hero honda v bajaj
TRANSCRIPT
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Vs.
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INDEX
Sr No. Particulars Page no
1. OBJECTIVES 6
2. HISTORY OF BAJAJ 7
- Profile
- Bajaj Intro
- Company History
- Timeline of new releases
3. HISTORY OF HERO HONDA 14
- Company Profile
4. RESEARCH METHODOLOGY 23
- Data Source
- Research Approach
- Sampling unit
- Data Completion and Analysis
- Scope
5. LIMITATION OF RESEARCH STUDY 25
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6. ANALYSIS AND INTERPRETATION 27
7. CONCLUSION 39
8. RECOMMENDATION 41
9. BIBLIOGRAPHY 43
10. ANNEXURE 45
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OBJECTIVES:-
1. To know the market share of Bajaj & Hero Honda.
2. To know the perception of customers regarding bikes.
3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding
bikes.
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Bajaj Auto limited is one of the largest two wheeler manufacturing company in
India apart from producing two wheelers they also manufacture three wheelers.
The company had started way back in 1945. Initially it used to import the two
wheelers from outside, but from 1959 it started manufacturing of two wheelers in
the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.
Bajaj scooters and motor cycles have become an integral part of the Indian
milieu and over the years have come to represent the aspirations of modern
India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of
Japan to produce the latest motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of
Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and Transparency.
Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and
Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in
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2005-06. The sales are backed by a network of after sales service and
maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of the Indian two wheeler
market Bajaj CT 100 Dlx offers a great value for money at the entry level.
Similarly Bajaj Discover 125 offers the consumer a great performance without
making a big hole in the pocket.
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PROFILE:
Founder Jamnalal Bajaj
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE – Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Office Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works • Akurdi, Pune 411035
• Bajaj Nagar, Waluj Aurangabad 431136
• Chakan Industrial Area, Chakan, Pune
411501E-mail [email protected]
Website www.bajajauto.com
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Bajaj Autos Ltd.
Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, India
Key people Rahul Bajaj (Chairman)
Revenue
Rs. 1,01,063 billion (2006) or USD 1.87
billion
Net income Rs. 17,016 billion
Employees ???
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the
world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with
plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makes
motorscooters, motorcycles and the auto rickshaw.
Contents
• 1 Company's history
o 1.1 Timeline of new releases
• 2 Scooters
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• 3 Motorcycles
• 4 Upcoming Models
• 5 New Image
• 6 Forbes Global 2000 Ranking - 2005
• 7 External links
• 8 References
Company's history
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-wheelers in
India. In 1959, it obtained license from the Government of India to manufacture two- and
three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In
1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,
it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell
500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle
and produced and sold 1 million vehicles in a year.
Timeline of new releases
• 1971 - three-wheeler goods carrier
• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
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• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer , Rear Engine Diesel Autorickshaw
• 1998 - Kawasaki Bajaj Caliber , Legend(India's first four-stroke scooter)
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear , Bajaj
Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger , Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200
Some of the models that Bajaj makes (or has made) are:
Scooters
o Bajaj Sunny
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o Bajaj Chetak
o Bajaj Cub
o Bajaj Super
o Bajaj Wave
o Bajaj Legend
Motorcycles
o Kawasaki Eliminator
o Bajaj Pulsar
o Bajaj Kawasaki Wind 125
o Bajaj Boxer
o Bajaj CT 100
o Bajaj Platina
o Bajaj Caliber
o Bajaj Discover
o Bajaj Avenger
Upcoming Models
• Bajaj Pulsar 220 DTS-Fi
• Bajaj Krystal
• Bajaj Blade
• Bajaj Sonic
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New Image
The company, over the last decade has successfully changed its image from a scooter
manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to
Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after
successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.
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India has the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the
country. India was the second largest two wheeler manufacturer in the world starting in
the 1950’s with the birth of Automobile Products of India (API) that manufactured
scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.
surpassed API and remained through the turn of the century from its association with
Piaggio of Italy (manufacturer of Vespa).
The license raj that existed between the1940s to1980s in India, did not allow foreign
companies to enter the market and imports were tightly controlled. This regulatory maze,
before the economic liberalization, made business easier for local players to have a
seller’s market. Customers in India were forced to wait 12 years to buy a scooter from
Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a
dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times
its annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers; Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-
stroke engine at that time and took the higher end of the market but, there was little
competition for their customers. Ideal Jawa and Escorts took the middle and lower end of
the market respectively.
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In the mid-1980s, the Indian government regulations changed and permitted foreign
companies to enter the Indian market through minority joint ventures. The two-wheeler
market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj
Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian
market dynamics from the supply side to the demand side. With a larger selection of two-
wheelers on the Indian market, consumers started to gain influence over the products they
bought and raised higher customer expectations. The industry produced more models,
styling options, prices, and different fuel efficiencies. The foreign companies new
technologies helped make the products more reliable and with better quality. Indian
companies had to change to keep up with their global counterparts.
Hero Honda Motorcycle Ltd.
Type Public company BSE:HEROHONDA M
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Founded January 19, 1984 in Gurgaon, Haryana, India
Headquarters Haryana, India
Key people
Om Prakash Munjal, Founder
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa, Joint Managing
Director
Mr. Pawan Munjal, Managing Director
Industry Automotive
Products Motorcycles, Scooters
Revenue U$ 2.8 billion
Website http://www.herohonda.com/site/home/home.asp
HERO HONDA HEADQUARTERS
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Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and
scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of
India and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled
motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.
Hero Honda's Splendor is the world's largest selling motorcycle [citation needed ]. Its 2 plants are
in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles
that are low powered but very fuel efficient.
Contents
• 1 Models
o 1.1 Bikes
• 2 Company Profile
o 2.1 Just-in-Time
o 2.2 Ancillarisation
o 2.3 Dealer Network
o 2.4 Financial Planning
o 2.5 Quality
o 2.6 Diversification
• 3 External links
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[ Models ]
Bikes
• Hero Honda Splendor Plus
• Hero Honda Passion Plus
• Hero Honda Karizma
• Hero Honda CBZ
• Hero Honda Super Splendor
• Hero Honda CD Dawn
• Hero Honda CD Deluxe
• Hero Honda Achiever
• Hero Honda Glamour
• Hero Honda Ambition
Hero Honda "Splendor" Model
[ Company Profile ]
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“Hero”, is the brand name used by the Munjal brothers in the year 1956 with the flagship
company Hero Cycles. The two-wheeler manufacturing business of bicycle components
had originally started in the 1940’s and turned into the world’s largest bicycle
manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The
Munjals roll their own steel, make free wheel bicycle critical components and have
diversified into different ventures like product design. The Hero Group philosophy is:
“To provide excellent transportation to the common man at easily affordable prices and
to provide total satisfaction in all its spheres of activity”. The Hero group vision is to
build long lasting relationships with everyone (customers, workers, dealers and vendors).
The Hero Group has a passion for setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of
Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda
Motor Company Ltd. (HMC). HHM Mission Statement is: “We, at Hero Honda, are
continuously striving for synergy between technology, systems, and human resources to
provide products and services that meet the quality, performance, and price aspirations of
our customers. While doing so, we maintain the highest standards of ethics and societal
responsibilities, constantly innovate products and processes, and develop teams that keep
the momentum going to take the company to excellence in the new millennium”. This
alliance became one of the most successful joint ventures in India, until the year 1999
when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India
(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that
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same day. Munjal had to come up with some new strategic decisions as, HMSI and other
foreign new entry companies were causing increased intensity of rivalry for HHM.
== Growth == The business growth of Hero Honda has been phenomenal throughout its
early days. The Munjal family started a modest business of bicycle components. Hero
Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000
bicycles a day. Today Hero Honda has an assembly line of 9 different models of
motorcycles available. It holds the record for most popular bike in the world by sales for
Its Splendor model. Hero Honda Motors Limited was established in joint venture with
Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest
producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.
Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly
aimed at girls. The Hero Group has done business differently right from the start and that
is what has helped them to achieve break-through in the competitive two-wheeler market.
The Group's low key, but focused, style of management has earned the company plaudits
amidst investors, employees, vendors and dealers, as also worldwide recognition.
The growth of the Group through the years has been influenced by a number of factors:
[ Just-in-Time ]
The Hero Group through the Hero Cycles Division was the first to introduce the concept
of just-in-time inventory. The Group boasts of superb operational efficiencies. Every
assembly line worker operates two machines simultaneously to save time and improve
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productivity. The fact that most of the machines are either developed or fabricated in-
house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time
inventory principle has been working since the beginning of production in the unit and is
functional even till date.. This is the Japanese style of production and in India; Hero is
probably the only company to have mastered the art of the just-in-time inventory
principle.
[ Ancillarisation ]
An integral part of the Group strategy of doing business differently was providing
support to ancillary units. There are over 300 ancillary units today, whose production is
dedicated to Hero's requirements and also a large number of other vendors, which include
some of the better known companies in the automotive segment. Employee Policy:
Another Striking feature within the Hero Group is the commitment and dedication of its
workers. There is no organized labor union and family members of employees find ready
employment within Hero. The philosophy with regard to labor management is "Hero is
growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known
for providing facilities, further ahead of the industry norms. Long before other companies
did so, Hero was giving its employees a uniform allowance, as well as House Rent
Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of
medical check-ups, not just for workers, but also for the immediate family members.
[ Dealer Network ]
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The relationship of Hero Group with their dealers is unique in its closeness. The dealers
are considered a part of the Hero family. A nation-wide dealer network comprising of
over 5,000 outlets, and have a formidable distribution system in place. Sales agents from
Hero travels to all the corners of the country, visiting dealers and send back daily
postcards with information on the stock position that day, turnover, fresh purchases,
anticipated demand and also competitor action in the region. The manufacturing units
have a separate department to handle dealer complaints and problems and the first
response is always given in 24 hours.
[ Financial Planning ]
The Hero Group benefits from the Group Chairman's financial acumen and his grasp on
technology, manufacturing and marketing. Group Company, Hero Cycles Limited has
one of the highest labor productivity rates in the world. In Hero Honda Motors Limited,
the focus is on financial and raw material management and a low employee turnover.
[ Quality ]
Quality at Hero is attained not just by modern plants and equipment and through latest
technology, but by enforcing a strict discipline. At the Group factories, attaining quality
standards is an everyday practice - a strictly pursued discipline. It comes from an
amalgamation of the latest technology with deep-rooted experience derived from nearly
four decades of hard labor. It is an attitude that masters the challenge of growth and
change - change in consumers' perceptions about products and new aspirations arising
from a new generation of buyers.
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Constant technology up gradation ensures that the Group stays in the global mainstream
and maintains its competitive edge. With each of its foreign collaborations, the Group
goes onto strengthen its quality measures as per the book. The Group also employs the
services of independent experts from around the world to assist in new design and
production processes.
[ Diversification ]
Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively
looked at diversification. A considerable level of backward integration in its
manufacturing activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,
Munjal Auto Components and Munjal Showa Limited amongst other component-
manufacturing units.
Then there were the expansion into the automotive segment with the setting up of
Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic,
went into commercial production in 1978. Then came Hero Motors which introduced
Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.
Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.
The Hero Group also took a venture into other segments like exports, financial services,
information technology, which includes customer response services and software
development. Further expansion is expected in the areas of Insurance and
Telecommunication.
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The Hero Group's phenomenal growth is the result of constant innovations, a close watch
on costs and the dynamic leadership of the Group Chairman, characterized by a culture of
entrepreneurship, of right attitudes and building stronger relationships with investors,
partners, vendors and dealers and customers
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RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research process is
to define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
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parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine and bind out
solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is
the first hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken from
internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used method
for data collection and best suited for descriptive type of research survey includes
research instrument like questionnaire which can be structured and unstructured. Target
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population is well identified and various methods like personal interviews and telephone
interviews are employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was carried in
chandigarh
These were 100 respondents.
DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.
SCOPE
My project was based on the Comparative Study of Bajaj V/S Hero Honda and
data was taken in the Chandigarh only.
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LIMITATIONS
1. Research work was carried out in chandigarh only the finding may not be applicable
to the other parts of the country because of social and cultural differences.
2. The sample was collected using connivance-sampling techniques. As such result may
not give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesn’t reflect true picture.
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Q1) Which bike do you have?
Hero Honda 47Bajaj 38
Any other 15
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Hero honda
Bajaj
Any other
Q2) Which Model do you Have?
Hero Honda BajajSplender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11
Any other 6 Any other 8
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0
5
10
15
20
25
1
Model Name
N o o
f P e r s o n
sHero Honda
Splender
Passion
Karizma
Any other
Q3) In which family Income level do you Fall?
100000-200000 22200000-300000 45300000-400000 23above 400000 10
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0
10
20
30
40
50
1
Income level
N o
o f P e r s
o n s
100000-200000
200000-300000
300000-400000
above 400000
Q4) For how long do you own a bike?
0-1 year 341-2 year 292-3 year 26above 3 year 11
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0
10
20
30
40
No of Persons
1
No of years
0-1 year 1-2 year
2-3 year
above 3 year
Q5) For what purpose do you use your Motor Bike?
Hero Honda BajajOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16Other 6 3
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0
5
10
15
20
25
Hero Honda Bajaj
Name of Company
N o o
f P e r s o n s
New spaper
Television
Magzine
Friends & Relative
Q7) Does Advertisement Influence your decision
in choosing a Motor Bike?
Yes 87%No 5%Cant say 8%
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Yes
No
Cant say
Q8) Do you have full knowledge about Bikes before
buying?
Hero Honda Bajaj
Yes 25 23
No 22 15
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0
5
10
15
20
25
30
Hero Honda Bajaj
Company Name
N o
o f p e r s o n s
Yes
No
Q9) Which Factor below Influence your decision?
Hero Honda Bajaj
Price 72% 78%Mileage 78% 64%Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%
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0%
20%
40%
60%
80%
100%
Hero Honda Bajaj
Company Name
N o
o f P e r s o n s
Price
MileageQuality
Resale Value
Status symbol
Q10) How would you rate the following factors of Bikes
with respect to different company?
Hero Honda Bajaj
Mileage 74% 72%Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%
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0%
20%
40%60%
80%
100%
Hero Honda Bajaj
Company Name
N o
o f P e r s
o n s Mileage
PricePick up
Maintenance
Look & Shape
Brande Image
Q11) If new Bike with good features comes in, then would
you like to change your bike?
Hero Honda Bajaj
Yes 19 21No 17 14Cant say 11 3
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0
5
10
15
20
25
Yes No Cant say
Views
N o
o f P e r s o n
s
Hero Honda
Bajaj
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Conclusion
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1. Most of the Pulsar, CBZ & Karizma are purchased by young generation
18 to 30 because they prefer stylish looks and rest of the models of
Hero Honda are purchased more by daily users who needs more
average of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on Indian
roads.
3. Service & Spare parts are available throughout India in local markets
also.
4. While buying a motorcycle, economy is the main consideration in form
of maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle more than 3
years.
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RECOMMENDATIONS
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1. Bajaj should introduce some more models having more engine power.
2. Hero Honda should think about fuel efficiency in case of upper segment
bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should also be
given due importance.
5. They also introduce some good finance/discount schemes for students.
6. The price should be economic.
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BIBLIOGRAPHY
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1. www.herohonda.com
2. www.google.com
3. www.bajaj.com
4. www.twowheeler.com
5. www.extrememachines.com
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QUESTIONNAIRE
NAME: - ………………………………………………
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CONTACT NO ……………………………………….
AGE:- 15-20 20-25
25.30 Above 30
OCCUPATION:- Businessman Employee
Student Other
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
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Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose Personal Purpose
Joy Purpose Other
Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
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Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Can’t say
Q8) Do you have full knowledge about Bikes before buying?
Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality
Resale Value Status Symbol
Q10) How would you rate the following factors of bikes with respect to different
companies?
Hero Honda Bajaj
Mileage
Price
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Pick up
Maintenance
Look/Shape
Brand Image
Q11) In new bike with good feature comes in, then would you like to change your bikes?
Yes No Can’t say
Q12) Any Suggestions for Company
……………………………………………………………………………………………
……………………………………………………………………………………………
……………………………………………………………………………………………
………
Date: (Signature)
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