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Contents

Introduction ....................................................................................................................................................... 3

Amway .............................................................................................................................................................. 4

Products of interest: ....................................................................................................................................... 4

Strategy .......................................................................................................................................................... 5

Assessment .................................................................................................................................................... 6

Infinitus ............................................................................................................................................................. 6


Company details: ........................................................................................................................................... 8

Strategy: ......................................................................................................................................................... 8

Assessment .................................................................................................................................................... 8

Guangzhou By-Health ....................................................................................................................................... 8


Strategy: ....................................................................................................................................................... 10

Assessment .................................................................................................................................................. 10

Tianjin Tianshi................................................................................................................................................. 11

Products of interest: .................................................................................................................................... 11

Company details .......................................................................................................................................... 12

Assessment ...................................................................................................................................................... 12

Perfect .............................................................................................................................................................. 13

Products of interest: ..................................................................................................................................... 13

Company details: ......................................................................................................................................... 14

Assessment .................................................................................................................................................. 14

Bayer ............................................................................................................................................................... 14

Products of interest ...................................................................................................................................... 14

Assessment .................................................................................................................................................. 15

2

Wyeth .............................................................................................................................................................. 15


Company details .......................................................................................................................................... 18

Assessment .................................................................................................................................................. 18

Johnson & Johnson .......................................................................................................................................... 18


Company details .......................................................................................................................................... 18

Assessment .................................................................................................................................................. 18

Conclusion ....................................................................................................................................................... 19

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Introduction

The following is a review of eight companies currently operating on the Chinese market for vitamins and

dietary supplements. This includes a closer look at products (and their cost), which allegedly have the same

effects as BP-CX-1 Substance from Meabco A/S. The goal is reaching a greater understanding of the pros

and cons of potential partners on the Chinese market. Initial research also focused on GlaxoSmithKline and

Nu Skin, but convections for corruption1 and pyramid schemes

2 respectively, ruled them out.

The eight companies have been placed in the following chart to highlight their differences in size and histo-

ry. Each review will end with an assessment of the company in question and the potential for partnership.

Company Originating

from

On Chinese

market

since

Based Employees

Amway USA 1995 Guangzhou Around 9000

Infinitus China 1992 Guangzhou Around 13000

Guangzhu

By-Health

China 1995 Guangzhou Around 1800

Tianjin

Tianshi

China 1995 Tianjin 8000 globally

Perfect China 1994 ZhongShan

Bayer Germany 1994 Bejing Around 13000

Wyeth (ow-

ned by Pfizer)

USA Mid

1980’ies

Shanghai Around 10000

(Pfizer)

Johnson &

Johnson

USA 1994 Shanghai Around 2800

1 http://www.wsj.com/articles/glaxosmithkline-found-guilty-of-bribery-in-china-1411114817

2 http://behindmlm.com/companies/nu-skin/nu-skin-stop-chinese-pyramid-scheme-profit-drops-63/

http://www.wsj.com/articles/glaxosmithkline-found-guilty-of-bribery-in-china-1411114817

http://behindmlm.com/companies/nu-skin/nu-skin-stop-chinese-pyramid-scheme-profit-drops-63/

4

Amway

Products of interest:

Main product is Nutrilite, which has 26 products covering all ages. In 2014 Nutrilite had a market share of

10.9 percent3.

Examples of Nutrilite products4:

DOUBLE X (flagship product): Contains vitamins, minerals, and plant concentrates. It has phytonutrients

with antioxidant protection, which target key groups of cell-damaging free radicals (stemming from a poor

diet, pollution, and many other sources).

Cost: 460 yuan for 210 grams (2x105)

NUTRILITE Bio C Plus: Contains vitamin C from Acerola cherries, which protects immune health as well

as protecting the body against the effects of free radicals. It also contains phytonutrients for dietary balance

and added nutrition.

Cost: 347 yuan for 138 grams

Vitamin C for kids


NUTRILITE Concentrated Fruits and Vegetables Tablets: Fights free radicals caused by smoke,

pollution, and exercise. Contains the phytonutrients lycopene and lutein.


NUTRILITE Calcium: Contains calcium and magnesium to help regulate calcium levels. Usable for both

men and women (also in their teens) seeking calcium supplementation.

Cost: 184 yuan (for kids) for 197 grams & 228 yuan (for grown-ups) for 233 grams

NUTRILITE Glucosamine HCl: Helps support the building and maintenance of collagen between joints.

Contains additional herbal ingredients to help support joint mobility and help protect against the breakdown

of joint cartilage and tissues. Intended for active people who are aging, and who may already take

antioxidants and multivitamins. Also aimed at people with high levels of sporting activity.

3 Euromonitor 2015;10

4 http://www.nutrilite.com/en-us/Nature/Products/childrens-multi.aspx?

http://www.nutrilite.com/en-us/Nature/Products/childrens-multi.aspx

5

Cost: 180 yuan (approx.)

NUTRILITE Children's Multivitamin/Multimineral: 23 essential vitamins and minerals, which includes

generous amounts of calcium and magnesium. It contains natural flavoring, with no artificial colors, flavors,

or preservatives. For children in the age bracket of 2-12 years.


Iron tablets (chewable) for kids

Cost: 110 for 100 grams

Liver health

Contains silymarin, flavonoids from milk thistle seeds, turmeric, nutrilite acerola concentrate

Cost 355 yuan for 44 grams

NUTRILITE Natural B complex: Aimed at people wanting to protect their bodies and/or their emotional

balance, as well as women of child-bearing age. Folic acid, found in Natural B Complex, is critical for the

development of unborn children.


Natural carotene

Cost: 108 gram 400 yuan

Memory builder

Benefits short-term and long-term memory. With ginkgo biloba and cistanche tubulosa.


Triple guard Echinacea

Support of the immune system.


Strategy

Amway launched its updated herbal consumer health product in China in October 2013. It uses two major

herbal ingredients, ginkgo and desert cistanche, to provide shorter-term and longer-term memory benefits

and support optimal blood flow to protect and nourish the brain. There are expected to be more products with

herbal ingredients due to the official opening of its global botanical research center in Wuxi, Jiangsu

6

province. Amway only sells via own sales organization (down-line). Very strong in person to person

marketing.

Sponsorship deals with AC Milan and the Chinese Olympic team.

Assessment

Amway is still the market leader5, but the company has been losing ground in recent years. There could be an

interest in the abilities and natural origin of Substance in order to regain market shares and branding in a

more natural direction to fit with the rest of the market (especially Infinitus).

Infinitus

All products from Infinitus contain traditional Chinese herbal ingredients. They come in the forms of pills,

capsules, tonics and bottled drinks. Infinitus had a market share of 10.2 percent in 20146.

Products of interest7:

Yuan Tai Plus: Boosting the immune system to help elevate the body's resistance against bacterial and viral

infections. Examples of contents: Poria, Flammulina velutipes, Ganoderma lucidum, shiitake mushrooms,

white fungus, mulberry, wolfberry fruit, cassia seed.

Cost: 558 yuan for 180 capsules (net weight 90 g)

Schisandra Plus: Protects and enhance liver function. Slows down and reduces shortness of breath and chest

tightness, palpitation, insomnia and dreaminess. Has anti-oxidation, and skin whitening abilities. Contains

ginseng, schisandra, ophiopogon japonicas.

Cost: 363 yuan for 120 capsules (42 g)

Royal Lingzhi Plus: Detoxifies the body, enhances its immunity and encourages the body to rapidly heal

itself.


Gluco8: Regulates blood sugar, can significantly improve glucose tolerance and prevent the occurrence of

high blood sugar and diabetes. It can help in early type-two diabetes and impaired glucose tolerance by

lowering blood glucose and improve a variety of conscious symptoms. It contains mulberry leaf,


6 Ibid.

7 http://www.tangmf.webs.com/hawthorndetailEN.htm

http://www.tangmf.webs.com/hawthorndetailEN.htm

7

chrysanthemum, and yam. Making it rich in mulberry leaves polysaccharides, mulberry leaf alkaloids and

other organic ingredients.

Cost: 340 yuan for 60 drinks (10 ml in each)

Yin Essence: This product is aimed at women of all ages, and improves beauty and has antiaging functions.

It regulates the immune system and improves health. Improves and balances the body's metabolism.

Nourishing liver and kidney. Contains more than 10 species of beneficial traditional natural plant

compatibility, and rich in amino acids, vitamins, minerals and trace elements.

Cost: 325 yuan for 60 drinks (10 ml)

Yang Essence: The related product for men. It enhances physical fitness, male vitality, strengthens the

bones, improves water metabolism, black hair and stronger teeth. It also improves the hearing and eliminates

dizziness. It contains fleece-flower root, Morinda, medlar, walnut meat, longan meat, cornus officinalis,

Rosa laevigata, jujube etc.

Cost: 436 yuan for 60 drinks (10 ml)

Essence for kids

Cost 325 for 60 drinks (10 ml)

Nutri-Soy Meal: Regulates dietary imbalance. Liver and kidney nourishing (cause of Chinese wolfberry and

royal jelly). Adds the necessary proteins, peptides, amino acids to the human diet.

310 yuan for 30 bars (20 grams in each)

Nutri-Soy Meal (For Children): For the growth and development characteristics of children and young

people. Enhance their nutrient digestion and absorption functions, and add taurine and lysine, which

promotes the great brain development.

323 yuan for 30 bars (20 g)

Seal oil: Strengthens the nervous system, vision, child development and improves the memory. Contains 20

percent of multi-carbon unsaturated fatty acids.

373 yuan for 120 capsules (60 g)

Calcium: for infants & young children, women and the elderly.

125 yuan for 120 capsules (120 gram)

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Yi Hua: Rejuvenates blood circulation (with the help of salvia, panax notoginsing, hawthorn, alisma),

softens and repairs blood vessels (ginkgo biloba extract) and cleanses blood (perilla oil).

498 yuan for 120 capsules (36 g)

Lily bulb plus (600 ml health drink): Contains fig, lily, honey, rhizoma imperatae, high-quality honey,

bamboo cane, and deployment of well-formed horseshoe. Combats dry weather and tough living

environment (severe air pollution, car exhaust, smoking, etc.)

Cost: 75 yuan

Hawthorn plus (600 ml health drink): Reduces body heat, moisturizing intestine, quick to replenish

energy. Contains hawthorn, honey and honeysuckle.

Cost: 75 yuan

Company details:

A wholly-owned subsidiary of Lee Kum Kee Health Products Group

Production facilities in Xinhui, Guangdong province, and Yingkou

Strategy:

In January 2014, the mobile and computer application on iOs, Windows and Android systems was

officially launched, with which consumers can buy products and query about account-related

information.

Infinitus has a close relationship with Guangzhou University of Chinese Medicine, Hong Kong

University of Science and Technology, Chinese Academy of Sciences Shanghai Institute of Materia

Medica, Beijing Technology and Business University and other advanced research institutions.

Assessment

It’s difficult to see an interest from Infinitus in direct collaboration with Meabco, but the knowledge and

market insight could be of big use to Meabco.

Guangzhou By-Health


Develops, produces and sells a comprehensive list of vitamins and dietary supplements, including single

vitamins, multivitamins, protein, minerals, natural plant and animal extracts, and other functional dietary

supplements, targeting consumers of all ages and covering various functions such as strengthening bones,

9

enhancing the immune system, general health and beauty. In 2014 By-Health held a market share of 3.7

percent8.

Examples9:

Dragon Power

Increases men’s sexual ability, kidney health, increases male energy and strength

Cost: 198 yuan for 90 tablets (35 g in total)

Slim lean tablet

Promotes fat metabolism, fat decomposition, decrease the triglyceride and cholesterine.

Cost: 178 yuan for 90 tablets (36 g)

Royal Jelly

Boosting of immune system and energy levels

Cost: 198 for 60 tablets (15 g)

L-Carnitin (vitamin BT) for women

Metabolism and increases fat burning


Bi-Younger

For women to help with the challenges of menopause Soy Isoflavones and estrogen is a structure and role of

the same substance extracted from soybeans, called "phytoestrogens.

Cost: 218 yuan for 60 capsules ( 12 g)

Collagen

Keeps skin, bones teeth healthy and strong

Cost: 218 yuan for 90 tablets (58.5 g)

Apple Acid Vinegar Tablet

Restrain absorption of fat and promote fat excretion. Promote fat burning. Controls and regulates body

weight.



9 http://gbbcl.en.china.cn/selling-leads/

http://gbbcl.en.china.cn/selling-leads/

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Zinc


Acerola

Anti-aging, boosting the immune system. Counteracts an unhealthy lifestyle. Rich in C, A, E and D vitamin.


Spirulina

Aimed at busy city people suffering from stress, fatigue, low immunity, poor nutrition or eating disorders.

Rich in 18 kinds of amino acids, vitamins, minerals, phycocyanin, y-linolenic acid, chlorophyll, etc.


Children's Multi Vitamin Tablet


Colostrum powder

Good for old people, pregnant women and also for children. High in immune globin.

Cost: 238 yuan for 60 bags (30 g)

Collagen chondroitin calcium

Strengthen human bone

Cost: 198 yuan for 60 tablets (108 grams)

Strategy:

By-health aims to expand its presence in vitamins and dietary supplements with high-quality products,

private and tailored customer service and nationwide distribution. They have global raw material supply

bases, and plans are in place to establish self-owned organic farms located worldwide.

In August 2014 Guangzhou By-health officially signed an agreement on exclusive raw material supply base

of beta-carotene in Australia with BASF, which is its second exclusive raw material supply base. At the same

time, the company agreed on the strategic cooperation plan with the Netherlands-based supplier DSM and

French supplier Rousselot.

By-Health uses former NBA star Yao Ming in its advertising.

Assessment

11

Has products with similar effects, but could be an interesting partner due to the increasing market share. The

company also seems to be open minded when it comes to having international partners.

Tianjin Tianshi


Tiens held a market share of 6 percent in 201410

.

Calcium (powder, tablets and chewable)

Cost: Chewable (265 for 100), Super Calcium Powder for the elderly (125 yuan for 10 x 10g), Super Calci-

um powder for kids (110 yuan for 10x10g), Super Calcium with metabolic factors for kids (127 yuan)

Super Serene Capsules

Boosting the immune system

Cost: 172 yuan for 60 tablets

Zinc tablets


China Ganoderma Capsules

Immunomodulatory

Cost: 170 yuan for 60 capsules

Beauty Face Capsules

Removes melisma. Contains vitamin C and E + peony root, safflower, peach, bupleurum root.


Spirulina (contains beta carotene, vitamin E, vitamin B). Maintains healthy skin, nails and hair. Has a posi-

tive effect on nerves and liver. Prevents and inhibits cancerous oral lesions, stimulates immune defenses and

inhibits replication of certain viruses Also lowers cholesterol and provides antioxidants and other nutrients.


10

Euromonitor 2015;10

12

Slimming tea

Cost: 108 yuan for 40 bags

Sea buckthorn seed oil softgel

Protects liver. Contains linoleic acid.

Cost: 368 yuan for 70

Metabolic balance capsules


Chitosan capsules11

: Reduces blood lipid, strengthens liver, reduce blood glucose levels, prevention of high

blood pressure, absorption of heavy metals, helps in excretion, improves digestive function. Main ingredient

is chitin.


Compound amino acid tablets for children

Enhances immunity

Cost: 157 yuan 180 tablets

Bone treasure tablets

Increases bone density

Cost: 199 for 100 tablets

Company details

Part of the Tiens Group

Assessment

Tianjin Tianshi also focuses on more natural and original Chinese products, when one looks at the ingredi-

ents. The question is how big an interest the company has in collaborating with foreign companies.

11

http://www.mytiens.com/english/chitosan_tianshi.html

http://www.mytiens.com/english/chitosan_tianshi.html

13

Perfect

Perfect held a market share of 4.6 in 201412

.


Seabuckthorn & Garlic Soft Capsule

Regulates blood circulation. Contains seabuckthorn seed oil, garlic oil and ginkgo leaf flavonoids.

Amino Acid Tablet (bottle)

Help promote healthy liver functions and protect it against damage. Its main ingredients are L-Alanine, Tau-

rine.

Aloe Minerals Pollen (bottle)

strengthening immune system, detoxify the body and reduce illness occurrence. It is suitable for all ages,

especially for the elderly and people with weak immune system. Main ingredients are aloe vera, bee pollen,

royal jelly and 74 types of minerals.

AO Plus/ Jian Yi Tea(box) use with lukewarm or cold water

Promotes the growth of beneficial bacteria in the colon and inhibits the growth of harmful bacteria. Thus it

can help in promoting good digestion, improving urinary system, boosting the immune function and enhanc-

ing metabolic process. Main ingredients are chicory powder, black tea powder and sea buckthorn powder.

Royal Jelly

Contains Amino Acids and live Acetylcholine, which can boost the nervous system, improve memory, re-

duce stress, delay aging and enhance immune system

Detoxify – Hi-Fiber Drink

Regulate bowels functions; keep the entire gastrointestinal tract functioning smoothly. Contains psyllium

husk, sea buckthorn, strawberry, and others

Balance – Aloe Minerals Plus

Help in body detoxification, system balancing and strengthens immunity. Contains aloe vera, minerals, bee

pollen and royal jelly.

Nourish – Nutrition Meal

Helps to strengthen immune system, while maintaining health equilibrium. Contains spirulina, coarse rice

(plumule), lotus seed, semen coicis, oat and soy bean.

12

Euromonitor 2015;10

14

DBN / One for All

A combination of Hi-Fiber Drink, Aloe Minerals Pollen and Nutrition Meal.

Company details:

Perfect owns four production facilities and 8 subsidiaries in China, but the company is expanding with the

establishment of offices in Hong Kong, Thailand, Malaysia, Indonesia, Singapore, Taiwan and Vietnam.

Assessment

Perfect has almost the same product portfolio as the other bigger players. Its growth in the market could

make an interesting bet.

Bayer

Products of interest

Berocca

Optimizes concentration and the ability to focus13

. Contains high doses of B and C vitamin. Also magnesium

and zinc.

Elevit

For pregnant women and their babies. Offers nutritional support to help baby's healthy development. Con-

tains folic acid, iron, iodine, thiamine, calcium, magnesium, copper, biotin, ascorbic acid, selenium, zinc,

manganese etc.

Iberogast

Reduces heartburn, bloating, cramping, nausea and abdominal pain. Is also used for the management of Irri-

table Bowel Syndrome (IBS) and Functional Dyspepsia (FD). Contains beris amara, angelica, chamomile,

caraway Fruit, st. mary’s thistle, balm leaves, peppermint leaves, celandine, and liquorice root.

One A Day

13

http://www.webapoteket.dk/helbred/kost-og-helse/berocca-performance-brusetabletter-p-211209

http://www.webapoteket.dk/helbred/kost-og-helse/berocca-performance-brusetabletter-p-211209

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Multivitamins for children, grown-ups, active people, women and the elderly. Also to support immune sys-

tem, bone health, mental alertness, physical energy, pregnancy, skin health, joint health, heart health, metab-

olism, healthy blood pressure.

Supradyn

Helps release energy in in human cells. All-round wellbeing in a healthy way. Contains calcium, magnesium,

iron, copper, iodine, zinc, manganese, selenium, chromium, molybdenum, vitamin A + B (1,2,6,12) + E + K

+ D3, beta carotene, biotin, CoQ10.

Assessment

Bayer is a major international player in pharmaceuticals. But their share in the market of dietary supplements

is quite small. However, the firm obviously sees a great future in China, as it signed a deal worth 100 million

euros to expand its production in Beijing last year14

. Their focus at the moment is on cardiovascular and dia-

betes.

Wyeth


Caltrate15

Brand of calcium supplements containing 7 products

Wyeth Enercal Plus

An nutrition supplement that contains calcium, which helps support bone health with Vitamin D, magnesi-

um, phosphate, and calcium.

Wyeth Materna

23 kinds of vitamins and minerals with one tablet a day. Its folic acid and iodine is important for baby's brain

and nervous system development. It contains calcium and vitamin D which help support bone health, while

the selenium contained helps to support immune function.

14

http://www.chinadaily.com.cn/business/2014-03/31/content_17392080.htm 15

Held a market share of 2 percent in 2014. Source: Euromonitor 2015;10

http://www.chinadaily.com.cn/business/2014-03/31/content_17392080.htm

16

Wyeth Mama

An nutrition product specially designed for planning to get pregnant, pregnant and lactating women and it

helps supplement nutrition needed during pregnancy and lactation with two servings a day. Contains algae,

iodine and iron to help support fetal brain development. Vitamin D and high calcium to help support bone

health of the mother and baby. Folic acid to help fetal neural tube development during pregnancy.

Milk Formula

A mix of macronutrients and micronutrients to support healthy growth of children. These include special

formula for specific dietary needs

Wyeth GOLD Products

Wyeth PROMIL GOLD is for older infants from 6-12 months of age, catering to their nutritional needs as

they start weaning.

Wyeth PROGRESS GOLD is for toddlers aged 1-3 years.

Wyeth PROMISE GOLD is a dietary supplement for children aged 3 years and above.

Wyeth PE GOLD Stage 3 is a nutritional supplement milk powder for children who are picky eaters aged 1-

3 years. Covers 40 nutrients from 7 major food types including grains, vegetables, fish, meat, fruits, egg and

milk, providing picky eating children with 7 nutrients at risk for deficiency, including Vitamin A, Vitamin C,

Vitamin D, Vitamin E, Iron, Zinc, Calcium. The product helps to support the children's all-rounded devel-

opment in their rapid growth period.

Wyeth PE GOLD Stage 4

A nutritional supplement milk powder for children who are picky eaters aged 3 years and above. Covers 40

nutrients from 7 major food types including grains, vegetables, fish, meat, fruits, egg and milk, providing

picky eating children with 7 nutrients at risk for deficiency, including Vitamin A, Vitamin C, Vitamin D,

Vitamin E, Iron, Zinc, Calcium.

ILLUMA products

ILLUMA Stage 2 for older infants from 6-12 months old. It provides balanced combination of nutrients to

fill the gaps in the older infant's diet. Contains structured lipid sn-2 Palmitate.

ILLUMA Stage 3 for children from 1-3 years old.

ILLUMA Stage 4 for children 3 years old and above.

17

Wyeth BabyNes products

0-1 months

cost: 488 yuan for 26 capsules (90 ml)

1-2 months


3-6 months


7-12 Months Follow-on Formula is for older infants from the start of the 7th month to the end of the 12th

month, to give them the appropriate nutrition they need. It has appropriate level of lipids and essential ome-

ga-3 and omega-6 fatty acids, including DHA and AA, which help to support brain and eye development.

Also, it contains Bifidus BL, live and active probiotic culture Bifidobacterium lactis, study shown to increase

levels of key antibodies for immune support, and contribute to the development of a healthy gut flora.

Cost: 488 yuan for 26 capsules (240 ml)

The BabyNes 13-24 months growing-up formula is for children from the start of the 13th month to the end

of the 24th month. Its protein and calorie content is adjusted to account for food intake at meals; and it has

appropriate level of lipids and essential omega-3 and omega-6 fatty acids, including DHA and AA, which

help to support brain and eye development. Also, it contains Bifidus BL, which contributes to the develop-

ment of a healthy gut flora and helps support the immune system. In addition, it contains prebiotics fructo-

oligosaccharide (FOS) and galacto-oligosaccharide (GOS) that help support gastrointestinal health.


The BabyNes 25-36 months growing-up formula is for children from the start of the 25th month to the end

of the 36th month, consumed as part of a diversified, balanced diet. It provides an age-appropriate supply of

protein and contains DHA and AA. In addition, it includes a smaller quantity of saturated fats and replaced

by omega-3 and omega-6 essential fatty acids. Also, it contains Bifidus BL, which contributes to the devel-

opment of a healthy gut flora. In addition, it contains prebiotics fructo-oligosaccharide (FOS) and galacto-

oligosaccharide (GOS) that help support gastrointestinal health.


BabyNes Machine ensures an optimum hygiene and a safe preparation, minimizing the appearance of lumps

and at the desired temperature in less than a minute.

18

The BabyNes® Machine recognizes each formula capsule by its unique barcode and provides a perfectly

measured feed at the touch of a button. Works with a smartphone via Wi-Fi. Get feeding alerts, track the

child’s nutrition, and receive replenishment alerts.

Cost: 2188 yuan

Company details

Wyeth Nutrition is owned by Pfizer and is a part of Nestle S.A. Focus is on infants and young children, as

well as pregnant and lactating mothers.

Wyeth Nutrition has operations in more than 40 countries/cities in Europe, the Middle East and Asia Pacific.

Assessment

Wyeth focusses enormously on healthy growth and development of children.

Johnson & Johnson


Benecol

Lowering of cholesterol

Splenda

Sweetners with vitamins

Company details

Regional offices in Beijing, Guangzhou, Wuhan, Nanjing, Ji'nan, Hangzhou, Chongqing, Chengdu and

Shenyang.

Assessment

Despite their size Johnson & Johnson don’t have many products targeting specific consumer groups such as

pregnant women and older people. This makes them obvious to contact, but the question is how much inter-

est the company has in this tough market.

19

Conclusion

A common factor in the Chinese market for vitamins and dietary supplements is the fondness of natural in-

gredients. In this sense Substance will fit in nicely.

A review of the many products shows that the main focus is on boosting the immune system (due to stress

and pollution), anti-aging, strengthening of bones and healthy growth of children.

Regarding the eight companies quite a few are interesting. Amway is the biggest player on the market, but is

losing market shares. That could mean an interest in Substance to bounce back. However, they seem to lack

the natural approach of the Chinese companies, which could mean a further decline.

Infinitus is the second largest market player, but it is difficult to see an interest in collaborating with Meabco.

By-Health, Tianjin Tianshi and Perfect are on the rise. They all emphasize the use of traditional Chinese

herbs in their products. However, they could be interested in the many abilities of Substance in order to ex-

pand further. By-Health international involvement would them the obvious choice of the three.

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