.jpg)
Preocupe-se em fazer o seu visitante feliz. (humano ou não)
![Page 30: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/30.jpg)
Glossário Entendendo a sopa de letrinhas
“Eu não temo os computadores. Eu temo a falta deles.” Issac Asimov
![Page 31: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/31.jpg)
Glossário Entendendo a sopa de letrinhas
Como os usuários realizam uma busca?
![Page 32: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/32.jpg)
Glossário Entendendo a sopa de letrinhas
Tipos de consulta
- Consulta de Navegação
- Consulta de Informação
- Consulta de Transação
Tipos de consulta:
- Consulta de Navegação
- Consulta de Informação
- Consulta de Transação
![Page 33: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/33.jpg)
Glossário Entendendo a sopa de letrinhas
- Consulta de Navegação
![Page 34: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/34.jpg)
Glossário Entendendo a sopa de letrinhas
- Consulta de informação
![Page 35: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/35.jpg)
Glossário Entendendo a sopa de letrinhas
- Consulta de Transação
![Page 36: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/36.jpg)
Busca orgânica X Links patrocinados Pago e gratuito?
![Page 37: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/37.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 38: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/38.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 39: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/39.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 40: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/40.jpg)
Busca orgânica Links patrocinados
Posição do site controlada pelo buscador.
Posição controlada pelo administrador da campanha.
Apresentação do site na área de resultados orgânicos
Apresentação na área de links patrocinados e afiliados
Recebe de 60 a 70% dos cliques, em média.
Recebe de 30 a 40% dos cliques, em média.
A comunicação apresentada nos resultados depende do conteúdo dos sites/páginas.
Pode-se criar a comunicação como se desejar, independentemente do conteúdo do site/página.
Produz resultados em médio e longo prazo.
Produz resultados imediatos.
Fonte: Marketing de busca – Martha Gabriel
![Page 41: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/41.jpg)
Glossário Entendendo a sopa de letrinhas
Como funcionam os mecanismos de busca
![Page 42: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/42.jpg)
Glossário Entendendo a sopa de letrinhas
Rastreamento
![Page 43: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/43.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 44: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/44.jpg)
Glossário Entendendo a sopa de letrinhas
Servidor/Tempo de carregamento/Sitemaps/Robots/404
![Page 45: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/45.jpg)
Glossário Entendendo a sopa de letrinhas
Indexação
![Page 46: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/46.jpg)
Glossário Entendendo a sopa de letrinhas
www.gtmetrix.com
![Page 47: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/47.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 48: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/48.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 49: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/49.jpg)
Glossário Entendendo a sopa de letrinhas
Ranqueamento
![Page 50: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/50.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 51: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/51.jpg)
Glossário Entendendo a sopa de letrinhas
TRUST RANK
![Page 52: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/52.jpg)
Glossário Entendendo a sopa de letrinhas
![Page 53: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/53.jpg)
Conteúdo Otimizado preparando seu conteúdo para web
![Page 54: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/54.jpg)
Cuide da sua imagem como autor
![Page 55: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/55.jpg)
Cuide do seu filho (blog)
![Page 56: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/56.jpg)
Palavras chaves de qualidade, geram visitas de qualidade
![Page 57: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/57.jpg)
![Page 58: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/58.jpg)
![Page 59: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/59.jpg)
Glossário Entendendo a sopa de letrinhas
Descubra as palavra chaves que valorizam seu conteúdo
![Page 60: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/60.jpg)
Ferramenta de palavra chave Adwords
![Page 61: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/61.jpg)
Google Insights
![Page 62: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/62.jpg)
Google Insights
![Page 63: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/63.jpg)
Google Insights
![Page 64: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/64.jpg)
Google Insights
![Page 65: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/65.jpg)
Google Insights
![Page 66: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/66.jpg)
Google X Conteúdo A prioridade sempre deve ser para o usuário
![Page 67: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/67.jpg)
Google Insights
![Page 68: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/68.jpg)
![Page 69: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/69.jpg)
Cauda Longa
![Page 70: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/70.jpg)
![Page 71: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/71.jpg)
![Page 72: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/72.jpg)
![Page 73: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/73.jpg)
![Page 74: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/74.jpg)
Otimização ON PAGE
![Page 75: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/75.jpg)
SEO ONPAGE
- Código da Página
- Conteúdo da página
- Estutura da página e do site
![Page 76: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/76.jpg)
Título da página
/saiba-como-tirar-visto-para-viajar-aos-estados-unidos URL
Descrição
Nome de imagens
Corpo do texto
![Page 77: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/77.jpg)
SEO ONPAGE Código da Página:
URL: Os buscadores dão importância ás palavras-chaves existentes no
meio da URL da página
Exemplo: www.sushiemfortaleza.com.br / www.unicorestaurante.com.br
Consulta: “Sushi em Fortaleza”
![Page 78: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/78.jpg)
SEO ONPAGE Código da Página:
URL: Os buscadores dão importância ás palavras-chaves existentes no
meio da URL da página
Exemplo: www.sushiemfortaleza.com.br / www.unicorestaurante.com.br
Consulta: “Sushi em Fortaleza” Dicas: Não passar de (02) parâmetros | www.sushi-fortaleza-delivery Profundidade do link: não deve passar de quatro. Exemplo ideal: www.sushiemfortaleza/rodízio/rodizio-restaurante-unico
![Page 79: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/79.jpg)
![Page 80: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/80.jpg)
![Page 82: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/82.jpg)
Conteúdo duplicado
![Page 83: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/83.jpg)
![Page 84: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/84.jpg)
Link interno
![Page 85: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/85.jpg)
Arquitetura de Links
![Page 86: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/86.jpg)
Arquitetura de Links
![Page 87: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/87.jpg)
![Page 88: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/88.jpg)
![Page 89: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/89.jpg)
Google Trends
![Page 90: SEO na prática](https://reader030.vdocuments.pub/reader030/viewer/2022020217/54c2f99e4a7959ec0f8b4649/html5/thumbnails/90.jpg)
Pois qual de vós, querendo edificar uma torre, não se assenta primeiro a fazer as contas dos gastos, para
ver se tem com que a acabar? Lucas 14:28