how to create a mobile marketing strategy
DESCRIPTION
Have you created a mobile marketing strategy for your business? Or have you considered the importance of local search? The percentage of consumers using mobile devices to search is skyrocketing, and mobile search cannot be ignored. Most of you spend a lot of time and money building a website and optimizing it for search engine optimization so you can be found in online searches. A mobile marketing strategy is vital to “local search” because mobile devices index local searches very differently than personal computers. In fact, most of the things you’ve done to optimize your website for search are not going to be of any help in mobile local search. Taking time to properly optimize your business for mobile local search could be one of the most important things you do in 2014!TRANSCRIPT
How To Create a Mobile Marketing Strategy
#ObeoWebinarPresented by Marci James
Local mobile searches are projected to exceed desktop searches by 2015
More Mobile STATS • Seventy-seven percent of mobile searches happen at home or work —
even if a PC is readily available (Search Engine Land)
• Seventy-three percent of mobile searches trigger follow-up actions (Search Engine Land).
• 70% of all mobile searches result in action within 1 hour.
• Seventy percent of mobile searchers call a business directly from the search results (Search Engine Watch).
• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message.
• It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone.
Home Buyer Stats• 89% of new home shoppers use a mobile search engine at the onset and
throughout their research
• 98% considered it a valuable tool, with 46 percent claiming it as “essential” and 52 percent stating it as “helpful.”
• 68% said they contacted a real estate professional to view a home based on their mobile search.
• 28% contacted at Broker
• 21% found a listing agent
• 21% used mobile to read reviews and help in selection of agent
The Bottom Line?
Mobile is here to stay, and your clients and consumers are using it virtually every day of their lives!
Given this.. isn’t it time for you to get started and dive
into the world of mobile?
But Wait, There’s More!Higher Conversion Rates!
Evidence shows that consumers are more likely to call or email an agent about a listing from a mobile device than from a laptop or desktop.Realtor.com says that 25 and 45% of it’s traffic during weekends is mobile:• ipad users are 160 % more likely to contact an agent• iphone users are 300% more likely to contact an agent
Where to Start?
• Optimize yourself for mobile local search• Optimize your website for mobile• Go Mobile Social
Local Search
One half of all local searches are performed on
mobile devices.
Local Search - Yelp
Create a Yelp account for your businessWhenever an iPhone or iPad user searches for a local business using Siri, the results are powered by Yelp!
Local Search – Google+ Local PagesCreate a Google+ Local Page for your businessWhenever an Android user searches for a local
business using Voice, the results are powered by Google+ Local Pages!
In addition, Google + Local Pages are indexed by:
• Google Search
• Google Maps
• Google+
Top Mobile Apps
1.Google Maps (All you need is the Google Plus Local page.) 2.Facebook3.MapQuest4.Apple Maps (All you need is a Yelp account!)5.Bing6.Yellowbook7.YPMobile8.Yelp9.SuperPages10.CitySearch
GetListed
GetListed shows you where
business listings exist
YextA syndication tool for business listings.
Review Handout Generator
The Review Handout Generator for Google.Enter your business data and create a PDF that can be given to customers at the time of service with the goal of encouraging them to review you online.
Mobile Websites
79% of users who don't like what they find on a mobile site will go look for the information they need on another site. And
never return.
What Mobile Users Want?• Location: 76% of users want to get location
• Click to Call: 61% of users want to be able to click-to-call
• Email: 54% are looking to send an email
• An App: 53% of users want to download an app
• Social Links: 48% of users want to be able to access a company's social networks
• Video: 41% of users want to be able to play a video (and video converts!)
• Touch Screen Friendly: 69% of users called for bigger buttons
• Clean: 74% of users want mobile sites to look clean and efficient
• Easy to Navigate: 78% of users want to be able to find what they're looking for in just one or two clicks.
Optimize Your Website!Responsive Design or a Mobile Site?
1. Responsive Design is a site that responds and resizes itself based on the device being uses. DEMO
2. Mobile Site is a separate site created just for mobile users. When a mobile user visits your site, they are redirected to the mobile site.
A Mobile Site
A Mobile Site is going to be the easiest way to get started with a mobile presence. In fact, you can build it yourself!
1. MobDis2. goMobi3. MoFuse4. YoMobi
Responsive DesignIt’s the better option, but in most cases will higher upfront cost.
• Regardless of device, consumer is experiencing the same site, the same content is a consistent manner.
• It’s “Future Friendly”• You build it once and your done.• Better for SEO! No redirecting.
Go SocialMobile-First Networks Are Taking Over Social Media!• In 2013, Instagram was the fast growing network with 150 million users
and 40 million photos being uploaded each day.
• 71 percent of top brands are now on Instagram.
• Engagement on Instagram (likes and comments) has jumped 350% since last year.
• Snapchat is the 4th most popular free iPhone app
Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each on: Instagram, Facebook, Twitter, and Google+. Fan/follower engagement is nearly three times that of other networks studied!!!
Vine
Vine lets users take up to 6-second videos then share them via Twitter or the app itself.
SnapChatSnap a photo or a video, add a caption, and send it to a friend (or maybe a few). If you want to share a Snap with all of your friends, add it to your Snapchat Story, a living narrative where each Snap lives for 24 hours until it disappears, making room for the new.
PathPath is a new social network that restricts your network to only 50 friends. Its focus is on sharing photos with a close network of friends.
Marci [email protected]
www.Facebook.com/SayObeowww.Facebook.com/Marci.JamesTwitter: @Obeo & @MarciJames
www.Obeo.com/blogObeo Training Center: www.Obeo.com/Training