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    Forecasting Introduction

    An essential aspect of managing anyorganization is planning for the future.

    Organizations employ forecasting techniquesto determine future inventory, costs,capacities, and interest rate changes.

    There are two basic approaches toforecasting:

    -Qualitative

    -Quantitative

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    Time Span of Forecasts

    Long-range

    time spans usually greater than one year

    necessary to support strategic decisions about

    planning products, processes, and facilities Short-range

    time spans ranging from a few days to a fewweeks

    cycles, seasonality, and trend may have littleeffect

    random fluctuation is main data pattern

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    Qualitative Approaches toForecasting

    Delphi Approach A panel of experts, each of whom is physically separated from

    the others and is anonymous, is asked to respond to a

    sequential series of questionnaires. After each questionnaire, the responses are tabulated and the

    information and opinions of the entire group are made knownto each of the other panel members so that they may revisetheir previous forecast response.

    The process continues until some degree of consensus isachieved.

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    Qualitative Approaches(continued)

    Scenario Writing Scenario writing consists of developing a conceptual scenario of

    the future based on a well defined set of assumptions.

    After several different scenarios have been developed, the

    decision maker determines which is most likely to occur in thefuture and makes decisions accordingly.

    Subjective or Interactive Approaches These techniques are often used by committees or panels

    seeking to develop new ideas or solve complex problems. They often involve "brainstorming sessions".

    It is important in such sessions that any ideas or opinions bepermitted to be presented without regard to its relevancy andwithout fear of criticism.

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    Qualitative Approaches(continued)

    Subjective or Interactive Approaches These techniques are often used by committees or panels

    seeking to develop new ideas or solve complex problems.

    They often involve "brainstorming sessions". It is important in such sessions that any ideas or opinions be

    permitted to be presented without regard to its relevancy andwithout fear of criticism.

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    Quantitative Approaches toForecasting

    Quantitative methods are based on an analysis of historical dataconcerning one or more time series.

    A time series is a set of observations measured at successive

    points in time or over successive periods of time. If the historical data used are restricted to past values of the series

    that we are trying to forecast, the procedure is called a time seriesmethod.

    If the historical data used involve other time series that are believedto be related to the time series that we are trying to forecast, theprocedure is called a causal method.

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    Time Series Data

    Time Series Data is usually plotted on a graphto determine the various characteristics or

    components of the time series data. There are 4 Major Components: Trend,

    Cyclical, Seasonal, and Irregular Components.

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    Data Patterns

    Trends accounts for the gradual shifting of thetime series over a long period of time.

    Seasonality of the series accounts for regular

    patterns of variability within certain time periods,such as over a year.

    CycleAny regular pattern of sequences of valuesabove and below the trend line is attributable

    Random fluctuation series is caused by short-term, unanticipated and non-recurring factors thataffect the values of the time series.

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    Data Patterns

    Horizontal

    When there is no trend in the data pattern, wedeal with horizontal data pattern.

    Mean

    Time

    ForecastVariable

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    Data Patterns

    Trend

    Long-term growth movement of a time series

    t t

    tt

    YtYt

    Yt Yt

    Trend Trend

    Trend

    Trend

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    Data Patterns

    Seasonal Pattern

    A predictable and repetitive movement observedaround a trend line within a period of 1 year or

    less.

    Time

    Forecas

    tVariable

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    Data Patterns

    Cyclical

    Occurs with business and economic expansionsand contractions.

    Lasts longer than 1 year.

    Correlated with business cycles.

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    Smoothing Methods: MovingAverage

    Moving Average MethodThe moving average method consists of

    computing an average of the most recent n

    data values for the series and using thisaverage for forecasting the value of the timeseries for the next period.

    Error in Forecasting

    Measures the average error that can be expected over time.ttt

    YYe

    n

    e

    n

    t

    t

    1

    2)(

    MSE

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    Moving Averages

    Diamond Garden SuppliesForecasting

    Period ActualValue Three-Month Moving Averages

    January 10

    February 12

    March 16

    April 13 10 + 12 + 16 / 3 = 12.67

    May 17 12 + 16 + 13 / 3 = 13.67

    June 19 16 + 13 + 17 / 3 = 15.33July 15 13 + 17 + 19 / 3 = 16.33

    August 20 17 + 19 + 15 / 3 = 17.00

    September 22 19 + 15 + 20 / 3 = 18.00

    October 19 15 + 20 + 22 / 3 = 19.00

    November 21 20 + 22 + 19 / 3 = 20.33

    December 19 22 + 19 + 21 / 3 = 20.67

    Storage Shed Sales

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    Moving Averages Forecast

    Diamond Garden SupplyForecasting 3 period moving average

    Input Data Forecast Error Analysis

    Period Actual Value Forecast Error

    Absolute

    error

    Squared

    errorMonth 1 10

    Month 2 12

    Month 3 16

    Month 4 13 12.667 0.333 0.333 0.111

    Month 5 17 13.667 3.333 3.333 11.111

    Month 6 19 15.333 3.667 3.667 13.444

    Month 7 15 16.333 -1.333 1.333 1.778

    Month 8 20 17.000 3.000 3.000 9.000

    Month 9 22 18.000 4.000 4.000 16.000

    Month 10 19 19.000 0.000 0.000 0.000

    Month 11 21 20.333 0.667 0.667 0.444

    Month 12 19 20.667 -1.667 1.667 2.778

    Average 1.333 2.000 6.074

    Next period 19.667 BIAS MAD MSE

    Actual Value - Forecast

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    Weighted Moving Average

    This is a variation on the simple moving average where insteadof the weights used to compute the average being equal, theyare not equal

    This allows more recent demand data to have a greater effecton the moving average, therefore the forecast

    The weights must add to 1.0 and generally decrease in valuewith the age of the data

    The distribution of the weights determine impulse response ofthe forecast

    1tF

    = w1Y

    t+ w

    2Y

    t-1+w

    3Y

    t-2+ + w

    nY

    t-n+1

    Swi= 1

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    Weighted Moving AverageDiamond Garden SupplyForecasting

    Period

    Actual

    Value Weights Three-Month Weighted Moving Averages

    January 10 0.222February 12 0.593

    March 16 0.185

    April 13 2.2 + 7.1 + 3 / 1 = 12.298

    May 17 2.7 + 9.5 + 2.4 / 1 = 14.556

    June 19 3.5 + 7.7 + 3.2 / 1 = 14.407

    July 15 2.9 + 10 + 3.5 / 1 = 16.484

    August 20 3.8 + 11 + 2.8 / 1 = 17.814

    September 22 4.2 + 8.9 + 3.7 / 1 = 16.815

    October 19 3.3 + 12 + 4.1 / 1 = 19.262

    November 21 4.4 + 13 + 3.5 / 1 = 21.000

    December 19 4.9 + 11 + 3.9 / 1 = 20.036

    Next period 20.185

    Sum of weights = 1.000

    Storage Shed Sales

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    Weighted Moving Average

    Diamond Garden Supply Forecasting 3 period weighted moving average

    Input Data Forecast Error Analysis

    Period Actual value Weights Forecast Error

    Absolute

    error

    Squared

    errorMonth 1 10 0.222

    Month 2 12 0.593

    Month 3 16 0.185

    Month 4 13 12.298 0.702 0.702 0.492

    Month 5 17 14.556 2.444 2.444 5.971

    Month 6 19 14.407 4.593 4.593 21.093

    Month 7 15 16.484 -1.484 1.484 2.202

    Month 8 20 17.814 2.186 2.186 4.776Month 9 22 16.815 5.185 5.185 26.889

    Month 10 19 19.262 -0.262 0.262 0.069

    Month 11 21 21.000 0.000 0.000 0.000

    Month 12 19 20.036 -1.036 1.036 1.074

    Average 1.988 6.952 6.952

    Next period 20.185 BIAS MAD MSE

    Sum of weights = 1.000

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    Following data is available about actual sales for the past 13 years.

    YR 1 2 3 4 5 6 7 8 9 10 11 12 13

    Sales 2.3 2.2 2 2.25 2.6 3 4.1 3.8 4 4.3 4.2 4.8 5.2

    Find the Forecast for the yr 14 using Two Years as well as threeyears moving averages. Which of the two forecasts is more reliable on

    the basis of Mean Squared Error (MSE) criterion ?

    Moving Average - Example

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    Weighted Moving Average

    Vacuum cleaner sales for 12 months is given below. Theowner of the supermarket decides to forecast sales byweighting the past 3 months as follows

    Wt Applied Month

    3 Last month

    2 Two months ago

    1 Three months ago

    Months 1 2 3 4 5 6 7 8 9 10 11 12

    Actualsales(units)

    10 12 13 16 19 23 26 30 28 18 16 14