Engnice PEST Analy

目录• 一、 company describe

二、 social environment

• 三、 economic environment

四、 political environment

• 五、 technological environment

company describe

湖南英氏营养食品有限公司 Is a collection of scientific research, production, sales and service in a body comprehensive enterprise, China's baby is dedicated to provide you with first-class infant and young child nutrition food brands, products and services. Now has "Engnice" brand, covering the rice in the field of infant and young child nutrition food, lowering the treasure, nutrition noodles, biscuits, flesh crisp, glucose and so on more than one category.

social environment销环境分析• Our country from 16 million to 20 million babies are born e

ach year, 67 million babies are 8 to 36 months; According to 0 to 3 years old infants and young children spending an average of 4000 yuan per person to calculate; Maternal and infant market in our country at present the total capacity of about 192 billion yuan! Engnice product sales volume increased year by year.

英氏不同年龄婴儿消费比例图

婴儿年龄所占比例分析图

0 6到 月6 12到 月1 2到 岁2到三岁

英氏不同年龄

图例解释说明： 0 到 6月占 25% 、 6 到 12月占 30% 、1 到 2岁占 25% 、 2 到 3 岁占 20%

市场情况分析数据图

年份 2006 2007 2008 2009 2010

总 人 口（万人）

 131146 131697 132206 132676 133110

增 加 值（万人）

 595 551 509 470 434

增 加 率（%）

 4.56 4.2 3.86 3.56 3.27

Because the baby food quality crisis in recent years, the baby population increasing, Britain's brand as a new development of babies, has good prospects for development,Engnice baby products has the characteristics of diversity, meet the needs of the market, very competitive 。

economic environment

According to the Chinese economic statistics report Per capita income levels increase

Engnice provide a good milk powder that everyone can buy it

technological environment与问题。Fairy tale Denmark, Denmark the original jar of original imported milk powder, a bearing the love and responsibility, smile and the growth of milk powder to your side

The class of 300000 food GMP workshop:From ingredient and production, to packaging, sealing, completely sterile operation

HACCP environment system certification:Ensure that the raw material storage, shipping department, the central warehouse and other key points of monitoring

research:With independent research and development team, has its own research and development strength, the product formula more targeted

production:Unique second soak, secondary pulping rice production technology, delicate taste, easy absorption, not easy to lose

political environment手的分析

Domestic enterprises lost the bigger and stronger opportunity to establish a brand.because of the foreign milk powder stuck,

China's tainted milk powder

The Chinese government put forward powder restrictions

conclusionSWOT分析

The market demand

Rapid economic growth

Milk powder quality of high quality

Consumers' mistrust of the domestic milk powder

If you want to increase market share, must be strictly to ensure product quality, to develop the right price

thank you

李莉、朱梦、何梦、马金明、谢秀梅、张欣怡