By Rafael Gough

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What have you learned from your

What have you learned from your

audience feedback?

audience feedback?What have you learned from your

What have you learned from your

audience feedback?

audience feedback?

Audience feedback is the most important thing to consider before attempting to create any media product. Before beginning the construction of my media products, I did a questionnaire that when answered, would help me better understand who my target audience was and what they wanted from my media product.

Yes☐No

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I had a rough idea of what I personally wanted to achieve in my product but I needed to clarify that others would like the same. When I got the results back, I learnt from my audience feedback and improved on my initial ideas. For example, I originally wanted my music video to feature only shots of the artist performing. However, from analysing the questionnaire, I discovered that my audience would also like there to be a bit of a story behind the video. I therefore filmed and edited my video so that it featured a bit of a story, but still allowed the viewer to establish their own ideas and views of what the artist was like.

(Below) The transition between featuring only shots of

the artist and featuring a bit of a story after gaining

audience feedback.

This image suggests that this is where theartist goes to rest.

After showing the same audience my finished products, I feel I have accomplished most of their original desires and even improved on them. However, there are some aspects I would change. For example I would have liked to include more settings in the video to gain extra interest. I would combine using more locations with adding more of a story. This would engage the consumer more by having an ongoing story to indulge in. I have learnt this from my audience feedback, and if I were to create another product, I would do it slightly differently.