fundraising in your local community
TRANSCRIPT
Fundraising In Your Local Community Workshop
Thursday 4th February 2016Deirdre Murphy, Fundraising Advice Officer, NICVA
Agenda
• What we mean by Community Fundraising• Community Fundraising techniques• The challenges of Community Fundraising
What is Community Fundraising?
It’s about raising funds from...local communities
through… developing volunteer networks
Why Community Fundraising?
Discussion - 3 reasons why you wish to develop Community Fundraising
Benefits of Community Fundraising• Brings new donors on board• Attracts positive PR and increases brand
awareness• Builds quality long term relationships• Keeps donors engaged• Unrestricted funds
‘Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has’
Margaret Meade
Who
do you know?
Who
do they
know?
What
are thei
r interests?
What could they
do?
Who can
ask them?
Recruiting Volunteers
Building the Relationship
Ask
Thank
Update and thank againAsk Again
Thank again
“I've learned that people will forget what you said, people will forget what you did, but people will
never forget how you made them feel.”
Maya Angelou
Database is a Must• CiviCRM – www.2020media.com• Microsoft Access• Salesforce - http://www.salesforce.com/uk/• Dynamic CRM - https://www.tt-exchange.org/• Raisers Edge - https://
www.blackbaud.co.uk/notforprofit/fundraising-crm/products/the-raisers-edge
Techniques
CommunityFundraising
Events Domestic Challenges
Legacy
Online
Overseas Challenges
Schools
Fundraising Campaigns
Fundraising Groups
Shops
In-memoriam
Charity Shops
Own Events
Domestic Challenges
Overseas Challenges
Online
JustTextGiving by Vodafone
Fundraising Campaigns
Top tips to Establish a Group
• Terms of Reference
• Fundraising Plan
• Willingness to learn
• Celebrate successes
Challenges• Competitive Environment• Time consuming• Low return on investment• Skilled staff to support volunteers• Fundraising culture• Things can go wrong!
Any Questions?
Institute of Fundraising Code of Fundraising Practice
“The principle of self-regulation is to allow individuals and fundraising organisations to
demonstrate best practice, eliminate poor practice and increase public trust and confidence in the
voluntary and community sector”.http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-practice/http://www.institute-of-fundraising.org.uk/guidance/fundraising-disciplines/major-donor-fundraising/
Fundraising Advice Service
Tel: 028 9087 [email protected]
@nicva_FRAdviceFundraising Advice NICVA
www.nicva.orgwww.grant-tracker.org