going online 2015

GOING ONLINESource: “How to set up an online business”

PlanningBuildingSellingMarketing

Part 1: Planning• What do you want to get out of your business?• Do you have the skills – competences that you need?

• Determination• Humility• Decisiveness• An analytical mind

• Why do you want to go online?• Low start up costs• Long opening hours• Testing• Scale• Competing the big boys• The other side of the coin…

Part 1: Planning• What kind of internet business are you?

• Selling godos• Selling downloads and online services• Selling information

• Comming up with your business idea• Brainstorming• Turn on the radar• Evaluating your ideas• … Can you make money out of it?

• Is there a market for your idea?• Segmentation• Check competition

Part 1: Planning• Analysing the market

• Google insights search• Define your product

• Use Surveymonkey• Planning your website

• Define the structure • Prepare a business case• Raise your start-up cash

• Product development • Marketing• Running the business• Money to live on

Part 2: Building• Web hosting• Content Management systems• Usability – Web design• How to host:

• Dedicated• Shared• Virtual

• Domain name• Setting up your server• Writing your content• Images and graphics

Part 2: Building• Video and sound• Use of Wordpress• Pluggins• Create an app for your business• Apps can be used as another channel for your business

Part 3: Selling• Consider e-bay, Amazon or Mercado Libre• Payment systems• Having your own shopping cart• Free shop tools• Oscommerce• PrestaShop• Shopify

• Selling on phones and tablets• Making money through memberships

Part 4: Marketing• “Your first aim is to get the right visitors to your Site”• Optimize your copy: SEO• Use Google Analytics• Keywords• Blogging• Relationship – based marketing

• Loyalty means re-buying• Autoresponders

• Search engines index• Pay per click• Adwords

Part 4: Marketing• Design a landing page• Running an AdWords campaing:• Impressions• Clicks• Convertions

• Marketing through social media• Facebook• Youtube• Pinterest• Twitter

going online 2015

Internet