have your cake and eat it too
DESCRIPTION
Design>Magazine (14) The Creative Economy Issue. Written by Sidhika Sooklal.TRANSCRIPT
HAVE YOUR CAKE AND EAT
IT TOO
Cupcakes. What a wonderful decadent thought.
Cupcakes evoke nostalgic thoughts of childhood
birthday parties, where little moreish cakes were
crowned in luscious, sweet, creamy goodness
and bejewelled accordingly. Everyone loves
cupcakes and very few people could easily say
no to an innocent delicious cupcake.
120 > COMMUNICATION DESIGN
formation
Various components of the brand’s identity programme.
122 > COMMUNICATION DESIGN
The focus of the brand was the product. This was achieved by creating individual logos for each of the cupcakes.