economic development - winter haven market assessment

Market Assessment | 0

Table ofContents

Market Assessment - draftPresented to:The City of Winter Haven, FloridaApril 6, 2011

Market Assessment | 1Winter Haven Economic Development Action Plan

Introduction………………………………………………..... 2Executive Summary……………………………………….. 5SWOT Analysis……………………….…………………….. 8Demographic Trends………………………………….……. 13Economic Trends……………………………………..…….. 22Human Capital/Talent…………………………….………... 32Innovation……………………………………………………. 38Infrastructure, Business Climate and Quality of Life…..... 43Next Steps & Transition to Target Industry Analysis .….. 50Appendix A: Methodology…………………………………. 52Appendix B: Business Survey Results……...……………. 53Appendix C: List of Colleges & Universities……………… 61Appendix D: Photo Credits………………………………… 64

Orlando

TampaWinter Haven


In an effort to improve current economic conditions, to prepare for anticipated growth and to become more competitive within the region, the City of Winter Haven has engaged AngelouEconomics of Austin, Texas to evaluate the present conditions of the local economy and to recommend potential strategies for advancing the city’s economic development efforts.

This report is the first of four that will be delivered to the City of Winter Haven. It provides background information that will serve as the base for future research and is essential to the project team and the city in the preparation of an economic development strategic plan.

It is comprised of both qualitative and quantitative information. The qualitative – information gathered through surveys, focus groups and interviews – tells the story of what residents and businesses think about Winter Haven. The quantitative – what the statistics show – is often the perspective seen by external businesses and site selection consultants.

By reviewing both qualitative and quantitative information about the local economy, the area workforce and market characteristics, AngelouEconomics, together with the City of Winter Haven, is more able to identify key assets and challenges and to determine what strategies are most appropriate to the needs and objectives of Winter Haven, Florida.

Introduction


BENCHMARKS

In order to gauge where Winter Haven stands relative to other peer or competitor communities, this report assesses its performance against three benchmark communities including Lakeland, FL, Winter Park, FL, and Beaufort, SC. The benchmark communities were chosen for characteristics that each shares individually with the City of Winter Haven. These include items such as the community’s size, its geography and proximity to key markets and population centers. The benchmark communities also share a similar industrial heritage and natural features. Specifically, Lakeland was selected for its role as a primary urban center in Polk County, while Winter Park was chosen for its proximity to Orlando and status as a destination for retirees. Beaufort, South Carolina, on the other hand, was selected as an out-of-state benchmark that stands as a popular travel destination due to its location nearthe beaches of South Carolina. Additionally, the study benchmarks Winter Haven against Polk County, the State of Florida and the United States as a whole.

*See further explanation on following page


GEOGRAPHIC BOUNDARIES OF ANALYSIS

In order to provide analysis that is based on the deepest and most consistent sources of data and in order to ensure that the analysis provided is comparable across categories, AngelouEconomics used formal political boundaries at the local- and county-levels. Specifically, references to “Winter Haven” as found in the quantitative portions of this study refer to the City of Winter Haven proper and do not include areas outside city limits that may, from either a popular or practical standpoint, be considered part of Winter Haven. Therefore, it is important to note the significant number of individuals that live outside of the City of Winter Haven who may be considered, or may consider themselves, part of the Winter Haven community. This may, for instance, include the 27,537 residential customers of the Winter Haven Utility District which would yield a population count of 61, 411. In the end, it was determined that the use of the City of Winter Haven proper would be most conducive to the type of analysis to be conducted for this study. In other instances, a broader geography (such as Polk County) was used due to restrictions in the availability of data at more specific geographies.

For portions of the study that are less sensitive to formal geographic boundaries, specifically those portions that rely upon qualitative analysis as obtained through interviews, focus groups and site visits, a broader definition of the Winter Haven community was often employed. This has allowed AngelouEconomics to take into consideration a multitude of factors that are contributing to the present and anticipated economic conditions found within and around Winter Haven, Florida.


Executive SummarySUMMARY OF KEY FINDINGS

Perhaps the greatest opportunity identified by community stakeholders is the anticipated growth that is expected to occur with the opening of Legoland Florida in October of this year. A strong sense of urgency is prevalent among community stakeholders, as several major concerns have been voiced related to the challenge of accommodating the influx of visitors that is expected to result from the theme park's opening. Of particular note among these concerns is the challenge of providing adequate hotel space to visitors, to draw Legolandvisitors into the City of Winter Haven, to position the community as a destination and to improve the attractiveness of the built environment, particularly along key gateways to the community. Despite these challenges, the opening of Legoland, as well as the anticipated development of an integrated logistics center by CSX Railroad, present many opportunities for growth and development within Winter Haven. This has generated a great deal of optimism within the community, and many are eager for Winter Haven to take the steps necessary to fully capitalize on the opportunities before it.

Polk County has been growing strongly over the past decade, however the City of Winter Haven is missing out on the growth that is occurring around it. The data supports findings in interviews and focus groups that most growth is occurring outside of city boundaries. New residents are moving to Polk County (including all cities and unincorporated areas) from Orlando, New York City and other parts of the Northeast, while residents are leaving Polk County for Atlanta, Houston and other locations in the Southeast U.S.

“You have the feeling of being on the ground floor with tremendous growth and opportunity ahead !”

- Focus Group Participant


Of those who currently live in Winter Haven, a high proportion are seniors. However, a growing proportion of the local population is found in the under 25 age group. The number of individuals that fall into the young adults cohort (those aged 25-44) is low by comparison to county, state and national levels.

Winter Haven is challenged by low educational attainment – an issue that is of particular concern to community stakeholders. Growth in the number of residents with a Bachelor’s degree or above has been very limited during the past decade as well. However, R&D expenditures in the USF and UCF systems have been growing strongly in recent years, and enrollment in Polk State College has increased by over 21% since 2006.

Winter Haven is faced with a number of challenges to supporting a higher level of entrepreneurship, particularly in the near-term. Polk County offers very limited access to venture capital and patent activity in Winter Haven has been low.

Housing in Winter Haven is very affordable, but may be generating downward pressure on rental rates. This may be limiting the city’s ability to draw more residents into the downtown area which has benefited from a number of revitalization efforts in recent years.

The Winter Haven economy enjoys a strong presence of Health Care jobs and has seen encouraging growth in Hospitality and Professional Services. Much of the local economy, however, is dominated by low skill, low wage industries. The City is importing many high-skill professionals from outside the community in order to support businesses present within the city.


Median income levels in Winter Haven are moderately below state and county levels and per capita income growth has been very slow. Nearly 15% of Winter Haven households fall below the poverty line. An increase in the number of jobs has been a bright spot for the community in recent years, as job growth in Winter Haven has outperformed Lakeland, Polk County, the State of Florida and the U.S. as a whole. Unemployment in Winter Haven is in line with county and state levels.

With an improving national economy and the addition of Legoland Florida and the CSX Integrated Logistics Center, growth in employment and development is expected to occur in Winter Haven over the next several years. Capitalizing on and managing this growth is both a challenge and an opportunity to the community.


STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS

This section of the report highlights the strengths, weaknesses, opportunities, and threats for Winter Haven, as collected through stakeholder discussions, survey information, and quantitative databases. We do not intend for this analysis of issues to be all-inclusive. Rather, we focus on those areas that will have the most direct impact on future economic development efforts in Winter Haven.

We define the four aspects of “SWOT” in these terms:

•Strengths: Issues or characteristics that can be built upon to advance current and future economic growth opportunities in Winter Haven.

•Weaknesses: Issues or characteristics that, if not addressed effectively, could limit current or future growth opportunities.

•Opportunities: Assets, events, or trends that offer Winter Haven the potential for economic growth and attraction of new industry.

•Threats: Obstacles, events or trends that, if not addressed effectively, could threaten the City’s economic potential and its ability to attract, expand and start up new employers.

SWOT Analysis


SWOT AnalysisEducation and Workforce Recruitment, Retention and Development

Strengths Weaknesses Opportunities Threats

• Polk State College campus in Winter Haven

• Career academies within the public school system

• New USF Polytechnic campus and research park to open

• Commitment by State to using USF Poly to boost technology industry in region

• Strong presence of Health Care jobs in the city

• Difficulty attracting/retaining young professionals

• Limited population growth within the city itself

• Perceived disconnect between area colleges and businesses on workforce needs

• Significant challenges to public schools, particularly in terms of performance and perception

• Overrepresentation of low-wage, low-skill jobs

• Slow income growth• Limited basic

interviewing/personal presentation skills of workforce

• Importing many high-skilled workforce from outside of the city

• Low educational attainment

• Continuing to engage young adults/professionals in leadership positions in city

• Ongoing and enhanced communication of available resources and success stories relating to local education, especially K-12

• Increased partnership between educational institutions and area businesses

• Engaging high school students and recent high school graduates in civic and business opportunities

• Continued or increased difficulty attracting and retaining professional labor in Winter Haven

• Persistent perception issues affecting area schools

• Inadequate creative/artistic infrastructure to support and promote growth of creative class

• Drug use and criminal activity among workforce


SWOT Analysis

Business Climate and Retention/Expansion/Recruitment


• Strong business community with a commitment to economic development

• Low property costs

• Business community perceives city as part of “good ‘ol boy” network

• Legoland Florida and CSX ILC are tremendous opportunities

• Other tourism related assets including outdoor recreation

• Additional opportunities identified include healthcare/medical R&D, agriculture related technology development, agri-toursim, datacenters, boutique hotel in the downtown, “Natural”Florida

• Lack of workforce which meet the needs of employers

• Frustration with city government

• Lost opportunities due to permitting and other development delays

Entrepreneurship and Small Business Development

• Presence and activities of 6/10 Corporation

• Main Street Association and recent improvements to downtown

• Blue Sky Incubator

• Little-to-no venture capital in the region

• Developing “culture of entrepreneurship”

• Leveraging and building upon existing resources

• Identifying additional capital resources for new and small businesses

• Lack of public and private organizations focused on entrepreneurship (i.e. angel networks)

• Limited capital


Marketing and Economic Development


• A+ bond rating• Recent attraction of

Legoland Florida and CSX ILC

• Strong sense of urgency• Multiple partners and

organizations to leverage for economic development

• Current brand of city as retirement community is perceived as a barrier

• Limited education of the public on economic development related issues

• Limited communication between economic development partners

• Confusing roles and responsibilities, as well as limited resources, related to economic development

• Maximizing resources through partnerships

• Transparency and accountability

• Joint marketing with Legoland

• Attraction of international visitors

• Promoting a Live/Work/Play community

• Continued lack of cohesion and persistent east-west divide in Polk County

• Perception that city is not business friendly

• Lack of product and lack of program and resources to promote it

• Content with status quo

Sites and Infrastructure

• Central location between Orlando and Tampa

• Recent infrastructure investments/commitments

• Local airport with new terminal (uncontrolled)

• Reduced natural disaster risk to due to area’s elevation above sea level

• Water and sewer are city owned utilities

• Strong partnership with TECO

• Lack of hotels and poor condition of several existing hotels in area

• Minimal residential development is occurring inside of the City of Winter Haven

• Lack of available, undeveloped land within the city limits

• Cumbersome, inconsistent zoning and slow permitting

• Management of the Chain of Lakes is perceived negatively, particularly with regard to maintaining consistent water level in the canals

• CSX Integrated Logistics Center

• Addition of new parkway leading south around Winter Haven from Lakeland

• Increased bike-friendliness, potential for regional commuter rail and multi-modal transportation

• Annexation to support growth

• Clearer, more effective and flexible zoning

• Growth opportunities to the south/southeast of Winter Haven

• Accelerate transportation projects

• Unprepared for the opening of Legoland Florida and anticipated growth of the city

• Increased traffic problems• Perceptions of higher home

utility costs in the City of Winter Haven

SWOT Analysis


Quality of Life Strengths Weaknesses Opportunities Threats

• Chain of Lakes, climate and other natural amenities

• Small town atmosphere• Generous, philanthropic

community • Sense of community • Close (enough) to big cities • Ridge Art & Theatre Winter

Haven• Affordable housing

• Negative appearance of parts of the city

• Lack of gateways into the city

• Very limited quality housing or rental opportunities within the city and specifically downtown

• Better quality of “place”• Improved attractiveness

of Winter Haven entrances and corridors

• Increased lake access throughout the year

• More mixed use development throughout the city

• Redevelopment

• Continued patterns of sprawl development

• Unprepared to accommodate visitors to Legoland

• Significant and persistent inequality in income distribution

• Lack of water conservation

SWOT Analysis


Popu

lation

Gro

wth After missing out on much of the

growth occurring around it, Winter Haven has now begun to grow in pace with Polk County as a whole.•Although the population of the City of Winter Haven grew by 28.3% between 1990 and 2010, this lagged substantially behind growth levels of Polk County as a whole during that time period. However, over the past decade growth conditions changed as Winter Haven grew at a slightly faster pace than Polk County as a whole (25.5% vs. 24.4% respectively).•Much of the population growth in Polk County during the past decade has occurred outside of the major cities, often in unincorporated portions of the county.•Winter Haven is currently projected to grow by 6% over the next five years, topping Lakeland, the State of Florida and the United States as a whole, but still behind projected growth for Polk County. However, as previous projections for the Florida benchmarks (including Winter Haven) were easily surpassed by actual growth, it is a strong possibility that the current projections may be conservative as well.

Demographic Trends

25.5% 26.4%

-7.7%

24.4%17.6%

45.3%

9.6%

28.3%

9.9%

33.1%

4.6%

48.5%

12.1%24.0%

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

WinterHav en

Lakeland Winter Park Beaufort PolkCounty

Florida UnitedStates

% change ('90-'00) % change ('00-'10)

POPULATION GROWTH, 1990-2010

POPULATION GROWTH

Source: U.S. Census Bureau, Decision Data Resources

(-5.5%)

4% 5%6%

2%3%

-3%

10%

-5%

0%

5%

10%

15%

WinterHav en

Beaufort Lakeland WinterPark

PolkCounty


POPULATION PROJECTION

Source: Decision Data Resources

PROJECTED POPULATION GROWTH RATE, 2010-2015


Comp

onen

ts of

Popu

lation

Cha

nge The source of population change in

Polk County has primarily been domestic – though this has diminished in recent years.•Polk County has experienced a consistent mix in the components of its population change, with domestic sources bringing the most net new residents in most years.•2006 was a year of substantial growth for Polk County, led by over 60,000 net new domestic residents.•2009 was the first year since 2001 in which Polk County witnessed negative net domestic population change.•Polk County has experienced a consistent level of positive net population change originating from international sources.

Demographic Trends

2,5521,172

3,7754,502

8,464

1,3044,690

7,787

16,702

10,56215,501 12,298

3,18810,630

3,113 3,0441,3675,1803,291 1,741 2,166

1,340 1,118 1,174 1,043

60,337

-572

-5,000

0

5,000

10,000

15,000

20,000

25,000

30,000

2001 2002 2003 2004 2005 2006 2007 2008 2009

Natural Net International Net Domestic

COMPONENTS OF POPULATION CHANGE, 2001-2009

POPULATION CHANGE IN POLK COUNTY

Source: U.S. Census Bureau

Sources: Business Survey, See Appendix For Additional Responses


Race

and E

thnici

ty Winter Haven is slightly more diverse than its benchmarks.•While across most racial categories, Winter Haven is similar to its benchmarks in terms of the degree to which various races are represented. Winter Haven does, however, have a higher proportion of black residents than most of the benchmarks.•At 11%, Winter Haven‘s Hispanic population is significantly below that of Polk County, the State of Florida, and the U.S. as a whole, and lower also than the City of Lakeland.•The US Census considers Hispanic descent to be an ethnicity rather than a race. This allows survey respondents to claim both race and ethnicity, such as a person reporting to be a white Hispanic. For this reason, Hispanic ethnicity must be examined independently of racial population distribution.

Demographic Trends

POPULATION RACIAL BREAKDOWN, 2010

15.6% 12.4%

1.9%

75.30%71.30%70.50% 75.80%69.40% 73.50%75.50%

13.70%23.8%20.5%21.2% 15.4%

1.8% 2.30%2.7% 1.2% 1.5% 4.6%3.50% 5.70%

3.40%6.30%1.70%2.30%3.80%

0%

20%

40%

60%

80%

100%

Winter Hav en Lakeland Winter Park Beaufort Polk County Florida United States

White Black Asian/Pacific Other

Source: U.S. Census Bureau Decision Data Resources

18%

7%

11%

7%

13%

17%

23%

0%

5%

10%

15%

20%

25%

Lakeland WinterHav en

WinterPark

Beaufort PolkCounty


HISPANIC POPULATION %, 2010

Source: U.S. Census


18.3%5.6%

-1.1%-3.3%

11.7%

-18.9%-19.1%

-16.8%

-6.3%-15.3%

-7.0%-8.2%

6.0%-0.6%

-25% -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30%

Age 25-44 Age 55+

AGING POPULATION (% OF POPULATION)


GROWTH IN PERSONS AGE 25-44 AND AGE 55+ AS A % OF POPULATION, 1990-2010

Lakeland

Beaufort

Winter Haven

Winter Park

Polk County

Florida

United States

AgeAlthough Winter Haven has a high proportion of seniors, residents under age 25 are growing as a proportion of the total population.•The young adult cohort, ages 25-44, is an important group for business creation and innovation. The percentage of Winter Haven residents in this age group is below that of the state and is also behind the nation as a whole. •At 26.3%, Beaufort, South Carolina offers the highest percentage of individuals aged 25 to 44 of all the communities studied.• An aging population is a nation-wide challenge with significant economic and workforce development implications. Due to the region’s appeal as a retirement destination, many communities in Florida, including Winter Haven, must balance the growth that can be generated by retirees with the challenges that come with too few young adults. •At 42.4, Winter Haven’s median age was surpassed only by Winter Park.•Between 1990 and 2010, the under 25 age group grew to be a more significant portion of the local populace, however, this group remains at levels below U.S. and Florida standards.

Demographic Trends

AGE DISTRIBUTION, 2010

14.0%12.3%

20.5% 12.4% 12.4% 13.7%

23.6%25.4%

26.3%26.1% 27.0%

17.9%23.5% 26.1%

25.9%

19.8% 17.6% 17.7%

20.4%20.6%19.6% 6.4%18.1% 20.0%18.0%

11.2%

25.7%6.79%

22.9%21.2%

28.8%

14.9%24.1%

13.3%20.9%

0%

20%

40%

60%

80%

100%

Winter Hav en Lakeland Winter Park Beaufort Polk Country Florida United States

0 TO 14 15 TO 24 25 TO 44 45 TO 64 65+


MEDIAN AGE 2010

44.8

42.4

37.8

30.5

37.8

40.5

37.1

Winter ParkWinter HavenLakelandBeaufortPolk CountryFloridaUnited States



Incom

e Income levels in Winter Haven are below state and national levels, with income growth slower than for Polk County as a whole.•At $39,825 in 2010, median household income for Winter Haven is only slightly below Lakeland at $40,422, though significantly lower than Polk County ($44,582), Florida ($48,310) and the U.S. as a whole ($51,517).•Growth in per capita income between 1990 and 2010 was lowest in Winter Haven among the benchmarks studied.

Demographic Trends

MEDIAN HOUSEHOLD INCOME (% GROWTH SINCE 2000), 2010MEDIAN HOUSEHOLD INCOME


$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000

WinterPark


Beaufort PolkCounty


0%

20%

40%

60%

80%

100%

120%

Median Household Income, 2010 % Growth, '00‐'10

PER CAPITA INCOME (% GROWTH SINCE 1990), 2010PER CAPITA INCOME


$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

WinterPark

Beaufort WinterHav en

Lakeland PolkCounty


0%

20%

40%

60%

80%

100%

120%

140%Per Capita Income, 2010 Growth, '90‐'10


Incom

e Income levels in Winter Haven are lower than state and national averages, with more than 60% of residents earning less than $50,000 per year.•The income distribution of Winter Haven is overrepresented by low-income earners. The city holds a much smaller percentage of high-income earners than either the State of Florida or the U.S. as a whole. However, income distribution in Winter Haven generally reflects that of Polk County and Lakeland.•Polk County has a significantly higher proportion of residents with incomes between $50,000 and $99,999 than Winter Haven and Lakeland.•Winter Park holds a disproportionately higher number of high income earners in comparison to Florida and the U.S.•Beaufort, South Carolina has the highest proportion of low income residents among the communities studied.

Demographic Trends

INCOME DISTRIBUTION, 2010

27.7%17.5%

28.6% 25.9% 23.5% 21.5%

17.6% 16.6% 15.4%17.3% 14.4%

25.6% 33.2% 31.2% 31.5%

12.4% 11.4% 17.2%

12.4% 12.8%16.3% 9.4%15.3% 16.7% 12.2%

26.5% 11.1%15.6%

27.4%

28.1%29.3%34.6%

19.9%10.3% 13.7%

0%

20%

40%

60%

80%

100%

120%

Winter Hav en Lakeland Winter Park Beaufort Polk County Florida United States

$0 to $14K $15K to 34K $35K to $49K $50K to $99K $100K+



Migr

ation

Although many people are moving to Polk County, a similarly significant number are moving out. •Net migration for 2007-2008 amounted to a gain of 2,146 people.•The majority of new residents moved to Polk County from the Orlando metro area, from metropolitan areas in the Northeast U.S. and, to a lesser extent, from the Midwest. •Most residents who have left Polk County have settled in Southeastern states, particularly Georgia, North Carolina, South Carolina and Tennessee.•The Atlanta and Houston metropolitan areas stand out as the most significant destinations for residents leaving Polk County.•An additional 196 residents moved to Polk County from outside the United States while 106 residents moved outside of the country.

Demographic Trends


OrlandoOrlando3.5%3.5%

TampaTampa2.1%2.1% Bartow 4.2%Bartow 4.2% Lake WalesLake Wales

1.6%1.6%

LakelandLakeland8.2%8.2%

JacksonvilleJacksonville2.6%2.6%

Cypress Gardens CDP*Cypress Gardens CDP*1.3%1.3%

Lake Buena VistaLake Buena Vista4.2%4.2%

AuburndaleAuburndale 2.1%2.1%

Winter Haven17.8%

All Other Locations 52.3%All Other Locations 52.3%

Comm

ute S

hed

Source: Census Longitudinal Employer-Household Dynamics

* CDP = Census Designated Place

Demographic Trends

WHERE WINTER HAVEN RESIDENTS WORK, 2009COMMUTE SHED


Bartow Bartow 2.4%2.4%

Lake WalesLake Wales1.3%1.3%

LakelandLakeland4.3%4.3%

Cypress Gardens CDPCypress Gardens CDP4.5%4.5%

AuburndaleAuburndale2.7%2.7%

Jan Jan PhylPhyl Village Village CDPCDP2.1%2.1%InwoodInwood CDPCDP

2.0%2.0%

Haines City Haines City CDP*CDP*2.0%2.0%

Lake Lake AlfredAlfred1.3%1.3%

All Other Locations 65.4%All Other Locations 65.4%

Labo

r She

d

Source: Census Longitudinal Employer-Household Dynamics

* CBSA = Core Based Statistical Area

Demographic Trends

WHERE WINTER HAVEN WORKERS LIVE, 2009LABORSHED


Balan

ce of

Labo

r Exp

orts

The City of Winter Haven is importing its high skill professionals from outside the community in order to support businesses present within the city.•The City of Winter Haven is challenged by an unbalanced Home-to-Work ratio that indicates that it relies significantly on residents from outside of the city to support its high skill industries.•The region is a net-exporter of labor in the Arts, Entertainment and Recreation industry, possibly reflecting the numerous employment opportunities within this industry that exist outside of Winter Haven. The opening of Legoland just outside of city limits will likely exaggerate this figure in the years to come.•Change in the home-to-work ratio over the past five years indicates that Administration and Healthcare & Social Assistanceare improving and moving towards a balance, whereas most other professional jobs are increasing in the rate at which they are filled by individuals who live outside of Winter Haven.

The Balance of Labor Exports illustrates the proportion of residents who live in Winter Haven and work in a particular industry relative to the number of jobs located within Winter Haven for that industry. This is expressed using the “Home-to-Work” ratio. A ratio of 1.00 indicates that for every individual living in Winter Haven that works in a particular industry, there is an equal number of local jobs for that industry. A ratio higher than 1.00 indicates that there are more residents who work in a given industry than there are jobs in the area for that industry, thus the community is an exporter of professionals for that industry. A ratio lower than 1.00 indicates that there are more local jobs for a given industry than there are local residents who work in that industry, thus requiring more of the jobs to be filled by workers who live outside of the city. The chart below and accompanying graph indicate the balance of labor exports for select industries within the City of Winter Haven as well as the rate at which this has changed over the past five years.

Source: AngelouEconomics, Census LEHD

Source: AngelouEconomics, Census LEHD

Economic Trends

Balance of Labor Exports % Change

Jobs by NAICS Industry Sector Count Share Count Share Count Share Count Share 2005 2009 2005-2009Health Care and Social Assistance 1,604 12.3% 5,107 22.0% 1,679 13.8% 3,377 17.9% 0.31 0.50 58%Administration & Support, Waste Management and Remediation 1,503 11.5% 6,090 26.2% 891 7.3% 1,878 10.0% 0.25 0.47 92%Manufacturing 994 7.6% 640 2.8% 805 6.6% 973 5.2% 1.55 0.83 -47%Public Administration 712 5.4% 1,022 4.4% 734 6.0% 1,331 7.1% 0.70 0.55 -21%Arts, Entertainment, and Recreation 299 2.3% 156 0.7% 592 4.9% 352 1.9% 1.92 1.68 -12%Finance and Insurance 629 4.8% 736 3.2% 551 4.5% 1,077 5.7% 0.85 0.51 -40%Professional, Scientific, and Technical Services 435 3.3% 631 2.7% 462 3.8% 897 4.8% 0.69 0.52 -25%Educational Services 1,163 8.9% 544 2.3% 341 2.8% 668 3.5% 2.14 0.51 -76%Real Estate and Rental and Leasing 211 1.6% 240 1.0% 268 2.2% 460 2.4% 0.88 0.58 -34%

Home - 2005 Work - 2005 Home - 2009 Work - 2009 Home-Work Ratio

2005 - 2009


Job G

rowt

h Winter Haven has experienced strong job growth in the past decade, led by Professional Services, Hospitality, Education and Health Care.•With 6% job growth between 2003 –2009, Winter Haven exceeded the overall growth in jobs within Polk County and avoided the declines experienced by Lakeland, the State of Florida and the United States during that time.•At 20% between 2003 and 2009, Winter Park experienced the most substantial job growth among all of the benchmarks.•The number of individuals in Polk County employed in farming declined steadily between 2001 and 2008.•After a three-year rise between 2003 and 2006, farm compensation in Polk County fell sharply through 2008.

Economic Trends

5%

20%

4%6%

-2% -1%-1%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

Lakeland Beaufort WinterHav en

WinterPark

PolkCounty


JOB GROWTH

Source: LEHD, Bureau of Labor Statistics

% CHANGE IN TOTAL EMPLOYMENT 2003 - 2009

Source: Bureau of Economic Analysis

EmploymentTotal Employee Compensation

POLK COUNTY FARM EMPLOYMENT AND COMPENSATIONFarm Employment, 2001-2008

‘01 ’05 ‘06 ‘07 ‘08’04’03’02


Emplo

ymen

t Hospitality, Retail Trade and Health Care are currently the largest employing industry sectors.•Hospitality is Winter Haven’s largest employing sectors, accounting for nearly 16% of local employment.•At 13.8%, Health Care and Retail Trade share an equal proportion of Winter Haven jobs and represent the next-largest areas of employment within the city after hospitality.•After these top three sectors, employment in Winter Haven is distributed rather evenly between F.I.R.E. (Finance, Insurance and Real Estate – likely representative of State Farm’s presence in the area), Manufacturing, Government, Professional Services and Construction.•Within the City of Winter Haven, Education, Agriculture and Information make up the smallest portions of local employment.•Between 2003 and 2009, the largest gains in employment in Winter Haven was within the Hospitality sector, followed by Health Care and Professional Services.•The largest declines in employment between 2003 and 2009 occurred in Agriculture, F.I.R.E. and a collection of other industries, including Utilities and Waste Management.

Economic Trends

Hospitality

Retail Trade

F.I.R.E.M anufacturing

Government

Professional Services

Construction

Wholesale Trade

Other

Transportation/Warehousing

Education Agriculture

Information

Health Care

% OF TOTAL JOBS IN WINTER HAVEN BY SECTOR, 2009INDUSTRY EMPLOYMENT

NEW JOBS BY INDUSTRY SUPERSECTORNEW JOBS IN WINTER HAVEN 2001-2009

F.I.R.E. = Finance, Insurance & Real Estate

Source: LEHD

-954-391

-225-60-37-31-27-19

-5

43

119324

26

84

-1,500 -1,000 -500 0 500

ConstructionManufacturing

InformationGov ernment

Wholesale TradeTransportation/Warehousing

EducationRetail Trade

Professional Serv icesHealth Care

Hospitality

Source: BLS Quarterly Census of Employment and Wages, LEHD

31.1%23.9%43.4%12.7%44.5%20.5%20.5%11.7%

2.5% 9.9%

-0.2% -1.5%-7.9%

-48.0%

Winter HavenGrowth

Rate

OtherAgriculture

F.I.R.E.

7.7%15.9%

3.7%-2.6%14.7%

1.2%-0.4%4.5%

-12.0% -18.4%-10.7%

-2.6%-1.2%17.8%

U.S.Growth

Rate


Unem

ploym

ent Unemployment remains high in Polk

County and has yet to turn the corner.•At 12.0%, unemployment in Winter Haven is lower than Lakeland and Polk County, but remains higher than the state and national unemployment rates.•Although the rate of increase in unemployment has slowed for Polk County in the past year, the area has yet to experience the decline in unemployment that has been felt elsewhere in the nation. •High unemployment is a persistent challenge in Florida, with Polk County experiencing particularly poor employment conditions. Substantial improvement in employment will likely take a number of years to take place in Polk County, however, Winter Haven may have an opportunity to diverge from its surroundings in this measure due to the anticipated opening of several large projects such as Legoland Florida and the CSX intermodal facility. Nevertheless, improving the local unemployment rate will be a long-term challenge for the community.

Economic Trends

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*

Winter Haven Lakeland Winter Park Beaufort County

Polk County Florida United States

UNEMPLOYMENT RATEUNEMPLOYMENT RATE, 2001-2010

Source: BLS Local Area Unemployment Statistics

*January, Preliminary

12.7%

8.1%

12.0%

9.3%

12.4%

9.8%

11.8%

0%

2%

4%

6%

8%

10%

12%

14%


WinterPark

Beaufort PolkCounty


UNEMPLOYMENT RATE

Source: Bureau of Labor Statistics

UNEMPLOYMENT RATE, JANUARY 2011


Labo

r For

ce Winter Haven’s labor force is growing strongly.•Winter Haven’s labor force grew by 21% between 2000 and 2010, outpacing all of the benchmarks, with the exception of Beaufort, South Carolina.•While it is a positive sign to see growth in the local labor force, it is important to recognize that this is an incomplete measure of the overall health of the local labor market. In addition to labor force growth, it is necessary to consider a community’s unemployment rate and, just as important, the readiness of the local labor market to support desired industry.

Economic Trends

Source: BLS Local Area Unemployment Statistics

LABOR FORCE GROWTH, ‘00-’10LABOR FORCE GROWTH

17.6%

7.9%

27.7%

18.8%21.0%

16.3%18.7%

0%

5%

10%

15%

20%

25%

30%

Beaufort WinterHav en

Lakeland WinterPark

PolkCounty


0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Winter Hav en Lakeland Winter Park Beaufort County

LABOR FORCELABOR FORCE, 2000-2010

Source: Bureau of Labor Statistics


Loca

l Emp

loyme

nt Ou

tlook Many Winter Haven employers expect to

increase employment during the next two years.•Respondents to a survey of Winter Haven businesses indicated generally strong expectations for employment within their organization over the next two years.•54.5% of respondents expect the number of full time equivalents (FTEs) to increase, while only 3.4% anticipated a decrease in employment. The remaining 42% of respondents expect their number of employees to remain the same.

Economic Trends



Major

Emp

loyer

s

Economic Trends

Source: Winter Haven Chamber of Commerce


Employer Number of Employees in Winter Haven

Winter Haven Hospital 2,500State Farm 1,500School Board of Polk County 1,262Wal Mart 1,200Publix 520City of Winter Haven 475Bond Clinic 360Gessler Clinic 340

Major Employers in Winter HavenWinter Haven’s largest employer is Winter Haven Hospital, followed by State Farm.•Winter Haven’s top four employers maintain a collective 6,462 jobs. However, many of these jobs are filled by individuals living outside the City of Winter Haven.•When asked, Winter Haven businesses indicated that the top reasons they are located in the community include its close proximity to a customer base or suppliers and also the quality of life found within the area. The top reason given, however, was that the business had historically operated in Winter Haven.


Inter

natio

nal C

omme

rce

Economic Trends

When surveyed, over 20% of Winter Haven businesses indicated that they engage in international business.•20.9% of respondents to a survey of Winter Haven businesses indicated that they conduct some form of activity outside of the United States.•For those businesses that do engage in international commerce, 87.5% indicated that their business has foreign customers or clients.




Layo

ffs

Economic Trends

Official reports may underrepresent the impact of the recent recession.•According to official state figures, Winter Haven has been subject to two major layoffs (one planned) during the past five years.•Interviews administered by AngelouEconomics of individuals and company representatives in Winter Haven suggest that layoff activity may actually be higher than indicated in the chart at left. •Recent layoffs in and around Winter Haven seem primarily to be the result of the effects of the recent recession and U.S. housing crisis.

Major Layoffs Since 2006Year Company # of Layoffs Industry

2011 Greatwide 131 Transportation and Warehousing

2010 - - -2009 - - -2008 - - -

2007 - - -

2006ACCENT Marketing

Services, LLC180 Administrative and

Support Services

Source: Florida Agency for Workforce Innovation


Retai

l Lea

kage

Economic Trends

Retail SectorRetail Sales of Polk County

Area Establishments (Supply-Retail Sales)

Retail Purchases of Polk County Residents

(Demand-Retail Potential)Retail Gap

Leakage / Surplus Factor*

Total Retail Sales $4,375,981,279 $5,303,987,167 $928,005,888 9.6Motor Vehicle & Parts Dealers $842,590,154 $1,146,015,645 $303,425,491 15.3

Automobile Dealers $667,040,351 $976,163,995 $309,123,644 18.8Other Motor Vehicle Dealers $110,320,424 $98,741,315 $11,579,109 5.5

Auto Parts, Accessories, and Tire Stores $65,229,379 $71,110,335 $5,880,956 4.3Furniture & Home Furnishings Stores $135,553,162 $152,080,291 $16,527,129 5.7

Furniture Stores $100,524,332 $119,806,690 $19,282,358 8.8Home Furnishings Stores $35,028,830 $32,273,601 $2,755,229 4.1

Electronics & Appliance Stores $52,079,588 $84,481,248 $32,401,660 23.7Bldg Materials, Garden Equip. & Supply Stores $195,113,072 $187,803,246 $7,309,826 1.9

Building Material and Supplies Dealers $186,889,644 $180,205,670 $6,683,974 1.8Lawn and Garden Equipment and Supplies Stores $8,223,428 $7,597,576 $625,852 4.0

Food & Beverage Stores $824,076,036 $895,316,755 $71,240,719 4.1Grocery Stores $796,569,984 $843,290,007 $46,720,023 2.8

Specialty Food Stores $9,795,891 $32,541,478 $22,745,587 53.7Beer, Wine, and Liquor Stores $17,710,161 $19,485,270 $1,775,109 4.8

Health & Personal Care Stores $201,301,900 $171,048,886 $30,253,014 8.1Gasoline Stations $703,921,241 $748,641,721 $44,720,480 3.1Clothing and Clothing Accessories Stores $108,990,652 $148,005,182 $39,014,530 15.2

Clothing Stores $77,774,832 $112,324,377 $34,549,545 18.2Shoe Stores $16,030,251 $18,421,971 $2,391,720 6.9

Jewelry, Luggage, and Leather Goods Stores $15,185,569 $17,258,834 $2,073,265 6.4Sporting Goods, Hobby, Book, and Music Stores $41,548,848 $60,370,298 $18,821,450 18.5

Sporting Goods/Hobby/Musical Instrument Stores $25,354,613 $26,650,362 $1,295,749 2.5Book, Periodical, and Music Stores $16,194,235 $33,719,936 $17,525,701 35.1

*The Leakage/Surplus Factor is a measure of the relationship betw een supply and demand that ranges from +100 (total surplus) to -100 (total leakage). A positive value represents a surplus of retail sales, a market w here customers are draw n in from outside the trade area. A negative value represents "leakage� of retail opportunity outside the trade area.

Polk County Retail Leakage

Source: ESRI

Polk County currently loses an estimated $928 million in retail sales to surrounding communities. As is often the case for smaller or more rural communities located near much larger metropolitan areas, automobile sales contribute most to total retail leakage. The reason for this is often twofold: first, automobiles are individually very expensive items in comparison to most other categories of retail and second, larger cities are generally able to offer a broader selection of vehicles due to their position in a larger market. – this, in turn, attracts buyers from surrounding locations that may have a more limited selection to choose from. Looking beyond automobiles, Polk County leaks over $32 million in Electronics and appliance sales , $71 million in Food and Beverage sales and $39 million in Clothing sales. In contrast, however, Polk County draws a surplus of $30 million in Health & Personal Care sales and $7.3 million in Home Improvement sales.


Educ

ation Winter Haven has a low proportion of

residents with higher degrees.•The distribution of academic degrees in Winter Haven reflects that of Polk County as a whole with a low percentage of residents bearing Bachelor’s degrees or higher when compared to Florida and the United States.•The City of Lakeland has a similar distribution of educational attainment, however, it enjoys a somewhat higher proportion of residents with college degrees.•At 17% between 1990 and 2010, growth in the number of individuals with a bachelor’s degree or higher is greatly below growth in Polk County as a whole (43%).•A limited number of individuals with advanced degrees may limit Winter Haven’s ability to attract and/or support various growing industries.

Human Capital / Talent


EDUCATIONAL ATTAINMENT, 2010

34.4%

17.9%25.8%

38.0%31.1% 29.7%

19.0% 18.6%22.8%

18.5%19.9%

7.2%7.8%

8.7% 7.6%

23.4% 18.4% 26.3%

14.3% 14.8%16.4% 6.0%14.9% 12.4% 17.3%

36.7% 16.1%

19.7%8.0%

8.7%7.6% 52.0%27.9%20.2% 31.9%

0%

20%

40%

60%

80%

100%

WinterHav en

Lakeland Winter Park Beaufort Polk County Florida UnitedStates

No High School Diploma High School Graduate Some College

Associate's Bachelor's or Higher

% OF POPULATION WITH BACHELORS DEGREES OR ABOVE, 2010BACHELORS DEGREES AND ABOVE


0%

10%

20%

30%

40%

50%

60%

Winter Park Beaufort Lakeland WinterHav en

PolkCounty


0%

10%

20%

30%

40%

50%

60%Individuals wih Bachelors Degrees or Above Growth, '90‐'10


Educ

ation

al Pe

rform

ance Polk County graduation rates are in line

with the U.S. average, however, testing performance is lagging.•At 69.9%, Polk County’s graduation rate is below that of the State of Florida and slightly higher than the U.S. average.•Polk County’s graduation rate placed it in the middle among the benchmarks.•SAT scores in Polk County fall below all of the benchmarks, with the exception of Beaufort, and are 5.5% below the national average. ACT scores illustrate similar performance.•Overall educational performance within Polk County is fair in comparison to the benchmarks, but requires improvement. •Underperformance in secondary education (and/or perceptions of its current quality) in Winter Haven and Polk County may hinder Winter Haven’s ability to develop or attract a professional workforce or high-skill industries.


NUMBER OF HIGH SCHOOL GRADUATES WITH GRADUATION RATES, 2009

66.30% 69.90% 73.60% 73.10% 68.60%

4,449493

9,119

0%

20%

40%

60%

80%

100%

Beaufort HS Polk Orange Florida U.S.

0

2,500

5,000

7,500

10,000

12,500

15,000

Graduation Rate Total High School Graduates

HIGH SCHOOL GRADUATES

Source: Florida Dept of Education, Beaufort High School, NCES

1509

1474

1497

1426

1416

-100 400 900 1400 1900 2400

United States

Florida

Orange County

Polk County

Beaufort County

Sources: National Center for Education Statistics, SAT, Florida DOE, South Carolina DOE

2009-2010 SAT SCORES BY SCHOOL DISTRICT

HIGH SCHOOL SAT SCORES

21.0

20.7

19.5

19.1

18.4

0 6 12 18 24 30 36

United States

Florida

Beaufort County

Orange County

Polk County

Sources: National Center for Education Statistics, ACT, Florida DOE, South Carolina DOE

2009-2010 ACT SCORES BY SCHOOL DISTRICT

HIGH SCHOOL ACT SCORES


K-12

Sch

ool S

ystem

s


WINTER HAVEN SENIOR HIGH SCHOOL (481) POLK (53)2009‐2010

74 % of criteria satisfied: No

Reading • 39% of students reading at or above grade level• 43% of students making a year's worth of progress in reading• 39% of struggling students making a year's worth of progress in reading

Math • 64% of students at or above grade level in math• 71% of students making a year's worth of progress in math• 62% of struggling students making a year's worth of progress in math

Writing• 80% of students are meeting state standards in writing. (This school has met this criteria. )

Science• 32% of students at or above grade level in Science. Retakes• 51% of 11th and 12th grade students passed the FCAT Reading Retake.• 50% of 11th and 12th grade students passed the FCAT Math Retake.

WINTER HAVEN HIGH SCHOOL STATE REPORT CARD

Sources: Florida Department of Education

Sources: High –Schools.com

WINTER HAVEN PRIVATE SCHOOLS

POLK COUNTY CAREER ACADEMIES

• Academy of Art, Design and Technology Lakeland High School• Academy of Children’s and Educational Studies Haines City High School• Academy of Design and Technology George Jenkins High School• Academy of Finance Lake Gibson High School• Academy of Hospitality and Tourism Winter Haven High School • Academy of Legal Studies George Jenkins High School• Academy of Media Production Haines City High School• Academy of Veterinary Science Lakeland High School• Auburndale Communications Academy Auburndale High School• Auburndale Medical Academy Auburndale High School• Bartow Medical Academy Bartow High School• Central Florida Aerospace Academy Kathleen High School• Criminal Justice, Law and Career Academy Kathleen High School• Distrotek Kathleen High School• Early Childhood and Teacher Education Academy Lake Wales High School• Engineering Technology Career Academy Ridge Community High School• Future Educators Academy Bartow High School• George Jenkins Medical Academy George Jenkins High School• Imagination, Inc. Lake Region High School• Industrial Biotechnology Academy Lake Gibson High School• Innovative Spaces Frostproof Middle/Senior High School• Interactive Design McKeel Academy• IT Academy of Lakeland Lakeland High School• Lake Gibson Medical Academy Lake Gibson High School• Lake Region Medical Academy Lake Region High School• Lakeland Electric Power Academy Tenoroc High School• Mulberry Auto Garage Mulberry High School• Polk Academy of Business and Technology Lake Gibson High School• Ridge Community Medical Academy Ridge Community High School• Winter Haven Medical Academy Winter Haven High School

Source: Polk County

Winter Haven, FL Private High SchoolsSchool StudentsAll Saints Academy 522Haven Christian Academy 169Heritage Christian Academy 70

St John's Christian School 77

2009 ‐ 2010 School Year Total Enrollment Total Dropouts Total Dropout RatePolk School District 32,520 1,340 4.12Winter Haven High School 1,867 41 2.20

WINTER HAVEN PUBLIC SCHOOLS

Sources: Florida Department of Education


Colle

ges &

Univ

ersit

ies


Source: ESRI

COLLEGES AND UNIVERSITIES WITHIN 50 MILES OF THE CITY OF WINTER HAVENCOLLEGES & UNIVERSITIES* Winter Haven is within driving distance

to numerous post secondary educational facilities. •Winter Haven has access to 38 two- and four-year colleges and universities within a 50-mile radius. •The location of Polk State College and the new campus of USF Polytechnic are strong assets to the local economy and present many opportunities to the community.

* See Appendix C for a Full List of Area Colleges and Universities including Program Descriptions


Emplo

ymen

t Res

ource

s


AVAILABLE CAREER RESOURCES

Winter Haven Career Centers

Polk Works One Stop Career CenterJob seekers can take advantage of a variety of programs and services available for no cost.

Employ Florida Marketplace Associated with the Florida Research and Economic Database (FRED). This site is a powerful online labor market information system, accessed as a web site on the Internet or an Intranet at a OneStop Center. It was specifically designed for job seekers, students, employers, training providers, workforce professionals, and others seeking to explore local labor markets. This system provides fast access to a complete set of employment tools in one web site.

The Career ZoneThe Career Zone is located in the Loren T. Byce Administration Building in Academic Advising at the Polk State College Winter Haven campus. The Career Zone at Polk State College offers the following resources: • Information on 4 year universities and transfer process• Career Interest Inventories • Research Careers and Occupations• Assistance with Resumes and Video Portfolios• Skillshops• Career Reference Library

Job Placement Programs

Polk Works Employability Skills WorkshopFree 10-day program specifically designed for adults who are interested in gaining career advancement. Topics include how to:• Use the One Stop Career Center database (Employ Florida Marketplace) to search for jobs and research potential employers• Create or update your resume • Answer questions about employment gaps, negative work history or criminal background • Answer the top 10 interview questions and respond appropriately and positively to other difficult interview questions• Network to find job leads and gain exclusive interviews • Dressing for the job you want• Complete and use a Master Application

Source: Polk Works, State of Florida, Polk State College


Emplo

ymen

t Res

ource

s


AVAILABLE CAREER RESOURCES (continued)

Additional Resources

Agency for Workforce InnovationThe Agency for Workforce Innovation is Florida’s lead state workforce agency and directly administers the state’s Labor Market Statistics program, Unemployment Compensation, Early Learning and various workforce development programs. The Office of Early Learning, a division within the agency, provides oversight of Florida’s school readiness programs and is the lead entity for implementing the state’s successful Voluntary Prekindergarten program.

Polk Small Business Development Center at the Central Florida Development Council (SBDC)Services include:• One-to-one confidential professional counseling• Ongoing educational entrepreneurial seminars and workshops• Guidance with steps necessary to starting a small business• Guidance with business plan research, preparation and review• Assistance with loan package development• Marketing, Branding and Sales planning consultation• Assistance with accounting and recordkeeping software, and how to use this information to help business growth.• Internet Strategies: Website, Search Engine Optimization, Search Engine and Email Marketing, Social Media• Government Contracting• State Certification as a Woman, Minority or Disabled Veteran Enterprise• Improving Customer Service• Patent, Trademark or Copyright assistance

Source: State of Florida Agency for Workforce Innovation, Central Florida Redevelopment Council


Ventu

re C

apita

l Access to venture capital (VC) is very limited in Winter Haven.•There are very few venture capitalists or angel investors in Polk County. Therefore, entrepreneurs seeking venture capital investment are more likely to look to Orlando or Tampa.•Venture capital in the 12th Congressional District (encompassing most portions of Polk County and its primary population centers) has fluctuated within a steady and limited range during the past eight years. In that time, annual VC investment reached a height of $14.8 million in 2005, but has since fallen to $0 for 2010.•Despite the presence of many retirees in the area, entrepreneurs in Winter Haven have very limited opportunity to attract venture capital investment. However, entrepreneurs are also likely to finance their ventures through personal savings, credit and family/friends.•A lack of formal associations or firms that focus on providing, stimulating or supporting venture capital and angel investment activity may be a hindrance to the area’s ability to support an entrepreneurial environment.

Innovation

$0

$10

$20

$30

$40

$50

2003 2004 2005 2006 2007 2008 2009 2010

Winter Hav en / Lakeland - FL 12th Congressional District

VENTURE CAPITAL FUNDINGVC FUNDING ($MILLIONS), 2001-2010

Source: PWC Money Tree


Paten

tsPatent activity in Winter Haven is low, but somewhat in line with the State of Florida.•Patent activity in Florida is very low in comparison to the broader United States.•After falling from the higher levels that were established in the early portions of the decade, patent activity has remained very limited in Winter Haven. •Most patent activity associated with the City of Winter Haven involves the assignment of a patent (i.e. to a company present in the area) rather than to the presence of the patent’s inventor within the city.

Innovation

Patents by Assignee: The number of patents awarded to organizations in a particular city

Patents by Inventor: The number of patents invented by individuals residing in a particular city

-5

0

5

10

15

20

2003 2004 2005 2006 2007 2008 2009 2010

Inventor City Assignee City

PATENTS IN WINTER HAVENNUMBER OF PATENTS ISSUED, 2003-2010

Source: US Patent and Trademark Office

PATENTS BY INVENTOR CITYNUMBER OF PATENTS ISSUED PER 10,000 POPULATION, 2010

7.9

1.1

3.6

0.2

0.0

0.0

0 2 4 6 8 10

United States

Florida

Winter Park

Lakeland

Winter Hav en

Beaufort


PATENTS BY ASSIGNEE CITYNUMBER OF PATENTS ISSUED PER 10,000 POPULATION, 2010

7.9

2.4

12.9

3.2

2.5

2.1

0 2 4 6 8 10 12 14

United States

Florida

Winter Park

Beaufort

Lakeland

Winter Hav en



Rese

arch

& D

evelo

pmen

t Winter Haven’s location along the I-4 corridor and proximity to USF Polytechnic is a strong competitive advantage.•Its location along the I-4 Corridor between Orlando and Tampa places Winter Haven (and Polk County as a whole) in a position where it can take advantage of its proximity to major research institutions.•The growth and proximity of USF Polytechnic is a strong opportunity for Winter Haven and surrounding communities to leverage research that is planned or currently being completed there in support of the community’s economic development and industry attraction efforts.•Research expenditures by the University of South Florida system (measured as a whole) ranks 64th among all U.S. universities. •Research expenditures by both the USF and UCF systems rose steadily between 2000 and 2008.

Innovation

UNIVERSITY R&D EXPENDITURES

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

2000 2001 2002 2003 2004 2005 2006 2007 2008

USF Sy stem UCF Sy stem

U. South Carolina Sy stem

($THOUSANDS), 2005-2008

Source: National Science Foundation

$6,028

$133

$2,286

$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000

USF Sy stem

UCF Sy stem

U. South CarolinaSy stem

Sources: NSF, U. South Carolina, UCF, USF

2008 UNIVERSITY R&D EXPENDITURES PER TOTAL STUDENTS ENROLLEDUNIVERSITY R&D PER ENROLLED STUDENT


Unive

rsity

Rese

arch

Pro

gram

s

Innovation

USF Polytechnic Programs & Research

Technology and Innovation •Innovation Management –USF’s business program teaches students the fundamentals of business and offers Bachelors degrees in Marketing, Management, and Business Administration, as well as an MBA program.

• Engineering & Applied Sciences –Offers a wide variety of BSAS programs, including Criminal Justice, Early Childhood Development, Industrial Operations, and Leadership Studies. Also offers a BS in Industrial Engineering and Junior-Level Engineering Courses.

• Information Technology-The IT division provides students with the knowledge necessary to bridge the gap between computer science and management information systems. Offers a variety of degree options, including a BSIT and MSIT, a minor in IT, as well as Professional and Management Certificates.

Human and Social Sciences• Education –USF’s nationally-accredited education program graduates more first-year teachers than any other Florida university. It offers a BS in Elementary Education, MAs in Counselor Education and Reading Education, as well as an MEd in Educational Leadership.

• Social Sciences –Offers degree programs in general social sciences, criminology, psychology, and a minor in sociology.

• Allied Health Services –USF plans on creating new degree program offerings in Health Sciences in the near future.

Applied Arts & New Media•Technical & Professional Communication – Offers students the option of pursuing a minor in Professional & Technical Writing or Communication.

• Architecture & Design/Digital Arts & Digital Media- –USF plans to offer Bachelors and Masters degrees in Architecture & Design and Digital Arts & Digital Media in the future.

Center for the Development of Information Technology Applications for Manufacturing and Distribution (CITA)This new research and professional development center is a partnership between USF Polytechnic and the local business community. It engages with current and emerging regional manufacturing, warehousing and distribution industries in order to enhance the development of technology applications, professional development systems, and post-secondary IT programs. An interdisciplinary team of faculty from USF IT, Business and Engineering divisions work with industry Focus Groups and Advisory Panels to develop current reports and future plans for the three areas highlighted above.

Computing Education Research at Lakeland (CEReAL)The CEReAL group consists of faculty interested in identifying barriers faced by undergraduate students in the computing curricula; designing innovative instruction methods to combat these barriers; and leveraging state of the art open source technologies to extend the impact of teaching on students.

Source: USF Polytechnic


Priva

te Se

ctor R

&D

Innovation

Inland Fiber & Data Technology Park (IF&D)

IF&D is a technology park located in Winter Haven that provides businesses with disaster recovery and workforce recovery solutions. It covers around 4 city blocks and includes over 300,000 square feet of data center, collocation, telecommunications, and technology space, as well as corporate and medical offices. Its location in the center of Florida allows for easy access to Tampa and Orlando markets, while its protected inland location 168 feet above sea level and outside the 500 year flood zone make it an ideal location for critical company infrastructure needs. Its network of onsite service providers includes Verizon, FPL FiberNet, Perpetual Technology Solutions, Qoncert, RecoveryPoint, and TECO Tampa Electric.

The data centers at IF&D provide an extremely resilient, secure, managed and environmentally controlled infrastructure for an organization’s critical systems, applications and telecommunications. The Data Center Solutions include:

• Collocation-Offerings include hardened data center collocation and hosting services, disaster recovery services, Internet gateway office services, and contiguous collocation cages.

• Data Suites-Targeted at financial services, government and healthcare industries, IF&D’s private custom DataSuites provide a completely private environment that is walled with secure access, as well dedicated “in room” environmental infrastructure components and other equipment.

• Disaster Recovery-The Florida Business Continuity Center (FBCC) provides customers with an alternate work site for use in the event of a disaster,outage, or other events that prevent the use of the primary office location. The center provides clients with typical office amenities, such as cubicles, computer systems, internet access, conference rooms, office equipment, kitchen/shower facilities, and onsite support.

• High Connectivity-IF&D maintains a complex LAN and Internet/WAN network infrastructure that is dedicated to each customer and configurable as a dedicated private line or in a burstable 95th percentile methodology, ranging from standard Ethernet to Gigabit configurations.

Source: 6/10 Corporation


Labo

r Cos

ts Wages in Polk County are well below state and national levels.•Average annual wages in Polk County are 13.4% lower than the Florida annual average and 22.1% below the national average.•Polk County’s low wage environment makes it attractive to low-wage industries – many of which already have a strong presence within Winter Haven and surrounding areas.•Growth in average annual wages between 2003 and 2009 for Polk County exceeded that of Orange County and Beaufort County, but fell short of state and national growth.

Infrastructure, Business Climate & Quality of LifeAVERAGE ANNUAL WAGES

AVERAGE ANNUAL WAGE, 2009

$45,559

$40,970

$32,081

$35,485

$41,048

$0 $10,000 $20,000 $30,000 $40,000 $50,000

U.S.

Florida

Beaufort County

Polk County

Orange County

Source: QCEWNote: Wage data is only available at the county level, not at the city level.

WAGE GROWTH% GROWTH IN AVERAGE ANNUAL WAGE, 2003 - 2009

12.0%

11.3%

5.3%

8.9%

10.1%

0% 5% 10% 15% 20% 25% 30%

United States

Florida

Beaufort County

Orange County

Polk County

Source: Bureau of Labor StatisticsNote: Wage data is only available at the county level, not at the city level.



Tax S

tructu

re

Infrastructure, Business Climate & Quality of Life

TAX STRUCTURE

Source: 2011 All States Tax Handbook, TaxFoundation.org, Websites of Applicable Jurisdictions

Tax Applies Rate Other Information Tax Applies Rate Other Information Tax Applies Rate Other Information Tax Applies Rate Other Information

Business Formation Tax X

$35.00;$61.25;$138.75

Filing Fee;Annual Report;

Annual Supplemental Corporate Fee

X

$35.00;$61.25;$138.75



X

$35.00;$61.25;$138.75



X $100 Organization Fee

Corporate Income Tax X 5.5% X 5.5% X 5.5% X 5.0%

Personal Income Tax n/a n/a n/a X 3% - 7%

Bracketed by every $2,740 of

income up to $13,700 (above

which maximum rate applies)

Capital Value Tax n/a n/a n/a X

$15 plus $1 per each $1,000 of capial stock

plus paid in surplus. Minimum fee, $25.

Sales Tax X 6% Paid by Consumer X 6% Paid by Consumer

X 6% Paid by Consumer X 6%Paid by Seller; 5%

on sales to those age 85 and above

Tangible Personal Property Tax

X Applied at local level




State Business Tax Climate Index Rank

5th

Out of 50 U.S. states ranked

best (1st) to worst (50th)

5th

Out of 50 U.S. states ranked

best (1st) to worst (50th)

5th

Out of 50 U.S. states ranked best

(1st) to worst (50th)

24th

Out of 50 U.S. states ranked best

(1st) to worst (50th)

Local Income Tax n/a n/a n/a n/a

Local Sales Tax X 1.0%Combined county

and school district X 1.0%Combined county

and school district

X 0.5% School district X 1.0% County Sales Tax

Property Tax - Real X 21.14075

Per $1,000 valuation; Average

of rates within Winter Haven; 0.6328 mills in unincorporated

areas of county

X 20.04185


of rates within Lakeland

X 16.7515

Per $1,000 valuation; Total

rate applicable to Winter Park

X 224.75

Per $1,000 valuation;

Assessment ratio of 4.0%; Total rate

applicable to Beaufort

Property Tax - Tangible X 21.14075


of rates within Winter Haven;

15.98355 mills in unincorporated

areas of county

X 20.04185


of rates within Lakeland

X 16.7515

Per $1,000 valuation; Total

rate applicable to Winter Park

X 224.75

Per $1,000 valuation;

Assessment ratio of 4.0%; Total rate

applicable to Beaufort

State

Local

BeaufortWinter Haven Lakeland Winter Park


Comm

ercia

l Rea

l Esta

te


Total SF 3,832,049 Total Vacant SF 409,071 Vacancy 10.9%Class A (Prime) Asking Rent $19.44Class B (Secondary) Asking Rent $17.46

Polk County Office Real Estate

Source: CBRE

Source: Grubbs & Ellis

Source: CBRE

Polk County IndustrialReal Estate Markets

Polk County as a whole currently maintains good vacancy levels for office space, however, East Polk County is challenged by high vacancy rates in industrial real estate.•Current lease rates for office space in Polk County sit at $19.44 sq ft for Class A and $17.46 sq ft for Class B.•Although there are very few R&D or Flex buildings in East Polk County, vacancy rates remain very high at over 98%, indicating that these buildings sit virtually empty.•With large projects on the horizon, such as the CSX ILC, there are reasons to be optimistic about the future of commercial real estate in East Polk County, however, it is likely that improvement will require several years.

Industrial # Buildings Building SF Vacancy Asking LeaseManufacturing 49 5,117,952 15.1% 4.36$ R&D / Flex 19 649,633 48.5% 6.23$ Warehouse 322 26,816,047 12.6% 4.34$ All Industrial 402 34,180,223 13.1% 4.48$



East Polk County

West Polk County

Polk County Industrial Real Estate


Utilit

ies Polk County is challenged by utility rates that are higher than state and national averages.•Electricity costs in Polk County are higher than state and national averages, with industrial rates being well above the national average (this, however, is symptomatic of Florida as a whole).•While, in one respect, higher utility prices may deter certain industries from locating in the area, they also sometimes lead existing businesses and residents to develop their own cost-saving solutions out of necessity (some of which may be applied to other markets or support local entrepreneurial activity).


AVERAGE ELECTRICITY RATE (PER KILOWATT HOUR), 2010

10.26

10.77

11.23

10.97

11.23

11.23

9.25

6.70

9.32

9.63

9.90

9.63

9.63

6.48

12.49

13.73

12.39

12.49

11.51

11.50

12.49

0 5 10 15 20

United States

Florida

Polk County

Winter Park

Lakeland

Winter Hav en

Beaufort

Industrial

Commercial

Residential

UTILITIES

Source: EIA


Winter HavenLakeland

I-4

25

Phys

ical In

frastr

uctur

e



Hous

ing &

Ren

t Housing in the City of Winter Haven is very affordable and may be generating downward pressure on rental rates.•Median home value in Winter Haven in 2009 was the lowest among the benchmarks studied and 33% below the U.S. median home value.•Median contract rent in Winter Haven is significantly lower than county, state and national rates. This may, in part, be a result of the low price of single-family homes in the area.•Affordable single family homes can be attractive to families relocating to the area, however, low rental rates may depress the development of downtown or multifamily units that may be well-suited to young professionals and recent college graduates.


HOUSINGMEDIAN VALUE OF OWNER-OCCUPIED HOUSING UNITS, 2009

$185,400

$211,300

$139,800

$390,100

$209,600

$137,600

$124,600

$0 $100,000 $200,000 $300,000 $400,000 $500,000

United States

Florida

Polk County

Winter Park

Beaufort

Lakeland

Winter Hav en

Source: American Community Survey

HOUSINGMEDIAN CONTRACT RENT, 2009

$817

$934

$811

$990

$854

$758

$753

$0 $200 $400 $600 $800 $1,000 $1,200

United States

Florida

Polk County

Winter Park

Lakeland

Winter Hav en

Beaufort



Aver

age D

aily C

ommu

te Winter Haven is subject to average commute times when compared to Polk County as a whole, the State of Florida and the United States.•At 24.8 minutes, the average daily commute in Winter Haven is roughly in line with county, state and national averages.


AVERAGE DAILY COMMUTEMean Time to Work (in minutes), 2009

25.2

25.8

25.4

24.8

21.8

20.7

17.2

0 5 10 15 20 25 30

United States

Florida

Polk County

Winter Hav en

Lakeland

Winter Park

Beaufort



Next StepsTRANSITION TO TARGET INDUSTRY OPPORTUNITIES

Industry clusters are highly integrated groups of businesses with strong vertical and horizontal linkages. “Vertical linkages include the suppliers and customers in a region that combine to create a competitive business model, whereas “horizontal” linkages include the relationships between competing companies-which often recruit from the same labor pool of talent-and supporting public institutions. Clusters often mature when businesses expand their relationships with existing supplier firms in a region. As the clusters grow, additional supplier firms are attracted to the region, eventually creating a well-diversified “critical mass” of production, labor, and information.

AngelouEconomics has defined 35 standard industry clusters to categorize businesses according to their final product and how these products are related to each other and integrated along the vertical supply chain. To access the strength of a cluster in a regional economy, AngelouEconomics has calculated location factors (or quotients) to each cluster. These factors are calculated by comparing the cluster’s share of total local employment to the cluster’s national share. This location quotient will yield a value generally between 0 and 2, where a result of “1” demonstrates that the cluster commands an average (expected) share of the local economy. Cluster location factors greater than 2 indicate a strong cluster agglomeration, while those less than .5 indicate extremely weak clusters.

What industries are currently strong in Winter Haven?

The chart to the right shows the top fifteen clusters in Winter Haven while the chart on the following page lists the top ten industries compared with cluster strength in the benchmarks. Importantly, the following analysis is intended only to provide an industry baseline for which competitiveness can be measured in the regional and global economies. In the next report – the Target Industry Report – the project team will compare these industry clusters to regional and national cluster trends – thus making them potential economic development targets.

Location Quotient (LQ)A calculated ratio between the local economy and the national economy that indicates industry concentration. LQ = 1.0 indicates average concentrationLQ > 2.0 indicates a strong cluster LQ < 0.5 indicates a weak cluster

Industry Employ ment Establishments LQ

Agriculture 5,950 1,179 9.57Food Processing 2,632 460 8.13Energy & Nat. Resources 715 159 5.43Mass Media 2,424 216 4.71Financial Services 4,612 1,109 4.03Eat/Drink 3,889 514 2.33Transportation Services 587 110 2.05Hotels & Entertainment 1,916 157 1.88Apparel & Textiles 209 6 1.15General Services 1,864 105 1.13Communication Services 252 43 1.12Industrial Supplies 323 20 0.65Aerospace & Defense 51 14 0.43Chemicals & Plastics 148 30 0.41Industrial Machinery 46 9 0.38

TOP 15 WINTER HAVEN INDUSTRY CLUSTERS

Source: Dun & Bradstreet


Wint

er H

aven

’s Cu

rrent

Top I

ndus

tries

Transition to Target Industry Opportunities


Appendix A

APPROACH AND METHODOLOGY

The Market Assessment evaluates the current state of affairs in Winter Haven in areas that are most critical to business and industry growth and job creation. Using data that was provided by the City of Winter Haven, the Winter Haven Chamber of Commerce, or collected independently by AngelouEconomics, this report allows us to take a step back and evaluate trends, data, and perceptions of the community.

This report assesses the City’s current economic situation and the trends that have shaped it.Specifically, we evaluate its readiness to attract and direct future economic development. We analyze the community in a range of economic and demographic variables by comparing it against a group of benchmark communities within Florida and elsewhere in the Southeast U.S.

AngelouEconomics used a variety of sources to collect the quantitative and qualitative information used in our analysis. To begin, the consulting team collected previous studies and plans developed for Winter Haven.

Quantitative data was collected from national and state sources, including the U.S. Bureau of Labor Statistics, the U.S. Census, Decision Data Resources, the National Science Foundation, the Internal Revenue Service and numerous private sector sources. AngelouEconomics also gathered qualitative data through numerous focus groups, one-on-one interviews, and community tours.

A business survey was conducted to provide further insight into the economy of Winter Haven.

In order to gauge where Winter Haven stands relative to peer communities, this report assesses its performance against a number of benchmark communities selected based on similar size, location, and economic characteristics.


Appendix B

SURVEY RESULTS

As part of the data collection process, a survey was developed to obtain insight from business leaders in the community on topics related to economic development. The following pages present a selection of the survey results. The survey had 92 responses.


Busin

ess S

urve

y Res

ults

Appendix B


2-Ye

ar In

stitut

ions

NameDistance From

Winter Haven City Center

Type Awards offered Student population

Undergraduate students

Student-to-faculty ratio

Ridge Career Center 3.5 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 560 560 20 to 1

South Florida Community College 31.1 miles 2‐year, Public

Less than one year certificate;One but less than two years certificate;Associate's degree;Two but less than 4 years certificate 2902 2902 15 to 1

Technical Education Center‐Osceola 31.3 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 861 861 17 to 1

Westside Tech 38.2 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 1065 1065 11 to 1

D G Erwin Technical Center 38.9 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 810 810 8 to 1

Mid Florida Tech 39.3 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 2042 2042 14 to 1

Hillsborough Community College 43.8 miles 2‐year, Public

Less than one year certificate;One but less than two years certificate;Associate's degree;Two but less than 4 years certificate 26964 26964 25 to 1

Orlando Tech 44.0 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 866 866 11 to 1

Valencia Community College 44.0 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Associate's degree 39008 39008 34 to 1

Winter Park Tech 47.9 miles 2‐year, PublicLess than one year certificate;One but less than two years certificate;Two but less than 4 years certificate 649 649 8 to 1

Sanford‐Brown Institute 38.9 miles 2‐year, Private for‐profitOne but less than two years certificate;Associate's degree 1379 1379 19 to 1

Southern Technical College 39.3 miles 2‐year, Private for‐profitLess than one year certificate;One but less than two years certificate;Associate's degree 982 982 32 to 1

Ultimate Medical Academy‐Tampa 42.9 miles 2‐year, Private for‐profit Less than one year certificate;Associate's degree 1852 1852 26 to 1

Anthem College‐Orlando 45.5 miles 2‐year, Private for‐profitLess than one year certificate;One but less than two years certificate;Associate's degree 609 609 37 to 1

Concorde Career Institute 46.7 miles 2‐year, Private for‐profitLess than one year certificate;One but less than two years certificate;Associate's degree 587 587 33 to 1

TWO-YEAR COLLEGES AND UNIVERSITIES

Source: National Center for Education Statistics

Appendix C


4-Ye

ar In

stitut

ions

NameDistance From

Winter Haven City Center

Type Awards offered Student population

Undergraduate students

Student-to-faculty ratio

Polk State College 3.5 miles 4‐year, primarily associate's, Public

Less than one year certificate;One but less than two years certificate;Associate's degree;Two but less than 4 years certificate;Bachelor's degree 9437 9437 16 to 1

Florida Southern College 12.1 miles 4‐year, Private not‐for‐profit Bachelor's degree;Master's degree 2426 2278 15 to 1

Southeastern University 12.1 miles 4‐year, Private not‐for‐profit Bachelor's degree;Master's degree 2950 2665 25 to 1

Webber International University 17.6 miles 4‐year, Private not‐for‐profitAssociate's degree;Bachelor's degree;Master's degree 669 605 22 to 1

Warner University 25.6 miles 4‐year, Private not‐for‐profit

Less than one year certificate;One but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 1078 964 17 to 1

Saint Leo University 39.4 miles 4‐year, Private not‐for‐profit

Less than one year certificate;Associate's degree;Bachelor's degree;Postbaccalaureate certificate;Master's degree 14339 11961 15 to 1

The University of Tampa 43.8 miles 4‐year, Private not‐for‐profitAssociate's degree;Bachelor's degree;Master's degree;Post‐master's certificate 6291 5546 17 to 1

Florida Hospital College of Health Sciences 45.5 miles 4‐year, Private not‐for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 2662 2621 14 to 1

Rollins College 47.9 miles 4‐year, Private not‐for‐profit Bachelor's degree;Master's degree 3294 2581 10 to 1

University of South Florida‐Polytechnic 11.3 miles 4‐year, PublicBachelor's degree;Master's degree;Post‐master's certificate 1304 1087 23 to 1

University of South Florida‐Main Campus 40.6 miles 4‐year, PublicAssociate's degree;Bachelor's degree;Master's degree;Post‐master's certificate 40022 30536 27 to 1

Everest University‐Lakeland 12.1 miles 4‐year, primarily associate's, Private for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 972 972 24 to 1

Everest University‐South Orlando 36.0 miles 4‐year, primarily associate's, Private for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 7799 7691 20 to 1

Everest University‐Brandon 38.5 miles 4‐year, primarily associate's, Private for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 9886 9614 17 to 1

Everest University‐Tampa 46.7 miles 4‐year, primarily associate's, Private for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 1756 1714 24 to 1

Everest University‐North Orlando 47.4 miles 4‐year, primarily associate's, Private for‐profitOne but less than two years certificate;Associate's degree;Bachelor's degree;Master's degree 1609 1556 20 to 1

International Academy of Design and Technology‐Online 49.0 miles 4‐year, primarily associate's, Private for‐profit Associate's degree;Bachelor's degree 1409 1409 24 to 1

ITT Technical Institute‐Tampa 49.0 miles 4‐year, primarily associate's, Private for‐profit Associate's degree;Bachelor's degree 837 837 24 to 1

University of Phoenix‐West Florida Campus 37.6 miles 4‐year, Private for‐profitLess than one year certificate;Bachelor's degree;Master's degree;Post‐master's certificate 772 635 10 to 1

International Academy of Design and Technology 39.3 miles 4‐year, Private for‐profit Associate's degree;Bachelor's degree 1121 1121 15 to 1

South University‐Tampa 46.7 miles 4‐year, Private for‐profitAssociate's degree;Bachelor's degree;Master's degree 528 528 19 to 1

International Academy of Design and Technology‐Tampa 49.0 miles 4‐year, Private for‐profit

Associate's degree;Bachelor's degree;Master's degree 1460 1448 21 to 1

University of Phoenix‐Central Florida Campus 49.5 miles 4‐year, Private for‐profitBachelor's degree;Master's degree;Post‐master's certificate 1463 1194 16 to 1

FOUR-YEAR COLLEGES AND UNIVERSITIES

Source: National Center for Education Statistics

Appendix C


Polk

State

Coll

ege

Appendix C

Bachelor's Degree Programs Associates in ArtsBachelor's in Business Administration ArtBachelor's in Public Administration Biological SciencesBachelor's in Public Safety Management English for Academic Purposes

Liberal ArtsMathematics

Associates in Applied Science Music DepartmentCardiovascular Technology Physical SciencesComputer Network Engineering TheatreComputer Systems and Business AnalysisCriminal JusticeDiagnostic Medical Sonography CertificationsDigital Media / Multimedia Advanced Cisco CCNP CertificateEarly Childhood Education Cisco CCNA CertificateEmergency Medical Services Emergency Medical Technology, ATDEngineering Technology Medical Coding Specialist CertificateFire Science Technology Medical Records Transcription, ATDHealth Information Management Microcomputer Repair/Installation CertificateMedical Coding Specialist Office Management CertificateMedical Office Administration Office Specialist Technical CertificateNursing Office Support Technical CertificateOccupational Therapy Assistant Paramedic CertificateOffice Administration Windows Server 2008 MCTIP Enterprise Administrator CertificatePhysical Therapist Assistant Windows Server 2008 MCTIP Network Administrator Certificate RadiographyRespiratory Care

POLK STATE COLLEGE DEGREE PROGRAMS

Source: Polk State College


Appendix D

Cover………………………. Winter Haven Chamber of CommerceTable of Contents………… Winter Haven Chamber of CommerceIntroduction……………….. Winter Haven Chamber of CommerceExecutive Summary……… Winter Haven Chamber of CommerceSWOT Analysis…………… Winter Haven Chamber of CommerceNext Steps.………………... Winter Haven Chamber of CommerceAppendix A………………... Winter Haven Chamber of CommerceAppendix B……...………… Winter Haven Chamber of CommerceAppendix C………………... Winter Haven Chamber of Commerce

PHOTO CREDITS


AngelouEconomics

AngelouEconomics partners with client communities and regions across the United States and abroad to candidly assess current economic development realities and identify opportunities. Our goal is to leverage the unique strengths of each region to provide new, strategic direction for economic development. As a result, AngelouEconomics’ clients are able to diversify their economies, expand job opportunities and investment, foster entrepreneurial growth, better prepare their workforce, and attract ‘new economy’companies.

Project Team

Angelos AngelouPrincipal Executive Officer

Carrie YeatsVice President, Economic Development

Michael HennigAssociate Project Manager

economic development - winter haven market assessment

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