Download - Twitterville
Social Media Tradebook Review
Whitney Gonzalez
Shel Israel@shelisrael
Writer (coauthor of Naked Conversations)
CEO, SI Associates A global management
consulting firm Top business
blogger (globalneighbourhoods.net) SM Global Report
• 400 interviews, 50 countries on social media
What I Learned From Twitterville
Origins of Twitter Different ways it
was embraced Twitter is a
listening tool It can be more
intimate than it seems to be
Surprises from Twitterville
Easy-read Lots of case-studies Fail Whale launched
artist Yi Yung Li’s career
Twitter was originally TWTTR
Google “sucks” test
Twitterville Favorites
Folks will tell you when you suck and when you are wonderful with
equal bluntness.- @richardatdell
Twitter is the most intimate social media platmorm. It’s as natural a
way to interact as a telephone conversation.
Exploring Twitterville
Tweeting for different industries
Personal Twitter accounts representing a business
Get Twitterville!
Great overview of Twitter for business (and Twitter in general)
Beneficial information for PR or Social Media jobs
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