f.y b.com cc ppt 1

8/4/2019 f.y b.com Cc Ppt 1

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COMMERCIAL

COMMUNICATION


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DEFINITIONS:

(1) Communication is an

exchange of facts, ideas,

opinions of emotions bytwo or more persons.

-William Newma &

Charles summer


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(2) Communication is the process ofpassing information andunderstanding from one person toother person.

-Keith Davis

(3) Communication is any behaviour

that result in an exchange ofmeaning.

- The AmericanManagement Association


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PROCESS OF

COMMUNICATION:

Communication is atwo way process, in which theremust be two parties: the sender

& receiver. In order to pas on ortransfer an idea a person useswords, symbols, colours, signs,picture, gesture, sounds etc.which convey the idea

The process of communication isa seven step procedure:


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(1)Sender

(2)Enconding

(3)Message -

(4)Channel

- (5)Deconding

(6)Receiver

(7)Feedback


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(1)Sender:

- The process of communicationis invited by the sender who

has an idea to convey

(2) Encoding:- Clear about the purpose or

objective

- Must choose a language or non

verbal signs or symbols for

message


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(3) Message:

- the receiver should get the

message loud & clear for

communication to happen.

- written or spoken.

- verbal signs, sounds, gestures

etc

(4) Channel ( medium ):

- uses proper channel or medium

- medium depend on message


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(5) Deconding:

- The receiver decodes the

message after receiveng it.

- Attaching or grasping

meaning to the written words.

i.e: language or symbols.

(6) Receiver:

- End of the cycle of

communication.


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(7) Feedback:- Receiver response.- received the message.

properly or not.


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AIMS OR OBJECTIVES OFCOMMUNICATION:

(1)Knowledge

(2)Information

(3)Counselling(4)Request

(5)Warning(6)Advice

(7)Rasining Moral


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(8) Persuasion

(9)Appeal

(10)Report

(11)Motivation(12) Order

(13)

Suggestion(14) Complaint

(15) Instruction


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FORMS OF

COMMUNICATION:

(a)Verbal communication:

(1)Oral communication:-Getting desired result

-Immediate rplay

-Very effective face to face-Two way process in full

operation


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(2) Written communication:

- Most effective

- Get the exact & same

meaning

- Letters, circulars, notice,

memos,reports, minutes,

advertisement & poster

(3) Communication through-four language skill:-


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a. Listening

b. Readingc. Writing

d. Speaking

(4) Advantages oral communication:- Face to face conversation effective.

- Feedback response immediately.

- Misunderstanding & confusion is

avoided


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- The workers are motivated- Friendly atmosphere

(5) Limitations of oral

communication:- It is not prove

- No documentary evidences

- Receiver can not rememberthe message accurately for a

long time


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-Forget imporatant details

- Invite troubles

- No legal validity

- Time passes in talks- Many discussions & no

decisions are taken

-Difficult to give responsibilityto anyone for a mistake


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- It can be kept for a longer

time.

- It can be referred in future

- It has legal validity in field

of commerce.- Documentary evidences

- Cheapest communication.

(6) Advantages of written

communication:


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(7) LIMITATIONS OF WRITTEN

COMMUNICATION

- More time consuming

- Immediate feedback is not

possible- Write back and wait for the

answers

- Sender and receiver shouldknow the same language


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(b.)Non verbal

communication:

-Non verbal communication is acommunication that involves neither

written nor spoken words.

-It is also known as visual

communication .

-This communication concerned with such

things as

Body movements, Gestures, Facial

expressions, Postures, Space, Time,

Symbols & Sign, Voice Tone, Colour etc.


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IMPORTANCE OF NON VERBAL

COMMUNICATION

(1) Non-verbal methods are used to support or

enhance whenever we speak and to express &

demonstrate a point. A speaker uses facialexpressions, movement of hands and body

posture to enrich the meaning of words.

(2) Non-verbal methods have a quick effect on

the mind of the receiver for example a red light

at the traffic signal instantly indicates the

person to stop.


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(3) Non-verbal communication is highly

effective when people have no time to read

sentencesespecially on the highway the

driver looks for the various symbols and

decides his route and gets information about

the direction-, distance, speed etc.

(4) Maps, charts, graphs, symbols arevery

necessary to convey ideas related to places,data, directions etc. They support and

consolidate the written data.


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(5) Visuals on the television or any

screen are more interesting than mere

words and hold attention.This provesthat human beings, respond more

naturally to pictures/sounds and

colours.

(6)Visuals or pictorial displays or

posters are impressive and

immediately understood. They are-highly effective to convey important

information especially for

uneducated people.


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Types of non-verbal communication:

1.Body language :The most popularly studied

area ofnon-verbal communication is body

language. The study of body movements as

related to speech is called kinesics.Kinesics is the study of the body's

movements. It is the manner in which the

body communicates without words. A

person communicates by the movementof eyes, face, hands, shoulders and by

other such physical movements, we send

message to others.


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The outward body movement reflect true inner

feeling ofa person. Our eyes and facial features

convey happiness, surprise, fear, anxiety, pain, stress

and worry.

Face is a part of body where a person looks first -

for the expressions. Bye contact with=a person also

sends many messages like nervousness, shyness,embarrassment and even anger. The other parts of

the body like hands, legs, head and arms convey

certain thins though gestures. When a person is

angry he pounds his fist on the table, similarly there

are sings signs sings Indicating whether somethingis 'fine', 'OK' ornot proper. Thus we can say that

body movements of a person speak louder than

words.


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(2)Para language :Para means 'as'

or 'like', therefore para language

means 'like language'. It talks about

signals, and other vocal clues with

speaker's voice that give us meaning.

Para language does not consist of

words but is about how words arespoken.


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(3)Time and space language :

Time

and space languages is other

type or means of non-verbal

communication. Time Languagemeans the meaning which we

attach to time, that is, we

symbolize time andcommunicate to others what

time means to us.


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All of us have heard the

popular saying ormaxim "Time is Money" we

send out such message about time and

importance of time through time language.

Whenever apersondoes something he

definitely takes time into consideration.Whenever term leaders ormangers set goals for

themselves orthe organization they calculate

the time required to achieved them, The term

'Time Management' has become famous

Specially with regards to business consultants

and professionals.


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Whether a person is a

teacher, student, doctor or a house wife(homemaker) he / she is definitely aware

of the worth of time. While people in the

east arehaving more relaxed approachabout time, people in the western

countries are very particular about time.

With each person, there fs a time languageasthere is a body language and space

language.


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(4)Space language :

As body language iscalled 'kinesics1, proxemics is the

study of how we communicate with

the space around us. We will have tofix or decidethe distance between us

and the person or persons with

whom we wish to communicate. This

distance or proximity can be stated as

follows.


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(1) Intimate -Physical contact to 18 inches.

(2) Personal -18 inches to 4 feet.

(3) Social - 4 to 12: feet.

(4) Public - 12 feet to the range of eyes andhearing.


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(5)Sign Language :

A sign is a markor a symbol used as a

representation of something; for

example + for 'plus' or 'addition'-for subtraction and a skull and

cross-bones for 'dangers'. A sign

is visual and has a fixed or preconceived meaning.


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In order to understand the

sign language, a person should have a

certain amount of previous knowledge ortraining. Signs areuseful in communication

of simple but important ideas. For example

a sign through hand to someone whowants to enter or to stop someone who

speaks too much, are simple signs but ore

very useful. Similarly signs on the boardson the boards on the highways or a red or

green flag are popular signs for people to

understand.


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ADVANTAGES OF NON VERBAL

COMMUNICATION:-

(1) It is supplements verbal communication.

i.e. along with words gestures, facial

expression variety and types, it has alsoadvantages and also limitations .

(2)Whenever a person is unable to speak

with words or wants to avoid speakingthan gestures, movement of hands and

fingers help him to convey.


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(3) On the basis of persons body

language and para language we cannow about this educational

background.

(4)P

ronunciation and body languagetell about a persons regional

background.

(5) Through space language a person

shows as to what type of

relationship he wants to build up

with the other person.


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(6) Time language shows a persons

sense of timing and the value heattaches to time.

* LIMITATIONS OF NON VERBAL

COMMUNICATION:-

(1)We can not totally rely on non

verbal communication, because manya times gestures and signs could be

vague and inconsistent.


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(2)The way of talking speed and pitch may

sometimes unnecessary make thereceiver of the message biased.

(3) Non verbal symbols are supplements of

verbal communication and if used

without words they may offend thereceiver.

(4) Space language or proximal is different

in different cultures. So what is true of

one culture may not be applicable toanother. so communication can not be

effective.


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