Bachelor of Design Visual communication Design Program 設計學士視覺傳意設計課程

2012-2013

Full-time top-up undergraduate degree program

The program prepares students for diverse professional practice as designers in commerce and society. Courses provide theoretical knowledge and practical skills, along with an awareness of the social, environmental and industrial implications of design work. All lectures are taught by academic members of Griffith University and supplemented with tutorials conducted by local tutors.

This degree program is offered by the Queensland College of Art, Griffith University in conjunction with the School of Continuing and Professional Studies, The Chinese University of Hong Kong. The whole program will be conducted in Hong Kong.

1. For Associate and Higher Diploma graduates in relevant disciplines;

2. All lectures are taught by academic staff of Griffith University;

3. The degree will be awarded by Griffith University and will have an equal status as those awarded by the university to resident graduates;

4. Students are required to complete 12 courses (a maximum of 4 courses may be exempted) within 12 months’ full-time study.

Program features Bachelor of Design (Visual communication Design)

The Queensland College of Art (QCA) was established in Brisbane in 1881. With its origins dating back more than 100 years, the QCA is Queensland’s oldest and most distinguished art institution. Today, the QCA offers the widest range of visual art and design studies in Australia.

Griffith University is regarded as one of Australia’s top 10 universities and one of the Asia-Pacific region’s most influential universities. http://www.griffith.edu.au

Graduation Exhibition 2011 - “Non-Parallel”

griffith uniVersity (gu) (cricos no. 00233e)

the QueenslanD college of art (Qca)

1. Have completed either an Associate Degree (AD) or a Higher Diploma (HD) Program in a related discipline;

2. Meet the Griffith University’s specified English language requirements:

- IELTS (Academic) 6.0 with no sub-score of less than 5.5, or TOEFL 550 or equivalent result; OR

- Achieve a Grade Point Average of 2.3 on a 4.0 point scale (equivalent to a C+) for your AD/ HD study, and a letter from the Principal or Registrar of your institution, confirming you successfully completed the AD/ HD program and the entire program and assessment is conducted in English with duration for no less than two years.

3. Pass a Portfolio review.

The application form* should be submitted with the following:

1. Non-refundable application fee HK$200 by crossed cheque or bank draft made payable to “The Chinese University of Hong Kong”.

2. Certificates and transcripts of all relevant academic qualifications, e.g. AD, HD, HKCEE, HKAL etc;

3. Proof of recent English Language proficiency, if any;

4. Hong Kong identity card or relevant identification documents;

5. A portfolio CD with all graphics compiled into a single PDF file and other non-graphic works in separate folder(s). (For the portfolio guideline, please refer to SCS website: www.scs.cuhk.edu.hk/cuscs/others/topup/T50100/PortfolioGuideline.pdf)

*Application form can be downloaded from www.scs.cuhk.edu.hk/cuscs/commfiles/topupform.pdf

To: School of Continuing and Professional Studies, CUHK Inter-University Hall The Chinese University of Hong Kong Shatin, New Territories

(Bachelor of Design Program)

aDmission reQuirements

aPPlication ProceDures

Graduation Exhibition 2011 - “Non-Parallel”

All lectures are taught by the academic staff of Griffith University and supplemented with tutorials conducted by local tutors.

All lectures and tutorials are conducted in English. All student assessments, both written and oral, are in English.

HK$9,900 per course

Students can apply for financial assistance through the Government’s Non-means Tested Loan Scheme (NLS). Details of NLS can be obtained from the website of the Student Financial Assistance Agency (SFAA) at www.sfaa.gov.hk

September 2012

11 May 2012 (First Round), 13 July 2012

The degree will be awarded by Griffith University and will have an equal status as those awarded by the university to resident graduates.

awarD tuition fee

acaDemic staff

commencement Date

DeaDline for aPPlication

meDium of instruction

financial assistance

Mr Wong Yee Tat, TD3 - “Own Project – Multi-language”

1. Digital Graphic Design This course gives students a practical and theoretical understanding of the use of the computer as a tool for professional designers for problem solving and creating artwork. Students will be exposed to current industry standard software and technology. The software taught during this course will be Adobe Indesign and Adobe Illustrator.

2. Design for Motion Graphics This course provides students with an understanding of a variety of video editing tools and processes, including and additional to those associated with digital video editing. It demonstrates how a variety of digital mediums such as digital video, still and time based graphics, audio and 3D content may be integrated for use in video advertisements, show reels and movie trailers. Students are also instructed in the processes and techniques required for the ever increasing delivery methods of digital media.

5. Typographic Design 1 This is an introductory course providing a basic knowledge of typography. While it is a strongly practical course it also places typography in its social and historical framework through the history of Roman lettering, the introduction of moveable type and the subsequent history of printing. Topics include lettering, legibil ity, spatial organisation and visual dynamics, negative space, type specification, basic grid design, tabulated matter, basic text and display setting.

6. Visual Communication Design 1This course introduces students to the fundamental precepts of communicating by design. Systematic approaches to information design are investigated and applied to a range of design problems requiring a graphic solution. A solution driven procedure is adopted in which problem-solving is a means by which learning takes place and design strategies are developed.

9. Visual Communication Design 2This course is a progressive extension of Visual Communication Design 1. It introduces students to the fundamental precepts of communicating by design. Systematic approaches to information design are investigated and applied to a range of design problems requiring a graphic solution. A solution driven procedure is adopted in which problem-solving is a means by which learning takes place and design strategies are developed.

10. Design Issues The course will outline the theoretical approaches associated with research in design issues. Students will be encouraged to find relevance in these theoretical propositions to their own studio areas. The course will specify the scope of students learning rather than the precise content. Students will be exposed to an array of issues through lectures, seminars and one-to-one discussion. Students will be given the opportunity to self-direct their particular research into design.

Students are required to complete the following 12 courses. Depending on the students’ previous studies, subject to the consideration and at the discretion of the university, a maximum of 4 courses could be exempted.

Semester 1 (Sept – Jan) 1. Digital Graphic Design2. Design for Motion Graphics3. Modernism & Post-Modernism4. Reading the Visual

Semester 2 (Jan – May) 5. Typographic Design 16. Visual Communication Design 17. Principles of Marketing8. Typographic Design 2

Semester 3 (May – Sep) 9. Visual Communication Design 210. Design Issues11. Visual Communication Design 312. Visual Communication Design 4

*The course sequence is subject to change based on actual situation.

course DescriPtion

S1

S2

S3

S1

S2

S3

Program structure

Mr Kwan Cho Wai, Tristan, VCD3 - “SOS Campaign”

3. Modernism and Post-modernismThis course develops an understanding of modern and postmodernism visual culture through discussion of the work of a wide range of significant visual practitioners. The course considers the way that social-cultural contexts influence the production and consumption of visual art and design. The course makes links between historical and contemporary practice.

4. Reading the Visual The course, through the consideration and application of semiotic analysis, develops an understanding of visual culture as functioning within specific social-cultural contexts. Texts for analysis are generally drawn from modern and postmodernism visual culture but historical examples are not precluded from discussion and are used to trace the development of various visual rhetorics.

7. Principles of MarketingMarketing is everywhere, everyday and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organisations and society as a whole. Central to this course is the consumer’s perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this course.

8. Typographic Design 2 This is an intermediate course that builds on previous studies and gives students a firm basis for refining their typographic knowledge and skills. The effective expression of meaning through the visible word demands an understanding of content and constant attention to detail. This course develops this critical awareness. Overall, by concentrating on the thoughtful combination of word and image, it attempts to produce outcomes of a high technical and aesthetic standard.

11. Visual Communication Design 3 This is an advanced interdisciplinary course that connects theory and practice. It emphasises the integration of critical theoretical knowledge, creative and imaginative applications of the design and communication processes to contemporary visual communication design problems. Special emphasis is put on social and environmental responsibility of design and its communicative dimensions in relation to the public sphere.

12. Visual Communication Design 4 This course emphasises the integration of creative and imaginative applications of the design and communication processes to contemporary graphic design problems. Special emphasis is put on preparing students for the real world working environments. Students are expected to apply a professional code of ethics to activities, to solve complex and demanding design problems within fixed deadlines, and to present work in a professional manner.

There are three semesters in each calendar year:

Semester 1 September – January Semester 2 January – MaySemester 3 May – September

Students are required to study 4 courses in each semester. The Program can normally be completed within 12 months of full-time study.

S1

S2

S3

S1

S2

S3

Duration

Mr Kwan Cho Wai, Tristan, TD2 - “Expressive Type”

Tel: Ms Manda Wan 2209 0258 Ms Ivy Lau 2209 0453 Fax: 2994 4910 E-mail: scs-art@cuhk.edu.hk manda_wan@cuhk.edu.hk

SCS Website: www.scs.cuhk.edu.hk/topup GU Website: www.griffith.edu.au/cuhk-design Gradshow 2011: www.gudesign.scs.cuhk.edu.hk/gradshow2011 Wordpress: hkgudesign.wordpress.com Facebook: www.facebook.com/cuscstopup

*This is an exempted program governed by the Non-local Higher and Professional Education (Regulation) Ordinance, Government of Hong Kong Special Administrative Region (Ref no.: 411897). It is a matter of discretion for individual employers to recognize any qualification to which this program may lead.

*Please note that the enrolment quota must be met for the program to be offered. The commencement confirmation of academic year 2012-2013 will be announced by mid-July 2012.

enQuiries

Front and back cover image: Mr Cheung Sze Chai, Elvis, TD3 - “TYPO”Mr Pang Chun Wai, Brian, VCD3 - “Create a Brand “You””Mr Kwan Cho Wai, Tristan, TD3 - “Own Project - Friendship”Mr Kwan Cho Wai, Tristan, TD3 - “Own Project – Wisdom”

Bachelor of Design Visual communication Design Program 設計學士視覺傳意設計課程

2012-2013