The real real-estate search engineThe real real-estate search engine

What is GoHome?

GoHome is a vertical search engine specialized for real estate

GoHome aggregates content from all real estate agencies and portals in a given market

GoHome provides the optimal results for any given query

GoHome is Google for real estate

GoHome vs. Google (1/2)

GoHome searches only real estate classified ads, not real-estate topics from forums or other sites, while Google searches the entire Net

GoHome understands the query and provides structured the results so main parameters such as location and price are pointed out.

GoHome is semantic based, Google is keyword based

Google does not take into account dependencies and priorities of different keywords and parameters, GoHome does

GoHome vs. Google (2/2)

Example query – stan u zagrebu do 70000 eur (flat in Zagreb up to 70000 EUR)

Google will lists all results that contain keywords “flat”, “Zagreb”, and “70000 EUR”

Google will list: • flats outside of Zagreb • other items that are in Zagreb but are not flats nor

real estate classifieds• anything else that has the mentioned price

GoHome will list only flats in Zagreb up to 70000 EUR and nothing else

What does GoHome offer ?

To real estate buyers - visitors• Aggregation of all real estate ads in a market that

are on the Internet• Free and unique search possibilities • To real estate agencies and real estate portals

Targeted and efficient marketing • Cost-effective online advertising • Payment only when visitors click on the ad

Team References

GoHome = Heliobit + Bujas&Sin Heliobit d.o.o. – creators of Heliobit Nekretnine -

software that leading Croatian real estate agencies use for inventory, control, and publishing purposes

Bujas&Sin d.o.o. - real estate CD in leading Croatian weekly magazine Nacional and portal nekretnine2.com

GoHome team is made up of technology and Internet marketing specialists with proven record in online real estate marketing

The best reference: www.gohome.hr

GoHome Croatia - facts

30,000 unique visitors made 54.000 visits in September (Google Analytics)

Reach (percent of total Croatian Internet users) : 2% Total revenues in first 4 months 33.000 EUR Contracts with top real estate portals and real estate

agencies Over 150 customers (105 agencies, 23 portals, 20+ related

industries) Recognized by most users as number 1 real estate web-site

in Croatia Presence in different media – HTV,Nacional weekly

magazine, Nova TV, blog.hr,Capital Network,all daily newspapers etc.

Key customers

Nekretnine.net – Trader Media East CentarNekretnina.net – Northcliffe International Njuskalo.hr – Styria Crozilla – Razina 3, Germany angel investvenment Ilirika Nekretnine – Ilirika d.d. Slovenia King Sturge Splitska banka – Societe Generale Group +10 Major portals and 120 top croatian agencies …

GoHome reasons for success

Innovative and revolutionary quality product Local market approach – for each local market native

language speakers and real estate professionals will be hired Targeted and efficient solution for advertising based on PPC

model Efficient marketing – Google Adwords, affiliate program,

specialized industry PR Search Engine Optimization – state of the art SEO embedded

within the search engine GoHome attracts quality visitors - they know what they want

as they enter their wishes in search query box Referral “king” - GoHome refers these quality visitors to

original agency and portal websites

GoHome faces new challenges

Crawling and indexation of thousands of different unstructured web pages

Analysis of unlimited number of complex queries Adapting the technology to different markets and

different languages

GoHome solves advanced problems

Deep crawling and indexation of unstructured content IQParser of queries – smarter query interpretation for top

quality results Engine takes into account language peculiarities such as

cases and different noun and verb endings GEO engine – GoHome connects towns with regions and

locations with general queries (i.e. GoHome knows that Split is in Dalmatia, also on the sea…)

Generic engine implementation – root structure of search engine technology is the same for all markets

Example of GoHome brand and technology in non-Croatian markets : www.gohome.es

GoHome strategy and goals

Launch in additional 8 EU countries in 2008 Spain, Slovenia, Italy, France, Germany, Austria,

Poland, Czech Republic Planned revenue for Croatia + 8 mentioned EU

countries from 2008 to 2010 : 4 million EUR Expansion to English speaking countries (UK and

US) in second stage (after 2009)

Plan of Operations

Starting in January 2008, launch of GoHome in new market every two months

Spain in January 2008, Czech Republic in December 2008

Central development center in Split – C# programmers, asp.net programmers, spider and DBA administrators, web designers

Native language speakers for each language that assist in fine-tuning and adopting technology to different markets

Local sales representatives in each market

Promotion Plan

Contextual advertising – Google Adwords and Google Ad Sense

In-text contextual advertising –Contera, Vibrant media, Xclaim

Search Engine Optimization Affiliate program – GoHome search boxes on

partner sites,Gohome AdsSense Local market PR efforts – organized events that

bring together key industry players (agencies and portals) in each market

GoHome Europe projected financials

Needed captial injection : 600K -800K EUR Planned revenue for Croatia + 8 mentioned EU

countries from 2008 to 2010 : 4 million EUR Positive Cash Flow in 12th month – December 2008 Break even in 18th month – June 2009 Germany – 50% of all planned revenues

Conclusion

GoHome has unique aggregation and search technologies

GoHome focuses on local market approach GoHome team consists of Internet enthusiasts and

real estate experts with proven business records GoHome.hr showed great succes as “referral king”

in Croatian websphere GoHome has enormous expansion and revenue

potential GoHome will change the European Internet real

estate market