email marketing phien ban moi

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5/6/2015 1 EMAIL MARKETING EMAIL MARKETING QUẢNG CÁO CHO KHÁCH HÀNG BIẾT MÌNH LÀ AI VÀ ĐƯA HỌ VÀO PHỄU BÁN HÀNG NÍU KÉO KHÁCH HÀNG CUNG CẤP THÔNG TIN, KiẾN THỨC, THỦ THUẬT KHÁCH HÀNG QUAN TÂM NHẰM MỤC ĐÍCH LÔI KÉO KHÁCH HÀNG QUAY LẠI BÁN HÀNG ƯU ĐÃI CHO KHÁCH HÀNG, KHUYẾN MÃI, GiẢM GIÁ, TẶNG QUÀ CHỐT SALE

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Hướng dẫn tạo chiến dịch email marketing

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  • 5/6/2015

    1

    EMAIL MARKETING

    EMAIL MARKETING

    QUNG CO CHO KHCH HNG BIT MNH L AI V A H VO PHU BN HNG

    NU KO KHCH HNG CUNG CP THNG TIN, KiN THC, TH THUT KHCH HNG QUAN TM NHM MC CH LI KO KHCH HNG QUAY LI

    BN HNG U I CHO KHCH HNG, KHUYN MI, GiMGI, TNG QU CHT SALE

  • 5/6/2015

    2

    11-- THU THP DATABASE KHCH THU THP DATABASE KHCH HNG MC TIUHNG MC TIU

    Thng tin bOcOthu thQkhchhng : Thng tin lin lD. Khch hng biUDbOqua V Thng tin, giJtnh , tuJ. LDIs mua hng Cc dDIv khch hng muOnhOthng tin

    -6: Nn xy dOH1 kDIbO thu thQemail v dOI: OHk thng tin nhODthng tin khuyOmi hng ngy, OHk thng tin nhODebook miOph ..,)/(//.6""$)&."*-v s khnghiVqu v ch tOchi ph. Form OHk Ungay v tr d quan st, ngay tJtrang ch lm nJbUnt v form khch hng d ch

  • 5/6/2015

    3

    To nim tin cho khch hngng k bng nhng con s

  • 5/6/2015

    4

    Trao i business card trong cc bui hi tho, cc ba tic XIN PHP GI MAIL

  • 5/6/2015

    5

    BC 1: THU THP A CH EMAIL- THU THP TMNG LI QUAN H

    To cc s kin online v mi tham dthu thp a ch mail .

    BC 1: THU THP A CH EMAIL- THU THP TMNG LI QUAN H

    S dng Form google Doc nh km vi cc s kin online hay cc chngtrnh online khc .

  • 5/6/2015

    6

    BC 1: THU THP A CH EMAIL- PHN NHM KHCH HNG

    BC 1: THU THP A CH EMAIL- CONTACT TRONG OUTLOOK CA BN

  • 5/6/2015

    7

    Database Email hiu qu nht vn l ngun t bn hng thng thng,Hy to thi quen cho nhn vin bn hng xin thng tin khch hng khi Khch hng mua hng hoc khch hng gh thm ca hng

    L do khch hng cho thng tin ca mnh :+ chng trnh tri n khch hng+ Th khch hng+ u i nhng khch hng sinh nht

    Tha anh/ch, email ghi ti y s c dng cng ty cp nht nhng quyn li cng nh chng trnh khuyn mi mi nht cho anh/ch. Xin anh ch hy ghi email thng xuyn s dng nht hay Anh cho em xin s in thoi ca 5 ngi bn thn ca anh

    - Ghi nhn t nhng cuc gi hi v sn phm/ dch v

    Anh cho em xin s in thoi, em s gi chi tit lch hc km hc ph qua, vy anh s d tham kho hn v chng em c rt nhiu lp

  • 5/6/2015

    8

    -V : DMJVOn cQOIUUIOHYVZOWQIODIJBJUOHLIDIHng r rng

  • 5/6/2015

    9

    Tng hp Email ca cc Friend, nhng ngi like fanpage, twiter ca bn

    Mo : Bn c th s dng yahoo mail ly c nhng Email friend trn ti khon c nhn ca bn

  • 5/6/2015

    10

    2. CONTENT2. CONTENT

  • 5/6/2015

    11

    AA--TILTLE IS KINGTILTLE IS KING

    NG VAI TR KHCH HNGNG VAI TR KHCH HNG

    NGH RA T 5 NGH RA T 5 10 NI DUNG QUAN TM10 NI DUNG QUAN TM

    VIT RA 25 VIT RA 25 50 HEADLINE ( TIU )50 HEADLINE ( TIU )

    A BN B, NGI THN C A BN B, NGI THN C LC RA 4 TIU LC RA 4 TIU

    GI CHO 400 EMAIL KHCH HNG GI CHO 400 EMAIL KHCH HNG XEM TH EMAIL NO XEM TH EMAIL NO M NHIU NHT M NHIU NHT CHN EMAIL CHN EMAIL

  • 5/6/2015

    12

    AA--1. YU T THU HT1. YU T THU HTTHU HT NG I TNG, NG NI DUNGTHU HT NG I TNG, NG NI DUNG

    I TNGI TNG NI DUNGNI DUNG

    Mong mun tm hiu v marketing onlineThu thp database qua Event tngEbook t hc Marketing Online MinPh

    Tiu lin quan ti khch hngquan tm ti sn phm sale vhng ti ng i tng khchhng quan tm 4 cch khin khch hng cabn c Email ngay lp tc?

    AA--2. KHN CP2. KHN CPNU NGUYN NHN V SAO KHCH HNG PHI M EMAIL NGAYNU NGUYN NHN V SAO KHCH HNG PHI M EMAIL NGAY

    BY BY GiGi

    KHNG KHN CPKHNG KHN CP KHN CPKHN CP

    Download Ebook dy online Marketing

    OP1 : Ch cn 50 Ebook hc Online Marketing MiN PH cho 200 bnng k u tin , nhanh tay ln cnchn ch g na ? OP2: Trong 24h ti bn s cdownload Ebook tuyt vi nht vonline Marketing, tt c u minph, nhanh tay ln ?

  • 5/6/2015

    13

    AA--2. C NHN HA2. C NHN HANU TN KHCH HNG NGAY TRONG TIU EMAILNU TN KHCH HNG NGAY TRONG TIU EMAIL

    GI TNG KHOA, GIO TRNH ONLINE MARKETING DO INET BIN SON V THC HIN

    BB--CONTENTCONTENT1- CONTENT LIN QUAN N TIU

    2- CONTENT MANG TNH KHI GI V HNG TH KHIN NGI C MONG CH C EMAIL TiP THEO

    3- A RA NHNG VNG MC HoC NHNG VN KHCH HNG GP PHI HNG DN GiI QUYT

    4- K CU CHUYN

    5- KU GI HNH NG

  • 5/6/2015

    14

    CC-- DESIGNDESIGN

    CC--1 . S DNG HNH NH QU MC1 . S DNG HNH NH QU MC

    Khng nn sEOH1 hnh OIEVZnhU-V : c phOHn dQIng khi khng hiOUIDInh OI

  • 5/6/2015

    15

    CC--2 . PHNG N D PHNG KHNG 2 . PHNG N D PHNG KHNG HiNHiN TH HNH NHTH HNH NH

    HiOThhnhOI

    Khng hiOth hnhOI

    CC--2 . THM LA CHN HIN TH NI DUNG2 . THM LA CHN HIN TH NI DUNG

  • 5/6/2015

    16

    CC--3 . KHNG LM PHIN NHNG KHCH HNG KHNG QUAN 3 . KHNG LM PHIN NHNG KHCH HNG KHNG QUAN TM TM NU NGUYN NHN KHCH HNG NHN C EMAILNU NGUYN NHN KHCH HNG NHN C EMAIL

    CC--4 . RNG V DI CA EMAIL4 . RNG V DI CA EMAIL

    rng Email khong 500-600 pixel v nu qu rng ngi c s khngc ht ni dung email trong 1 ca s m phi lin tc cun trang gyKh chu cho ngi c

  • 5/6/2015

    17

    DD-- KHI NO EMAIL THNH SPAM ?KHI NO EMAIL THNH SPAM ?QUY TRNH XC NH EMAIL L 1 SPAM QUY TRNH XC NH EMAIL L 1 SPAM

    Bc 1: ESP (email service protocol) lc ra TOP KEYWORD SPAM c xc nh khi khch hng Report spam

    Bc 2: ESP (email service protocol) cho im cc keyWord spam im cng nhiu Email cha keyword Cng d ri vo spam, im spam cao nht l 5, nuim < 2 t l v inbox cao, ngc li Spam

    DD-- KHI NO EMAIL THNH SPAM ?KHI NO EMAIL THNH SPAM ?QUY TRNH XC NH EMAIL L 1 SPAM QUY TRNH XC NH EMAIL L 1 SPAM

    Bc 3: ESP (email service protocol) nh du nhngIP server gi Email spam v a vo Spam list mail no xut pht t IP server s ri vo spam

    Bc 4: ESP (email service protocol) a ra nhng tiuChun cho Email khng Spam, l t l text v hnh l40- 60-Khng bi m in nghing hoc chn link qu nhiu- IP server Mail khng gi Mail lin tc trong vng 30s

  • 5/6/2015

    18

    33. SEND MAIL. SEND MAIL1 S THUT NG

    33--1. TO FORM1. TO FORMNG K V GI MAIL BNG NG K V GI MAIL BNG

    MAILCHIMPMAILCHIMP

  • 5/6/2015

    19

    33--2. TO FORM2. TO FORMNG K V GI MAIL BNG NG K V GI MAIL BNG

    GMAILGMAIL