gree platform for smartphone の構成技術 - rikunabi...gree platform for smartphone...

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2008 GREE,Inc. All Rights Reserved. Copyright © 2004- Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved. Copyright © 2004-2011 GREE,Inc. All Rights Reserved. Confidential GREE Platform for smartphone の構成技術 グリー株式会社 メディア開発本部 ソーシャルメディア統括部長 伊藤 直也 <[email protected]>

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Page 1: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE Platform for smartphone

の構成技術

グリー株式会社

メディア開発本部

ソーシャルメディア統括部長

伊藤

直也

<[email protected]>

Page 2: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

アジェンダ

• スマートフォン版GREEの構成技術

• GREE Platform for smartphone

の構成技術

Page 3: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREEはフィーチャフォンからスマートフォンへ

Page 4: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

スマートフォン版GREE

Page 5: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE iPhoneアプリ

Page 6: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

Webとネイティブのハイブリッド

Page 7: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

HTML5+CSS3+JavaScript = スマートフォンWeb

• Android, iOS

ともに

WebKit

ベースブラウザ: 新技術を積極的に採用

• Ajax, HTML5, CSS3 (animation, transform), HTML Forms, Web Storage ...

Page 8: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE iOS/Android SDK

GREE iOS/Android SDK(OAuth認証、シングルサインオン、GREE HTTP APIコール、プッシュ通知)

GREE

Web View 拡張(外部リンクUI, 電話帳連携, カメラ

etc)

HTTP

WebView

Page 9: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

HTMLだけでできないことをネイティブが補う

プッシュ通知、バッジ

iPhone電話帳連携 カメラ、アルバム UIの拡張(外部リンク押下時)

Page 10: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

iPhoneゲーム

+ iOS

GREE SDK

Page 11: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE iOS SDK

iOS

SDKでGREEをインテグレートする

GREE

iPhoneアプリ

Page 12: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE iOS/Android SDK(OAuth認証、シングルサインオン、GREE Platform APIコール、スクリーンショット

ひとこと/ランキングダイアログ、プッシュ通知)

GREE

SNSブラウザ(SNS WebView, 外部リンクUI, 電話帳連

携, カメラ, ブラウザゲーム用WebView)

アプリケーション本体

HTTP

GREE iOS

SDK + アプリ

Page 13: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE Platform

GREEパートナーが開発したソーシャルアプリケーションをGREEユーザー向けに提供す

ることを可能にするプラットフォーム

Page 14: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

Page 15: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREEは国内No.1のソーシャルプラットフォームに

(単位:万⼈) 2,246万⼈(2010年9⽉末)

2,190万⼈(2010年10⽉末)

2,167万⼈(2010年9⽉末)

Page 16: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

"for smartphone"

グリーは、GREEパートナーと共に、スマートフォンにおいてもNo.1のエコシステムを創造して参ります。

マネタイズ⽀援

資⾦、企画・開発、分析

⽀援集客⽀援

Page 17: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE Platform

• GREE Platform for feature phone

• GREE Platform for smartphone

2011年1月より順次開始

Page 18: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

iPhone/Android アプリ

GREE iOS SDK

GREE Platform

集客・課⾦

iPhone/AndroidアプリでもGREE基盤を活かしたビジネスが可能に

GREE iOS/Android SDKを開放

Page 19: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE Platform のバックエンド

ユーザー認証API、友だち一覧取得API、課金決済API …

GREE Platform

HTTP

Page 20: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE Platform API によるデータ通信

{"totalResults": 3,"itemsPerPage": 3,"entry": [{“nickname”: “なおや","profileUrl": "http://gree.jp/0123457","thumbnailUrl": "http://gree.jp/img/0123457.jpg"

},{"nickname": "ナンチョビー・マツダ","profileUrl": "http://gree.jp/0123458","thumbnailUrl": "http://gree.jp/img/0123458.jpg"

},{"nickname": "ハコニワ工房","profileUrl": "http://gree.jp/0123459","thumbnailUrl": "http://gree.jp/img/0123459.jpg"

},]

}

GET /api/rest/people/@me/@all?fields=nickname,profileUrl,thumbnailUrl

OAuth + HTTP over JSON

Page 21: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

SDK が

GREE Platform をラップ

-(void)callAPI {NSString *actionName = @"/people/@me/@friends";NSDictionary *params = [NSDictionary dictionaryWithObjectsAndKeys:

@"2",@"count", nil];

[gree requestAction:actionName method:@"GET" params:params context:nil delegate:self];}

- (void)request:(NSMutableURLRequest*)request didLoad:(id)result {// result (NSDictionary) に呼び出したAPIに対応するデータが入る

}

iOS GREE SDKによるAPIコール

Page 22: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

• VIVID Runtime

• Adobe®

AIR®

• Titanium Mobile

• Unreal Engine 3

• Unity

• ...

ミドルウェア

+ GREE iOS/Android SDK

Page 23: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

Unity: Game Development tool

http://unity3d.com/unity/

Page 24: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

“True Multiple Development”

http://unity3d.com/unity/publishing/

Page 25: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

GREE iOS

SDK + Unity

+ =

Page 26: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

developer.gree.co.jp

Page 27: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

2007年 2010年

2007年5月釣り★スタ開始

2007年5月Facebook

Platform開始

2007年7月クリノッペ開始

2009年7月Farmville開始

2007年7月Zynga創業

2009年11月EAがPlayfish買収

by Zynga

2009年8月mixiアプリ開始

2010年1月モバゲープラットフォーム開始

2010年6月GREE Platform開始

2007年11月OpenSocial登場

ソーシャルメディアの発展

Page 28: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

ウェブ技術の発達

Page 29: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

スマートフォンの技術

Page 30: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

Internet Trends

Page 31: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

ConfidentialConfidential Copyright © 2004-2010 GREE,Inc. All Rights Reserved.

Page 32: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential

Page 33: GREE Platform for smartphone の構成技術 - rikunabi...GREE Platform for smartphone の構成技術 Author Naoya Created Date 1/18/2011 8:11:15 PM

2008 GREE,Inc. All Rights Reserved.Copyright © 2004-Confidential Copyright © 2004-2007 GREE,Inc. All Rights Reserved.Copyright © 2004-2011 GREE,Inc. All Rights Reserved.Confidential