Google Confidential and Proprietary 1

Mobile Monetization Opportunities

Jennifer Chan, Strategic Partner Manager 2012

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Agenda

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1. GOMO Best Practices

2. Ad Monetization for Desktop and Mobile Sites

3. Ad Monetization for Mobile Apps

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10 best practices for mobile sites

learn, listen & iterate

be thumb friendly

design for visibility

make it local

use mobile site redirects

keep it quick

make it seamless

simplify navigation

make it accessible

make it easy to convert.

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Case Study: Robert Brothers (Real Estate)

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http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp

http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp&noredirect=1

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Be thumb-friendly

Making links isolated prevents accidental clicks.

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Design for visibility on a small screen

Use size and color to indicate link/button priority.

Make sure content fits onscreen and can be read without pinching or zooming.

Create contrast between background and text.

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Make it accessible

Find alternatives to Flash like HTML5.

Adapt your site for both vertical and horizontal orientations. Keep users in the same place when orientation changes.

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Use mobile site redirects

Give users the option to go in between mobile and desktop versions of the site.

Let users choose which version they prefer to see for later visits.

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Local Mobile Site Examples

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CNN uses mobile as another medium

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User-friendly ad locations for mobile Stock Exchange of Thailand has mobile market data

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Stock Exchange of Thailand mobile complements their website (61M pageviews a month)

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The Magic Mobile Formula…

Better User Experience

ñPage Views

$$$

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Ad Monetization: How to monetize your desktop/ mobile site?

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We partner with the biggest publishers in the world

And more…

200B ad impressions served per month $7B+ paid to partners annually worldwide”

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Desktop Site Ad (Image)

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Desktop Site Ad (Text)

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Mobile Ad

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Sites Games Video Mobile

Monetize Across All of Your Online Ad Inventory

Google AdSense ads can serve here:

Sign Up: www.google.com/Adsense

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How to monetize Mobile Search?

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44% of Last Minute Holiday Purchases will be

Mobile “ “

Google Mobile Ads Blog, Sep 6 2011 http://goo.gl/w12vt

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What if I have a Search Site?

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Solution: Search ads for Mobile Site

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Major Search Site Categories

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Shopping Travel Real Estate Jobs

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How to monetize your mobile app?

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There are many ways to monetize your app

Paid downloads User pays a fee to download

In-app purchase User purchases digital goods within the app

Freemium User pays for additional functionality

Advertising User clicks on ads

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I’ve built an app. How do I make money?

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AdMob Partners

Sports Tech News & Weather

Music Entertainment Games Women’s Interest

Lifestyle

Autos Fitness

Spanish

Utilities

Anime

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AdMob works with top Advertisers and Agencies

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Consumer Products

Movies, TV & Games

Retail

Travel Internet

Financial

Autos

Internet

Food & Dining

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User launches your app

User clicks on ad placed in your app

You get paid for each click

Here’s how advertising works

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Ads that think “smart”

“Smart” detection of device width and orientation consistently deliver ads that fit

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300 x 250 (IAB Medium Rectangle) 728 x 90 (IAB Leaderboard) 468 x 60

iPad Ad Units

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Start Monetizing Today … for free!

1.  Build a Mobile Site www.howtogomo.com

2.  If you have a mobile site, earn $ www.google.com/Adsense

3.  If you have an app, monetize with www.Admob.com

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Q & A

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AdWords 社群

https://www.zh.adwords-community.com

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