台灣使⽤用者經驗設計教育的挑戰與回應

THE CHALLENGES AND RESPONSES FORUX DESIGN EDUCATION IN TAIWAN

Hsien-Hui Tang / ditldesign.sqsp.com

唐⽞玄輝 副教授台科⼤大設計資訊與思考研究室

台灣設計產業的現況

• PRO•製造業轉型，使⽤用者經驗需求增加、薪⽔水增加

•服務業對於互動介⾯面的需求增加•專業UX組織與活動興盛•對於創新與創業的需求增加

• CON

•缺乏對於使⽤用者經驗的了解，不會運⽤用UX⼈人才

•國際與⼤大陸對於UX⼈人才的需求•未受過UX訓練的設計師從事UX

台灣⽤用⼾戶體驗設計教育的現況

• PRO

•市場需求⼤大，學⽣生學習意願濃厚

•產業與學界的落差還沒加⼤大

• UX相關從業⼈人員⼗十分活躍友善

• CON

•不知道⽤用⼾戶體驗設計

•缺乏資通訊科技的了解

•缺乏相關師資、系列課程

•好的UX⼈人才業界更需要

DITLDESIGN的做法

•建置硬體設備 Mobile Device & Dyson

•建⽴立基礎知識 專家演講

•陳⽂文剛、張群儀、許瓊⽂文、蔡志浩、賴曉君...

•建教合作 AUO

•完整專案 iCAN

•跨領域合作課程 with NTU IS Mike

•跨領域

•使⽤用者經驗

•持續原形製作

•資通訊知識

DITLDESIGN LAB & STUDIO

• 2013

• UXD Award China ⾦金獎

• Reddot Communication Awards X 2

•第⼗十屆育秀盃 銅獎 使⽤用經驗UX獎

• 2012

•第九屆育秀盃 ⾦金獎。

• Samsung App Contest 優勝

• APP STAR ⾼高⼿手爭霸戰-市集應⽤用軟體設計⼤大賽 亞軍/最佳⽰示範獎。

• 2011

•通訊⼤大賽-Android使⽤用者介⾯面設計競賽企業獎、遠傳平板獎、競賽冠軍

INDUSTRY & ACADEMIC

Cross Disciplinary

THE REASONS BEHIND

• if we think the results were good

• Besides the things we did

• excellent design students with passion

• excellent IT students and company

• passionate UX experts

• friends share the same vision

GRADUATE STUDENTS

• Acer UX team

• MSI UX team

• H company in Shanghai / international (why)

• partner for startup company / entrepreneurship

• potential employee in Taiwan international company and internship in Hongkong

• International internship in New Jersey Siemens US

CRISIS

• excellent UX designers tend to leave Taiwan for a better position overseas

• we do have excellent UX designers but can we afford them

• the course structure is not implemented in the current design education system

• cross-disciplinary collaboration is difficult

• we do not have design project lasting for more than one year

• the relationship between school and industry is not good enough

WHAT WE NEED FOR DESIGN EDUCATION

• the reform of design education system for UX & Innovation

• more resource on design from industry

• to foster the future UX designers & guide their learning directions

• cooperation between school and industry

• target users / technology advantage / new direction and meaning

• test students abilities / foster loyalty (if company cannot pay more)

UX DESIGNERS IN NEED • need for people knowing UX

• qualitative research + transformation from discovery to development

• need for people knowing UX-based innovation

Iteration

UXResearch UXDesign UXTesting UXEntrepreneurship