finnal dabbawalla

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ALKESH DINESH MODY

INSTITUTE OF FINACIAL

AND MANAGEMENT

STUDIES

FYMFSM

2008-09SUB:

Business Environment



PLA Y:PLACE :

Its an ordinary day at an ordinary office.

TIME : 12:50 pm «.about lunch time

CHARAC TER S: Amol , Mehul & Sagar ,three executiveswaiting for lunch«..



Mumbai Dabbawallas !!!!

SPEC IAL REPORT:Presented by:

A MOL S H INDE

MEHUL DEKH TAWALA

S AGAR LE DWA NI



Mumbai Dabbawallas !!!!

S PEC IAL REP OR T



C ONT E NTS :INTR OD UC TION

NMTBS A ?FACE S BEH IND DA BB AWALLA

ORGA NIS A TIONRECRU ITME NTR OU TINE W ORK

C ODIN G

FINA NC IAL DA TA

WHA T IS SIX SI G MA?

APPL ICA TION OF SIX SI G MA

HR PRAC TICE SS W OT A NAL YSISS UCCE SS FAC TO R SDA BB AWALLA S G O MOD ER NACH IEVE ME NTSDA BB AWALLA PR OD UC TS



Introduction

A dabbawala (one who carries the box), sometimesspelled dabbawalla , tiffinwalla , tiffinwallah ordabbawallah, is a person in the Indian city of Mumbai whose job is to carry and deliver freshlymade food from home in lunch boxes to officeworkers.Though the work sounds simple, it is actually a highly specialized tradethat is over a century old and which has become integral to Mumbai'sculture.

The dabbawala originated when a person named Mahadeo HavajiBachche started the lunch delivery service with about 100men.Nowadays, Indian businessmen are the main customers for thedabbawalas, and the service often includes cooking as well as delivery



P resident- Mr. R aghunath Dhondiba Medge

Secretary- Mr. G angaram L aksman Talekar

Director(IT)- Mr. Manish Tripathi

The faces behind Mumbai Dabbawallas !!!!



Organisation:PRE SID E NT

V ICE PRE SID E NT

GE NERAL S ECRE TAR Y

TREA S URER

DIREC

TOR

S(9)

ME

MBER

S(5000)

MUKA DA M

13 ME MBER S



RECRU ITMENT:

The antecedents of the candidates are thoroughly verifiedand a new employee is taken into the fold for a six-monthprobation.

After that period, the employment is regularised with a

salary of Rs 5,000 a month.

Each dabbawala is also required to contribute a minimumcapital in kind, in the shape of two bicycles, a wooden

crate for the tiffins, white cotton kurta-pyjamas, and thewhite trademark Gandhi topi (cap ).The return on capital is ensured by monthly division of theearnings of each unit.



OUR R OU TINE :10:34-11:20 amThis time period is actually the journey time. The dabbawalas loadthe wooden crates filled with tiffins onto the luggage or goodscompartment in the train. Generally, they choose to occupy the lastcompartment of the train.

11:20 ² 12:30 pmAt this stage, the unloading takes place at the destination stationRe-arrangement of tiffins takes place as per the destination area anddestination buildingIn particular areas with high density of customers, a special crate isdedicated to the area. This crate carries 150 tiffins dabbawalas! andis driven by 3-4



1:15 ² 2:00 pmHere on begins the collection process where the dabbawalas have to pick

up the tiffins from the offices where they had delivered almost an hour ago.

RETURN JOURNEY:

2:00 ² 2:30 pmThe group members meet for the segregation as per the destinationsuburb.

OUR R OU TINE :



2:48 ² 3:30 pm

The return journey by train where the group finally meets up after theday·s routine of dispatching and collecting from various destinationofficesUsually, since it is more of a pleasant journey compared to the earlier partof the day, the dabbawalas lighten up the moment with merry making,

joking around and singing.

3:30 ² 4:00 pmThis is the stage where the final sorting and dispatch takes place. Thegroup meets up at origin station and they finally sort out the tiffins as per the origin area

OUR R OU TINE :



C odingVLP

:V

ileP

arle(Suburb in Mumbai)

9 :Dabbawalla handlingDestination area

E :Excel HOS P ITA L

12 : Floor No.

E :Express Towers

(Bldg. Name)

3 : Code for Destination station(E.g.. Nariman P oint)



FINA NC IAL DA TA OF A GR OUP

EXAMLPE OF A GROUP¶S DATA:

Total earnings of 20 People R s 12 5000

Maintenance cost R s 35000

Tiffin luggage basket pass ± R s 180 per person.Maintenance of cycles ± R s 300 ± 2 cycles per month.Maintenance of wooden boxes ± R s 100 per person .T.C , police robbery of Tiffin R s 500 yearly.Organizational fee R s 15 per head.Puja held per station R s 50 per head.



18

What is Six Sigma

Six Sigma is the measure of quality thatstrives for near perfection. It is a disciplined,data-driven methodology focused on

eliminating defects. A Six Sigma defect isdefined as anything that falls outside of acustomer's specifications. Six Sigma is areference to a statistical measuring system,equivalent to just 3.4 defects per everymillion opportunities.



Six Sigma ± Case study

Dabbawalas pick up 175,000 lunches from

homes and deliver to their customers

everyday.Only one mistake is made in every 6 million

deliveries.

A ccuracy rating is 99.999999. More than Six Sigma.



HR P ractices they follow- No A lcohol Drinking during business hours. C onsuming

alcohol while on duty attracts a fine of R s 1,000-W earing W hite C ap during business hours. Not wearing the cap attracts a fine of R s 2 5 ring business hours

-U nwarranted absenteeism is not tolerated using a similar fine.

-C arry Identity C ards

-No hire and fire rule

- Sharing common beliefs, values, ethics

-Following of strict dress code

-Training provided to the new joinees

-Owner + E mployee is the designation of each

- Quarterly Meetings to discuss issues



Strengths:

Simplicity in organization with Innovative serviceCoordination, team spirit, & time managementLow operation costCustomer satisfactionLow Attrition Rate

W eaknesses:

High dependability onlocal trainsFunds for the associationLimited Access to Education

S W OT A nalysis



Opportunities

Wide range publicityOperational cost is lowCatering

Threats

Indirect competition is being faced from catererslike maharaja community

Indirect threats from fast foods and hotelsChange in timingsCompany transportTicket restaurant



Success Factors

L ow cost delivery

Delivery reliability

Decentralization

P erceived equality

Suburban railway

network



Competition: Its difficult to replicate theirsupply chain network

New entrants: Fast food joints as well asoffice canteens. However, since neither of these serve home food, the dabbawallas' coreoffering remains unchallenged.

Bargaining power of buyers: Deliveryrates are so nominal (about Rs 300 per month)

that one simply wouldn't bargain any further.Bargaining power of sellers : minimum

infrastructure and practically no technology isused, hence they are not dependent on suppliers.

Threat of a new substitute product or

service: No substitutes to home cooked foodin Indian scenario, hence threat to thedabbawalla service is not an issue at least inthe foreseeable future.

Success Factors :Porter s 5 Force Model



EVE N WE GO MODER N«

A lthough the service remains essentially low-tech, with the

barefoot delivery boys as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS . A web site, mydabbawala.com , has also been added to allow for on-line booking, in order to keep up with the times.

G o in the create message box of your mobile phone and E nter ³ dabba YourName H ome A ddress Office A ddress´ and send it to 36 36 . MyDabb E xample ³ dabba Swant 10 6 , G aikwad Nagar, G oregoan (east) 6 nd floor , Maker Tower , Nariman point ³ and

send it to 53 6 36 .

On receiving this message one of the dabbawala will contact you on your cell phone and you dabba delivery service will start.

They developing a software application through which the people of Mumbai can order Dabba service online through internet. The order will be booked online and Dabba willbe picked up from your home & delivered to office in time.

-



D ocumentaries made by :

BBC ,UTV, MTV, ZEE TV, AAJ T AK, TV TOD AY, S AHAR A S AM AY, ST AR TV,CNBC TV 18, C NN , SO NY TV, TV TOK YO, NDTV.

CASE STUDY made by :

ICF AI Press Hyderabad & BangaloreRichard Ivey School of Business ± Canada Also, Included in a subject in Graduate School of J ournalism University of California, Berkeley

I nvitations from :C II for conference held in Bangalore, IIML, IIM A, C II Cochin, C II Delhi, Dr.

Reddy¶s Lab Foundation Hyderabad, SCM HRD Pune, SCM HRD Nasik,Sadahana ± Pune, Rotary Club ± Bangalore, NIQR at Chennai

R adio:German Radio Network, Radio Mirchi, Radio Mid-day, FM ± Gold,BBC Radio, Radio City

A chievements



Name in ³GU INESS BOOK of World Records´.

Registered with Ripley's ³ believe it or not´.

Participated in show ³DEAL YA NO DEAL´ on Sony entertaintment tv

AWARDS AND FELICITATIONS:

Shri.Varkari Prabhodhan Mahasmati Dindi (palkhi ) sohala ± 4 th march ±200 1 .

Ø Invitation from C II for conference held in Bangalore.Dabbawalla services are popular with the Indian IT developer community in

Silicon Valley , California , US A

In literatureDabbawalas feature in the Inspector Ghote novel .

A chievements



Organizations Which Have Invited Dabbawalas For L ecture

Dabbawalas are mostly invited by Management colleges , hospitality colleges, educational institutes , private & multinational organizations and government and semi government companies. The partial list of the organizations which have invit

IIT Bombay , Delhi , K haragpur and almost all other IITs.

IIM - Indore , L ucknow and almost all other IIMs.

Many Meetings of C onfederation of Indian Industries ( C II). Stanfort U niversity delegation to India. U niversity Of Nebraska.

Symbiosys Management School - P une. Bharat P etroleum C orporation L td. G lobal Business School- Nagpur.

NM Dalmia C ollege - Mumbai.

National Stock E xchange - Mumbai.

A chievements



Organizations Which Have Invited Dabbawalas For L ecture

R eserve Bank Of India.

Mahindra & Mahira - K andivli ( Mumbai ) and Nasik.

Sandoz P harmaceuticals - Mumbai.

Indian School Of Business (ISB) - H yderabad.

GE Money Servicing - H yderabad.

Microsoft - G urgoan. G enpact - H yderabad. C ommunity of cooked food - Itly. A ccenture - Mumbai.

SAP

India.

A nd many other organizations in Mumbai ,India and abroad.The list is very long and it is not possible to mention all organizations

here.

A chievements



THE R OYAL V ISIT:

R ecently, the dabbawala¶s had royal company at C hurchgate station.

The P rince of W ales himself had visited them when he came down to Mumbai.

H e took keen interest in their way of functioning, expressed surprise at their efficiency and was struck with awe when he was told that they didn¶t employ any technology.

The prince was presented small memento, accompanied with

a garland, a G andhi topi and a trophy by the dabbawalas.



R ICHAR D BRA NSON CHA IR MA N V IRG IN A TLA NTIC A IRWA YS MU MBA I

Sir R

ichard Branson,

Chairman,

Virgin

Atlantic

A irways, meeting the Mumbai's famed 'Dabbawalas'

at their nodal point, the C hurchgate R ailway Station

in South Mumbai, on A pril 1, 2 005.



Dabbawalas P roducts :



MR . RAGHU NATH ME DGE



BIBLIOGR AP HY:http://www.mydabbawala.com/



THANK YOU



Movie is stillpending myfriend !!!!!!!

finnal dabbawalla

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