growth
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Product/Market Fit?
Why Growth?
Startup = Growth http://www.paulgraham.com/growth.html
Growth in This Talk
Data-driven approach to increase your key metrics
General Metrics
• Dashboard
• Daily / Weekly
• Accessed by all members
• A/B testing framework
• DAU, MAU
• Retention
• 2nd day retention, DAU/MAU
• Key business metrics
• Messages sent, revenue, …
User Accounting
http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets-to-driving-massive-user-growth-josh-elman-greylock
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New Resurrested Churn Sum
Growth
What matter the most?
Retention (留存率）
• 2nd day retention
• 2nd week retention
• 2nd month retention
• DAU/MAU
What’s a good retention?
No
• Bad retention?
• no product/market fit
• Retention comes from having a great idea, and a great product to back up that idea, and great product market fit
• Hard to improve
Operating for Growth
North Star?
• Set your own metrics
• Facebook: MAU
• Whatsapp: Messages sent
• Airbnb: Nights booked
• Reflecting your core business
• With the most used features
• Magic Moment (Ah-ha Moment)
• Facebook: See your friends
• 10 friends in 14 days
• Airbnb/ebay: Finding unique items / Get paid for the sellers
• Redefine the flow
• One or two flows that matter
• Ex: Twitter
Tactics
• Actionable Metrics vs Vanity Metrics
• MAU? Signup rate? Messages sent?
• Signup flow
• User Accounting?
• Resurrect users
• New users
• Churn users
• Asking power users to do the work
• Virality
• k-factor
• payload / frequency / conversion rate
Growth = Data-Driven?
• Intuition vs Science
• North star vs Tactics
• changed vs unchanged
• “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two…” - Jeff Bezos
• Stay focus and say NO
• Growth
• Retention
• Operating of Growth
• North star
• Magic moment
• Tactics
• How to start a startup: Growth
• http://startupclass.samaltman.com/courses/lec06/
• 3 growth hacks
• http://www.slideshare.net/GrowConf/3-growth-hacks-the-secrets-to-driving-massive-user-growth-josh-elman-greylock
• Much more …
• http://andrewchen.co/
• http://growthhackers.com/