hotel marketing conference 2014 china hotel market recap ...img.traveldaily.cn/files/2014hmc/chinese...

www.strglobal.com China Hotel Marketing Conference - © STR Global 2014

Jesper Palmqvist, Area Director Asia Pacific, STR Global Fiona He, Country Manager - China, STR Global

Shanghai 2014-05-14

Hotel Marketing Conference 2014

China Hotel Market Recap 中国酒店市场概览


The world’s leading

Hospitality Benchmark company

全球领先的酒店数据服务提供机构

APAC: +5,300 hotels

+1,000,000 rooms

Aggregating key hotel metrics into

valuable performance data

Global client base ~50,000 hotels

submitting performance data

Industry standard used by all major hotel groups

全球范围内拥有超过5万家合作酒店，树立标杆数据管理行业标准并为各大酒店集团广泛采用


全球酒店概览 Global Picture Q1 2014 RevPAR %Change 2014年第一季度每间可售房收入变化率


亚太酒店概览 Spotlight Asia Pacific Q1 2014 RevPAR %Change (USD) 2014年第一季度每间可售房收入变化率

Australia&Oceania 澳大利亚区域

- 4.2%

Central/South Asia 中南亚

- 9.7%

Southeast Asia 东南亚

- 4.2%

Northeast Asia 东北亚

+ 1.2%


12m mov avg Demand & Supply %Chg - 滚动12个月供给量和需求量变化率

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

2009 2010 2011 2012 2013

Supply % Chg Demand % Chg

亚太酒店市场概览 APAC Hotel Overview


-20%

-15%

-10%

-5%

0%

5%

10%

15%

2009 2010 2011 2012 2013

Occ % Chg ADR % Chg

亚太酒店市场概览 APAC Hotel Overview 12m mov avg Occ and ADR %Chg - 滚动12个月房价和入住率变化率


$0

$50

$100

$150

$200

$250

60%

65%

70%

75%

Luxury Upper Upscale Upscale UpperMidscale

Midscale &Economy

Occ 13 Occ 14 ADR 14

-2.0

-0.2 +2.4 +0.3 -0.2 +0.6

-2.4

-4.8

-4.5

-4.9

亚太酒店市场概览 APAC Hotel Overview March 2013 & 2014 YTD Occ and ADR (USD) 2013第一季度和2014第一季度房价和入住率（美元）


-20%

-15%

-10%

-5%

0%

5%

10%

15%

Occupancy ADR

亚太主要国家 APAC Countries March 2014 YTD Occ and ADR %Chg (Local currency) 2014第一季度房价和入住率同比变化率（当地货币）


-10%

-5%

0%

5%

10%

15%

20%

Occupancy ADR

亚太主要市场 APAC Markets March 2014 YTD Occ and ADR %Chg Local currency) 2014第一季度房价和入住率同比变化率（当地货币）

-31%

China Hotel Marketing Conference – © STR Global 2014 www.strglobal.com

China

中国


中国酒店市场 China Hotel Overview CAGR 2007 - 2013 YE (CNY)

-8%

-6%

-4%

-2%

0%

2%

4%

6%

8%

Occupancy ADR RevPAR Supply Demand


50%

55%

60%

65%

70%

75%

80%

Luxury Upper Upscale Upscale Upper Midscale Midscale &Economy

Occ 12 Occ 13 ADR 13

-2.3

-4.0

-0.3

-2.5

-3.2 -0.3 -2.5 -3.2 -0.5

-1.6

中国各级别市场 China Hotel By Class YE 2013 Occ and ADR 2013年房价和入住率


-4%

-2%

0%

2%

4%

6%

Luxury Upper Upscale Upscale Upper Midscale Midscale &Economy

ADR %Chg Occ %Chg Revpar %Chg

-0.8

中国各级别市场 China Hotel By Class Q1 2014 Revpar, Occ and ADR 2014年第一季度每间可售房收入，房价和入住率

+2.8

-1.5

+1.6

-1.1


中国主要市场 China Markets YE 2013 RevPar %Chg 2013年每间可售房收入同比变化率

-20%

-15%

-10%

-5%

0%

5%

10%

15%

RevPar % Chg

ADR was the main driving factor

房价是驱动下滑的主要因素


中国主要市场 China Markets Q1 2014 RevPar %Chg 2014年第一季度每间可售房收入同比变化率

-20%

-15%

-10%

-5%

0%

5%

10%

15%

RevPar


中国主要市场 China Markets Q1 2014 ADR and Occ %Chg 2014年第一季度房价和入住率同比变化率

-20%

-15%

-10%

-5%

0%

5%

10%

15%

ADR Occ


China upscale markets

中国高端酒店市场（Luxury, Upper Upscale, Upscale classes,奢华，超高档和高档酒店市场)


中国高端酒店 China upscale markets YE 2013 vs. YE 2012 RevPar 2013年每间可售房收入

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

RevPar RevPar %Chg


中国高端酒店 China upscale markets Q1 2014 RevPar and %Chg 每间可售房收入及同比变化率

-30%

-20%

-10%

0%

10%

20%

Revpar RevPar %Chg


中国高端酒店 China upscale markets Q1 2014 Occ and ADR %Chg 房价和入住率变化率

-20%

-10%

0%

10%

20%

30%

40%

ADR %Chg Occ %Chg

Occupancy driving

入住率是主要驱动因素


全球筹建项目概览 Global picture Pipeline % increase # of rooms 房间数增长率

+3%

+40%

+15% +8%

+16%

+7%


50%

35%

14%

16%

29%

40%

43%

34%

22%

49%

2%

12%

19%

12%

8%

8%

10%

33%

51%

14%

China

India

Indonesia

Malaysia

Thailand

Luxury & Upper Upscale Upscale & Upper Midscale Midscale & Economy Unaffiliated

Chain Scale Under Contract

有效新增供给

各级别酒店筹建项目 Pipeline by class Top 5 Pipeline countries, Supply increase % of existing Jan 2014

未来新增供给最多的前五大国家

15%

25%

33%

22%

9%


2000 2002 2004 2006 2008 2010 2012 2014 2016

Indonesia India China

CAGR 3.8%

CAGR 11.9%

CAGR 10.3%

筹建项目 Pipeline Growth Status China | India | Indonesia - Supply growth 中国，印尼和印度未来供给增长趋势


中国筹建项目 China Pipeline

286753

3% Beijing

40% Sanya 13939


Amsterdam

Athens

Barcelona

Beijing

Berlin

Birmingham

Brussels

Budapest

Cologne

Copenhagen

Dubai

Dublin

Dusseldorf

Edinburgh Frankfurt

Gatwick

Glasgow

Hamburg

Heathrow Hong Kong

Leeds London

Madrid

Manchester

Milan

Moscow

Munich

Paris L/UU

Prague

Regional UK

Rome

Singapore

Stuttgart

Sydney

Tokyo

Vienna

Warsaw

Zurich

-4%

-1%

2%

5%

8%

-3% -1% 1% 3%

AD

R %

Ch

an

ge

Occupancy % Change

市场预测 Forecast Occ and ADR %Chg Feb 2014 2014年2月房价和入住率变化率


盈利数据 Profitability GOPPAR supported by cost controls

Profitability - YE 2013 2013年盈利数据

China (206 Hotels)

-0.6%

-1.9%

-1.6% -0.2%

+0.2%

+1.4%

Shanghai (45 Hotels)

RevPAR

GOPPAR

TRevPAR

NB - Preliminary data


55% 57% 54% 53% 54%

58%

39% 37% 38%

42% 43%

35%

0%

10%

20%

30%

40%

50%

60%

70%

China Beijing Hong Kong Shanghai Hangzhou Tianjin

Room % F&B %

2013 Ratio To Sales – Rooms & F&B Revenue 2013年客房可餐饮收入占比

中国盈利数据 China Profitability

NB - Preliminary data


Contact details

www.strglobal.com

STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or

a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited.

This presentation is based on information compiled by STR Global Ltd. No strategic or marketing

recommendations or advice are intended or implied.

STR Global Ltd. 对此份资料享有独家版权。严格禁止在未经允许的情况下对资料内的内容或部分内容进行复制再版。

此份资料内容基于STR Global Ltd.的数据信息，不带有任何关于策略或市场倾向性言论和意图。

Fiona He & Jesper Palmqvist

[email protected]

Please contact us for

any reporting needs

you may have for

Hospitality Revenue

Management,

Development or

Investment

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