Facebook!Finding Out How Facebook Can Help

Your Busines Grow

Presented By:Robert Pettit

Madison “The City” Chamber of Commerce15 July 2009

A Triple Feature Business Seminar

Presented By

Madison “The City” Chamber of Commerce

Sponsored By

Citizen's National Bank CenterPoint Energy

Exell CompaniesSt. Dominic Health Services

Tejano Grill

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

What IS Facebook

Facebook is a social utility that helps people communicate more efficiently with their

friends, family and coworkers.1

AKA- Social Media

What IS Facebook

Social Media ≈ Business Cocktail Party Meet People and Start Conversations Answer Questions & Help Others Ask Questions & Trust Other’s Advice More Effective than a Live Cocktail Party

No boundaries of time and space Other people can listen to the conversation

How Is Facebook Important to YOU

More than 200 MILLION Active Users 2

More than 100 million users log on to Facebook at least once each day 3

More than two-thirds of Facebook users are outside of college 4

The fastest growing demographic is those 35 years old and older 5

4th Most Trafficked Website on the Internet 6

How is Facebook Important to YOU

MOST IMPORTANTLY Facebook is:1. Part of a Revolution Transforming What a

“Brand” Is 7

2. And How You Market Your “Brand”8

How is Facebook Important to YOU

"Brands aren't about 'messages' anymore, Brands today are conversations -- and today the most important conversations are happening ... through social media such as Twitter, Facebook and MySpace."

Salesforce.com CEO Marc Benioff

How is Facebook Important to YOU

OUTBOUND MARKETING

How is Facebook Important to YOU

Outbound Marketing Telemarketing Trade Shows Direct Mail Email Blasts Print Ads TV/Radio Ads

Interuption

How is Facebook Important to YOU

INBOUND MARKETINGBlogs SEO

Search Engine OptimizationSocial Media

How is Facebook Important to YOU

Outbound Marketing Telemarketing Trade Shows Direct Mail Email Blasts Print Ads TV/Radio Ads

Inbound Marketing SEO Blogging Social Media RSS Free Tools/ Trials Public Relations

Interuption

Permission

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

How to Get Started

What It Costs FREE

What You’re Going to Need An Email Address Information about yourself and/or your business Time to Edit, Update, Publish Stories Basic Introduction

How to Get Started

Overview of Terms Facebook PROFILE VS Facebook PAGE

Profiles are for People Pages are for Businesses

Networks VS Groups Friend VS Fan Facebook Ads Facebook Apps

How to Get Started

Step 1: Sign up for an account Go to www.facebook.com and sign up for a free account

How to Get Started

Step 2: Find Friends on Facebook

How to Get Started

Step 3: Fill Out Basic Profile Info

How to Get Started

Step 4: Load Your Profile Picture

How to Get Started

Step 5: Welcome Page

How to Get Started

Step 6: Edit Your Profile

How to Get Started

Step 7: Join Networks

Filters

PublisherRequests

Suggestions

Ads

NewsfeedLinks to Applications

Facebook ChatUpdates

This is Your Home Page

Profile Picture

Publisher Settings

Search

WallInformation

This is Your Profile Page

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

How to Create Your Business Page

Creating a Page Go to http://www.facebook.com/pages/create.php

Choosing Your Category

How to Create Your Business Page

How to Create Your Business Page

Edit your Business Page Info

How to Create Your Business Page

Managing Your Page

These Are Your Business Home Pages

Recent Page

Activity

Insights Overview

Business Name

Applications

Settings

Publisher

Insights

Admins

This Is Your Business Page

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

5 Tips for Promoting Your Business Tip #1: Create An Engaging Page

Events Videos Discussions Photos Blog Articles

5 Tips for Promoting Your Business Tip #2 Leverage the Viral

Nature of Facebook- News Feed News Feed shows updates

on your and your friends’ activities

First thing you see when you log in

Your updates show on your profile “Wall”

Allow users to engage with you- each activity is shared with their network

5 Tips for Promoting Your Business Tip #3 Draw on Your Existing Network

Email your opt-in mailing list Include Link in your email signature Blog about your Facebook Page Post a link on your website

5 Tips for Promoting Your Business

Tip #4: Optimize for Search Facebook Search

Based on number of fans

Public Search aka Google Check your settings

5 Tips for Promoting Your Business Tip #5 Advertise on Facebook

Go to http://www.facebook.com/advertising/

Or click on the Ads and Pages Application

5 Tips for Promoting Your Business

Step #1 Design Your Ad Advertise a website or something on Facebook (Page,

Group, or Event you manage)

5 Tips for Promoting Your Business

Step #2 Target Your Audience

5 Tips for Promoting Your Business

Step #3 Set Your Budget Choose Pay Per click or Pay Per View

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

What to Measure and How

Reach How many people you are connected to

Engagement How deep is the “conversation” you’re having

with them Facebook Grade

Facebook and Third Party Websites will grade your Facebook page

Impact on Sales Funnel

Fans Who

Interact

Total Fans

Post Quality Score

Talking Points

What IS Facebook How Is It Important to YOU

Inbound Marketing VS. Outbound Marketing How to Get Started How to Create Your Business Page 5 Tips for Promoting Your Business What to Measure and How to Measure It CAUTION: Techno-Ecstasy Crossing

CAUTION: Techno-Ecstasy Crossing

Techno-Ecstasy \ˈtek-nōˈek-stə-sē\ (n)- a supreme love of newly developed technology9

Example: Poor Jim, he’s suffering from a severe case of techno-ecstasy, even his dog has a Facebook profile

CAUTION: Techno-Ecstasy Crossing

Ask Yourself These Three Questions What’s my focus- having a conversation or just

creating a page? How much participation is needed to make a

difference? Is it worth it? Do I understand what my social-media strategy is or

am I just trying to catch up with my teenager?

CAUTION: Techno-Ecstasy Crossing

4 Ways to Avoid Techno-Ecstasy Listen Understand Participate Harness

REMEMBER: Its about having a conversation- not how many fans you have or how many updates you can send out

Sources

1. http://www.facebook.com/press/files.php#/press.php

2. http://www.new.facebook.com/press/info.php?statistics

3. http://www.new.facebook.com/press/info.php?statistics

4. http://www.new.facebook.com/press/info.php?statistics

5. http://www.new.facebook.com/press/info.php?statistics

6. http://www.alexa.com/siteinfo/facebook.com

7. “Businesses get cheap help from a little birdie“ Author Jon Swartz Source: USA Today; 06/26/2009

8. http://blog.hubspot.com/blog/tabid/6307/bid/4813/Free-eBook-How-to-Use-Facebook-for-Business.aspx

9. “Social Media Reality Check” Gunning, Paul. Brandweek; 6/8/2009, Vol. 50 Issue 23, special section pAM18-18, 1p