RUMBLE MEDIA GMBH

Presentation

David An, CEO November 2012

Online Gaming

Rumble Media GmbHCEO: David An Foundation: 2007Major Shareholder: HoltzbrinckHQ in Karlsruhe, Germany Number of employees: 11

Mobile Gaming

About Rumble Media

Portal Business

Mobile SaaS Reseller

Mobile PublishingSolutions

Company HistoryOct 2012Start of Mobile Publishing Solution BusinessJul 2012Re-Launch Playandroid Mobile & Fettspielen Mobile Jun 2012Traffic Playandroid surpassing 350k visitors in over 200 countriesMay 2012Introduction of FSK Game Rating on Fettspielen.deMar 2012 Launch Fettspielen.de & Girlsandgames Online Magazine Jan 2012 Launch Playandroid Online MagazineOct 2011 Launch Playandroid Appstore Aug 2011 Launch Fettspielen.de Mobile Jul 2011 Start channel partnership with Innogames and UpjersFeb 2011 Playandroid.com going liveJan 2010Start channel partnership with Goodgame Studio Oct 2009Girlsandgames.de going live Jan 2009Start channel partnership Bigpoint May 2008 Fettspielen.de going live

We help you build your own distribution eco-system

Mobile-PS allows mobile game publishers to build their own distribution eco-system with Affiliate Partners (such as Playandroid.com)

Third Party Developers

in order to drive traffic to your game portfolio and maximize revenues

Current Challenge: Customer Acquisition Costs

According to Pocketgamer user acquisition costs have recently jumped from 0.75$ to 2$.

This is due to incumbent players currently buying themselves at a loss into the future ( Zynga, Gree, DeNA)

Current CPI levels are not sustainable

Buying users at 2$ equals to burning money.

Assuming a low target margin of 30%, 0.75$ CPI seems feasible.

But the question is: Can you get the right audience ?

Cost per User (Cost per install)$2$1.86$0.75$0.75

Conversion Rate5%5%5%5%

Break-Even$40$37$15$15

Target Margin30%30%30%50%

LTV Target$57$53$21$30

TinyCo goes into the right direction

TinyCo shares up to 75% of realized revenues

Incremental revenues for app publishers

Drawbacks:

Limited to apps

SDK for app publishers needed

No detailed reporting

Mobile PS helps you build your own affiliate network

Game PublishersDon't waste marketing dollars & ad network fees

Flexibility to mix different revenue models and % of net revenue shares

30% - 75% for example

Affiliate PartnersIncremental revenues

Full transparency of conversion funnel

Flexible Integration

Optimization of revenues

True partnership

Cross promote your entire game portfolio

Cross PromotionOur SDK allows you to cross-promote your entire game portfolio

This feature is optional

If you do not have enough games, feel free to promote third party apps

Full Transparency with Mobile PS Conversion FunnelWe will equip you with an intranet allowing you to track the entire conversion funnel

Per game

Per banner

Our solution allows affiliate partners to track non-standard banners in order to boost incremental revenues

Build your affiliate network with longterm partnersGame PublishersBuild a longterm global network of affiliate partners

Don't waste marketing dollars & ad network fees

Flexibility to mix different revenue models

How Mobile PS worksGame PublishersRegister in our system

Configure virtual items

Download SDK

Integrate SDK in Game Build APK

Upload new game build in Google Play

Upload creative material in our system

Contact affiliate partners

Affiliate PartnersRegister in the system

Choose from available games

Copy banner codes

Start advertising

Check statistics daily

Run banner A/B tests (optimizing eCPM)

Drive more traffic

Maximize revenues

Mobile PS Summary of Advantages

Get a free solution to manage your channel partners Full transparency of the entire conversion funnel Stable solution in the cloud for a global distribution Flexible assignment of commission rates per channel partner Platform agnostic tracking of traffic No change in user experience Ability to cross promote your entire game portfolio Risk-free global expansion without burning marketing dollars

Mobile PS - Saas Technology

Added Value Our own affiliate websites

Our own portals are value added to our service offering. All of our portals have the best conversion rates.

Any questions ? Please visit our website for further information

http://www.mobile-ps.com

Klicken Sie, um das Format des Titeltextes zu bearbeiten

Klicken Sie, um das Format des Titeltextes zu bearbeiten

Klicken Sie, um die Formate des Gliederungstextes zu bearbeitenZweite GliederungsebeneDritte GliederungsebeneVierte GliederungsebeneFnfte GliederungsebeneSechste GliederungsebeneSiebente Gliederungsebene