hero honda splender pro

8/11/2019 Hero Honda Splender Pro

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Chapter 4

"#$%C! "#/I*0

ero o&da Sp)e&dor ro

!ech&ica) specificatio&s of ero o&da Sp)e&dor ro

Chapter-5

IS!#" #/ !"S#"!!I# $ M#!#"CC*0S

istory of !ra&sportatio&

$eve)opme&t of !ra&sportatio&

utomo'i)es

istory of Motorcyc)e

!he $eve)opme&t of Machi&es Ma&ufacture of !6o-7hee)ers i& I&dia

/uture for I&dia !6o 7hee)er I&dustry

Chapter-8

$0*0" "#/I*0

9S"00 K"!IK M#!#"S:

I&troductio&

Capita) structure of the firm

I&fra structure /aci)ities #rga&i;atio& chart

Chapter-ow a day mar"eting is characteri%ed by capitation in everyfield. There are number of products each having separate substitutes. A

manufacture has a :leary identity what eactly the consumer needs and

what eactly the ma"es a product completely satisfy his needs and then

educate the consumer effectively to create a demand for the product.

This is evident from the mar"eting aimed at generating customs

satisfaction as the "ey to satisfy organi%ation goals.

>ow a day. ero onda price are highly comparing to other

motorbi"es. herever we will develop our mar"eting strategy we must

improve some economical and performance of that vehicle because if

will help to the lower as well as middle level and create interest to such

type of people.

The modern consumer it?s intelligent enough to epress eactly

what his reuirements are and national enough to udge the reuirement

of his needs. >o manufacturer can thin" of a company is the sale of

goods rather then production. The customers needs have to be carefully

considered by the manufacture if he is to the top of the mar"et.

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This study fries to analyses the factors that influence the

consumer in selection of a two-wheeler while ma"ing a purchase

decision. The study also during to light the etort of satisfaction among

the owners of the ero onda motorcycles.

Scope of the Study

8himoga is a commercial city with a population of 3., lac"s.

The scope of the study is restricting to the consumer attitudes behavior5

towards motorcycles in 8himoga city.

The two-wheelers have become necessity in the modern life. 8o

every person prefer motorcycles& which gives& better fuel consumption&

durability economical and safety.

The report includes he efforts that have been ta"en by ero

onda 4otor cycle to improve the uality and push up the sales of ero

onda motor cycles.

The two- wheeler being a long lasting product the surveyincludes the past purchase and few protective buyers of the product

Methodo)ogy

$ata co))ectio&

rimary #ata 8econdary #ata

ersonal interview >ews paper

4aga%ines:ompany reports

Both primary and secondary data have collected to bring our this proect

rimary data have been collected though the personal interview

from the respondents. The survey of the respondent the made on the

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basis of random sampling method uestionnaires had been issued to the

respondents to avoid unnecessary delay and to ta"e filling test easy the

uestionnaire were prepared in a structural name for the purpose of

analy%ing the mar"et performers of sealers& their sales analysis and other

details has been collected form the dealers of 6arthi automobiles

8himoga. 8econdary data have been collected from the newspaper&

maga%ines and company reporters.

*imitatio&s

As there are nearly a ,+C to


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Chapter Scheme

:hapter-1 0 $ntroduction #eals with Desearch #esign

:hapter 20 :ompany rofile (ives the profile of the ero onda

:hapter-30 roduct rofile #eals with the product selected for study

:hapter-/ 0 istory of 4otor :ycle

:hapter ,0 !irm rofile #eals with the profile of 8ree 6arthi" 4otors&

>.T Doad& 8himoga

:hapter


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Chapter +

C#M "#/I*0

ero o&da2s Missio&

ero o&da2s Ma&date

3oard of $irectors

Key Mi)esto&es of ero o&da

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C#M "#/I*0

ero onda was first started in 'anuary 1)& 1)*/ (urgaon&

aryana& $ndia as a oint venture of the ero group$ndia5 and

onda motor co. ltd'apan5. ero onda is $ndia?s >umber one two

wheeler company.

ero onda has been the world?s biggest manufacture of two

wheeler motori%ed vehicle since 2++1& when it produced 1.3 million

motorbi"es in a single year.

#uring the *+?s ero onda become the first company in

$ndia to prove that it was possible to drive a vehicle without

polluting the roads. The company introduced new generation

motorcycles that set industry benchmar"s for fuel thrift and low

emission.

ero onda product range today commands a mar"et share of

/*C& ma"ing it a veritable giant in the industry by way of

technology ecellence& an etensive dealer networ"& and you have

one of most customer oriented company. :ustomer satisfaction and

high uality product the strength of onda technology and hero

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onda groups dynamism has helped hero onda motors limited

fortune and eceed limit.

Ever 1) million hero onda two wheeler tread $ndian roads

today. These are almost as many the number of people in !inland&

$reland and 8weden put together.

The oint venture between $ndiaFs ero (roup and onda

4otor :ompany& 'apan has not only created the worldFs single

largest two wheeler company but also one of the most successful

oint ventures worldwide.

#uring the *+s& ero onda became the first company in

$ndia to prove that it was possible to drive a vehicle without

polluting the roads. The company introduced new generation

motorcycles that set industry benchmar"s for fuel thrift and low

emission. A legendary 2/i)) it - Shut it - /orget it2 campaign

captured the imagination of commuters across $ndia& and ero

onda sold millions of bi"es purely on the commitment of

increased mileage.

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Ever 2+ million ero onda two wheelers tread $ndian roads

today. These are almost as many as the number of people in

!inland& $reland and 8weden put togetherG

ero onda has consistently grown at double digits since

inceptionH and today& every second motorcycle sold in the country is

a ero onda. Ivery 3+ seconds& someone in $ndia buys ero

ondaFs top -selling motorcycle 8plendor. This festive season& the

company sold half a million two wheelers in a single monthJa feat

unparalleled in global automotive history.

ero onda bi"es currently roll out from its three globally

benchmar"ed manufacturing facilities. Two of these are based at

#haruhera and (urgaon in aryana and the third state of the art

manufacturing facility was inaugurated at aridwar& Kttra"hand in

April this year. These plants together are capable of producing out

/./ million units per year.

ero ondaFs etensive sales and service networ" now spans

over 3+++ customer touch points. These comprise a mi of

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dealerships& service and spare points& spare parts stoc"iest and

authori%ed representatives of dealers located across different

geographies.

ero onda values its relationship with customers. $ts uniue

:D4 initiative - ero onda assport rogram& one of the largest

programs of this "ind in the world& has over 3 million members on

its roster. The program has not only helped ero onda understand

its customers and deliver value at different price points& but has also

created a loyal community of brand ambassadors.

aving reached an unassailable pole position in the $ndian

two wheeler mar"et& ero onda is constantly wor"ing towardsconsolidating its position in the mar"et place. The company

believes that changing demographic profile of $ndia& increasing

urbani%ation and the empowerment of rural $ndia will add millions

of new families to the economic mainstream. This would provide

the growth ballast that would sustain ero onda in the years to

come. As Brimohan Lall 4unal& the :hairman& ero onda

4otors succinctly points out& Me pioneered $ndiaFs motorcycle

industry& and itFs our responsibility now to ta"e the industry to the

net level. eFll do all it ta"es to reach there.FF

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0"# #$2S MISSI#

ero onda?s mission is to strive for synergy between

technology& systems and human resources& to produce products and

services that meet the uality& performance and price aspirations of

its customers. At the same time maintain the highest standards of

ethics and social responsibilities.

This mission is what drives ero onda to new heights in

ecellence and helps the organi%ation forge a uniue and mutually

beneficial relationship with all its sta"e holders.

0"# #$2S M$!0

ero onda is a world leader because of its ecellent

manpower& proven management& etensive dealer networ"& efficient

supply chain and world-class products with cutting edge technology

from onda 4otor :ompany& 'apan. The teamwor" and

commitment are manifested in the highest level of customer

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satisfaction& and this goes a long way towards reinforcing its

leadership status.

3oard of $irectors

o.ame of the $irectors $esig&atio&

1 4r. Brimohan Lall 4unal :hairman = hole-time #irector

2 4r. awan 4unal 4anaging #irector = :IE

3 4r. Toshia"i >a"agawa 'oint 4anaging #irector

/ 4r. 8umihisa !u"uda Technical #irector

, 4r. Em ra"ash 4unal >on-eecutive #irector

< 4r. 8unil 6ant 4unal >on-eecutive #irector

@ 4r. 4asahiro Ta"edagawa >on-eecutive #irector

* 4r. 8atoshi 4atsu%awa

Alternate #irector to 4r. Ta"ashi >agai5>on-eecutive #irector

) 4r. radeep #inodia >on-eecutive = $ndependent #irector

1+ (en.Detd.5 Ned ra"ash 4ali" >on-eecutive = $ndependent

#irector

11 4r. Analit 8ingh >on-eecutive = $ndependent #irector

12 #r. ritam 8ingh >on-eecutive = $ndependent #irector

13 4s. 8hobhana Bhartia >on-eecutive = $ndependent #irector

1/ 4r. 8unil Bharti 4ittal>on-eecutive = $ndependent #irector

1,. 4r. 4eleveetil #amodaran>on-eecutive = $ndependent

#irector

1ath 4aira >on-eecutive = $ndependent #irector

1@
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K0 MI*0S!#0S #/ 0"# #$

Oear Ivent

1)*3 'oint :ollaboration Agreement with onda 4otor :o. Ltd. 'apan

signed

8hareholders Agreement signed

1)*/ero onda 4otors Ltd. incorporated

1)*, !irst motorcycle M:# 1++M rolled out

1)*@ 1++&+++th motorcycle produced

1)*) >ew motorcycle model - M8lee"M introduced

1))1 >ew motorcycle model - M:# 1++ 88M introduced

,++&+++th motorcycle produced

1))2 Daman 4unal Nidya 4andir inaugurated - A 8chool in the

memory of founder 4anaging #irector& 4r. Daman 6ant 4unal

1))/ >ew motorcycle model - M8plendorM introduced

1&+++&+++th motorcycle produced

1))@ >ew motorcycle model - M8treetM introduced

ero ondaFs 2nd manufacturing plant at (urgaon inaugurated

1))* 2&+++&+++th motorcycle produced

1))) >ew motorcycle model - M:BPM introduced

Invironment 4anagement 8ystem of #haruhera lant certified

with $8E-1/++1 by #>N olland

Daman 4unal 4emorial ospital inaugurated - A ospital in the

memory of founder 4anaging #irector& 4r. Daman 6ant 4unal

2+++ /&+++&+++th motorcycle produced

Invironment 4anagement 8ystem of (urgaon lant certified $8E-

1/++1 by #>N olland

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8plendor declared Forld >o. 1F - largest selling single two-

wheeler model

Mero onda assport rogrammeM - :D4 rogramme launched

2++1 >ew motorcycle model - MassionM introduced

Ene million production in one single year

>ew motorcycle model - M'oyM introduced

,&+++&+++th motorcycle produced

2++2 >ew motorcycle model - M#awnM introduced

>ew motorcycle model - MAmbitionM introduced

Appointed Nirender 8ehwag& 4ohammad 6aif& Ouvra 8ingh&arbhaan 8ingh and Paheer 6han as Brand Ambassadors

2++3 Becomes the first $ndian :ompany to cross the cumulative @

million sales mar"

8plendor has emerged as the orldFs largest selling model for the

third calendar year in a row 2+++& 2++1& 2++25

>ew motorcycle model - M:# #awnM introduced

>ew motorcycle model - M8plendor QM introduced

>ew motorcycle model - Massion lusM introduced

>ew motorcycle model - M6ari%maM introduced

2++/ >ew motorcycle model - MAmbition 13,M introduced

ero onda became the orld >o. 1 :ompany for the third

consecutive year.

:rossed sales of over 2 million units in a single year& a global

record.

8plendor - orldFs largest selling motorcycle crossed the , million

mar"

>ew motorcycle model - M:BPRM introduced

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'oint Technical Agreement renewed

Total sales crossed a record of 1+ million motorcycles

2++, ero onda is the orld >o. 1 for the /th year in a row

>ew motorcycle model - M8uper 8plendorM introduced

>ew motorcycle model - M:# #elueM introduced

>ew motorcycle model - M(lamourM introduced

>ew motorcycle model - MAchieverM introduced

!irst 8cooter model from ero onda - MleasureM introduced

2++< ero onda is the orld >o. 1 for the ,th year in a row

2++@ ero onda is the orld >o. 1 for the ew F8plendor >S(F launched

>ew F:# #elueF launched

>ew Fassion lusF launched

>ew motorcycle model Fun"F launched

2+ million production milestone achieved

2++* ero onda aridwar lant inauguration>ew FleasureF launched

8plendor >S( lauched with power start feature

>ew motorcycle model Fassion roF launched

>ew F8plendor roF launched

2, million production milestone achieved

:# #elue lauched with power start feature

>ew F(lamourF launched

>ew F(lamour !iF launched

2009 un"F Limited Idition5 launched

8plendor completed 11 million production landmar"

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>ew motorcycle model F6ari%ma - P4DF launched

8ilver ubilee celebrations

2010

ero onda assion ro

ero onda 8plendar ro

ero onda >S(

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"#MI0! 7"$S !# !0 C#M

ear 6ards B "ecog&itio&s

+1 Compa&y of the ear a6arded 'y 0co&omic !imes 6ards for

Corporate 0@ce))e&ce +D-E.

C3C !=1D #verdrive 6ards +1 2a)) of /ame2 to

Sp)e&dor

$!= rofit Car B 3ike 6ards +1 -

!6o-6hee)er Ma&ufacturer of the ear

C&3 =ie6ers2 Choice !6o-6hee)er of the ear 9Kari;ma

FM":

3ike Maker of the ear 'y 0!-Fig7hee)s Car B 3ike of the

ear 6ards +E+E F!6o-6hee)er Ma&ufacturer of the earF by >#TN rofit :ar =

Bi"e Awards 2++) and assion ro adudged as :>B NiewersF

:hoice two-wheeler

Top $ndian :ompany under the FAutomobile - Two-wheelersF

sector bythe $u& B 3radstreet-"o)ta Corporate 6ards

on (old in the DeaderFs $igest !rusted 3ra&d +Ein the

F4otorcyclesF category

$!= rofit 3usi&ess *eadership 6ards +E- two-wheelercategory

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+D $!= rofit 3usi&ess *eadership 6ard +D- ero onda

ins the :oveted M>#TN rofit Business Leadership Award

2++*M!op ?ear $esig& 6ards +D- un" Bi"e of the Oear Award

$!= rofit Car I&dia B 3ike I&dia 6ards- >#TN

9Niewers? :hoice Award; to un" in Bi"e category

I&dia !imes Mi&dscape a&d Savi)e "o6 9 /or'es ?roup

=e&ture: *oya)ty 6ards- 9:ustomer and Brand Loyalty

Award; in Automobile two-wheeler5 sectorsia& "etai) Co&gress 6ard for "etai) 0@ce))e&ce8trategies

and 8olutions of business innovation and transformation5 - Best

:ustomer Loyalty rogram in Automobile category

$!= rofit Car I&dia B 3ike I&dia 6ards- Bi"e

4anufacturer of the year

#verdrive Maga;i&e - Bi"e 4anufacturer of the year

!S =oice of the Customer 6ardsG

>o.1 eecutive motorcycle 8plendor >S(

>o.1 standard motorcycle :# #elue

>o. premium motorcycle 8plendor ro

+> The >#TN rofit :ar $ndia = Bi"e $ndia Awards 2++@ in the

following category0

Everall MBi"e of the OearM - :BP S-treme

MBi"e of the OearM - :BP S-treme up to 1,+ cc category5

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MBi"e Technology of the OearM - (lam out (4 !$

MAuto Tech of the OearM - (lam out (4 !$ by Everdrive

4aga%ine.

MBi"e of the OearM - :BP S-treme by Everdrive 4aga%ine.

Dan"ed :BP S-treme MBi"e of the OearM - by B 8 4otoring

4aga%ine

94ost Trusted :ompany; & by T>8 Noice of the :ustomer Awards

2++o 1 standard motorcycleM by T>8 Noice of

the :ustomer Awards 2++


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Adudged @th Top $ndian :ompany by all street 'ournal Asia

Top $ndian Two heeler :ompany5.

Top $ndian company in the Automobile - Two heeler sector by

#un = Bradstreet - merica& 0@press Corporate 6ards +#TN rofit :ar $ndia = Bi"e $ndia Awards 2++< in the

following category0

Bi"e 4a"er of the Oear

Bi"e of the Oear - Achiever

Bi"e of the Oear - Achiever up to 1,+ cc category5

Bi"e of the Oear - (lamour up to 12, cc category5

>#TN NiewersF :hoice Award to (lamour in the bi"e

category

+8 Awaa% :onsumer Awards 2++, - $ndiaFs most preferred two-

wheeler brand by :>B: in the FAutomobilesF category.

Bi"e 4a"er of the Oear Award by Everdrive 4aga%ine.

$:A$ >ational Award for Icellence 8econd5 in :ost

4anagement 2++/ in the private sector category by $:A$.

1+th 4otilal Eswal ealth :reator Award for as the most

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consistent wealth creator for the period 1))1-2++,.

+5 inner of the Deview 2++ AsiaFs Leading :ompanies Award

3rd Dan" amongst the top 1+ $ndian companies5.

(N: Level 1 ighest Dating5 by :D$8$L for corporate

(overnance.

Adudged as the Best Nalue :reator - Large 8i%e :ompanies 2++3-

+/ by The Eutloo" 4oney.

:orporate Icellence Award 2++/ by $ndian $nstitute of 4aterials4anagement.

Adudged as the Ergani%ation with $nnovative D ractices by T

ower 'obs for D Icellence.

$:8$ >ational Award for Icellence in :orporate (overnance

2++/ by The $nstitute of :ompany 8ecretaries of $ndia.

+4 inner of the Deview 2++ - Asia Fs Leading :ompanies Award

3rd Dan" amongst the top 1+ $ndian companies5.

4ost Despected :ompany in Automobile 8ector by Business

orld.

Bi"e 4a"er of the Oear by Everdrive 4aga%ine.

++ Bi"e 4a"er of the Oear by Everdrive 4aga%ine.

inner of the Deview 2++ - Asia Fs Leading :ompanies Award

/th Dan" amongst the top 1+ $ndian companies5.

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:ompany of the Oear of IT Awards for :orporate Icellence.

Dan"ed /th in FEverall Best 4anaged :ompanyF category& ran"ed

3rd in FBest !inancial 4anagementF and FBest Eperational

IfficiencyF category& ran"ed ational Award for outstanding contribution to the #evelopment

of $ndian 8mall 8cale $ndustry >8$: Award - resented by

resident of $ndia5.

1EE1 Iconomic Times-arvard Business 8chool Award for :orporate

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erformance to ero onda 4otors Ltd.

2*


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Chapter 4

"#$%C! "#/I*0

ero o&da Sp)e&dor ro

!ech&ica) specificatio&s of ero o&da Sp)e&dor ro

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"#$%C! "#/I*0

General information

Model: Hero Honda Splendor Pro

Year: 2011

Category: Sport

Rating: 59 out of 100. Show full rating and compare with other bikes

Engine and transmission

Displacement: 97.50 ccm 5.95 cubic inches!

Engine type: Single c"linder# four$stroke

Power: 7.70 HP5.% k&!! ' 7500 (P)

Torque: *.0+ ,m 0.* kgf$m or 5.9 ft.lbs! ' +500 (P)

Compression: 9.0-1

Fuel system: arburettor

Fuel control: /H

gnition: igital

Cooling system: ir

Gear!o": +$speed

Transmissiontype#final dri$e:

hain

Clutc%: &et# multiplate

C%assis# suspension# !ra&es and w%eels

Frame type: 3ubular double cradleFront suspension: 3elescopic h"draulic shock absorbers

Rear suspension: Swing arm with 5 step h"draulic shock absorbers

Front tyredimensions:

2.75$1*

Rear tyre 2.75$1*

3+
http://www.bikez.com/bike/rating.php?idbike=33062http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/bike/rating.php?idbike=33062http://www.bikez.com/jargon/index.php#Displacementhttp://www.bikez.com/jargon/index.php#Horsepowerhttp://www.bikez.com/jargon/index.php#Kilowatthttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Torquehttp://www.bikez.com/jargon/index.php#Revolutionshttp://www.bikez.com/jargon/index.php#Compressionhttp://www.bikez.com/jargon/index.php#Suspensionhttp://www.bikez.com/jargon/index.php#Suspension


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dimensions:

Front !ra&es: 4panding brake drum brake!

Front !ra&es

diameter:

160 mm 5.1 inches!

Rear !ra&es: 4panding brake drum brake!

Rear !ra&esdiameter:

160 mm 5.1 inches!

P%ysical measures and capacities

Dry weig%t: 109.0 kg 2+0.6 pounds!

Power'weig%tratio: 0.070% HPkg

($erall %eig%t: 1#0+0 mm +0.9 inches!

($erall lengt%: 1#970 mm 77.% inches!

($erall widt%: 720 mm 2*.6 inches!

Ground clearance: 159 mm %.6 inches!

Fuel capacity: 11.00 litres 2.91 gallons!

Reser$e fuel

capacity:1.00 litres 0.2% gallons!

(t%er specifications

)tarter: 4lectric 8 kick

*ig%t: 65&65& halogen headlights

Electrical: 6 h batter" for kick start and + h batter" for self start.

)eat: 2$person seat

Color options: lue# black# red# orange# gre"# maroon# sil:er

Comments: /ptional self starter adding + kg to the weight. Sold in ndia.Hero Honda is ;oint :enture between ndia


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T%e features of t%e new )plendor Pro will include:

Power Start

ll new P> engine with more power

Higher fuel efficienc"

mpro:ed headlight intensit" ? at lower speeds high output = !

)aintenance free batter"

Passing switch ? for eas" o:ertaking 8 conspicuit"

3"re with wider crown radius for better handling

(ear cushion with 5 step ad;ustments

,ew colours 8 stripes

,ew refreshed front :isor

3ough Sil:er colour engine co:er

ommenting on the launch# )r. nil ua# Sr. >ice President )arketing 8

Sales!# Hero Honda )otors @td said# ASplendor is the most trusted and

popular two$wheeler brand in the industr". Beeping in mind the :aried

needs of customers# it has been our constant endea:our to inno:ate in

the delue categor" to build a range of Splendor offerings while

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strengthening the trust of our :alued customers. &ith the all$new

Splendor Pro# we ha:e brought in a fresh round of ecitement to our

customers. 3his bike re$defines performance# safet"# toughness and

aesthetics in this segment. &e are confident that Spendor Pro will further

augment our growth in the delue segment.C

A&e are also looking forward to maintaining the all$time high monthl"

sales numbers of the past few months. &e ha:e lined up a few more

eciting launches in the run$up to the festi:e season.C He added

esigned with an attention to detail# the Splendor Pro features

impro:ements in technolog"# design and aesthetics towards ensuring a

hassles$free dri:e for the rider.

ncorporating the ,ew$=en P> engine with d:anced Pro$series

igital >ariable gnition S"stem# the new Splendor Pro offers greater

power of 7.* Ps. ombined with impro:ed safet" features ranging from

toughened steering head for all terrains# and t"res with wider crown for

impro:ed handling# the new Splendor Pro deli:ers on performance and

reliabilit". 3he bike also features a wide range of aesthetic impro:ements

such as new muffler co:er# new refreshed front :isor# new handle holder

and ke" design and 3ough Sil:er colour engine co:er.

3he new Splendor Pro is attracti:el" priced at (s 69#950$ spoke drum

kick# e$showroom elhi! and (s +1#950$ spoke drum self# e$showroom

elhi!. t is being made immediatel" a:ailable through Hero HondaDs wide

network of o:er +200 sales and ser:ice points across the countr".

Hero HondaDs Splendor brand was introduced in the ndian market in the

"ear 199+ and since then the brand has become a li:ing legend in the

motorc"cle industr" in the countr"# and indeed across the globe# winning

3/


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the unwa:ering trust of the customers. 3he bike has grown to be

s"non"mous with reliabilit"# performance and :alue. Since its launch# the

Splendor range has been regularl" updated to meet customersD e:ol:ing

preferences and tastes.

)%ades a$aila!le in +ero +onda )plendor Pro

Splendor Pro is a:ailable in se:en shades-$ =ranite blue$ lack with purple stripe $ lack with purple stripe $ lack with purple stripe $ lack with sil:er stripe$ loud sil:er$ and" red

,ariants of +ero +onda )plendor ProHero Honda Splendor Pro is a:ailable in 2 :ariants-

3,


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$ Splendor Pro with kick start and spoke wheels$ Splendor Pro with self start and allo" wheels

C!0"-5

$8TEDO E! TDA>8EDTAT$E> A># 4ETED:O:LI8



utomo'i)es


!he $eve)opme&t of Machi&es

Ma&ufacture of !6o-7hee)ers I& I&dia

/uture /or I&dia !6o 7hee)er I&dustry

3


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IS!#" #/ !"S#"!!I# $ M#!#"CC*0S


Transportation means movement of and his maters from

one place to another in any part of earth $t is the convergence or the

act of transporting from times immemorial main has been able to

move him powerfully influenced by easy in" surface of the earth

$n spite of adverse circumstance man by hammering

nature whether it be directly or indirectly has eplored and

eploited the resources of the earth& the wheels the sails& the steam

engine the internal combustion. Ingine the electronic motor are the

few landmar"s in transportation. The greatest brea" through man in

the technology of flight promise of 21 stcentury approached to be

copped by the roc"et engine. By this& main was free from

dependence or earth atmospheres and permitted him to visuali%e

traveling to the other places.

3@


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Before the close of 1) thcentury& although for two decades&

there was much eperimentation in construe of vehicles powered by

the interment combustion engine. The full impact felt by forms of

transport was product. Before the first world road transport& which

had begun to encroach on rail and water great strides between the

was and challenged rail at the chief of both passenger and goods in

the 2 decades following world war $$

utomo'i)es

A self-propertied passenger vehicle designed to be operated

on ordinary roads may be called an automobile. According to the

services rendered the general motor vehicle may be classified into

several types namely motorcar& motorcycle& scooter etc. All these

vehicles certainly reuire fuel. This fuel may be either pectoral or

diesel. They are the essential fuel reuired for automobile

operation. But in the present circumstances& as is "nows to all the

natural resources of petrol and diesel being consumed rapidly which

alert us the need of a new fuel for which eperimentation is going

on for instance the solar energy is trying to be eperimental with.

3*


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A motorcycle is a vehicle& which the principles of bicycle

and the internal combustion entire are combined. The internal

combustion engine generally is a gasoline engine. The term covers

a range of machine form ,+cc piston displacement or below

mopeds or motorcycles5 to 1++cc multiple cylinder models of

which the K.8 arley #avidson and $ndia N T wins& the British

1+++cc suare / aerial& and the / cylinder. $talian 4.N Augusta is a

representative. The term motorcycles also covers motor scooters&

which have power until from ,+cc to 2,+ cc.

An Inglishmen& Idward butter the first motorcycle in 1**/

but the first motorcycle to appear publicity was one built by

9(ottlied #aimer; of can start& urttemberg of germane in 1**,

4otorcycle did not attain even slight public popularity until toward

the end of 1)thcentury. !rench and Belgium designers were among

the mar"ets of the practical motorcycle engines and motorcycle

increasing steadily throughout the first 3+ years of the2+th century.

$n both world wars& motorcycles were widely used for military

purposes and after orld ar $$& an appreciation of the remar"able

3)


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revival of public interest in motorcycle& mopeds and scooter. $n the

united states the year after the world be compared with that western

Iurope Although at times& the continuing popularity of two-

wheelers transport has been uestioned& there is no doubt that it was

firmly established in the second half of the 2+ thcentury the motor

provided a means of individual powered transport& combining

reliability& economy and comfort young people had always been

uic" to appreciate its advantages moreover the sporty and travel

appeal of the two-wheeler epanded yearly

!he $eve)opme&t of Machi&es

The development of motorcycle was steady in the formative

years positioning of the poor unit varied but by 1)1+& designers had

recogni%ed that the most practical point was two and central later

motorcycle or were attached by long belts and plates to frames.

!rames were building up from steel tubing oined by either welding

or barging.

Iarly single cylinder commercial motorcycle persisted in the

second half of 2+th were four stro"es& in which values were

/+


41/91

employed with the compressing firing in one direction upward or

down word5 only many below 2,+cc capacity were 2 stro"es

through a succession of passage wall and parts& The Iuropean

method of rating an engine is by the volumetric. The house power

rating is used in some countries& including the Knited stares a rough

euivalent in between *to1+ per 1++cc for models with 2 to /

cylinders.

4ultiple cylinders ensure smooth running and because light

weight models cheap to run and easy to maintain two of the

foremost British design the four stro"es 1)2cc water cooled

velocity LI and the 2 stra"e 2,+cc aerial had was for themselves

for most positions combustive and ignition were greatly improved

over even the method of years earlier and bore title resemblance to

the sedimentary forms on pioneer motorcycles the combustive was

a compact and reliable instrument measuring. The sparsely the

prepositions of fuel and able to serve indefinitely without maor

adustments. Ilementary tube ignition had given way to advance

forms of electrical generation by means of magnetic or an induction

coil

/1


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The magneto was either separate price of mechanism driver

from the engine by means of gearing a chains or more integral with

the flywheel.

Ma&ufacture of !6o-7hee)ers I& I&dia

4ost of the two-wheelers industries do not manufacture all the

parts& usually orders are placed the best industries which have

capacity to manufacture the right uality and uality in a specified

time certain industries purchase spare form small industries as per

the instructions given by the government to develop the small

industries.

The two-wheeler industry manufacture only the main parts

li"e engine& gear unites wheel drums etc. where as they purchase

combustor form worlds best manufacture li"e 98A:E;

94$:ADBE; 9EDB$TAL; Because this is the part which helps for

the better mileage. Ether parts li"e tyres& tubes& bearings&

speedometer& shac" absorbers horns& bulbs& cables etc& are

purchased from certain recogni%ed industries. :ertain other things

/2


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li"e wiring plastic and fiber parts seats etc are purchased from

small-scale units.

$n the forgoing steel sheets are converted into this needs li"e

body cover chassis and other welded by electrolysis process& it is

then painted. The parts are then sent to assembly section. The

vehicles are then ta"en into test ride on test trac"s. $f the vehicles

perform. ell to the standards& the vehicle is ready for dispatch.

/uture /or I&dia !6o 7hee)er I&dustry

Two wheelers in $ndia is a glowing mar"et which no doubt by

the turn of country will become the largest mar"et users loo"

forward to area of choice& as they have an option form several

highly uality products which are priced and available at reasonable

cast.

As the 9eighties; faced a tremendous growth of two-wheeler

over / fold umping from /.2+ la"h in the year 1)*+ to 1@2/ la"s

1)*). But the >ineties

9old out great challenges ahead. $f eighties was the decade for

uality 9mine these could be the decade for uality. Ingines with

/3


44/91

higher fuel efficiently low maintenance cost ecellent after sales

services penetration in to semi urban and rural arrears are the

important factors for survival customers is a ware of the latest

technology of the products the buys.

//


45/91

Chapter-8

$0*0" "#/I*0

9S"00 K"!IK M#!#"S:

I&troductio&


I&fra structure /aci)ities

#rga&i;atio& chart

/,
http://2.bp.blogspot.com/_Y5JU0n4majU/TOkp8Jp-J1I/AAAAAAAAHSE/ruTof2YXDdo/s1600/05+SWITCHES.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkp97JRsjI/AAAAAAAAHSM/eFkllJtq21w/s1600/04+INSTRUMENT+CONSOLE.JPGhttp://1.bp.blogspot.com/_Y5JU0n4majU/TOkp7GGt-0I/AAAAAAAAHR8/Hmhf5y4bg8M/s1600/06+ADJUSTABLE+SHOCK+ABSOBERS.JPGhttp://2.bp.blogspot.com/_Y5JU0n4majU/TOkqORXVRjI/AAAAAAAAHSU/IN4uxv7VKTg/s1600/03+SIDE.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkqQnwGEvI/AAAAAAAAHSk/yALqRIF2iJo/s1600/01+HEADLAMP.JPGhttp://4.bp.blogspot.com/_Y5JU0n4majU/TOkqPbJHOwI/AAAAAAAAHSc/3mqE70mYNls/s1600/02+SPLENDOR+PRO.JPG


46/91

$0*0" "#/I*0

I&troductio&

8ree "arthi" has been incorporated as a sole proprietor.

The from was establish in 'une , th2++3 the firm is located in >.T

Doad shimoga

4r. Daghu :.N started their carrier with the establishment

of concern namely 9opular cycles;. opular tyres up the year 2++3

which did their grand father start. This concern is situated in By-

pass Annees >.T Doad 8himoga. Later in they started another firm

namely 8ree 6arthi". Eurs showroom has a wor"shop = vacant

hall over our showroom measuring 1/+++.s.ft. Also a vacant land

of approimately /+R2++ is still vacant behind our building for our

future course of plans.

Eur wor"shop is measuring /+++ s. ft. we are carrying out

around *+-)+-motorcycle service a day with good revenue. The

wor"shop revenue is able to maintain our total ependiture of our

business the profit from the new vehicle will ta"en care of interest

= other investment the reputation of our wor"shop for good uality&

/


47/91

timely delivery = courtesies has added to our. $ncrease is sales =

also the increase in our reporting at our wor"shop.

As our reputation in sales& wor"shop is good we are confident

of lifting our firm to a greater new height.


4r. Daghu.:.N contributed the total sum of Ds )&++&+++

for the establishment of the firm as deposited in the company is Ds-

2,& ++&+++ was borrowed form canara ban" 8.4 circle shimoga this

fund was used for purchase of spare parts and other epenses of the

showroom.

!rom 2+++-2++1 it epended to 1.2crore

2++1-2++2 it epended to 1.,crore

At . present year 2++*-2++) it epended 2.3 crore

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I&fra structure /aci)ities

*a&d a&d 'ui)di&g

The firm has our land whose are in 13+++ s.ft. $ncluding

showroom& wor"shop& spare parts section

o6erG

The total electric used by the firm is /++ units per month and 6 T

: L supplies the same

Machi&ery

The firm is well euipped with all reuired tools. These are

reuired for the tools in the firm are Ds ,+++++ in beginning. But

"now it has that entire modern total which reuire in present day is

Ds 1+++++

#ffice staff of the firm

The office staff includes.

1. 4anager 4anaging partner5

2. 8ales eecutive?s

3. Effice in charge

/. Accountant

/*


49/91

,. 8tore "eepers


50/91

!he marketi&g mi@ strategy of the firm

4ar"eting is analysis planning and controlling the firm

customer and the resources policies& activities with a view to satisfy

the needs and wants of the chaser customs can be attracted by the

following four ways namely

15 roduct

25 rice

35 romotion

Er of an article in terms of money. ithout it we cannot buy

or sale any thing price of a product consists of the physical produce

product plus the bundle of epectations. The product should be

worth the price only then would be the consumer bean satisfied.

Thus is case of the ero onda motor limited they have fied

reasonable prices for their vehicles and thus great demand in themar"et.

romotio&

$t is an activity connected with the promoting the sales. $t

may also mean mar"et communicationH romoting involves

advertising personnel dealing dealers and soles promotions

advertising mean nothing but a paid form of non-personnelpreservation and promotion ideas. (ood services by an identified

sponsor $t is a form of publicity. 8oles promotion plans are reuired

to attract the attention of the consumer and created a demand for the

product.

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dvertisi&g p)a&&i&g at Sree Karthik

The advertising policies adopted by the 8ree 6arthi" are as

follows0

15 >ews advertisement

25 #emonstration of the vehicles in rural areas through mobile

service van

35 Ergani%ing sports of other cultural activities

/5 Decently by the cable TN advertisements

$istri'utio&

$t is the flow of goods from the producers or the

manufactures to the ultimate consumers distillation canned

represent a chain of middlemen participating in the transferring of

goods some of the channels are0-

a5 4anufactures-whole sales-Detailers- consumers

b5 4anufactures- sales man-#ealers consumersc5 4anufactures-Detailers-consumers

d5 4anufactures-consumers

$n case of 8ree 6arthi" they still the products after receiving

from the manufactures that is ero onda limited. As it is the

authori%ed dealers of ero onda in 8himoga district

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Sree Karthik

rice list of ero onda motorbi"es in 8ree "arthi"

4odel Nehicle

cost

Life

ta

$nsurance Dagd

charge

enters

charge

Total

reg

En

road

assion /2.,)+ 3&/*+ )S(

/+&,)+ 3&12< )2, /*, 1++ /.


53/91

/orm su'-$ea)er p)aces

8himoga

arihar

8hi"aripuar

onnali

Bosavapatna

ebri

!a')e sho6s year)y sa)es of the Sree Karthik

Oear 8ales

2++2-2++3 2&/++

2++3-2++/ 3&/++

2++/-2++, /&/++

2++,-2++< ,&/++

2++


54/91

Chapter-

hero honda splender pro

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