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Gary Lin2016/1/16

GA

3

Avinash, Author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day

AboutAvinashhttp://www.kaushik.net/avinash/about/

http://www.kaushik.net/avinash/about/

4

Avinash, Author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day

AboutAvinashhttp://www.kaushik.net/avinash/about/

http://www.kaushik.net/avinash/about/

5

()

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7

PV

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PV

9

PV

EC

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PV

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PV

12

13

14

15

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...etc

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GABehaviorConversion

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/ BusinessModel

...

GA

22

(Metric)

UserPVConversionJumprate

(Dimension)

Acquisition

23

Acquisition

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Acquisition-(Metric)

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Acquisition-(Dimension)

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GA?

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GA1. 2. 3. 4.

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1

2

3

4

1.

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user

2.

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Session(Segmentation)

3.

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Metric

4.

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-1

(Metric)

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-2

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-3

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-4

()

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-+

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Real-Time Report

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Real-Time Report

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...

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User

cue

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Target Audience

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TA

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/Unique

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/Unique

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54

Acquisition

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Freetraffic>60%

58

PVBouncerateconversionrate

59

Behavior

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landing

62

Conversion

Thanks!

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