Presentation onCross Functional Activity

Haier Appliances India pvt. ltd.

Presented By:-

Ravi Kumar Gupta Class- MBA -1

Company Profile• Haier group is a Chinese multinational consumer electronics

and appliances company.• Haier had been founded as Qingdao Refrigerator Co. in 1984

and headquarters in Qingdao, china.• 70,000 employees are working in Haier.• Haier has 240 subsidiary companies and 30 design centers.• It design, develops, manufactures and sells product including

Air conditioners, Mobile phone, Computers, Microwave, washing machine, Refrigerators and Televisions.

• Production facilities were constructed in Pakistan in 2002 and Jordan in 2003.

Achievements• the fourth largest white goods

producer in the world

• operates in over 30 countries with

employees over 50,000

• products are sold in more than 160

countries in global

• Had a global turnover of CNY 200.7

billion (about $ 32.8 billion) 2014

Technology & Product Innovation

Once relied on technology from

German companies

It has made technology innovation as

its main task and pay millions dollars

in R&D of new high-tech products

The technology achievements are

soon transferred into advanced

products

Competitors

1. LG2. Whirlpool3. Samsung

25

20

5

35

15

WhirlpoolSamsungHaierLGOthers

In India

LearningsThe Rules & regulation and Discipline of the company i.e.

Attitudes towards work, Discipline towards system And Passion towards customers.

What ingredients use to make a refrigerator & what process involved to making a refrigerator.

To manufactures any type of refrigerator they use total 150 parts.

How to maintain manpower and how to utilize it.I went Mumbai to visit exhibition which was organized by Vijay

Sales as a Name of ‘IICF’ and it was held from 23rd Dec.2014 to 5th Jan 2015.

Company keeps employees record after resigning them too. 

SuggestionOrganize events so that you can appear longer times in

customers mind.Go through advertising to promote your product and hire the

best personality for the brand ambassador. Organize CSR activities to get in touch with the customer as

well as it will help you to stay in customer mind longer. Adopt new technologies to one step ahead from another

company. Provide discount in off season. Remove misconception from the customer mind that this is

China Product and its life will not be more than our expectationWe should provide customer delight so that they can be loyal

and be stay for longer times.

Thank You

For more details please visit www.haier.com Toll Free: 1800-102-9999 / 1800-200-9999