how to prevent customer churn with marketing automation

#InboundTO

How to Prevent Customer Churn with Marketing Automation

Joel Popoff | Powered by Search

@JoelPopoff | #InboundTO

Joel Popoff, Marketing Director | @JoelPopoff


Does your company lose customers?

Do you know why you lose customers?

Are you doing anything to stop customer

churn? What is it?


“Attracting new customers will cost

your company 5 times more than

keeping an existing customer.”

Lee Resource Inc.


LEADS

LEADS

LEADS


STOP IT FOOL!


What is a

Customer

Review

Funnel?


How to Solve the Problem

Email


Hey Mr. Customer,

I can’t thank you enough for your cooperation and support over the past

couple months.

If you have 5 minutes I would really appreciate if you could give us some

quick feedback on how we have been doing so far. All feedback is very

valuable and will be used to improve our partnership. Click here to give

your feedback.

Sincerely,

John Doe

Initiation Email


How to Solve the Problem

Email Decision

Page

Ask for

Complaint

Ask for

Review


“The average #1 ranking on

Google has 33% more customer

reviews than the average #7.”

Local Visibility System


Client Success


You need a minimum of 5 reviews to get the star rating


Unhappy Customer Path

Email Decision

Page

Ask for

Problem

Follow Up

Email

Problem

Solve

Meeting


Whole Cycle

Email Decision

Page

Review on

Google

Review

Yelp / FB

Ask for

Review

Referral

Campaign

Ask for

Problem

Follow Up

Email

Problem

Solve

Meeting


● Receive positive reviews on Google and more from

happy customers.

● Improve your local SEO with positive reviews.

● Obtain free referral business from happy clients.

● Understand why your customers aren’t happy.

● Fix customer problems before they blow up.

● Show your customers that you actually care.

WINS


Follow me @JoelPopoff

THANK YOU!

Do you need a review funnel? Request a free

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